The document summarizes the opening ceremony of the DigiBiz conference on digital business. The conference aimed to facilitate multidisciplinary discussions between researchers and businesses on evolving business models and the impact of new Internet technologies. The schedule for the three-day conference was outlined and included keynotes on future Internet systems and energy networks. Some initial thoughts on trends like an aging workforce, mobile connectivity, sustainability issues, and the need for personalized services were also presented. The document concluded by introducing the concept of a Personalized Service Area for enabling an energy-positive knowledge economy.