The document provides information about the London Borough of Redbridge and a social action project being undertaken by youth in the borough. Key details include: - Redbridge is located in northeast London and known for its parks, forests, and green spaces that cover a quarter of the borough. - The borough's population is estimated at 296,800 as of 2015, with 23% aged 0-15 and 65% aged 16-64. - The youth of Redbridge have been tasked by the borough council with creating a video about a local charity or issue to bring the community together. - The project will help the youth develop skills like communication, teamwork, filming and editing that can benefit their careers and port

1. Client Information
The London Borough of Redbridge was created in 1965,
Redbridge is well known for its transport links, parks and
open spaces. The London Borough of Redbridge is
situated in North-east London and is also known for the
amount of green spaces available such as Fairlop waters, Claybury woods and Hainault
forest, with a quarter of the borough being covered in forests and green space. With the
rest of the space being occupied homes hence the nickname “the leafy suburb” which
symbolises the leaf shown in the council logo.
Redbridge dates back to around 1921 where there was a bridge over the River Roding which
was made from red bricks rather than the usual white stone which was used to build
bridges. The red brick built bridge which was known as Hocklee’s Bridge and was
demolished in 1921. The name had first been applied to the Redbridge area and Redbridge
tube station was opened in 1947.
The administrative headquarters is situated at the Redbridge Town Hall in Ilford and the
local authority is the Redbridge London Borough Council. This will consist of the local
representatives and councillors who represent the interests, issues and other problems the
borough might need looking into. (E.g. Tax collection, rubbish and recycling, transport
facilities etc.)
Demographics
Source: https://www.redbridge.gov.uk/about-the-council/information-research-and-data-
about-redbridge/key-facts-and-figure
The total population of Redbridge is estimated to have a population of 296,800 this was
recorded on the date of June 30th 2015, an increase of 3,800 since 30 June 2014.
Redbridge is estimated to have 67,500 children aged between 0 and 15 (23% of the total
population) living in the area.
Also Redbridge is estimated to have 193,000 persons aged between 16 and 64 years of age
(65% of the total population)
Retirement in Redbridge is estimated to have 36,200 persons aged 65 and upwards (12% of
the total population)
Structure of brief
This project is an informal agreement as no contracts were signed in order for this task to be
carried out. Rather what happened was that there was an offer that we decided to take as
we believed that we could help address issues concerning the borough and in the end, help
try to make the situation better and hopefully bring the people in our community (target
audience who we are aiming our desired project at concerning the issue we wish to bring
awareness too) closely together.

2. The brief in which the client has given us, is a non-legal agreement between two parties
(Redbridge & The youth of Redbridge) the brief explains that the youth have complete
control over the project, meaning they have control over what they choose to base the
project on, the visuals, the actors etc. As long as it is a problem that can be addressed to
help the borough improve itself and its standards.
The brief states that some of the produced videos will be aired during the early autumn
period of 2017 on local televisions stations for the residents of Redbridge region, as well as
neighbouring communities. Which suggest to the youth that there is a competition between
all of the participants creating the project. This competition will encourage the youth to
work to be television worthy. This is a useful mind set for the job industry, as employers
want people who are driven and want to be there to produce work at the best of their
ability.
Purpose of the brief
The council of the London Borough of Redbridge have asked the youth of the borough to
create a video regarding either, one of the local charities, or, one of the issues that are
affecting the area and the residents. The Council believes that the community needs to be
brought together, especially amongst the younger residents. In response, what we plan to
do is to create a documentary roughly around 8 – 10 minutes long.
We hope that the project that we will help bring locals closer together, for the good of the
community and others involved. For example, we hope this project can not only bring
people together but make people see the situations In their borough and realise how they
can help us bring about change, and also help raise awareness so that we can even try to
slow or minimise these issues and possibly prevent them from happening again.
Opportunities.
This project also helps us as well as others. For us this helps us develop new skills such as
communication skills as we aimto help and work with the people in the community, our
team skills as this group can help develop chemistry so that we can work well together in
order to achieve the goal we have set, and our working skills as we can help improve things
such as filming and editing which will benefit us very well in the media industry, we will also
be practicing and developing our camera techniques this can include Lead in/lead out time
and framing as well as Pre-production skills, script writing, storyboards, money management
and budget.
. All of these can help us, as skills such as this can be displayed in our portfolio for when
applying for a job to be further involved with media or even a step before hand applying for
a university position. This can also help others who wish to help, as this will also develop
their working skills which can also benefit you in a production or future development in the
media.
Social action projects are used to bring about social change in an area, a society or a
community which will benefit individuals, these projects are carried out by individuals or
groups. In this case the social project is for the benefit of the borough Redbridge.

3. As part of the Active Citizens training programme, participants develop the skills and
knowledge to help them plan and implement a social action project. They work together to
deliver action that enhances community life. The project should be principled, well-planned
and make use of local–global links. Projects engage with issues such as access to political
participation, the environment, climate change, community cohesion, livelihoods and
literacy. Most issues which are pin – pointed by the boroughs council include smoking, drug
addiction, alcoholism, racism, politics etc. These projects are used to make the residents
come together and see the problems hey are facing In their communities and fight them
together.
An example of a social action project that took place was, the Powerpuff Girls (Berkshire),
which they called the hands for the homeless. Their aims where
-To fundraise money to donate to help aid homeless people in Reading.
-To work closely with an established charity and utilise their expertise.
-To raise awareness about the problem of homelessness, and also combat the stereotypes
around the problem.
As a team they elected to work with the charity Launchpad, who are based in Reading. They
not only provide immediate aid to the homeless but also seek to build stable futures for
those in need.
Their total efforts over the month managed to raise a tremendous £525 to donate to
Launchpad, which will go a long way to fund their ‘Below Zero’ breakfast scheme. This runs
during the winter when temperatures are below 0’C, and so a warm breakfast is provided
for those on the streets. This was achievable due to the great commitment from the team.
Supporting social action projects are many massive organisations such as NCS, Youth united,
UKYouth, Vinspired, NYA and many more, NCS since it launched in 2011, 75,000 young
people have taken part and spent 1.5million hours working on projects in local communities
and helping to change the world around them.
https://www.youtube.com/watch?time_continue=1&v=H6TwxTV5AdQ&safe=active

4. The NCS programme includes a
three-week programme, teens
gradually build their self-confidence,
make new friends, learn the value of
teamwork and pick up vital skills
they don’t learn in the classroom –
while trying out fun activities and
challenges.
This gives teen entering the career
world the courage and belief that
they can make a difference. They get
to plan, prepare and carry out a project in their local community to help improve the lives of
others. They then spend 30 hours in their community working on that project. Teens get all
the support and guidance they need to help them succeed and make that difference.
During the programme, many will spend time with the elderly and as part of their social
action project and then may go on to raise money for shelters that support those less
fortunate, renovate public spaces or raise funds and campaign for local charities or issues
close to their heart.
Taking part in NCS gives teens the perfect opportunity to try new things, experience living
away from home and gain the skills and confidence they need to help prepare them for the
world of work or higher education.