The document provides information about the London Borough of Redbridge and a brief it has issued to local pupils. It details that Redbridge has a population of around 300,000 people, with 23% aged 0-15, 65% aged 16-64, and 12% aged 65+. The brief asks pupils to create 10 minute documentaries on issues affecting the local community, with the goal of raising awareness and uniting residents. Nikon Ahmed's group chose to focus on knife crime. The best documentary will be broadcast locally. The purpose is to help the community in a non-profit way.

1. Unit​ ​4,​ ​5,​ ​24,​ ​31
Task​ ​1
Nikon​ ​Ahmed
Client​ ​information
The​ ​London​ ​Borough​ ​of​ ​Redbridge​ ​is​ ​a​ ​London​ ​Borough​ ​in​ ​North​ ​-​ ​East​ ​London​ ​where​ ​the
administrative​ ​headquarters​ ​is​ ​at​ ​Redbridge​ ​Town​ ​Hall​ ​in​ ​Ilford​ ​and​ ​they​ ​have​ ​created​ ​a​ ​brief
towards​ ​the​ ​local​ ​community​ ​and​ ​issued​ ​it​ ​to​ ​the​ ​pupils​ ​of​ ​Redbridge​ ​as​ ​a​ ​whole.​ ​The​ ​leader
of​ ​the​ ​Council​ ​is​ ​Jas​ ​Athwal​ ​who​ ​was​ ​first​ ​elected​ ​the​ ​Council​ ​in​ ​May​ ​2010​ ​and​ ​elected​ ​by
fellow​ ​Labour​ ​Councillors​ ​to​ ​the​ ​role​ ​of​ ​Leader​ ​of​ ​the​ ​Redbridge​ ​Labour​ ​Group​ ​in​ ​October
2011.​ ​Local​ ​councils​ ​such​ ​as​ ​Redbridge​ ​are​ ​responsible​ ​for​ ​the​ ​public​ ​hygiene​ ​which​ ​may
include​ ​cleanliness​ ​of​ ​the​ ​streets,​ ​collection​ ​of​ ​waste,​ ​recycling​ ​and​ ​other​ ​ethical​ ​decisions.​ ​It
is​ ​also​ ​useful​ ​for​ ​people​ ​as​ ​they​ ​can​ ​report​ ​any​ ​problems​ ​to​ ​the​ ​council​ ​which​ ​then​ ​takes
action​ ​based​ ​on​ ​what​ ​the​ ​report/complaint​ ​is.
In​ ​2011​ ​the​ ​population​ ​of​ ​Redbridge​ ​was​ ​recorded​ ​to​ ​be​ ​at​ ​278,970.​ ​Redbridge​ ​has​ ​the​ ​third
highest​ ​proportion​ ​of​ ​children​ ​and​ ​a​ ​higher-than-average​ ​proportion​ ​of​ ​older​ ​adults,​ ​the
population​ ​density​ ​was​ ​last​ ​recorded​ ​at​ ​4,945​ ​residents​ ​per​ ​km2​ ​the​ ​life​ ​length​ ​expectancy​ ​at
birth​ ​for​ ​Redbridge​ ​residents​ ​equals​ ​to​ ​65.5​ ​years​ ​for​ ​males​ ​and​ ​62.4​ ​years​ ​for​ ​females.
Total​ ​population
Redbridge​ ​is​ ​estimated​ ​to​ ​have​ ​a​ ​population​ ​of​ ​296,800​ ​as​ ​at​ ​30​ ​June​ ​2015,​ ​an
increase​ ​of​ ​3,800​ ​since​ ​30​ ​June​ ​2014.
Children
Redbridge​ ​is​ ​estimated​ ​to​ ​have​ ​67,500​ ​persons​ ​aged​ ​between​ ​0​ ​and​ ​15​ ​(23%​ ​of​ ​the
total​ ​population)
Redbridge​ ​is​ ​estimated​ ​to​ ​have​ ​193,000​ ​persons​ ​aged​ ​between​ ​16​ ​and​ ​64​ ​years​ ​of
age​ ​(65%​ ​of​ ​the​ ​total​ ​population)

2. Retirement​ ​age
Redbridge​ ​is​ ​estimated​ ​to​ ​have​ ​36,200​ ​persons​ ​aged​ ​65​ ​and​ ​upwards​ ​(12%​ ​of​ ​the
total​ ​population)
There​ ​is​ ​also​ ​a​ ​list​ ​of​ ​districts​ ​within​ ​the​ ​Borough​ ​of​ ​Redbridge,​ ​including​ ​Barkingside,
Hainault​ ​and​ ​Fairlop​ ​which​ ​are​ ​going​ ​to​ ​be​ ​the​ ​main​ ​focus​ ​of​ ​our​ ​group,​ ​the​ ​main​ ​district​ ​will
be​ ​Barkingside​ ​which​ ​has​ ​three​ ​councillors​ ​who​ ​are​ ​Ashley​ ​Stephen​ ​Kissin,​ ​Karen​ ​Packer
and​ ​Keith​ ​Prince.​ ​These​ ​are​ ​the​ ​representatives​ ​of​ ​the​ ​community​ ​and​ ​their​ ​responsibilities
include​ ​all​ ​ethical​ ​decisions​ ​including​ ​decisions​ ​based​ ​on​ ​religion,​ ​culture​ ​and​ ​ethnicity
Structure​ ​of​ ​brief
Our​ ​project​ ​aims​ ​to​ ​create​ ​content​ ​for​ ​the​ ​local​ ​community​ ​as​ ​the​ ​client​ ​is​ ​the​ ​Redbridge
council​ ​with​ ​whom​ ​we​ ​have​ ​an​ ​informal​ ​agreement​ ​meaning​ ​that​ ​there​ ​is​ ​no​ ​contract​ ​that​ ​we
have​ ​to​ ​sign​ ​in​ ​order​ ​to​ ​participate,​ ​the​ ​same​ ​applies​ ​to​ ​other​ ​people​ ​who​ ​want​ ​to​ ​participate
with​ ​this​ ​project.​ ​Due​ ​to​ ​the​ ​project​ ​having​ ​an​ ​informal​ ​agreement​ ​we​ ​have​ ​a​ ​broader
number​ ​of​ ​options​ ​we​ ​can​ ​take​ ​which​ ​will​ ​increase​ ​our​ ​creativity​ ​as​ ​a​ ​whole.​ ​Therefore,
topics,​ ​questions​ ​and​ ​general​ ​opinions​ ​can​ ​be​ ​chosen​ ​and​ ​used​ ​as​ ​we​ ​wish​ ​which​ ​will​ ​make
us​ ​more​ ​independent​ ​and​ ​unique.​ ​The​ ​topic​ ​that​ ​we​ ​can​ ​choose​ ​to​ ​talk​ ​about​ ​during​ ​our​ ​up
to​ ​10​ ​minutes​ ​long​ ​“documentary”​ ​can​ ​include​ ​anything​ ​that​ ​is​ ​related​ ​to​ ​society​ ​issues
where​ ​awareness​ ​has​ ​to​ ​be​ ​raised.​ ​There​ ​are​ ​a​ ​lot​ ​of​ ​issues​ ​such​ ​as​ ​contamination,
recycling,​ ​health​ ​issues.​ ​My​ ​group​ ​have​ ​decided​ ​to​ ​tackle​ ​crime​ ​issues​ ​regarding​ ​knife
crimes​ ​specifically​ ​because​ ​we​ ​feel​ ​it’s​ ​a​ ​problem​ ​that​ ​is​ ​not​ ​being​ ​addressed​ ​enough​ ​and
properly​ ​as​ ​recent​ ​datas​ ​from​ ​the​ ​ONS​ ​(Office​ ​for​ ​National​ ​Statistics)​ ​state​ ​that​ ​the
Police-recorded​ ​crime​ ​has​ ​risen​ ​by​ ​10%​ ​across​ ​England​ ​and​ ​Wales​ ​–​ ​the​ ​largest​ ​annual​ ​rise
for​ ​a​ ​decade.​ ​Also,​ ​the​ ​latest​ ​crime​ ​figures​ ​for​ ​the​ ​12​ ​months​ ​to​ ​March​ ​2017​ ​also​ ​show​ ​an
18%​ ​rise​ ​in​ ​violent​ ​crime,​ ​including​ ​a​ ​20%​ ​surge​ ​in​ ​gun​ ​and​ ​knife​ ​crime.​ ​In​ ​addition​ ​to​ ​that,
the​ ​official​ ​figures​ ​show​ ​a​ ​26%​ ​rise​ ​to​ ​723​ ​in​ ​the​ ​homicide​ ​rate.
This​ ​is​ ​a​ ​graph​ ​specifically​ ​on​ ​redbridge
In​ ​addition​ ​to​ ​the​ ​brief,​ ​there​ ​is​ ​also​ ​an​ ​indirect​ ​competition​ ​involved​ ​as​ ​pupils​ ​have​ ​to
compete​ ​against​ ​each​ ​other​ ​on​ ​who​ ​can​ ​make​ ​the​ ​best​ ​content​ ​as​ ​the​ ​best​ ​one​ ​will​ ​be
broadcasted​ ​locally​ ​which​ ​will​ ​highly​ ​increase​ ​the​ ​name​ ​of​ ​the​ ​people​ ​who​ ​won​ ​as​ ​then​ ​they

3. will​ ​also​ ​have​ ​a​ ​better​ ​reputation​ ​as​ ​they​ ​will​ ​be​ ​known​ ​from​ ​the​ ​local​ ​community​ ​for​ ​their
success.
Competition​ ​is​ ​a​ ​key​ ​element​ ​in​ ​this​ ​brief​ ​as​ ​this​ ​makes​ ​people​ ​give​ ​their​ ​best​ ​which​ ​again
means​ ​that​ ​at​ ​the​ ​end​ ​there​ ​will​ ​be​ ​best​ ​product​ ​possible​ ​from​ ​participants​ ​which​ ​should
increase​ ​the​ ​overall​ ​quality​ ​of​ ​content​ ​at​ ​the​ ​end.​ ​Other​ ​positive​ ​sides​ ​of​ ​competition​ ​are​ ​the
fact​ ​that​ ​it​ ​gives​ ​to​ ​those​ ​young​ ​people​ ​a​ ​more​ ​competitive​ ​mind​ ​-​ ​set​ ​which​ ​will​ ​help​ ​them​ ​in
the​ ​near​ ​future​ ​outside​ ​school​ ​as​ ​there​ ​is​ ​a​ ​lot​ ​of​ ​competition​ ​for​ ​Universities,​ ​jobs,
apprenticeships​ ​and​ ​more.
Purpose​ ​of​ ​project
Projects​ ​like​ ​this​ ​are​ ​non-profit​ ​projects​ ​which​ ​means​ ​that​ ​no​ ​money​ ​will​ ​be​ ​raised​ ​just​ ​for​ ​the
purpose​ ​of​ ​making​ ​a​ ​profit​ ​as​ ​the​ ​main​ ​goal​ ​of​ ​this​ ​brief​ ​is​ ​to​ ​help​ ​society,​ ​to​ ​make​ ​the
community​ ​aware​ ​of​ ​what​ ​dangers​ ​can​ ​be​ ​found​ ​locally.​ ​Cohesion​ ​of​ ​communities​ ​is​ ​another
objective​ ​of​ ​this​ ​project​ ​as​ ​we​ ​want​ ​to​ ​raise​ ​problems​ ​that​ ​we​ ​feel​ ​like​ ​have​ ​a​ ​rather​ ​huge
impact​ ​into​ ​our​ ​society​ ​knife​ ​-​ ​crimes​ ​which​ ​is​ ​what​ ​my​ ​group​ ​wants​ ​to​ ​research​ ​about​ ​as​ ​we
feel​ ​like​ ​in​ ​our​ ​local​ ​community​ ​this​ ​is​ ​a​ ​topic​ ​that​ ​needs​ ​to​ ​be​ ​addressed​ ​as​ ​the​ ​information
is​ ​required​ ​to​ ​be​ ​spread​ ​out​ ​to​ ​the​ ​people​ ​in​ ​our​ ​local​ ​community.
Audience,​ ​why​ ​you​ ​are​ ​writing​ ​to​ ​this​ ​audience​ ​and​ ​what​ ​audience
Another​ ​key​ ​goal​ ​of​ ​this​ ​project​ ​is​ ​to​ ​change​ ​people’s​ ​view​ ​and​ ​to​ ​unite​ ​the​ ​community​ ​as
awareness​ ​of​ ​specific​ ​problems​ ​need​ ​to​ ​be​ ​raised.​ ​Surveillance​ ​is​ ​another​ ​key​ ​element​ ​that’s
present​ ​in​ ​this​ ​project​ ​(related​ ​to​ ​Blumler​ ​and​ ​Katz's​ ​Uses​ ​and​ ​Gratifications​ ​Theory​ ​1974)
and​ ​this​ ​is​ ​about​ ​finding​ ​out​ ​what’s​ ​happening​ ​in​ ​other​ ​places​ ​in​ ​the​ ​world​ ​which​ ​means​ ​that
it’s​ ​spreading​ ​information​ ​and​ ​advertising​ ​in​ ​a​ ​way​ ​places;​ ​As​ ​the​ ​project​ ​will​ ​be​ ​aired,​ ​more
people​ ​will​ ​get​ ​to​ ​know​ ​about​ ​Redbridge​ ​and​ ​in​ ​this​ ​instance​ ​and​ ​it​ ​will​ ​give​ ​crucial
information​ ​about​ ​it.
An​ ​example​ ​of​ ​a​ ​project​ ​that​ ​had​ ​success​ ​was​ ​the​ ​“Teenagers​ ​campaign​ ​to​ ​raise​ ​awareness
of​ ​genocide”​ ​on​ ​the​ ​10/12/2015.​ ​This​ ​project
has​ ​been​ ​conducted​ ​to​ ​raise​ ​awareness​ ​of​ ​how
education​ ​did​ ​not​ ​teach​ ​other​ ​important​ ​events
beside​ ​the​ ​ones​ ​everyone​ ​knows​ ​about​ ​already
as​ ​based​ ​on​ ​their​ ​research​ ​“81%​ ​could​ ​not
name​ ​any​ ​modern​ ​genocides.”​ ​This​ ​project​ ​has
been​ ​conducted​ ​at​ ​the​ ​House​ ​of​ ​Commons​ ​from
a​ ​group​ ​of​ ​students​ ​from​ ​Hampton​ ​school.
http://www.bbc.co.uk/schoolreport/35060491
Another​ ​example​ ​comes​ ​from​ ​BBC​ ​One​ ​Panorama​ ​called​ ​“Germany’​ ​s​ ​New​ ​Nazis”​ ​first
shown​ ​at​ ​10:45pm​ ​on​ ​19​ ​Sep​ ​2017,​ ​which​ ​talks​ ​about​ ​how​ ​violent​ ​right-wing​ ​extremism​ ​in
Germany​ ​has​ ​surged​ ​to​ ​its​ ​highest​ ​level​ ​with​ ​a​ ​record​ ​number​ ​of​ ​attacks​ ​against​ ​asylum
seekers​ ​and​ ​their​ ​supporters,​ ​therefore​ ​this​ ​project​ ​aims​ ​at​ ​raising​ ​awareness​ ​on​ ​the
problems​ ​such​ ​a​ ​powerful​ ​country​ ​can​ ​bring​ ​as​ ​it​ ​is​ ​one​ ​of​ ​the​ ​most​ ​powerful​ ​countries​ ​in
Europe,​ ​it​ ​also​ ​informs​ ​better​ ​people​ ​on​ ​what​ ​is​ ​happening​ ​in​ ​Freital​ ​as​ ​the​ ​people​ ​who

4. conducted​ ​this​ ​project​ ​have​ ​analyzed​ ​and​ ​gathered​ ​their​ ​datas​ ​and​ ​facts​ ​by​ ​staying​ ​there​ ​for
six​ ​months​ ​based​ ​on​ ​what​ ​they've​ ​stated.
http://www.bbc.co.uk/iplayer/episode/b095zf2s/panorama-germanys-new-nazis​.
Another​ ​project​ ​still​ ​from​ ​Panorama​ ​BBC​ ​One​ ​is​ ​“Africa's​ ​Billion​ ​Pound​ ​Migrant​ ​Trail”​ ​where
they​ ​talk​ ​about​ ​the​ ​African​ ​migrant​ ​trade​ ​and​ ​they​ ​reveal​ ​information​ ​about​ ​trade​ ​of​ ​slavery
still​ ​being​ ​a​ ​current​ ​issue​ ​as​ ​well​ ​as​ ​how​ ​young​ ​girls​ ​are​ ​committing​ ​themselves​ ​to​ ​years​ ​of
prostitution​ ​to​ ​pay​ ​their​ ​way​ ​to​ ​Europe​ ​from​ ​Africa,​ ​this​ ​project​ ​as​ ​much​ ​as​ ​the​ ​others​ ​aims​ ​to
give​ ​information​ ​and​ ​spread​ ​out​ ​the​ ​knowledge​ ​of​ ​what​ ​is​ ​happening​ ​in​ ​certain​ ​parts​ ​of​ ​the
world​ ​as​ ​there​ ​are​ ​many​ ​issues​ ​that​ ​government​ ​tries​ ​to​ ​hide​ ​or​ ​doesn't​ ​tackle.
http://www.bbc.co.uk/iplayer/episode/b0962gny/panorama-africas-billion-pound-migrant-trail
Opportunities​ ​offered
Beside​ ​creating​ ​this​ ​project,​ ​the​ ​experience​ ​of​ ​participating​ ​to​ ​this,​ ​offers​ ​students​ ​a​ ​broad
range​ ​of​ ​opportunities​ ​and​ ​experiences​ ​as​ ​well​ ​as​ ​enhancing​ ​the​ ​knowledge​ ​of​ ​local​ ​areas.
Creating​ ​a​ ​10​ ​minutes​ ​“documentary”​ ​is​ ​a​ ​big​ ​challenge​ ​as​ ​it​ ​is​ ​not​ ​easy​ ​to​ ​research​ ​and
expose​ ​what​ ​has​ ​been​ ​researched​ ​in​ ​a​ ​video,​ ​but​ ​at​ ​the​ ​end,​ ​this​ ​will​ ​boost​ ​up​ ​the​ ​CV​ ​as​ ​this
project​ ​can​ ​be​ ​included​ ​in​ ​it.​ ​This​ ​can​ ​also​ ​increase​ ​the​ ​employability​ ​of​ ​the​ ​individual​ ​as
such​ ​a​ ​task,​ ​to​ ​be​ ​completed​ ​with​ ​teamwork,​ ​competitiveness​ ​and​ ​research​ ​will​ ​show​ ​the
potential​ ​of​ ​the​ ​individual​ ​to​ ​the​ ​employers​ ​who​ ​will​ ​be​ ​more.​ ​Other​ ​than​ ​working,​ ​this​ ​brief
will​ ​also​ ​be​ ​greatly​ ​useful​ ​when​ ​applying​ ​to​ ​university​ ​or​ ​to​ ​any​ ​other​ ​institution​ ​as​ ​it​ ​will​ ​show
your​ ​potential​ ​as​ ​an​ ​individual​ ​and​ ​it​ ​will​ ​put​ ​you​ ​further​ ​than​ ​other​ ​students​ ​who​ ​have​ ​not
done​ ​any​ ​other​ ​projects.
Apart​ ​from​ ​the​ ​benefits​ ​that​ ​have​ ​already​ ​been​ ​listed,​ ​this​ ​project​ ​also​ ​gives​ ​people​ ​the
opportunity​ ​to​ ​learn​ ​how​ ​to​ ​communicate​ ​better​ ​and​ ​to​ ​do​ ​teamwork,​ ​communication​ ​is​ ​not
fundamental​ ​only​ ​with​ ​teammates,​ ​but​ ​also​ ​with​ ​the​ ​audience​ ​and​ ​public​ ​they​ ​are​ ​going​ ​to
engage​ ​with​ ​during​ ​the​ ​“documentary”,​ ​this​ ​communication​ ​with​ ​the​ ​target​ ​audience​ ​also
teaches​ ​people​ ​to​ ​control​ ​the​ ​nerves​ ​which​ ​is​ ​another​ ​key​ ​skill​ ​that​ ​needs​ ​to​ ​be​ ​learnt​ ​for​ ​the
future​ ​life​ ​of​ ​work​ ​as​ ​working​ ​in​ ​an​ ​office,​ ​doing​ ​presentations​ ​in​ ​an​ ​university,​ ​doing​ ​job
interviews​ ​will​ ​require​ ​a​ ​good​ ​sense​ ​of​ ​balance​ ​between​ ​being​ ​calm​ ​and​ ​nervous.
Communication​ ​skills​ ​also​ ​connect​ ​with​ ​the​ ​body​ ​language​ ​and​ ​approach​ ​with​ ​target
audience​ ​as​ ​during​ ​the​ ​“documentary”​ ​a​ ​specific​ ​formal​ ​way​ ​to​ ​talk​ ​is​ ​required​ ​as​ ​well​ ​as
hand​ ​gestures​ ​and​ ​body​ ​pose​ ​which​ ​need​ ​to​ ​look​ ​professional​ ​and​ ​comfortable​ ​for​ ​the
audience​ ​to​ ​talk​ ​to.
In​ ​addition​ ​to​ ​that,​ ​timing​ ​and​ ​organisation​ ​are​ ​crucial​ ​to​ ​learn​ ​as​ ​skills​ ​and​ ​in​ ​this​ ​project​ ​too
as​ ​being​ ​organised,​ ​knowing​ ​what​ ​to​ ​do​ ​to​ ​meet​ ​the​ ​deadline.​ ​As​ ​timing​ ​is​ ​important,​ ​also
planning​ ​what​ ​to​ ​do​ ​and​ ​make​ ​little​ ​deadlines​ ​is​ ​a​ ​crucial​ ​skill​ ​that​ ​is​ ​needed​ ​to​ ​show​ ​and
prove,​ ​along​ ​the​ ​way,​ ​practical​ ​skills​ ​will​ ​be​ ​learn,​ ​these​ ​include​ ​filming​ ​techniques,​ ​shooting,
editing,​ ​use​ ​of​ ​sound,​ ​use​ ​of​ ​the​ ​internet​ ​to​ ​research,​ ​writing​ ​scripts,​ ​cooperation​ ​and
creativeness.​ ​One​ ​last​ ​skill​ ​that​ ​will​ ​be​ ​learnt​ ​during​ ​this​ ​brief​ ​is​ ​to​ ​solve​ ​problems​ ​that​ ​get

5. along​ ​the​ ​way​ ​as​ ​there​ ​can​ ​be​ ​various​ ​issues​ ​such​ ​as​ ​missing​ ​key​ ​members,​ ​weather​ ​issues
or​ ​equipment​ ​problems​ ​that​ ​need​ ​to​ ​be​ ​solved​ ​with​ ​ease​ ​and​ ​effectiveness​ ​in​ ​order​ ​to
complete​ ​the​ ​product​ ​before​ ​the​ ​deadline.