The document provides information about a project aimed at raising awareness of knife crime in the London Borough of Redbridge. Key details include: - Redbridge has a population of around 278,970 people, with 23% aged 0-15, 65% aged 16-64, and 12% aged 65+. - The project aims to educate the public about knife crime and change attitudes and behaviors. It will present community solutions and provide information. - Completing the project will provide opportunities for gaining experience in areas like planning, research, communication, and editing video. These skills could help students in future education or career pursuits.

1. Task 1 unit 4,5,24,31 By Ben Goldstone
Client information
The London
Borough of
Redbridge is in the
North of London.
They have created
a brief and issued
it to the
community, The
Labour party won
the 2014. The
current labour
leader is Jas Athwal. Redbridge have different policies about them such as recycling.
Local councils are responsible for certain duties such as collecting waste, recycling and
keeping the streets clean. Their decisions should be made to best suit the general public
because they want to maintain their electoral lead.
The population of Redbridge was recorded at 278,970. In common with the other
London boroughs this continues a period of growth; between the 1991 and 2001
censuses the increase was 7.5% with a further rise of 15.3% by 2011.
Children
Redbridge is estimated to have 67,500 persons aged between 0 and 15 (23% of the total
population)
Working age
Redbridge is estimated to have 193,000 persons aged between 16 and 64 years of age
(65% of the total population)
Retirement age
Redbridge is estimated to have 36,200 persons aged 65 and upwards (12% of the total
population)
Primary secondary
Structure of the brief
The clients we are working for are the local community, we would need an informal
agreement. If you don't have a signed agreement with someone then you can't control
them the way you want to. Which means it's extremely important to have an agreement.

2. Task 1 unit 4,5,24,31 By Ben Goldstone
Without having a contract this then means you can choose how it's done in any way
with no one to stop you. As the brief is informal it means we have a lot more control.
You have the final say for the entire brief if there's no contract. Safety is extremely
important for us too as we will be filming in public places. We need to tell me the correct
information as crime is a very important thing to be aware of crime as statistics show a
crime is committed in England and Wales every five seconds, according to police today.
I’ve tried to find out if you can get dogs to search for knives, but they told me it was
impossible. You can do it for guns but not for knives.
We have been informed that a competition is involved which means that we have to
make ours the best we can make it. If our project is the best it would be broadcasted
which would mean our project will be big and people will know about us. Once we get
people to be involved with the project we would be competing against other people that
we feel we can beat and be popular than them. If a competition is going to be involved it
would be better for us because all of us would have the urge to work harder to become
the most popular and well known. Everyones wants to be well known and be on
television as they would firstly make more money and secondly they would be the most
popular. I think that having a competition is really important to have as it can help
young people to educate people for when they are looking for university, finding jobs
and work experience.
Purpose of project
Our purpose for this project is to get people to be
aware with what’s happening about knife crime
in the general public. Our aim is for the
public change their attitudes and their
behaviour after being told what is
happening. As part of our aim objectives is to
present solutions involving the community
and providing people with good information.
If there's a common issue or problem in the
community around them it means cohesion
because if they fix the issue it means that the
community are close together or they are
becoming closer. We need to change the way people see crime and make sure they get a
clear understanding to make sure they're aware, we want people’s views to change.
If a crime happens which is what our brief is and what our project is going to be about
as we think people need to be more aware about as it's happening a lot more recently,

3. Task 1 unit 4,5,24,31 By Ben Goldstone
as its very dangerous its need to be shown more and said more for people understand
what they need to keep out for as there are some crazy people out there.
The main purpose is to bring people together and make them become aware of what's
happening in the community and so that we can bring them together. Surveillance is
another purpose which is basically related to Blumler and Katz's uses and gratifications
theory in 1974. This means that people get information from other places in the world
and regional areas.
The BBC have paranormal which started being aired and produced in 1953. This was to
show issues that were happening and current affairs of the country or the entire world.
Opportunities offered
The experience of raising awareness and the whole project gives people a huge amount
of opportunities, which include discovering and expanding knowledge about the local
area or what the project is about. As we have to do a 8-10 minutes social project it's a
massive challenge for us and it would really change our opinion on things and our
knowledge will improve a lot better. The task is a really big task there’s so much to
include and we have to get it right. It would look really good on my CV as this is
something they like to see. If i was going to university when i leave high school or going
for a big job that includes knowledge about the local area it would push me right up
ahead of other people because it would mean i know how to plan, research and edit the
video to the best it can be.
Planning is very important and everything has to be perfect otherwise things can go
wrong. This first project would give me more experience for next time. Communication
skills and social skills is very important to have when doing a video like this because i
need to speak to the public in a professional way, i need to talk to them nicely otherwise
they wouldn't want to speak to me and they might take it as a joke when it's serious. But
i need to have communication skills for everyday life and social skills as this would be
needed at university or a job. For the project i need to talk to random strangers that
might have a completely different attitude to me which means i need to be confident
and talk to people that i feel have the right attitude. I also need to communicate well to
understand what they have said properly. Having confidence is one of the most
important thing people need in everyday life when a job comes around they're only
looking for people that can talk to people loud clear and be comfortable with what
they're saying. If you have a job where you are trying to sell something to another
company and you need to sell it then you need to have confidence to present it and
speak to them like you want it badly for a reasonable price.

4. Task 1 unit 4,5,24,31 By Ben Goldstone
Another very important skills that I need to have is to be able to approach someone.
When I need to approach someone anywhere in the area. I need to use my body
language and to speak the correct language without an attitude or incase I come off rude
someone the way they see it. I need to look professional back up right, smile, be happy
as can be, be confident to give as much information as I can to the stranger and to be
able to answer questions they have. As my group have five people we need to approach
someone but only one or two of us should go over so the stranger can only focus on us it
would also look better with less people and we can all have a turn to speak to strangers.
Organisation is also another very important skills to have. For the planning if i’m not
organised then there's a high possibility things will be wrong and fall apart. Time
management is something that my group need to watch out for. As the project will go on
the pace will gradually bring it self forward quicker. Once i've had more experience of
knowing how to do it it will be quicker to do. Depending on the deadline of when it has
to be we will plan to get it done in time. We need to make sure we have enough time to
edit and get it done in time.
In the last couple of years i have used cameras in the last projects we have completed,
we have completed a music video, short horror film and a horror trailer which has given
me so much practice to film and edit which is a boost to this project and it will be easier
to do with the practice we have had. I have done all the pre production planning in my
last couple of projects which means I will be able to write scripts, help with storyboards
and all the other things that i have experienced with already.
In all the projects I have completed, teamwork skills are important and we have to
always use them as we have always been in groups of three to six.