This document proposes The Lens, a project that brings together rival groups from ongoing conflicts to transform their relationship through drama therapy and filmmaking workshops. It notes that over 1,300 people die daily from violence and one in 113 people are now refugees. The Lens would use workshops to have opposing groups reinvent their relationship by creating affirming stories, with the goal of creatively resolving conflicts. The first proposed workshop would involve Kurds and Turks. Revenue would come from workshop sales, licensing video productions to streaming services, and monetizing videos through ad platforms.

1. THE LENS
AN EXPLORATION IN INNOVATION,
CREATIVITY & CHANGE

2. Half a million people are killed by interpersonal
violence each year. That’s 1300 people a day.
•
Around the world, someone is displaced every
three seconds, forced from their homes by
violence, war and persecution. One in every 113
people on the planet is now a refugee.
•
Conflicts drive 80% of all humanitarian needs.
WHERE’S THE PAIN?
HUMAN COSTS

3. Conflict costs us
$14.3 trillion a year.
And we spend next
to nothing on peace.
WHERE’S THE PAIN?
FINANCIAL COSTS

4. A MODERN DEFINITION OF PEACE

5. NEGATIVE AND POSITIVE PEACE: A MODERN UNDERSTANDING
The absence of violence or
fear of violence
The attitudes, structures, and
institutions that underpin
peaceful societies

6. But knowing these statistics and
definitions wasn’t how I got the idea for
The Lens.

8. HAITI: OCTOBER 2010

9. HAITI: OCTOBER 2010
Pétion-Ville, an affluent suburb of Port-au-Prince

11. DRAMA THERAPY AND THERAPEUTIC FILMMAKING

12. Meditative Downloading.
Cobbling Ideas Together.
Gathering Strings.
Remixing.

13. Part workshop, part video series, The Lens is a social
experiment project which purposefully brings together
rival groups from opposing sides of a conflict.
Through use of drama and moviemaking, the groups
take on the challenge of reinventing their relationship
by transforming destructive conflict and dysfunctional
group beliefs into life-affirming stories.
WHAT IS THE LENS?

14. TYPES OF CONFLICTS
Examples of cultural and ideological conflicts between:
• Democrats and Republicans
• Pro- and Anti-Global Warming Advocates
• Free-Market Capitalists and Democratic Socialists
• Muslim Palestinians and Israelis
• CEOs and Company Workers
• Gun Control and Second Amendment Supporters
• Law Enforcement Officers and People of Color
• Rohingya Muslims and Buddhists from Myanmar
There is no shortage of the types of conflicts and possible rival groups
to be featured in the workshop and docu-series.

15. The pain of conflicts,
dramatically transformed.
TAG LINE

16. FIRST WORKSHOP AND VIDEO PRODUCTION EXPERIMENT:
KURDS AND TURKS

17. FIRST WORKSHOP AND VIDEO PRODUCTION EXPERIMENT:
KURDS AND TURKS

18. FIRST WORKSHOP AND VIDEO PRODUCTION EXPERIMENT:
KURDS AND TURKS

19. Developer
+
Development Team
+
Participants
+
Investors
+
Communities
HUMAN-CENTERED DESIGN

20. Interactive, Experiential,
Peacebuilding Workshops
Globally-distributed Media
KEY ACTIVITIES

21. KEY ACTIVITIES:
3 POSSIBLE VIDEO DISTRIBUTION ROUTES
Streaming TV
(Netflix, Amazon &
Amazon Prime, iTunes,
Hulu, YouTube Partner
Program, Distribber, etc.)
Online Video Platform
(OVPs)
(Ooyala, Kaltura,
Brightcove, MediaStorm,
etc.)
Related NGOs/nonprofits
with Distribution Partners
(such as Search for
Common Ground
Productions which has local
TV partners in 18 countries)

22. KEY PARTNERS
• Drama Therapy and Therapeutic Filmmaking Organizations
• Organizations with Peace-related Missions
• Video Content Creators and Production Companies
• Video Distribution Companies OR Streaming TV Networks

23. POSSIBLE CUSTOMER SEGMENTS
• Nonprofit organizations, NGOs and governmental organizations
• Select companies with Corporate Social Responsibility (CRS) programs
• Online Streaming Video Audience (18+, tendency Millennials & Gen Z)
• Advertisers and Marketers

24. VALUE PROPOSITIONS
Video Audience & Workshop Participants:
• Show how group conflicts can be creatively resolved on a personal,
national, and possibly international level
• Express and provide personal, human-based stories about national and
international conflicts (vs. news)
• Expose the beliefs behind national and international conflicts
• Educational / Edutainment
• Increase interest in dramatic arts and moviemaking for social purposes

25. VALUE PROPOSITIONS
• Provide a turn-key peace workshop program
• Disseminate an option for a unique, co-created peacebuilding method
• Create and distribute media that aligns with their mission
Peace nonprofit organizations, NGOs and governmental organizations:
Select companies with Corporate Social Responsibility (CRS) programs:
• Improve their brand reputation and increase brand loyalty
• Attract socially conscious consumers
• Sponsor media that aligns with their CRS goals

26. COST STRUCTURE
• Workshop development team with expressive arts and human-
centered design experience
• Dynamic facilitator(s) with high-level empathic skills
• Branded, trademarked, and copyrighted workshop training template
and assets
• Workshop trainers when at larger scale
• Residential workshop venue with accommodations for 10 - 16
participants for 4 to 5 days
• Small, flexible and mobile video production crew(s)
• Video post-production team
• Administrative staff
• Upfront video aggregator fees OR Online Video Platform (OVP) cost
• Marketing and advertising

27. COST STRUCTURE
Marketing and Advertising
7%
Video Distribution
9%
Video Post-Production
10%
Development & Admin Team
11%
Workshop
29%
Video Production
34% Total estimated budget per
workshop/video episode:
$180,000
The percentages and estimated budget are only estimates.
Exact budget and percentages forthcoming.

28. POTENTIAL REVENUE STREAMS
• Workshop program sales
• Video marketing revenue
Nonprofits, NGOs, Governmental Organizations, Corporations
• Video series streaming licensing or flat rate fee (Netflix, Amazon, etc. - direct)
• Alternatively, revenue from video-on-demand aggregators (Distribber,
Cinedigm, IndieFlix, etc.)
• Revenue from ad-supported video streaming (YouTube Partner Program, etc.)
Video
Workshops

29. THANK YOU FOR
YOUR ATTENTION.