The webinar provided information on how language learning can help companies serve an expanding global footprint and multilingual workforce. It discussed how language training can help with mergers and acquisitions, expanding into new markets, expat assignments, and engaging and retaining international employees. Case studies were presented on how companies like PayPal, Marriott, and Panda Restaurant Group have benefited from language learning programs. The webinar concluded that as companies expand globally, language learning is increasingly important for success.

1. #CLOwebinar
Sponsored By:
The presentation will begin at the top of the
hour.
A dial in number will not be provided.
Listen to today’s webinar using your computer’s
speakers or headphones.
Welcome to the webinar!

2. #CLOwebinar
Tools You Can Use
Audio Control
– A dial in number
will not be
provided.
– Adjust the volume
on your computer
or headphones

3. #CLOwebinar
Questions and Handouts
You can submit questions by
clicking on this icon here.
You can download a PDF of the
slide deck by clicking here.

4. #CLOwebinar
Sponsored By:
1. May I receive a copy of the slides?
YES! Click on the handouts list located on the right
portion of your screen.
2. May I review the webinar recording at a later
date?
YES! You may log in again using today’s link to review
the presentation on-demand.
3. Is this webinar HRCI or SHRM certified?
YES! The HRCI and SHRM certification codes will be
sent in the same follow up email as the recording
Frequently
Asked
Ques0ons

5. Growing your Global
Business and
International
Workforce with
Language Training
April 17th, 2018
2:00pm ET

6. Jack Marmorstein
Principal, Product and Sales Strategy
Rosetta Stone
q 20 years at Rosetta
stone in product
development and
strategy
q 10 years experience
working with corporate
and education clients
q 7 patents and two
Masters degrees
Rob Fershtman
Global Business Development &
Channel Manager - Global LT
Today’s Speakers
q 23 years of
corporate
business
development
q Gavel Award
Winner –
Michigan
Society of
Association
Executives
(MSAE)
q Developer of
ROI models
for clientele
q RBS- Citizens
World-Class
Commercial
Banker Award

7. 7
Webinar Agenda
Corporate Learning in a Today’s World Means…
Part
1
Serving an Expanding Global Footprint
Serving a Multilingual Workforce
Part
2
q Expanding through Mergers & Acquisitions
q Expanding Customer base and business
opportunities
q Expat assignments and International
employees
q Productivity
q Engagement
q Retention

8. Serving an Expanding Global Footprint
Expanding through Mergers and
Acquisitions

9. q More than 200 Markets
q More than 148 million
accounts
q Facilitates a variety of financial
transactions in 26 currencies
9
Global Language Learning Program at PayPal

10. 10
What our Clients are saying
Expanding operations and
influence globally
requires a workforce that
can communicate
effectively in multiple
languages.

11. 11
Meeting Learners Where They Are
Knowing how to speak better English was a goal of mine before I
came to the United States. I have been here over a year and it is
still a goal of mine. I have been speaking English for a long time,
but I lacked the confidence I needed to present ideas or give
updates in meetings.
~ Software Architect
San Jose, CA

12. 12
Meeting Learners Where They Are
Being in an HR role, relationships are key. After several
conversations with employees in Paris, I realized that learning
French would allow me a level of connection I feel is necessary
to be a trusted partner and effective in my role.
~ Human Resources Business Partner
Dublin, Ireland

13. Serving an Expanding Global Footprint
Expanding Business Opportunities

14. Expanding to new Markets
14
In the next
few years, roughly
70%of world growth will
come from emerging
markets
40%of that growth will
come from China
and India
By 2025, annual consumption in
emerging markets is projected to hit
$30 trillion.

16. Serving an Expanding Global Footprint
Expat Assignments and International
Employees

17. 17
Why the gap? Here is a survey about
success traits of Global Leaders
Adapting Socially
Demonstrating
Creativity
Even Disposition
Respecting Beliefs
Instilling Trust Navigating Ambiguity

18. 18
As many as two in five managers are said to fail in their
overseas assignments, according to a survey on global
leadership trends.
• A worldwide average of just 58% of such transfers were
judged to be successful by their organizations with little
variation across regions. That means a 42%of management
global assignees are unsuccessful !
• What type of preparation do you provide to managers
before a transfer outside their home country?
Language training – Only 25%
Overview of cultural differences – Only 25%
Retention and ROI for large expenditure
Global Mobility Assignees.

19. 19
*BGRS - 2015 Global Mobility Trends Survey & BGRS
Pulse Survey: Analyzing Assignee Attrition and
Retention
Retention and ROI for large expenditure
Global Mobility Assignees.
“In almost all cases, when an
international assignee leaves
a company, it represents a
loss. Not purely in terms of
the money invested in the
actual cost of the assignment
itself, which can be
significant, but also in terms
of the talent and development
investment made in that
employee.”
Average global assignee hard dollar costs
$350,000 - $1,000,000
How much is just 1 failure costing?

20. II. Serving a Multilingual Workforce
Productivity

21. Rosetta Stone 2017 Impact Study

22. 22
The Impact of Language Barriers

23. Serving a Multilingual Workforce
Employee Engagement

24. 24

25. 25

26. 26

27. q More than 6400 properties
q More than 126 countries
q More than 30,000 employees
have used the program
Language Learning Goals:
q Connect with Guests
q Collaboration among
Associates
q Support Professional Growth
27
Client Spotlight: Marriott

28. § Investing in our associates pays dividends to their families,
communities, and our workplace
§ Building a more inclusive workplace benefits the business
§ Opens new and exciting markets and helps make
connections genuine
§ Builds skills and confidence in our associates
Company-Sponsored Learning
Marriott’s Investment

29. § Continues to be very popular
§ Builds a skill critical to making
connections that count
§ Global solution for a global company
§ Tracking and success stories
Cost-effective Learning Solutions

30. 30
“I was drawn to joining the Marriott team because I knew they
really valued their employees when I heard they offered
language training as a benefit. When looking for a new job, I
always assess benefit packages as they give great insight on
company culture. To see Marriott offering its employees Rosetta
Stone was a major selling point for me . A lot of companies just
want you to succeed, but Marriott actually provides the tools
needed for success both professionally and personally.”
~ Marriott Employee

31. Serving a Multilingual Workforce
Retention

32. 32
Why is retention of LEP’s important?

33. 33

34. 34

35. 35
Employee Retention at Panda Restaurant Group
In industries such as foodservice, employee turnover
is extremely high. Language learning drives
collaboration and helps employees develop their
careers, keeping them engaged.
One of our clients, Panda
Restaurant Group, was able to
reduce employee turnover by
19% using Rosetta Stone.
They were able to measure this because they
defined KPIs and goals up front with their
implementation manager, and they centralized
the program and had visibility into each
employee’s progress.

36. Serving a Multilingual Workforce
Retention: Calculating ROI

37. 37
• 4 employees to fully staff one position prior to the program.
• 86% of the learners still retained 3 months post program.
• 225% ROI for this program
• Using just English as the lingua franca, The possibilities of a labor
force pipeline by way of diversity and inclusion is now realized
Measuring Return on Investment for the
Limited English Proficient Workforce

38. 38
Build the measuring tool
BEFORE you begin
What does our current problem look like. The is the BEFORE snap shot.
This is the Problem Worth Solving!
As agreed by all stakeholders – the Yellow represents numbers with variability.
These are adjusted here and pass through the calculator.

39. 39
Build the measuring tool
BEFORE you begin
This is the calculation engine. This shows results from actual data taken every week
from Day 0 – through conclusion.
Build this pre-program and have all stakeholders agree to the formulation.
If it needs to change, just have 100% agreement on changes. Memorialize any
changes in formulation.

40. 40
Build the measuring tool
BEFORE you begin
Begin: Which key areas will we measure. Must have real dollar
outcomes as a by-product of the training:
How do we retain employees. Is English
enough to keep our LEP population in place?
Other than what we are paying for training,
are their other losses or gains created by
conducting this program?
All stakeholders agree to what we are
tracking, adding and subtracting?
Agreement between all stakeholders
that the measuring tool has
accurately balanced

41. 41
• 4 employees to fully staff one position prior to the program.
• 86% of the learners still retained 3 months post program.
• 225% ROI for this program
• Using just English as the lingua franca, The possibilities of a labor
force pipeline by way of diversity and inclusion is now realized
Measuring Return on Investment for the
Limited English Proficient Workforce

42. • As companies expand and adapt to the global economy,
language learning is increasingly central to success
• There are new opportunities for L & D to serve employees
and align to strategic priorities
• Rosetta Stone can offer insight into how L & D teams are
succeeding in these new environments and how our
solutions meet a wide variety of global needs
42
Conclusion

43. Q&A

44. To set up a consultation,
contact
business@rosettastone.com

45. #CLOwebinar
Register for the next webinar!
How will the Fourth Industrial Revolution
impact HR & Learning & Development in
the future?
Wednesday, July 12, 2017
Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
Register for all upcoming Chief Learning Officer Webinars at
clomedia.com/webinars