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TRAINING BAROMETER
ANNUAL BAROMETER 2012 - 2013
TRAINING BAROMETER
ANNUAL BAROMETER 2014 - 2015
2	News
	 News from Findcourses.co.uk
	 News from the training industry
4	 EMG: About us
	 Media partnerships
	 Strategic partnership
	
8	 Our users - your course participants
	 Users and information requests
	 How professionals search for training
	 Where our users come from
	 Our training consultancy
	 In-house training trends
Who are the professionals searching for training
	 Organisations that use Findcourses.co.uk
16	 Popular areas of training	
	 Most popular courses
	 Most popular qualifications
	 Popular areas of training
20	 Training provider survey 	
	 Taking the pulse of the industry - provider benchmark
The UK in focus
	
24	 Digital trends for 2015
	 Reviews in focus
	 Content marketing
	
28	Testimonials
	 From our users
	 From our training providers
31	 Providers list
	 Training providers working with Findcourses.co.uk
	
CONTENTS
It’s been an exciting and busy year at Findcourses.co.uk. During
2014 we have developed our search engine for professional
training to better serve training buyers, and help training
providers reach the market more effectively in the UK and
abroad.
Thanks to the relatively stable recovery rates of the economy
since 2013, more people have been looking for training in 2014
and companies have been increasing their training budgets.
During 2014, Findcourses.co.uk worked with L&D departments
around the world to overcome the challenges of achieving more
with less. Companies have been making more strategic decisions
about how to spend their budget. The importance of competitive
offers and timely delivery of quotes from training providers was
consistently a top priority for training buyers.
The future looks bright once again for the training industry as
77% of the training providers that took part in our benchmark
survey expect their turnover to increase in 2015. This is a 16%
increase with respect to 2014. The survey also showed that
providers are increasingly concerned with branding and
reputation, but do not have the digital technologies in place to
collect and display client feedback.
This Training Barometer is an annual statistical compilation that
gives an overview of what happened in the training industry
during 2014, and a prediction of what to expect in 2015/16.
Findcourses.co.uk is the UK arm of Educations.com Media Group
(EMG), the market leader for education search worldwide. The
Group works with 4,000 education providers in 40 countries and
helps 2 million users each month. Our head office is located in
Stockholm and we have offices in Copenhagen, Helsinki, Hong
Kong, Mannheim and Oslo, with plans for London, New York,
Singapore and Sydney in the near future.
Foreword
2 TRAINING BAROMETER
NEWS FROM FINDCOURSES.CO.UK
NEW CUSTOMER LOGIN PORTAL
We launched a new Customer Login interface with new features
for all of our training providers. With improved usability, it is now
easier to edit courses, see statistics & download reports.
MOBILE SITES FOR PROVIDERS
In reponse to an increase in the use of mobile devices to search
for training, we launched a new service to help providers access
this market - a new mobile-adapted profile & listing.
ONLINE CHAT
We have been using an online chat service for users in which our
experienced advisors are available online and guide users to the
right courses, thus further improving our conversion rates.
EXHIBITIONS
During 2014, we met thousands of people when exhibiting at
Learning & Skills in January & the CIPD’s L&D Show in April.
VOTED TOP 20 EDTECH COMPANY AGAIN
We were a finalist of the “EdTech Europe 20 Award″ in 2013 and
2014 at the EdTech Summit, an award that recognises the top 20
fastest growing, most innovative EdTech companies in Europe.
LEARNING AT WORK WEEK 2014
We worked closely with the Campaign for Learning, and were able
to match more than 60 companies with training providers during
the week of 19-23 May.
LAUNCHED IN 2 NEW MARKETS
In order to reach more people, EMG invested heavily in expanding
West and South into two new markets! We launched a new site in
France and prepared for the U.S. launch during 2014.
EXPANDED OUR INTERNATIONAL REACH
As our brand has become renowned in the UK, we have also built
relationships overseas and have succeeeded in increasing our
reach across Europe and the Middle East.
BRAND NEW REVIEW TOOL
We’re very excitied to launch a brand new Review Tool that is
highly interactive, customisable and includes a unique widget for
training providers to include on their website.
COURSE BOOKINGS
The market is moving towards training bookings. Training buyers
want options and in 2015, we will be allowing users to Request
Information, book online or click through to the provider’s site.
SITE FACELIFT & NEW INTERACTIVE SEARCH
After months of research and development, our sites will receive a
facelift. We are launching a site-wide interative search bar that
follows users as they navigate the site, making searching easier.
EXHIBITIONS
In 2015, we exhibited at Learning & Skills in January and will
exihibit at the CIPD’s L&D Show in May.
CONTENT MARKETING & NATIVE ADVERTISING
In order to meet the challenge of engaging training buyers when
they are searching online for professional development, we now
offer a new content marketing service for training providers.
LEARNING AT WORK WEEK 2015
We continue our partnership with the Campaign for Learning, and
will be matching training providers together with companies that
are looking to meet new providers during the week of 18-24 May.
NEW STRATEGIC PARTNERSHIPS
We are partnering with the CPD Certification Service and The
Global Academy of Finance & Management in order to help
training providers reach people looking for accredited training.
MORE COMPANIES USING FINDCOURSES PRO
We have a team dedicated to FindcoursesPRO, our custom
training buying portals that are available for companies to
purchase. GE Healthcare, Rejlers, and IBM are among our clients.
2015: WHAT’S COMING?2014: WHAT HAPPENED?
2014 was a busy and eventful year for us at Findcourses.co.uk. We continued to invest in and develop our search platforms to
make them load faster, bring more accurate search results, and better display courses for users. We were able to quickly
respond to new algorithm changes in Google Search and react to the changing needs of the training industry.
We’re excited about the new features and services we’ll be offering in 2015, many of which are designed to put training providers
in front of the right training market for their business growth. Because we do all of our technical development in-house, we are
quick to react to consumer changes, launch new products and create flexible solutions for our clients.
TRAINING BAROMETER 3
Use of technology in learning continues to grow
The use of learning-related technologies continues to grow, with increasing numbers of employers
making use of e-learning courses, virtual classrooms, Learning Management Systems, mobile
learning and more. An influential study found that 50% of the L&D departments interviewed use
more than 16 different technologies to support learning.
NEWS FROM THE TRAINING INDUSTRY
Apprenticeships deliver increasing benefits for business
The Government’s focus on apprenticeships continued throughout 2014 with largely positive effects for
businesses. The data collected suggests that apprentices now deliver an average of £10,000 per annum in
productivity gains - a figure that rises to almost £20,000 in the construction and engineering sectors.
In 2015, proposed changes will see employers gain control of the funding for apprenticeships in a move that
is intended to simplify the process and encourage more businesses to offer apprenticeships.
Employees take control of their own development
Workers are increasingly social and mobile, but also overwhelmed and distracted. This has led
to desire to take control of their own professional development and consume learning on
demand, as and when it suits their needs. Many are still willing to sacrifice both higher pay and
career advancement in exchange for the opportunity to develop their skills.
Gap between private and public training providers widens
Internal provision of training continues to be more popular than external training, though both types of training
have decreased since 2012 in terms of spending and volume. Even more remarkable is the disparity between
the use of private and public training providers, with 60% of employers who purchase training going private
compared with only 15% using public colleges and HE institutions.
L&D doing more with less as budgets decrease
Total employer investment in training has fallen by as much as 40% in the past 12 years, and many L&D
Departments were dealing with smaller budgets in 2014 compared to 2013. The problem is that many
L&D functions struggle to  measure and subsequently highlight the benefits that L&D produces for the
business.
Looming skills gaps cause concern for employers
Skills gaps are looming across multiple industries in the UK, as vacancies created by those leaving
the workforce risk remaining unfilled. Research conducted by the Confederation of British Industry
(CBI) in 2014 found that 58% of employers fear not having access to staff that are sufficiently
skilled for their future needs.
Sources: UKCES Employer Perspectives Survey; CBI/Pearson Education and Skills Survey; Kelly Global Workforce Index -
Career Development; Bersin by Deloitte - Meet the Modern Learner: Engaging the Overwhelmed, Distracted, and Impatient
Employee; National Apprenticeship Service; Centre for Economics and Business Research.
4 TRAINING BAROMETER
SWEDEN NORWAYUNITED KINGDOM
NORTH AMERICA
GLOBAL
2001 2004 2005 2006 2008
EMG head office in Stockholm
Student education:
•	 Studentum.se
•	 Gymnasium.se
Professional education:
•	 Utbildning.se
•	 Kurser.se
•	 Aktivitet.se
Local office in Oslo
Student education:
•	 Studentum.no
Professional education:
•	 Findcourses.co.uk
Professional education:
•	 Findcourses.com
2 international sites
Student education:
•	 Educations.com
Professional education:
•	 Searchmba.com
2014EMG helped18millionvisitors send700
During
TRAINING BAROMETER 5
GERMANY
2009 2010 2011 2014
Local office in Mannheim
Professional education:
•	 Kursfinder.de
NETHERLANDS
FRANCE
RUSSIA
Student education:
•	 Studentum.nl
Professional education:
•	 Topformation.fr
Professional education:
•	 Findcourses.ru
DENMARKFINLAND
Local office in Copenhagen
Student education:
•	 Studentum.dk
Professional education:
•	 Finduddannelse.dk
•	 Kurserforledige.com
Local office in Helsinki
Student education:
•	 Studentum.fi
Professional education:
•	 Koulutus.fi
topformation fr
D É V E L O P P E M E N T P R O F E S S I O N N E L
findcourses ru
Обучение для карьеры и развития
000requests to 4000providers in 40countries
information education
6 TRAINING BAROMETER
OUR PARTNERSHIPS
Throughout 2014 we continued to strengthen our successful media partnerships with The Independent and the
London Evening Standard. Through these co-operations, Findcourses.co.uk is able to reach active audiences of
professionals in the UK and abroad. We also established new partnerships with the CPD Certification Standards
Service and Global Academy of Finance and Management. Our goal is to co-operate with new partners to reach
users within specific industries and job roles in 2015/16.
BLACK
WHITE
The Independent
In May 2010 we partnered with The Independent.
Partnership benefits:
•	 Findcourses.co.uk powers their course guide
•	 Professional, highly educated readership
•	 All providers and courses on Findcourses.co.uk are
published on The Independent’s site
Independent.co.uk stats:
•	 53 million visitors a month
•	 60% of all visitors are from the UK
London Evening Standard
In December 2012 we partnered with the Standard.
Partnership benefits:
•	 Findcourses.co.uk powers their course guide
•	 Most read newspaper & site in London and SW
•	 All providers and courses on Findcourses.co.uk are
published on The Standard’s site
Standard.co.uk stats:
•	 5 million visitors a month
•	 70% of all visitors are from the UK
The CPD Certification Service
Findcourses.co.uk partnered with the CPD Certification Service in December 2014. This
mutually beneficial partnership helps both parties to reach more companies looking to help
their employees gain CPD hours. In turn, this will help providers that want to reach those
people looking for CPD accredited training.
The Global Academy of Finance & Management ®
In February 2015 Findcourses.co.uk launched an exciting partnership with The Global
Academy of Finance & Management™. This partnership will span the UK, Europe and Middle
East regions and aims to help promote the benefits of the  qualifications that are accredited
by The GAFM for training providers and professionals.
TRAINING BAROMETER 7
Findcourses.co.uk partnered with the Campaign for Learning in 2012 to help
support their activities and help them reach a wider audience.
As well as helping people find the right training for their development in the
workplace, Findcourses.co.uk has a wide reach in the lifelong learning field and
also helps people find courses for their personal development.
OUR STRATEGIC PARTNERSHIP
Findcourses.co.uk is committed to helping everyone find the the right professional development solution for their needs
- a mission that is based on a strong belief in the power & value of learning. This is why we were thrilled to continue
developing our strategic partnership with the Campaign for Learning (CfL) during 2014, supporting them in their work
to create a culture of learning that engages individuals and fosters social inclusion.
Findcourses.co.uk’s Matchmaking Service for Learning at Work Week
Collaborating with workplaces to help them find courses for their employees on a daily basis puts Findcourses.co.uk in an
ideal position to raise awareness of one of the campaign’s projects, National Learning at Work Week. Learning at Work
Week is the biggest national celebration of learning and development in the workplace in which thousands of organisations
take part each year with special events and activities
Through our matchmaking service, we put HR Managers, Learning & Development Coordinators and workplaces in contact
with training providers who are looking to take part in this event.
Learning at Work Week is the ideal opportunity for training providers to:
•	 Build new relationships with companies looking to invest in training
•	 Secure future business through offering taster sessions with companies
•	 Get great PR for your company through taking part in a National Campaign
•	 Have a fun day doing the thing you love the most - training!
Findcourses.co.uk helped organise 40 Learning at Work events at workplaces in 2012, 50 in 2013 and more than 60 in
2014 through our Matchmaking Service. Our goal is to double this in 2015.
Companies that have taken part in Findcourses.co.uk’s Matchmaking
8 TRAINING BAROMETER
Since launching 6 years ago, we’ve grown significantly in the UK and abroad and have become a firmly established brand
in front of companies looking for training. Reasons for this growth are numerous and include training buyers expecting more
choices, wanting to compare at least 3 quotes from providers, and our improved SEO work & digital marketing knowledge.
40,000
Information Requests
30,000
Referrals in 2014
FINDCOURSES.CO.UK USERS
Visitor stats
•	 In 2014 more than 1.3 million unique vistors used our sites
•	 Between June-September some of our sites* were affected by
the Google Panda 4.0 update, causing a temporay dip in visitors
•	 With Improved SEO, traffic increased in Q4
•	 On avergage, visitors look at 2.6 pages on average per visit, and
spend an average of 3 minutes on site* per visit.
INFORMATION REQUESTS REFERRALS | 2009-2014
Please note the stats above do not account for users that choose to ring providers directly.
*Numbers include the main Findcourses.co.uk website as well as its 2 partner sites.
Conversion stats
•	 In 2014, we sent more than 40,000 enquiries to providers
•	 We increased the number of Information Requests sent to
providers by 30% compared to 2013
•	 Conversion rates reached 5% across the site* in 2014
•	 More than 30,000 training buyers clicked through to the
providers own website (referrals).
2009 2011 20132010 2012 2014
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2009 2010 2011 2012 2013 2014
NEW RECORD
1.3 million visitors
during 2014
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
VISITORS 2009-2014|
1000
2000
3000
4000
5000
6000
7000
TRAINING BAROMETER 9
HOW USERS SEARCH FOR TRAINING
HOW USERS CONTACT PROVIDERS
MobileDesktop Tablet
22%68% 10%
HOW USERS FIND FINDCOURSES.CO.UK
Direct Search
Recommendation
from a colleague
Organic Search
Information Request Click-Through Direct Call
73% 18% 6%
Partnership Links
Social Media
79%1%4%5%7%
10 TRAINING BAROMETER
AFRICA
Nigeria 20%
South Africa 15%
Ghana 9%
Kenya 5%
THE
UNITED KINGDOM
68%
United States 68%
Canada 18%
Brazil 10%
Argentina 2%
THE AMERICAS
7%
5%
TRAINING BAROMETER 11
TOP 4 COUNTRIES IN EACH CONTINENT IN TERMS OF GENERATED TRAFFIC
WHERE OUR USERS COME FROM
ASIA
India 13%
Saudi Arabia 10%
United Arab Emirates 9%
Qatar 4%
OCEANIA
Australia 85%
New Zealand 10%
Papua New Guinea 1%
Fiji <1%
1%
10%
EUROPE
Germany 16%
France 9%
Spain 7%
Switzerland 5%
11%
12 TRAINING BAROMETER
TRAINING CONSULTANCY
Findcourses.co.uk is much more than just a listing site. Through our Consultancy and Quote Request
services, we help users find what they are looking for in a quick, efficient manner. This is particularly
valuable for organisations and HR departments looking for in-house training solutions for members
of their staff.
WHAT KIND OF TRAINING ARE USERS LOOKING FOR?
In 2014, the average Quote Request sent
by Findcourses.co.uk users was for 8.7 people.
This represents an 118%+ increase with respect to the
2013 average of 4 delegates.
The growing popularity of distance, blended & e-learning
solutions is reflected in the growing proportion of
requests for this type of training, up 10% compared with
2013. But don’t be fooled - online doesn’t just mean
individual. Approximately 25% of requests for online
training are actually for more than one delegate,
suggesting it is becoming an increasingly sought-after
delivery method for companies training larger groups too.
AVERAGE GROUP SIZE DOUBLES
Open Executive Distance In-House
DECIDING FACTORS FOR INDIVIDUALS
One of the primary reasons why professionals
visit Findcourses.co.uk is to compare different courses
and providers.
The element of choice is key, with 28% of users wanting
to compare at least two courses and 54% wanting 3 or
more options to consider prior to making their decision.
When choosing a course, individuals indicate price as
a primary consideration (73.3%). This does not mean,
however, that they are willing to compromise on quality
- 58% of users point to the quality of course content as
a key aspect of their choice.
A majority of individual users requests regard couses
that are accredited and result in a recognised
qualification.
Quality
content
Affordability
Choice
TRAINING BAROMETER 13
IN-HOUSE TRAINING TRENDS
FOCUS ON IN-HOUSE
Organisations looking for in-house
training solutions are increasingly
for large groups of employees.
Throughout 2014, the average
number of participant indicated in
in-house quote requests rose by
125%, to an average of 20.3
delegates per request.
Top areas of training included:
• Leadership Development
• Management Development
• Oil & Gas
125% YOY increase in number of
delegates per in-house request
THE RISE OF ”ONE SIZE FITS ONE”
Organisations and L&D departments are becoming increasingly conscious of the fact that learners
want (and arguably need) learning solutions that are tailored to their specific strengths, weaknesses,
responsibilities and ambitions. Combined with the rapid pace of modernisation in learning &
development, this has contributed to a growing diversification in the types of training that organisations
search for and purchase. The average company’s ”training mix” now includes in-house training
solutions, but also open courses for members of staff, online learning and internal development
programmes.
While individuals are often well-versed on their area(s) of expertise, HR and L&D departments can
struggle to find appropriate training for staff across different organisational functions.
Findcourses.co.uk’s Quote Request service provides a simple solution to this problem, putting
training buyers directly in touch with training providers that can meet their needs. Unrivalled on the
market, this service is a primary contributor to our growing rates of returning visitors.
2014 2013
Average number of
delegates
20.3 9
0
5
10
15
20
25
14 TRAINING BAROMETER
Executive
Job Titles Industry Sectors
Senior
Middle Manager
Junior
Entry Level
CEO, Director, President, Vice President, Owner,
Chairman, Board Member
General Manager, Plant Manager, Regional
Manager, Divisional Manager, Department Head
First-Line Manager, Supervisor, Office Manager,
Department Manager, Team Leader, Controller
Coordinator, Administrator, Advisor, Consultant,
Officer, Specialist, Analyst
Operational Employee, Secretary, Assistant,
Associate, Operator, Trainee
5%
7% 3%
22%
35%
21%
17%
Automotive & Logistics Aviation, Aerospace & Defense
WHO ARE OUR USERS?
We attract a professional audience from some of the world’s biggest companies. Below we present our
users by the industry sector that their company belongs to and their position within their organisation.
14 TRAINING BAROMETER
15% 11%
Business &
Professional Services
Consumer Goods & Retail
14% 5%
IT & Communications Media & Information
6% 4%
Healthcare &
Pharmaceuticals
Hospitality & Tourism
9% 8%
Energy, Oil & Gas Engineering & Industry
14% 2%
Finance & Insurance Public Bodies & NGOs
TRAINING BAROMETER 15
THE FINDCOURSES.CO.UK TOP 100
Every day top companies come to Findcourses.co.uk to search for training. Below is a list of the top 100
companies that use Findcourses.co.uk, listed by industry.
AstraZeneca
Bupa
GE Healthcare
Innospec
Johnson & Johnson
Novartis
Roche
SCA
HEALTHCARE &
PHARMACEUTICALS
BBC
Yahoo
Google
Elsevier
Discovery Communications
MEDIA & INFORMATION
Aecom
Alfa Laval
Alstrom
AVEVA
BAE
Balfour Beatty
Black & Veatch
DAEWOO
Schindler
Subsea 7
Wood Group
ENGINEERING & INDUSTRY
Amazon
Asos
Carlsberg UK
Coca Cola
Costa Coffee
eBay Inc.
Electrolux
IKEA
L’Oreal
Tesco
CONSUMER GOODS & RETAIL
Accor
Hilton
Marriott
Thomas & Cook
HOSPITALITY & TOURISM
Allianz
American Express
Barclays
Bloomberg
BNP Paribas
Citigroup Inc.
Credit Suisse
Deutsche Bank
HSBC
Investec
Royal Bank of Scotland
Santander
The World Bank Group
FINANCE & INSURANCE
KPMG
Aon
Deloitte
EC Harris
Ernst & Young
EY
BUSINESS &
PROFESSIONAL SERVICES
GAC Logistics
DBSchenker
DHL
Eurostar
Jaguar Landrover
Volvo
AUTOMOTIVE & LOGISTICS
Airbus
Boeing
British Airways
G4S
HM Forces
AVIATION,
AEROSPACE & DEFENSE
Apple
Atos
BSkyB
BT
Cisco
Ericsson
IBM
Microsoft
Oracle
Siemens
Sony Computer Entertainment
Vodafone
IT & TELECOMMUNICATIONS
BP
E.ON
Gazprom
GDF SUEZ
Haliburton
Kuwait Oil
Maersk
Marathon Oil
Patronas
ENERGY, OIL & GAS
British Red Cross
Department of Foreign Affairs
Ministry of Justice
NHS
United Nations
UNICEF
PUBLIC BODIES & NGOS
16 TRAINING BAROMETER
1. Real Estate Finance & Investment
2. Project Finance
3. Law Making & Legislative Drafting
4. Oil Trader Academy
5. AutoCAD Essentials
6. PMP Certification
7. Procurement & Contract
Management
8. Programming in C# for Beginners
9. Secretary & PA Course
10. PRINCE2 Foundation &
Practitioner
Public Courses In-House Training Online / Distance Courses
THE MOST POPULAR COURSES IN 2014
THE MOST REQUESTED COURSES BY TRAINING DELIVERY MODE
Find out how professionals’ training requirements have changed in 2014, by looking at the top 10
most requested courses, organised by training delivery method. Observe the trends in conversion
rates, the decision-making process for the buyer and factors that can improve conversion time.
1. Financial Modelling Training
2. Introduction to Project Management
3. Building & Leading High Performing
Teams
4. Effective Communication Skills
5. Finance for Non-financial Managers
6. Customer Service Management
7. Effective Budgeting & Cost Control
8. The 7 Habits of Highly Effective
People
9. Certificate in KPI Management
10. Middle Management Development
Programme
1. Business Administration
Level 2 Certificate
2. Property Development
3. Retail Management
4. Level 4 Diploma in Project Man-
agement
5. Oil & Gas Electrical Engineering
Systems
6. Early Years Foundation
Level 4
7. Sage Line 50
8. E-business & E-commerce
9. Sports Management
10. Equality & Diversity
Level 3 Certificate
Public Training Trends In-house Training Trends
The average cost for a
public course in the top
10 list is £2,200 per
participant.
The average number
of locations a public
course is held at is 3.
Top performing public
courses have at least 5
upcoming dates.
Online Training Trends
In-house training
buyers compare at
least 5 programmes
before enquiring, and
request, on average,
3 quotes before
choosing a provider.
In-house training
courses receive the
highest number of
returning visitors.
The average cost for an
online course in the top
10 list, excluding free
courses, is £575 per
participant.
Online training buyers
take the least time to
make a decision about
buying a course, and are
the quickest to review a
course after completion.
TRAINING BAROMETER 17
1. Special Educational Needs SEN
Level 3
2. Health & Social Care NVQ Level
2
3. ILM 3 Award in Leadership &
Management
4. Payroll Technician Award
5. City & Guilds Level 2 Plumbing
Entry Level Qualifications
Levels 1-3
Higher Level Qualifications
Levels 4-7
Academic &
Executive Education
POPULAR QUALIFICATIONS IN 2014
THE TOP 5 MOST REQUESTED COURSES BY PROFESSIONAL TRAINING LEVEL
1. ILM Level 5 Certificate in
Leadership & Management
2. CILT Level 5 Professional Diploma
in Logistics & Transport
3. CMI Level 7 Diploma in Strategic
Management
4. CIPD Level 7 Advanced Certificate
& Diploma in HRM
5. Certified International Procurement
Professional
1. Mini MBA for Senior Managers
2. Postgraduate Diploma in
Governance Risk Compliance
3. Master of Public Health in
Epidemiology
4. Business Management BA
(Hons) Top Up
5. MBA in Project Management
THE MOST REQUESTED COURSES BY INDUSTRY SECTOR IN 2014
1. PPP Project Finance &
Infrastructure
2. International Trade - Import /
Export
3. Certified Associate in Project
Management
4. Primary Health Care Assistant
5. Facilities Management &
Maintenance
1. NEBOSH International General
Certificate
2. Oil & Gas Fundamentals
3. Stock Control & Management
4. Corporate Social Responsibility
5. AutoCAD Essentials
1. Facilitation Skills
2. Train the Trainer
3. Introduction to Management
4. Advanced Strategic Public
Relations
5. Budget Development &
Management
Companies’ professional training budgets vary significantly by sector and industry requirements. The
top 5 courses chosen by organisations in the private, public and not-for-profit sectors demonstrate
which training areas are considered a priority.
The higher the qualification
level, the longer the
decision-making process
for both individual and
corporate buyers.
TIME
Provider accreditation and
the quality of the training
experience are the most
important factors when
rating qualifications.
Despite the cost increase,
the demand for recognised
qualifications among entry
and junior level staff has
continued to grow.
COST VALUE
Private Sector
TOP 5
Public Sector
TOP 5
Not-for-profit Sector
TOP 5
£
18 TRAINING BAROMETER
POPULAR AREAS OF TRAINING
TRAINING CATEGORIES 2014 2013 2012 2011
1.	 Business & Management 10.12% 10.22% 10.26% 8.65%
2.	 Finance 9.87% 10.18% 10.67% 8.69%
3.	 Oil & Gas 7.45% 2.84% 0.84% n/a
4.	 Project Management 5.23% 2.65% 2.17% 1.70%
5.	 Supply Chain Management 5.01% 3.48% 3.06% 3.23%
6.	 Office Management              4.17% 6.29% 3.77% 2.45%
7.	 Health & Safety 4.12% 4.28% 4.49% 6.32%
8.	 Human Resources 3.78% 3.75% 4.12% 3.97%
9.	 Engineering / Industry 3.49% 1.56% 0.92% 1.37%
10.	Law & Legal 3.40% 3.79% 3.66% 3.22%
11.	Marketing 3.39% 0.79% 0.66% 0.81%
12.	Construction 3.37% 0.49% 2.92% 2.61%
13.	Real Estate / Property Management 3.30% 1.20% 0.64% 0.47%
14.	Sales 2.81% 2.14% 1.71% 1.06%
15.	Hospitality & Tourism 2.77% 2.02% 0.85% 1.06%
16.	CAD 2.72% n/a n/a n/a
17.	IT Pro 2.50% 9.24% 9.66% 8.99%
18.	Quality Assurance & Auditing                                                     2.48% 3.29% 2.82% 2.52%
19.	Coaching 2.25% 1.84% 1.93% 1.65%
20.	Insurance 2.24% 1.02% 1.06% 1.58%
21.	Teacher & Instructor Training 2.14% 7.53% 5.24% 3.98%
22.	Pharmaceutical 2.08% n/a n/a n/a
23.	Security 1.83% 0.42% 0.30% 0.35%
24.	Energy 1.62% 2.77% 0.77% 0.82%
25.	MBA 1.41% 1.15% 1.59% 2.12%
26.	IT Design / Multimedia 1.40% 2.33% 1.32% 2.23%
27.	Communication Skills 1.18% 1.86% 1.15% 1.06%
28.	Negotiation 1.01% 0.78% 0.43% 0.64%
29.	Personal Development 0.73% 2.49% 2.48% 2.03%
30.	IT - User 0.72% 2.31% 1.70% 1.64%
31.	Design 0.69% 0.78% 0.55% 0.77%
32.	Communications & Media 0.63% 0.98% 0.11% 0.10%
33.	Science & Research 0.46% 0.86% 2.58% 3.22%
34.	Languages 0.31% 0.35% 0.58% 0.74%
35.	Information Management 0.23% 0.78% 0.55% 0.78%
*Percentages reflect page view distribution by category. Adjustments to the previous years’ stats reflect changes to the on-site category structure
h
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TRAINING BAROMETER 19
FEEDBACK FROM OUR USERS
User feedback is a crucial way for providers to keep track of their enquiries and improve
their conversion rates. Visitors who receive the information they request in a timely manner
are much more likely to convert than those who are contacted after long periods of time or
those who have insufficient information.
Contact users as soon as possible.
Telephone rather than send an email,
unless otherwise specified.
Fail to give specific information on
price, delivery, agenda, etc.
Focus on the benefit of your training
as well as the features.
Forget to follow up with users in the
mid- to long-term.
Ignore requests based on email addresses.
DOS DON’TS
I have not decided yet / I am still thinking
I have not heard anything from the provider
I have started / applied for the course
The course was not suitable for me
Two weeks after an information request is submitted, we reach out to
users to check in on the status of their training and enquiries.
USER RESPONSES: CONVERSION
11
23
26
4040%
26%
23%
11%
20 TRAINING BAROMETER
INDUSTRY TRENDS: PROVIDER SURVEY 2014
This survey took place in
December 2014 with the goal
of examining trends in the
training industry across the
European countries served by
Educations.com Media Group.
The results are based on
responses from 418 training
providers in the UK, Germany,
France, Sweden, Denmark
and Finland.
2014 proved to be a good year for UK-based training providers, with almost 60% reporting increased turnover and only
11% indicating that turnover had decreased with respect to 2013.
GERMANY AND THE UK LEAD IN EUROPE
On a European scale, the UK was beaten only by Germany, where
68% of training providers saw increased turnover in 2014. In
Scandinavia, on the other hand, providers faced a more difficult
year with more than a third of companies (35%) reporting decreased
turnover, up from 28% the previous year.
A POSITIVE OUTLOOK FOR THE FUTURE
Training providers appear to be confident that the situation will
continue to improve in the future, with a consistent majority (77.4%)
expecting increased turnover for 2015. This figure is well above that
recorded on the German market, where the positive trends
recorded in 2014 are only expected to last by 55% of providers.
FOCUS ON IN-HOUSE TRAINING
In 2015, training providers all across Europe are going to be
focusing on their in-house offering.
This trend is particularly strong in France, where 58% of training
providers will be working to develop new in-house solutions,
followed by 46% in Scandinavia and approximately 40% in the UK.
Germany is the only exception, where a majority of respondents
(47%) will be focusing on open courses. 25% of UK respondents
stated that e-learning will be their key focus for 2015.
REPUTATION IS KING
British providers think reputation and a good brand image are key
to success in a competitive industry. Their German counterparts
agree, while French and Scandinavian providers point to the quality
of trainers and the quality of training content as the most important
factors for success.
SLOW UPTAKE OF DIGITAL SYSTEMS TO COLLECT FEEDBACK
How do providers collect the feedback they need to gauge customer
satisfaction and ensure they retain customers for the future?
A significant majority of training providers across the UK (70%),
Germany (78%) and France (83%) still use paper-based review
systems to collect feedback and reviews from course participants.
Sweden and Finland are the only two countries where online review
systems are starting to become the norm, with 53% of training
providers using them compared to just 34% in the UK and Germany.
E-MAIL BECOMING A PRIMARY MARKETING TOOL
When it comes to their own marketing, training providers in the UK
are spending the greatest percentage of their marketing budget on
email campaigns. This is followed by Google AdWords and industry
exhibitions, with only a small minority still using traditional
advertising tools such as newspapers and print ads.
TAKING THE PULSE OF
THE TRAINING INDUSTRY
TRAINING BAROMETER 21
Increase 45% 32% 45% 17%
Remain the same 5.5% 62% 5.5% 68%
Decrease 49.5% 6% 49.5% 15%
Increased 59% 68% 52% 38%
Remained the same 30% 13% 29% 27%
Decreased 11% 19% 19% 35%
UK Germany Scandinavia
How has your turnover changed in 2014 compared to 2013?
France
Increase 77.4% 55% 47% 43.5%
Remain the same 18.3% 41% 39% 39%
Decrease 4.3% 4% 14% 17.5%
UK Germany Scandinavia
How do you think your turnover will change in 2015 compared to 2014?
France
In-House Training 39.8% 30% 58% 46%
Open Courses 26.9% 47% 32% 29%
E-Learning 24.7% 17% 5% 7%
Blended Learning 8.6% 6% 5% 18%
UK Germany Scandinavia
Which area of training do you expect to focus more of your business on in 2015?
France
Yes 55% 64% 37% 76%
No 45% 36% 63% 24%
UK Germany Scandinavia
Do you believe there has been an increase in spending on professional training in recent years?
France
How will your marketing budget change in 2015 compared to 2014?
UK Germany ScandinaviaFrance
RESULTS IN DETAIL
22 TRAINING BAROMETER
THE UK
IN FOCUS
Training providers in the UK are keenly aware that image and brand reputation
are crucial to future success. An effective, measurable marketing strategy will
thus be a key concern for providers in the coming years.
• Growing the business while maintaining .
• Demonstrating for clients, especially corporate buyers.
• Ensuring the courses provided and technologies used are .
• Generating in a competitive sector.
• Presenting a clear picture of the and the products on offer.
high training quality.
ROI
up-to-date
new business
brand
Key challenges
Email
30% 23% 14% 12% 10% 9% 3%
Google AdWords Events &
Exhibitions
Listing sites What marketing
budget!
Snail mail
Traditional
advertising
Reputation or
good brand image
Quality of trainer Quality of
training content
Delivery method Use of new
technology
34%
29% 28%
8%
1%
70%
Of providers think measuring marketing
performance is extremely important.
Not important Very important
TRAINING BAROMETER 23
Which area of training do you expect to focus
more of your business on in 2015?
How do you think your turnover will
change in 2015?
Remain the
same (18.3%)
How has your turnover changed in 2014
compared to 2013?
Decreased (11%)
How will your marketing budget
change in 2015?
2014
Increased (59%)
Remained the
same (30%)
Increase (77.4%)
Decrease (4.3%)
E-Learning
(24.7%)
In-House (39.8%)
Blended Learning
(8.6%)
Open (26.9%)
Increase (45%)
Remain the
same (5.5%)
Decrease (49.5%)
How will your marketing budget
change in 2014?
Which area of training do you expect to focus
more of your business on in 2014?
How do you think your turnover will
change in 2014?
How has your turnover changed in 2013
compared to 2012?
Decreased (13%)
Increased (65%)Remained the
same (22%)
2013
Decrease (2%)
Remain the
same (19%)
Increase (79%)
Decrease (14%)
E-Learning (34%)
In-House (40%)
Open (26%)
Increase (29%)
Remain the
same (57%)
24 TRAINING BAROMETER
REVIEWS IN FOCUS
TAKING CHARGE OF YOUR MARKETING STRATEGY WITH THE RIGHT REVIEW TOOLS
From the hospitality industry, with TripAdvisor leading the way, to e-commerce giants like eBay,
Amazon and Google, local searches are being populated with user ratings, as peer-to-peer review
and recommendation technologies are growing. They have yet to make a big hit in the UK’s training
industry, but are well on their way.
In a competitive training industry, your customers can be your most reliable brand ambassadors.
New customers care about old customers, and peer-to-peer reviews are still the most convincing
endorsements you can get to build trust in your brand and increase conversion rates.
Using the right tools to collect, promote and optimise reviews from your buyers is crucial to
maintaining a competitive digital marketing strategy. Findcourses.co.uk’s training provider survey
reveals some surprising facts about how and where training providers ask for feedback.
Do you have an effective system for publishing
reviews on your website?
No 73%
Yes 27%
How do you collect reviews from your course
participants?*
On paper 70%
Don’t collect reviews 1%
A different method 6%
Via email 22%
Webforms 34%
0 20 40 60 80
Series1
*Response options were not
mutually exclusive
feel they effectively
Old school pen and
paper are still the
norm when it comes
to collecting reviews
99%
27%
of training providers
collect reviews for their courses
publish reviews on their website
However only
TRAINING BAROMETER 25
GETTING THE MOST OF YOUR REVIEWS
Launched this Spring, Findcourses.co.uk’s new review tool helps you streamline the way you collect
reviews and offers you the right channels to display them where they matter: in Google searches, on
your website and on your Findcourses.co.uk profile.
Follow up with a send-out immediately after class, to
collect a fresh and accurate impression from your
course participants.
COLLECT REVIEWS WHEN THEY MATTER
ASK THE RIGHT QUESTIONS
CREATE A SENDOUT
Customise your course feedback form to match your
audience and course topic, but don’t forget to ask the
essential questions. Think like your future customer.
KEEP IT SIMPLE
Use a 5-point rating scale to make your reviews
recognisable and comparable. Users will search for
the five-star visual cues they already see in Google.
GET THE RIGHT EXPOSURE
Bring your reviews in front of the professional training
audience on Findcourses.co.uk, display your quality
badge on your site and stand out in search engines.
ENGAGE WITH YOUR COMMUNITY
Respond to users’ comments, moderate your reviews
and demonstrate your excellent customer service, to
make your audience loyal.
PREPARE A TEMPLATE
AIM FOR THE (FIVE) STARS
INTEGRATE YOUR CHANNELS
MANAGE YOUR CAMPAIGNS
26 TRAINING BAROMETER
CONTENT MARKETING
THE ART OF ENGAGING USERS ONLINE
We know that users who visit Findcourses.co.uk are looking for professional development training & courses.
The challenge now is finding new ways of reaching individuals and companies who want to develop their talent
and skills, but don’t necessarily know how or where to start. Our content marketing activities are designed
precisely to interest, engage and inspire professionals to invest in their professional development.
A
t Findcourses.co.uk, we see content marketing as a way to
generate interest and engage users, which, in turn, drives
traffic to Findcourses.co.uk. We do this primarly by
publishing relevant articles, interviews, career guides, quizzes
and other content that can be of interest to our users. These are
then promoted in our monthly newsletters, via social media and
in targeted sections across Findcourses.co.uk. The content
doesn’t necessarily need to focus on training - it can deal with
business matters more broadly, or any other topic that is relevant
to visitors. It can also contain contributions from the providers
advertising on Findcourses.co.uk. The key, however, is ensuring
that it is not perceived as a sales tool but rather as a netural,
informative piece that is complementary to the marketing-
oriented ”standard” content produced on Findcourses.co.uk.
This type of content also makes it easier for us to generate links
to Findcourses.co.uk from other high quality blogs and websites.
TRAINING BAROMETER 27
Content Type
Articles
Industry Spotlights
Career Guides
Interviews
User Tests
Case Studies
Here we outline the effects of various types of content marketing on Findcourses.co.uk.
On a scale of one to five, this is how the following types of content impact
traffic generation, engagement and social spread.
Traffic generation
Engagement
Social spread
Traffic generation
Engagement
Social spread
Traffic Generation
Engagement
Social spread
Traffic generation
Engagement
Social spread
Traffic Generation
Engagement
Social spread
Traffic Generation
Engagement
Social spread
28 TRAINING BAROMETER
USER TESTIMONIALS
Here is some of the feedback we have received from the users and training buyers that use our sites
to source training providers and choose courses. As well as the people using our sites to source
training, we also receieve emails, telephone calls and speak to people on our online chat regularly.
I had to find my own project management training to
switch into my new position using PRINCE2 and only had
a few days to do it. Findcourses.co.uk was the one place
I found where I could find an array of courses and get in
touch with trainers to make that happen.
It’s good to have a place to compare
course prices. I got a good deal on my
training and thanks to Findcourses the
whole process was very smooth. Several
training companies contacted me right
away, I got a few quotes and started my
course just a couple of days after.
Findcourses helped me save time and energy by
organising our training purchases. I am often short on
time to get quotes from training providers in each of the
areas our employees are seeking training. As a Learning
and Development manager, I have several employees
requesting training at once and Findcourses has helped
me improve my performance by providing a variety of
training options in one place.
I found the staff at Findcourses.co.uk extremely
helpful. I was looking for a very specific course
and had strict time and budget limits, which made
it difficult to find suitable options. After a long back
and forth with the team I was able to find one course
that ticked all the boxes and I ended up enroling in
it directly. Many others would not have put so much
effort into one person but they really stuck with it and
made sure I found something.
Thank you to the consultancy team
at Findcourses.co.uk for helping us
find a suitable training provider for our
training need, especially within such a
tight timeframe. I had been struggling
to find a provider that could meet
our need to train staff across multiple
countries and wanted to use one
provider. Your service really made a
huge difference. as you provided us
with 4 providers who weren’t known
to us previously.
- Stacey, Learning & Development
- Manuel, Compliance Officer
- Amira, HR Manager
- Todd, Mid-Level Manager
- Alyssa, Assistant Project Manager
TRAINING BAROMETER 29
Here is some of the feedback we received from our clients during 2014. From our account managers
to our in-house editors, the entire Findcourses.co.uk team strives to help customers with a
professional, efficient and prompt level of customer service. We make sure all needs are met.
CLIENT TESTIMONIALS
”Working with Findcourses.co.uk has been seamless
from start to finish, customer care has been excellent
and we have found the service to be professional and
more importantly, worthwhile. We receive a healthy
amount of leads, which are good quality and also reach
a market we can’t always ourselves. The return on
investment is the reason why we are working with
Findcourses.co.uk for a second year running!”
Cheryl McClorey
Marketing & Business Development, MDT International
”Having worked with Findcourses.co.uk for a number of
years I have found them incredibly insightful into our
partnership and they have managed to really
understand the importance of return on investment for
both parties. They have provided great results and this
has meant I have used them while in 2 different
businesses, a testament to the success of the
investment. They are also a pleasure to work with.”
Anita Kinrade
Senior Product Marketing Manager, Home Learning College
”We’ve tried several marketing channels to promote our
training and Findcourses.co.uk has been the most suc-
cessful. The leads we’ve received have been targeted
and high quality. The team are helpful and quick to re-
spond to all our questions. The Findcourses.co.uk team
actively listens to our requirements and recommends the
most suitable solution based on our needs at different
times of the year.”
Debbie Hughes
Director, Orbital Training & Consultancy Ltd
"Of all the marketing channels we use to promote our
training, Findcourses.co.uk is the only site that really
works and that has generated a high number of
conversions and a very measurable income. The target
audience is far superior to other sites that we’ve used in
the past. Since the beginning of our relationship
everyone at Findcourses.co.uk has been flexible,
attentive and deliver a high quality professional service."
Karen Turle
Marketing Director, PEICE
”We have found Findcourses.co.uk extremely beneficial
to our business. Their services have allowed us to
penetrate different sectors and have opened up access
to new customers.  We find them easy to deal with,
innovative and engaging. We are proud to recommend
their services.”
Mark Winfield
Managing Director, HSS Training
”Since signing up with Findcourses.co.uk, we have
received a steady rate of enquiries each month. We
have also received great support from our account
manager, who regularly enquires how we are doing as
well as sending progress reports.”
Emma Burrows
Marketing, MKLC
30 TRAINING BAROMETER
SUPPORTING MARY’S LIBRARY
FindCourses Global has continued to support Mary’s Library through helping people gain access to
education for their development. In 2014 we aimed to help Mary’s Library become a sustainable
enterprise and meaningful resource for students and residents.
About Mary’s Library, Homa Bay
Mary’s Library, formed in October 2005, is the result of a
sustainable development project with Homa Bay local Mary
Ojijo and Findcourses.co.uk employee Mark Smith. FindCourses
Global has supportedthe library since 2012. Due to growing
demand the library was moved to bigger premises in 2013,
helping more than 4,000 members. By 2014, it was still the only
public library with a stable internet connection in the region.
HOMA BAY has roughly 55,000 inhabitants, and is located in
western Kenya, an area that has been described as a micro-
cosm for the entire continent of Africa. The region suffers from
some of the country’s lowest levels of healthcare and education
and is plagued with environmental problems.
Mary’s Library offers the cheapest and most reliable internet
access in Homa Bay, so that even the poorest residents can
benefit. So far the internet has led to significant improvements
for the local communit, symbolising growth & enterprise.
FindCourses Global’s support
FindCourses Global supports the library through paying the rent
for the premises, maintaining the computers, supplying the
library with relevant books, and ensuring the internet
connection is stable. We also employ a librarian and computer
teacher who helps residents make the most of the library.
Support from Findcourses.co.uk users
Users of Findcourses.co.uk help support Mary’s Library by
responding to a feedback questionnaire about their course
enquires, and writing course reviews. For each response/review
we receive, we make a donation to Mary’s Library to provide a
better service for the residents of Homa Bay.
Findcourses.co.uk’s support in 2015 will go to:
•	 Maintaining and purchasing new computers
•	 Increasing bandwidth & maintaining a stable connection
•	 Providing computer lessons & tutorials
•	 Meeting the needs of university students
HELPING RESIDENTS OF HOMA BAY GAIN ACCESS TO EDUCATION
Future goals
The long-term goal for Mary’s Library is to continue its growth
and development to create a sustainable model, in which the
library is financially independent and managed entirely by the
people of Homa Bay.
Mary’s Library will help promote the value of education to those
with the least access to it. FindCourses Global shares these
goals and believes wholeheartedly in the vision of education as
the engine for change in the world.
TRAINING BAROMETER 31
D - G
A & C Consultants
ABB UK
Aberdeen Drilling School
Able Skills
Academy Class
Academy of Executive Coaching
Academy of Financial Trading
Academy Zone
Accounting Training College
ACF Consultants
Acudemy
Advanced Security Consulting
AFA Consultancy & Training
AGR TRACS Training
Alcumus
Alistair Bromhead
Anglia Ruskin University
Apis Training
Armada
Armada Occupational Safety & Health
Asbestos Control & Abatement Division
Articulate Ant
ASLIB
Asset Management Academy
Association of Corporate Treasurers
Aston Business School
Astutis
Bangor Business School
Belbin Associates
Benchmark Marketing
Berghs School of Communication
Berlitz UK - London
Best Training Solutions
BETA Financial L&D
BFFT Best Foot Forward Training
BG Consulting Group
Biologic
Bizness Training Centre
BOC - Global Events and Training Group
Bond Solon
Bradley Environmental Consultants
Bridgwater College
Bright International Training
Brighton School of Business and
	Management
Bristol Business School
British Red Cross
British Safety Council
BSI Training
BSY Group
Bunnyfoot
Bureau Veritas Training UK
Business Learning Foundation
Business Management Training Group
Bywater Training
Caboodle Food
Cadassist
CADline
Cambridge Management Sciences
Capita Learning & Development
Capital Markets and Derivatives Training
Cardboard Citizens
CAS - Competence Assurance Solutions
CCL Academy
Central Law Training
Centre for Strategy and Communication
Change Quest
Chartered Institute of Arbitrators
Chartered Institute of Logistics & Transport
Chartered Institute of Marketing
Chartered Institute of Payroll Professionals
Chartered Institute of Public Relations
Chase Cooper
CIPD Training
Chartered Institute of Purchasing & Supply
City Academy
City University London
Clarion Training
Coaching Direct
Coaching for Change
Collective Leadership Institute
Communications & Management Institute
Competence Assurance Solutions
Construction Study Centre
Corporate Coach Group
Corporate Risk Systems
Corporate Training Partnerships
Courtney Associates
CP Training Consortium
CrossKnowledge UK
CWC School for Energy
Decorative Plastering
Derivatives Documentation
Digital Annexe
Distance Learning Centre
Distance Learning College UK
DJH International Tax
Door Training
DPG plc
DSM Assessment & Training
E-Careers
Ecole hoteliere de Lausanne
eDistance Learning
Ellison-Webb Training
EML Learning
Emphasis Training
Energy Friend
Engineering Institute of Technology
Enviatics
ESI International
Estadia
Ethan Hathaway
EU Business School
Eureka Financial
Euromoney Energy Training
Euromoney Financial Training
Euromoney Infrastructure Training
Euromoney Legal Training
Europe Link
Excellence Assured
Exponential Training & Assessment
Falconbury
Filtered
Financial Fluency
A – C
PROVIDERS MARKETING WITH US
Below are some of the training providers that we work with, and whose training courses we market on
Findcourses.co.uk to a targeted audience of training buyers across our search engines.
32 TRAINING BAROMETER
M - P
Financial Services Training Partners LLP
Financial Training Associates
First Friday
Fitch Learning
Fitness Courses College
FQM
FranklinCovey
Fraunhofer Academy
Frontline Training Services
Fuld-Gilad-Herring Academy of
	 Competitive Intelligence
GBC Learning & Development
Genesys Training
Global College Malta
Global Knowledge UK
Global Markets Training
Gold Edge Training
Goldtrowel
Great Achievers
Green Cross Training
Happy Computers
Harpar Leadership and Management
	Training
Health and Safety College
Health and Safety Technology and
	Management
Hemsley Fraser
Henley Business School
Hertfordshire Business School
Hibernia College Dublin
Home Learning College
Home Study Zone
Horticultural Correspondence College
Host Computers
HOT Engineering
HSS Hire Training
Huthwaite International
IASeminars
IATA Training and Development Institute
IBC Academy
ICS Learn
IDC-online
IDM Online
IFS School of Finance
IIF Training
IIL - International Institute for Learning
Illumine Training
IME - Inspire, Motivate and Engage
IMF Academy
Impact Factory
Impact Partnership UK
Impartica Training
Imperial College London - School of
	 Professional Development
Incisive Training
Informa Middle East
Innoverto
Institute of Revenues Rating & valuation
Institute of Chartered Secretaries and
	Administrators
Institute of Development and Training
InterActive
International Business House
International Career Institute
International Compliance Training
IoSCM UK
IPD
IQMS
ISAC (UK)
Istituto Europeo di Design
ITB Competence Assurance
ITonlinelearning
Jellyfish Online Marketing
JSB Training & Development
Kaplan Altior
Kaplan Hawksmere
KB Associates
Keystone Learning Systems
Kingston Business School
Knowledge Grab
KnowledgeHut
KP Training & Consulting
LDL - Leadership Development
Lean Six Sigma Group
Learn CCTV
Learn Now
Learning at Home
LEORON Professional Development Institute
Lewis College
Live and Learn Consultancy
London Academy of IT
London Academy of Trading
London College of Contemporary Arts
London Corporate Training
London Financial Studies
London School of Business & Finance
London School of Economics and Politica
	Science
London School of Hygiene and Tropical
	Medicine
London Training for Excellence
Love and Tate - Pitman London City
lynda.com
Lynwood Consultancy Services
Making Great Leaders
Man and Machine
Management Forum
Maynard Leigh Associates
MDA Training
MDT International
Miller Heiman UK
MIP Politecnico di Milano
MIS Training Institute
MJMEnergy
MKLC
MLP Training
Morgan International
MPW Learning
Natas Training
National Extension College (NEC)
Nautilus World - RPS Group
NEW HSE
NeXT Training (Schlumberger)
NTI Leeds
Open Study College
Opposite Leg
Orbital Training & Consulting
Oxford College
Oxford Summer School
Parallel Project Training
Paramount Learning
Payroll Alliance
PEICE - RPS Group
People Projects UK
Persephone College UK
petroEDGE
Petroleum Open Learning - OPITO
PetroSkills
Phillips ROI Institute
PHSS (Pharmaceutical and Healthcare
	 Sciences Society)
Phillips ROI Institute
PHSS (Pharmaceutical and Healthcare
	 Sciences Society)
H - L
TRAINING BAROMETER 33
Pitman Holborn Training
PMI - Process Management International
PMS - Purchasing Management Services
PNE Development
Positive Purchasing
Primary Care Training Centre
Pro Seminar International
Professional Academy
Prosight
Psychophonetics College UK
PTI Informa
PTP Training & Marketing
Quorum Training
Redcliffe Training Associates
Reed Learning
Regent Academy
Resource Development International
Results Driven Group
Retail Performance Specialists
Risk Reward
Robert Gordon University
Rosetta Stone
S A Associates Training
S&P Capital IQ
SABSA Courses
SALEM ™ By Morgan & Wolfe
Santia Consulting
SAVA School of Surveying
Searchlight Insurance Training
SecuoS
Senergy Training
Sentinel Management Consultants
Seren Partnership
SGS Academy
Shado
SHEilds
Sheltons Group
Skills 4 Security & Training (S4ST)
Skills 4 Stem
Skillstudio
Sologic
Souters
Southampton Management School -
	 University of Southampton
Squared Online
SquareOne Training
SR Supply Chain Consultants
St John Ambulance
Startup Institute
StayAhead Training
Stonebridge Associated Colleges
Study House
SuperSkilz
Supply Chain Academy
Supply Solutions
Symetri
Symposium Events
Tactical Sales Training
Tadpole Training Associates
Tavcom Training
TCC
Techniques for Change
TFPL
Thales Learning & Development
The British Institute of Facilities
	Management
The Chartered Insurance Institute
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FindCourses Barometer 2015

  • 1. TRAINING BAROMETER ANNUAL BAROMETER 2012 - 2013 TRAINING BAROMETER ANNUAL BAROMETER 2014 - 2015
  • 2.
  • 3. 2 News News from Findcourses.co.uk News from the training industry 4 EMG: About us Media partnerships Strategic partnership 8 Our users - your course participants Users and information requests How professionals search for training Where our users come from Our training consultancy In-house training trends Who are the professionals searching for training Organisations that use Findcourses.co.uk 16 Popular areas of training Most popular courses Most popular qualifications Popular areas of training 20 Training provider survey Taking the pulse of the industry - provider benchmark The UK in focus 24 Digital trends for 2015 Reviews in focus Content marketing 28 Testimonials From our users From our training providers 31 Providers list Training providers working with Findcourses.co.uk CONTENTS It’s been an exciting and busy year at Findcourses.co.uk. During 2014 we have developed our search engine for professional training to better serve training buyers, and help training providers reach the market more effectively in the UK and abroad. Thanks to the relatively stable recovery rates of the economy since 2013, more people have been looking for training in 2014 and companies have been increasing their training budgets. During 2014, Findcourses.co.uk worked with L&D departments around the world to overcome the challenges of achieving more with less. Companies have been making more strategic decisions about how to spend their budget. The importance of competitive offers and timely delivery of quotes from training providers was consistently a top priority for training buyers. The future looks bright once again for the training industry as 77% of the training providers that took part in our benchmark survey expect their turnover to increase in 2015. This is a 16% increase with respect to 2014. The survey also showed that providers are increasingly concerned with branding and reputation, but do not have the digital technologies in place to collect and display client feedback. This Training Barometer is an annual statistical compilation that gives an overview of what happened in the training industry during 2014, and a prediction of what to expect in 2015/16. Findcourses.co.uk is the UK arm of Educations.com Media Group (EMG), the market leader for education search worldwide. The Group works with 4,000 education providers in 40 countries and helps 2 million users each month. Our head office is located in Stockholm and we have offices in Copenhagen, Helsinki, Hong Kong, Mannheim and Oslo, with plans for London, New York, Singapore and Sydney in the near future. Foreword
  • 4. 2 TRAINING BAROMETER NEWS FROM FINDCOURSES.CO.UK NEW CUSTOMER LOGIN PORTAL We launched a new Customer Login interface with new features for all of our training providers. With improved usability, it is now easier to edit courses, see statistics & download reports. MOBILE SITES FOR PROVIDERS In reponse to an increase in the use of mobile devices to search for training, we launched a new service to help providers access this market - a new mobile-adapted profile & listing. ONLINE CHAT We have been using an online chat service for users in which our experienced advisors are available online and guide users to the right courses, thus further improving our conversion rates. EXHIBITIONS During 2014, we met thousands of people when exhibiting at Learning & Skills in January & the CIPD’s L&D Show in April. VOTED TOP 20 EDTECH COMPANY AGAIN We were a finalist of the “EdTech Europe 20 Award″ in 2013 and 2014 at the EdTech Summit, an award that recognises the top 20 fastest growing, most innovative EdTech companies in Europe. LEARNING AT WORK WEEK 2014 We worked closely with the Campaign for Learning, and were able to match more than 60 companies with training providers during the week of 19-23 May. LAUNCHED IN 2 NEW MARKETS In order to reach more people, EMG invested heavily in expanding West and South into two new markets! We launched a new site in France and prepared for the U.S. launch during 2014. EXPANDED OUR INTERNATIONAL REACH As our brand has become renowned in the UK, we have also built relationships overseas and have succeeeded in increasing our reach across Europe and the Middle East. BRAND NEW REVIEW TOOL We’re very excitied to launch a brand new Review Tool that is highly interactive, customisable and includes a unique widget for training providers to include on their website. COURSE BOOKINGS The market is moving towards training bookings. Training buyers want options and in 2015, we will be allowing users to Request Information, book online or click through to the provider’s site. SITE FACELIFT & NEW INTERACTIVE SEARCH After months of research and development, our sites will receive a facelift. We are launching a site-wide interative search bar that follows users as they navigate the site, making searching easier. EXHIBITIONS In 2015, we exhibited at Learning & Skills in January and will exihibit at the CIPD’s L&D Show in May. CONTENT MARKETING & NATIVE ADVERTISING In order to meet the challenge of engaging training buyers when they are searching online for professional development, we now offer a new content marketing service for training providers. LEARNING AT WORK WEEK 2015 We continue our partnership with the Campaign for Learning, and will be matching training providers together with companies that are looking to meet new providers during the week of 18-24 May. NEW STRATEGIC PARTNERSHIPS We are partnering with the CPD Certification Service and The Global Academy of Finance & Management in order to help training providers reach people looking for accredited training. MORE COMPANIES USING FINDCOURSES PRO We have a team dedicated to FindcoursesPRO, our custom training buying portals that are available for companies to purchase. GE Healthcare, Rejlers, and IBM are among our clients. 2015: WHAT’S COMING?2014: WHAT HAPPENED? 2014 was a busy and eventful year for us at Findcourses.co.uk. We continued to invest in and develop our search platforms to make them load faster, bring more accurate search results, and better display courses for users. We were able to quickly respond to new algorithm changes in Google Search and react to the changing needs of the training industry. We’re excited about the new features and services we’ll be offering in 2015, many of which are designed to put training providers in front of the right training market for their business growth. Because we do all of our technical development in-house, we are quick to react to consumer changes, launch new products and create flexible solutions for our clients.
  • 5. TRAINING BAROMETER 3 Use of technology in learning continues to grow The use of learning-related technologies continues to grow, with increasing numbers of employers making use of e-learning courses, virtual classrooms, Learning Management Systems, mobile learning and more. An influential study found that 50% of the L&D departments interviewed use more than 16 different technologies to support learning. NEWS FROM THE TRAINING INDUSTRY Apprenticeships deliver increasing benefits for business The Government’s focus on apprenticeships continued throughout 2014 with largely positive effects for businesses. The data collected suggests that apprentices now deliver an average of £10,000 per annum in productivity gains - a figure that rises to almost £20,000 in the construction and engineering sectors. In 2015, proposed changes will see employers gain control of the funding for apprenticeships in a move that is intended to simplify the process and encourage more businesses to offer apprenticeships. Employees take control of their own development Workers are increasingly social and mobile, but also overwhelmed and distracted. This has led to desire to take control of their own professional development and consume learning on demand, as and when it suits their needs. Many are still willing to sacrifice both higher pay and career advancement in exchange for the opportunity to develop their skills. Gap between private and public training providers widens Internal provision of training continues to be more popular than external training, though both types of training have decreased since 2012 in terms of spending and volume. Even more remarkable is the disparity between the use of private and public training providers, with 60% of employers who purchase training going private compared with only 15% using public colleges and HE institutions. L&D doing more with less as budgets decrease Total employer investment in training has fallen by as much as 40% in the past 12 years, and many L&D Departments were dealing with smaller budgets in 2014 compared to 2013. The problem is that many L&D functions struggle to measure and subsequently highlight the benefits that L&D produces for the business. Looming skills gaps cause concern for employers Skills gaps are looming across multiple industries in the UK, as vacancies created by those leaving the workforce risk remaining unfilled. Research conducted by the Confederation of British Industry (CBI) in 2014 found that 58% of employers fear not having access to staff that are sufficiently skilled for their future needs. Sources: UKCES Employer Perspectives Survey; CBI/Pearson Education and Skills Survey; Kelly Global Workforce Index - Career Development; Bersin by Deloitte - Meet the Modern Learner: Engaging the Overwhelmed, Distracted, and Impatient Employee; National Apprenticeship Service; Centre for Economics and Business Research.
  • 6. 4 TRAINING BAROMETER SWEDEN NORWAYUNITED KINGDOM NORTH AMERICA GLOBAL 2001 2004 2005 2006 2008 EMG head office in Stockholm Student education: • Studentum.se • Gymnasium.se Professional education: • Utbildning.se • Kurser.se • Aktivitet.se Local office in Oslo Student education: • Studentum.no Professional education: • Findcourses.co.uk Professional education: • Findcourses.com 2 international sites Student education: • Educations.com Professional education: • Searchmba.com 2014EMG helped18millionvisitors send700 During
  • 7. TRAINING BAROMETER 5 GERMANY 2009 2010 2011 2014 Local office in Mannheim Professional education: • Kursfinder.de NETHERLANDS FRANCE RUSSIA Student education: • Studentum.nl Professional education: • Topformation.fr Professional education: • Findcourses.ru DENMARKFINLAND Local office in Copenhagen Student education: • Studentum.dk Professional education: • Finduddannelse.dk • Kurserforledige.com Local office in Helsinki Student education: • Studentum.fi Professional education: • Koulutus.fi topformation fr D É V E L O P P E M E N T P R O F E S S I O N N E L findcourses ru Обучение для карьеры и развития 000requests to 4000providers in 40countries information education
  • 8. 6 TRAINING BAROMETER OUR PARTNERSHIPS Throughout 2014 we continued to strengthen our successful media partnerships with The Independent and the London Evening Standard. Through these co-operations, Findcourses.co.uk is able to reach active audiences of professionals in the UK and abroad. We also established new partnerships with the CPD Certification Standards Service and Global Academy of Finance and Management. Our goal is to co-operate with new partners to reach users within specific industries and job roles in 2015/16. BLACK WHITE The Independent In May 2010 we partnered with The Independent. Partnership benefits: • Findcourses.co.uk powers their course guide • Professional, highly educated readership • All providers and courses on Findcourses.co.uk are published on The Independent’s site Independent.co.uk stats: • 53 million visitors a month • 60% of all visitors are from the UK London Evening Standard In December 2012 we partnered with the Standard. Partnership benefits: • Findcourses.co.uk powers their course guide • Most read newspaper & site in London and SW • All providers and courses on Findcourses.co.uk are published on The Standard’s site Standard.co.uk stats: • 5 million visitors a month • 70% of all visitors are from the UK The CPD Certification Service Findcourses.co.uk partnered with the CPD Certification Service in December 2014. This mutually beneficial partnership helps both parties to reach more companies looking to help their employees gain CPD hours. In turn, this will help providers that want to reach those people looking for CPD accredited training. The Global Academy of Finance & Management ® In February 2015 Findcourses.co.uk launched an exciting partnership with The Global Academy of Finance & Management™. This partnership will span the UK, Europe and Middle East regions and aims to help promote the benefits of the qualifications that are accredited by The GAFM for training providers and professionals.
  • 9. TRAINING BAROMETER 7 Findcourses.co.uk partnered with the Campaign for Learning in 2012 to help support their activities and help them reach a wider audience. As well as helping people find the right training for their development in the workplace, Findcourses.co.uk has a wide reach in the lifelong learning field and also helps people find courses for their personal development. OUR STRATEGIC PARTNERSHIP Findcourses.co.uk is committed to helping everyone find the the right professional development solution for their needs - a mission that is based on a strong belief in the power & value of learning. This is why we were thrilled to continue developing our strategic partnership with the Campaign for Learning (CfL) during 2014, supporting them in their work to create a culture of learning that engages individuals and fosters social inclusion. Findcourses.co.uk’s Matchmaking Service for Learning at Work Week Collaborating with workplaces to help them find courses for their employees on a daily basis puts Findcourses.co.uk in an ideal position to raise awareness of one of the campaign’s projects, National Learning at Work Week. Learning at Work Week is the biggest national celebration of learning and development in the workplace in which thousands of organisations take part each year with special events and activities Through our matchmaking service, we put HR Managers, Learning & Development Coordinators and workplaces in contact with training providers who are looking to take part in this event. Learning at Work Week is the ideal opportunity for training providers to: • Build new relationships with companies looking to invest in training • Secure future business through offering taster sessions with companies • Get great PR for your company through taking part in a National Campaign • Have a fun day doing the thing you love the most - training! Findcourses.co.uk helped organise 40 Learning at Work events at workplaces in 2012, 50 in 2013 and more than 60 in 2014 through our Matchmaking Service. Our goal is to double this in 2015. Companies that have taken part in Findcourses.co.uk’s Matchmaking
  • 10. 8 TRAINING BAROMETER Since launching 6 years ago, we’ve grown significantly in the UK and abroad and have become a firmly established brand in front of companies looking for training. Reasons for this growth are numerous and include training buyers expecting more choices, wanting to compare at least 3 quotes from providers, and our improved SEO work & digital marketing knowledge. 40,000 Information Requests 30,000 Referrals in 2014 FINDCOURSES.CO.UK USERS Visitor stats • In 2014 more than 1.3 million unique vistors used our sites • Between June-September some of our sites* were affected by the Google Panda 4.0 update, causing a temporay dip in visitors • With Improved SEO, traffic increased in Q4 • On avergage, visitors look at 2.6 pages on average per visit, and spend an average of 3 minutes on site* per visit. INFORMATION REQUESTS REFERRALS | 2009-2014 Please note the stats above do not account for users that choose to ring providers directly. *Numbers include the main Findcourses.co.uk website as well as its 2 partner sites. Conversion stats • In 2014, we sent more than 40,000 enquiries to providers • We increased the number of Information Requests sent to providers by 30% compared to 2013 • Conversion rates reached 5% across the site* in 2014 • More than 30,000 training buyers clicked through to the providers own website (referrals). 2009 2011 20132010 2012 2014 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 2009 2010 2011 2012 2013 2014 NEW RECORD 1.3 million visitors during 2014 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 VISITORS 2009-2014| 1000 2000 3000 4000 5000 6000 7000
  • 11. TRAINING BAROMETER 9 HOW USERS SEARCH FOR TRAINING HOW USERS CONTACT PROVIDERS MobileDesktop Tablet 22%68% 10% HOW USERS FIND FINDCOURSES.CO.UK Direct Search Recommendation from a colleague Organic Search Information Request Click-Through Direct Call 73% 18% 6% Partnership Links Social Media 79%1%4%5%7%
  • 12. 10 TRAINING BAROMETER AFRICA Nigeria 20% South Africa 15% Ghana 9% Kenya 5% THE UNITED KINGDOM 68% United States 68% Canada 18% Brazil 10% Argentina 2% THE AMERICAS 7% 5%
  • 13. TRAINING BAROMETER 11 TOP 4 COUNTRIES IN EACH CONTINENT IN TERMS OF GENERATED TRAFFIC WHERE OUR USERS COME FROM ASIA India 13% Saudi Arabia 10% United Arab Emirates 9% Qatar 4% OCEANIA Australia 85% New Zealand 10% Papua New Guinea 1% Fiji <1% 1% 10% EUROPE Germany 16% France 9% Spain 7% Switzerland 5% 11%
  • 14. 12 TRAINING BAROMETER TRAINING CONSULTANCY Findcourses.co.uk is much more than just a listing site. Through our Consultancy and Quote Request services, we help users find what they are looking for in a quick, efficient manner. This is particularly valuable for organisations and HR departments looking for in-house training solutions for members of their staff. WHAT KIND OF TRAINING ARE USERS LOOKING FOR? In 2014, the average Quote Request sent by Findcourses.co.uk users was for 8.7 people. This represents an 118%+ increase with respect to the 2013 average of 4 delegates. The growing popularity of distance, blended & e-learning solutions is reflected in the growing proportion of requests for this type of training, up 10% compared with 2013. But don’t be fooled - online doesn’t just mean individual. Approximately 25% of requests for online training are actually for more than one delegate, suggesting it is becoming an increasingly sought-after delivery method for companies training larger groups too. AVERAGE GROUP SIZE DOUBLES Open Executive Distance In-House DECIDING FACTORS FOR INDIVIDUALS One of the primary reasons why professionals visit Findcourses.co.uk is to compare different courses and providers. The element of choice is key, with 28% of users wanting to compare at least two courses and 54% wanting 3 or more options to consider prior to making their decision. When choosing a course, individuals indicate price as a primary consideration (73.3%). This does not mean, however, that they are willing to compromise on quality - 58% of users point to the quality of course content as a key aspect of their choice. A majority of individual users requests regard couses that are accredited and result in a recognised qualification. Quality content Affordability Choice
  • 15. TRAINING BAROMETER 13 IN-HOUSE TRAINING TRENDS FOCUS ON IN-HOUSE Organisations looking for in-house training solutions are increasingly for large groups of employees. Throughout 2014, the average number of participant indicated in in-house quote requests rose by 125%, to an average of 20.3 delegates per request. Top areas of training included: • Leadership Development • Management Development • Oil & Gas 125% YOY increase in number of delegates per in-house request THE RISE OF ”ONE SIZE FITS ONE” Organisations and L&D departments are becoming increasingly conscious of the fact that learners want (and arguably need) learning solutions that are tailored to their specific strengths, weaknesses, responsibilities and ambitions. Combined with the rapid pace of modernisation in learning & development, this has contributed to a growing diversification in the types of training that organisations search for and purchase. The average company’s ”training mix” now includes in-house training solutions, but also open courses for members of staff, online learning and internal development programmes. While individuals are often well-versed on their area(s) of expertise, HR and L&D departments can struggle to find appropriate training for staff across different organisational functions. Findcourses.co.uk’s Quote Request service provides a simple solution to this problem, putting training buyers directly in touch with training providers that can meet their needs. Unrivalled on the market, this service is a primary contributor to our growing rates of returning visitors. 2014 2013 Average number of delegates 20.3 9 0 5 10 15 20 25
  • 16. 14 TRAINING BAROMETER Executive Job Titles Industry Sectors Senior Middle Manager Junior Entry Level CEO, Director, President, Vice President, Owner, Chairman, Board Member General Manager, Plant Manager, Regional Manager, Divisional Manager, Department Head First-Line Manager, Supervisor, Office Manager, Department Manager, Team Leader, Controller Coordinator, Administrator, Advisor, Consultant, Officer, Specialist, Analyst Operational Employee, Secretary, Assistant, Associate, Operator, Trainee 5% 7% 3% 22% 35% 21% 17% Automotive & Logistics Aviation, Aerospace & Defense WHO ARE OUR USERS? We attract a professional audience from some of the world’s biggest companies. Below we present our users by the industry sector that their company belongs to and their position within their organisation. 14 TRAINING BAROMETER 15% 11% Business & Professional Services Consumer Goods & Retail 14% 5% IT & Communications Media & Information 6% 4% Healthcare & Pharmaceuticals Hospitality & Tourism 9% 8% Energy, Oil & Gas Engineering & Industry 14% 2% Finance & Insurance Public Bodies & NGOs
  • 17. TRAINING BAROMETER 15 THE FINDCOURSES.CO.UK TOP 100 Every day top companies come to Findcourses.co.uk to search for training. Below is a list of the top 100 companies that use Findcourses.co.uk, listed by industry. AstraZeneca Bupa GE Healthcare Innospec Johnson & Johnson Novartis Roche SCA HEALTHCARE & PHARMACEUTICALS BBC Yahoo Google Elsevier Discovery Communications MEDIA & INFORMATION Aecom Alfa Laval Alstrom AVEVA BAE Balfour Beatty Black & Veatch DAEWOO Schindler Subsea 7 Wood Group ENGINEERING & INDUSTRY Amazon Asos Carlsberg UK Coca Cola Costa Coffee eBay Inc. Electrolux IKEA L’Oreal Tesco CONSUMER GOODS & RETAIL Accor Hilton Marriott Thomas & Cook HOSPITALITY & TOURISM Allianz American Express Barclays Bloomberg BNP Paribas Citigroup Inc. Credit Suisse Deutsche Bank HSBC Investec Royal Bank of Scotland Santander The World Bank Group FINANCE & INSURANCE KPMG Aon Deloitte EC Harris Ernst & Young EY BUSINESS & PROFESSIONAL SERVICES GAC Logistics DBSchenker DHL Eurostar Jaguar Landrover Volvo AUTOMOTIVE & LOGISTICS Airbus Boeing British Airways G4S HM Forces AVIATION, AEROSPACE & DEFENSE Apple Atos BSkyB BT Cisco Ericsson IBM Microsoft Oracle Siemens Sony Computer Entertainment Vodafone IT & TELECOMMUNICATIONS BP E.ON Gazprom GDF SUEZ Haliburton Kuwait Oil Maersk Marathon Oil Patronas ENERGY, OIL & GAS British Red Cross Department of Foreign Affairs Ministry of Justice NHS United Nations UNICEF PUBLIC BODIES & NGOS
  • 18. 16 TRAINING BAROMETER 1. Real Estate Finance & Investment 2. Project Finance 3. Law Making & Legislative Drafting 4. Oil Trader Academy 5. AutoCAD Essentials 6. PMP Certification 7. Procurement & Contract Management 8. Programming in C# for Beginners 9. Secretary & PA Course 10. PRINCE2 Foundation & Practitioner Public Courses In-House Training Online / Distance Courses THE MOST POPULAR COURSES IN 2014 THE MOST REQUESTED COURSES BY TRAINING DELIVERY MODE Find out how professionals’ training requirements have changed in 2014, by looking at the top 10 most requested courses, organised by training delivery method. Observe the trends in conversion rates, the decision-making process for the buyer and factors that can improve conversion time. 1. Financial Modelling Training 2. Introduction to Project Management 3. Building & Leading High Performing Teams 4. Effective Communication Skills 5. Finance for Non-financial Managers 6. Customer Service Management 7. Effective Budgeting & Cost Control 8. The 7 Habits of Highly Effective People 9. Certificate in KPI Management 10. Middle Management Development Programme 1. Business Administration Level 2 Certificate 2. Property Development 3. Retail Management 4. Level 4 Diploma in Project Man- agement 5. Oil & Gas Electrical Engineering Systems 6. Early Years Foundation Level 4 7. Sage Line 50 8. E-business & E-commerce 9. Sports Management 10. Equality & Diversity Level 3 Certificate Public Training Trends In-house Training Trends The average cost for a public course in the top 10 list is £2,200 per participant. The average number of locations a public course is held at is 3. Top performing public courses have at least 5 upcoming dates. Online Training Trends In-house training buyers compare at least 5 programmes before enquiring, and request, on average, 3 quotes before choosing a provider. In-house training courses receive the highest number of returning visitors. The average cost for an online course in the top 10 list, excluding free courses, is £575 per participant. Online training buyers take the least time to make a decision about buying a course, and are the quickest to review a course after completion.
  • 19. TRAINING BAROMETER 17 1. Special Educational Needs SEN Level 3 2. Health & Social Care NVQ Level 2 3. ILM 3 Award in Leadership & Management 4. Payroll Technician Award 5. City & Guilds Level 2 Plumbing Entry Level Qualifications Levels 1-3 Higher Level Qualifications Levels 4-7 Academic & Executive Education POPULAR QUALIFICATIONS IN 2014 THE TOP 5 MOST REQUESTED COURSES BY PROFESSIONAL TRAINING LEVEL 1. ILM Level 5 Certificate in Leadership & Management 2. CILT Level 5 Professional Diploma in Logistics & Transport 3. CMI Level 7 Diploma in Strategic Management 4. CIPD Level 7 Advanced Certificate & Diploma in HRM 5. Certified International Procurement Professional 1. Mini MBA for Senior Managers 2. Postgraduate Diploma in Governance Risk Compliance 3. Master of Public Health in Epidemiology 4. Business Management BA (Hons) Top Up 5. MBA in Project Management THE MOST REQUESTED COURSES BY INDUSTRY SECTOR IN 2014 1. PPP Project Finance & Infrastructure 2. International Trade - Import / Export 3. Certified Associate in Project Management 4. Primary Health Care Assistant 5. Facilities Management & Maintenance 1. NEBOSH International General Certificate 2. Oil & Gas Fundamentals 3. Stock Control & Management 4. Corporate Social Responsibility 5. AutoCAD Essentials 1. Facilitation Skills 2. Train the Trainer 3. Introduction to Management 4. Advanced Strategic Public Relations 5. Budget Development & Management Companies’ professional training budgets vary significantly by sector and industry requirements. The top 5 courses chosen by organisations in the private, public and not-for-profit sectors demonstrate which training areas are considered a priority. The higher the qualification level, the longer the decision-making process for both individual and corporate buyers. TIME Provider accreditation and the quality of the training experience are the most important factors when rating qualifications. Despite the cost increase, the demand for recognised qualifications among entry and junior level staff has continued to grow. COST VALUE Private Sector TOP 5 Public Sector TOP 5 Not-for-profit Sector TOP 5 £
  • 20. 18 TRAINING BAROMETER POPULAR AREAS OF TRAINING TRAINING CATEGORIES 2014 2013 2012 2011 1. Business & Management 10.12% 10.22% 10.26% 8.65% 2. Finance 9.87% 10.18% 10.67% 8.69% 3. Oil & Gas 7.45% 2.84% 0.84% n/a 4. Project Management 5.23% 2.65% 2.17% 1.70% 5. Supply Chain Management 5.01% 3.48% 3.06% 3.23% 6. Office Management 4.17% 6.29% 3.77% 2.45% 7. Health & Safety 4.12% 4.28% 4.49% 6.32% 8. Human Resources 3.78% 3.75% 4.12% 3.97% 9. Engineering / Industry 3.49% 1.56% 0.92% 1.37% 10. Law & Legal 3.40% 3.79% 3.66% 3.22% 11. Marketing 3.39% 0.79% 0.66% 0.81% 12. Construction 3.37% 0.49% 2.92% 2.61% 13. Real Estate / Property Management 3.30% 1.20% 0.64% 0.47% 14. Sales 2.81% 2.14% 1.71% 1.06% 15. Hospitality & Tourism 2.77% 2.02% 0.85% 1.06% 16. CAD 2.72% n/a n/a n/a 17. IT Pro 2.50% 9.24% 9.66% 8.99% 18. Quality Assurance & Auditing 2.48% 3.29% 2.82% 2.52% 19. Coaching 2.25% 1.84% 1.93% 1.65% 20. Insurance 2.24% 1.02% 1.06% 1.58% 21. Teacher & Instructor Training 2.14% 7.53% 5.24% 3.98% 22. Pharmaceutical 2.08% n/a n/a n/a 23. Security 1.83% 0.42% 0.30% 0.35% 24. Energy 1.62% 2.77% 0.77% 0.82% 25. MBA 1.41% 1.15% 1.59% 2.12% 26. IT Design / Multimedia 1.40% 2.33% 1.32% 2.23% 27. Communication Skills 1.18% 1.86% 1.15% 1.06% 28. Negotiation 1.01% 0.78% 0.43% 0.64% 29. Personal Development 0.73% 2.49% 2.48% 2.03% 30. IT - User 0.72% 2.31% 1.70% 1.64% 31. Design 0.69% 0.78% 0.55% 0.77% 32. Communications & Media 0.63% 0.98% 0.11% 0.10% 33. Science & Research 0.46% 0.86% 2.58% 3.22% 34. Languages 0.31% 0.35% 0.58% 0.74% 35. Information Management 0.23% 0.78% 0.55% 0.78% *Percentages reflect page view distribution by category. Adjustments to the previous years’ stats reflect changes to the on-site category structure h h h h h h h h h h h h h h h h
  • 21. TRAINING BAROMETER 19 FEEDBACK FROM OUR USERS User feedback is a crucial way for providers to keep track of their enquiries and improve their conversion rates. Visitors who receive the information they request in a timely manner are much more likely to convert than those who are contacted after long periods of time or those who have insufficient information. Contact users as soon as possible. Telephone rather than send an email, unless otherwise specified. Fail to give specific information on price, delivery, agenda, etc. Focus on the benefit of your training as well as the features. Forget to follow up with users in the mid- to long-term. Ignore requests based on email addresses. DOS DON’TS I have not decided yet / I am still thinking I have not heard anything from the provider I have started / applied for the course The course was not suitable for me Two weeks after an information request is submitted, we reach out to users to check in on the status of their training and enquiries. USER RESPONSES: CONVERSION 11 23 26 4040% 26% 23% 11%
  • 22. 20 TRAINING BAROMETER INDUSTRY TRENDS: PROVIDER SURVEY 2014 This survey took place in December 2014 with the goal of examining trends in the training industry across the European countries served by Educations.com Media Group. The results are based on responses from 418 training providers in the UK, Germany, France, Sweden, Denmark and Finland. 2014 proved to be a good year for UK-based training providers, with almost 60% reporting increased turnover and only 11% indicating that turnover had decreased with respect to 2013. GERMANY AND THE UK LEAD IN EUROPE On a European scale, the UK was beaten only by Germany, where 68% of training providers saw increased turnover in 2014. In Scandinavia, on the other hand, providers faced a more difficult year with more than a third of companies (35%) reporting decreased turnover, up from 28% the previous year. A POSITIVE OUTLOOK FOR THE FUTURE Training providers appear to be confident that the situation will continue to improve in the future, with a consistent majority (77.4%) expecting increased turnover for 2015. This figure is well above that recorded on the German market, where the positive trends recorded in 2014 are only expected to last by 55% of providers. FOCUS ON IN-HOUSE TRAINING In 2015, training providers all across Europe are going to be focusing on their in-house offering. This trend is particularly strong in France, where 58% of training providers will be working to develop new in-house solutions, followed by 46% in Scandinavia and approximately 40% in the UK. Germany is the only exception, where a majority of respondents (47%) will be focusing on open courses. 25% of UK respondents stated that e-learning will be their key focus for 2015. REPUTATION IS KING British providers think reputation and a good brand image are key to success in a competitive industry. Their German counterparts agree, while French and Scandinavian providers point to the quality of trainers and the quality of training content as the most important factors for success. SLOW UPTAKE OF DIGITAL SYSTEMS TO COLLECT FEEDBACK How do providers collect the feedback they need to gauge customer satisfaction and ensure they retain customers for the future? A significant majority of training providers across the UK (70%), Germany (78%) and France (83%) still use paper-based review systems to collect feedback and reviews from course participants. Sweden and Finland are the only two countries where online review systems are starting to become the norm, with 53% of training providers using them compared to just 34% in the UK and Germany. E-MAIL BECOMING A PRIMARY MARKETING TOOL When it comes to their own marketing, training providers in the UK are spending the greatest percentage of their marketing budget on email campaigns. This is followed by Google AdWords and industry exhibitions, with only a small minority still using traditional advertising tools such as newspapers and print ads. TAKING THE PULSE OF THE TRAINING INDUSTRY
  • 23. TRAINING BAROMETER 21 Increase 45% 32% 45% 17% Remain the same 5.5% 62% 5.5% 68% Decrease 49.5% 6% 49.5% 15% Increased 59% 68% 52% 38% Remained the same 30% 13% 29% 27% Decreased 11% 19% 19% 35% UK Germany Scandinavia How has your turnover changed in 2014 compared to 2013? France Increase 77.4% 55% 47% 43.5% Remain the same 18.3% 41% 39% 39% Decrease 4.3% 4% 14% 17.5% UK Germany Scandinavia How do you think your turnover will change in 2015 compared to 2014? France In-House Training 39.8% 30% 58% 46% Open Courses 26.9% 47% 32% 29% E-Learning 24.7% 17% 5% 7% Blended Learning 8.6% 6% 5% 18% UK Germany Scandinavia Which area of training do you expect to focus more of your business on in 2015? France Yes 55% 64% 37% 76% No 45% 36% 63% 24% UK Germany Scandinavia Do you believe there has been an increase in spending on professional training in recent years? France How will your marketing budget change in 2015 compared to 2014? UK Germany ScandinaviaFrance RESULTS IN DETAIL
  • 24. 22 TRAINING BAROMETER THE UK IN FOCUS Training providers in the UK are keenly aware that image and brand reputation are crucial to future success. An effective, measurable marketing strategy will thus be a key concern for providers in the coming years. • Growing the business while maintaining . • Demonstrating for clients, especially corporate buyers. • Ensuring the courses provided and technologies used are . • Generating in a competitive sector. • Presenting a clear picture of the and the products on offer. high training quality. ROI up-to-date new business brand Key challenges Email 30% 23% 14% 12% 10% 9% 3% Google AdWords Events & Exhibitions Listing sites What marketing budget! Snail mail Traditional advertising Reputation or good brand image Quality of trainer Quality of training content Delivery method Use of new technology 34% 29% 28% 8% 1% 70% Of providers think measuring marketing performance is extremely important. Not important Very important
  • 25. TRAINING BAROMETER 23 Which area of training do you expect to focus more of your business on in 2015? How do you think your turnover will change in 2015? Remain the same (18.3%) How has your turnover changed in 2014 compared to 2013? Decreased (11%) How will your marketing budget change in 2015? 2014 Increased (59%) Remained the same (30%) Increase (77.4%) Decrease (4.3%) E-Learning (24.7%) In-House (39.8%) Blended Learning (8.6%) Open (26.9%) Increase (45%) Remain the same (5.5%) Decrease (49.5%) How will your marketing budget change in 2014? Which area of training do you expect to focus more of your business on in 2014? How do you think your turnover will change in 2014? How has your turnover changed in 2013 compared to 2012? Decreased (13%) Increased (65%)Remained the same (22%) 2013 Decrease (2%) Remain the same (19%) Increase (79%) Decrease (14%) E-Learning (34%) In-House (40%) Open (26%) Increase (29%) Remain the same (57%)
  • 26. 24 TRAINING BAROMETER REVIEWS IN FOCUS TAKING CHARGE OF YOUR MARKETING STRATEGY WITH THE RIGHT REVIEW TOOLS From the hospitality industry, with TripAdvisor leading the way, to e-commerce giants like eBay, Amazon and Google, local searches are being populated with user ratings, as peer-to-peer review and recommendation technologies are growing. They have yet to make a big hit in the UK’s training industry, but are well on their way. In a competitive training industry, your customers can be your most reliable brand ambassadors. New customers care about old customers, and peer-to-peer reviews are still the most convincing endorsements you can get to build trust in your brand and increase conversion rates. Using the right tools to collect, promote and optimise reviews from your buyers is crucial to maintaining a competitive digital marketing strategy. Findcourses.co.uk’s training provider survey reveals some surprising facts about how and where training providers ask for feedback. Do you have an effective system for publishing reviews on your website? No 73% Yes 27% How do you collect reviews from your course participants?* On paper 70% Don’t collect reviews 1% A different method 6% Via email 22% Webforms 34% 0 20 40 60 80 Series1 *Response options were not mutually exclusive feel they effectively Old school pen and paper are still the norm when it comes to collecting reviews 99% 27% of training providers collect reviews for their courses publish reviews on their website However only
  • 27. TRAINING BAROMETER 25 GETTING THE MOST OF YOUR REVIEWS Launched this Spring, Findcourses.co.uk’s new review tool helps you streamline the way you collect reviews and offers you the right channels to display them where they matter: in Google searches, on your website and on your Findcourses.co.uk profile. Follow up with a send-out immediately after class, to collect a fresh and accurate impression from your course participants. COLLECT REVIEWS WHEN THEY MATTER ASK THE RIGHT QUESTIONS CREATE A SENDOUT Customise your course feedback form to match your audience and course topic, but don’t forget to ask the essential questions. Think like your future customer. KEEP IT SIMPLE Use a 5-point rating scale to make your reviews recognisable and comparable. Users will search for the five-star visual cues they already see in Google. GET THE RIGHT EXPOSURE Bring your reviews in front of the professional training audience on Findcourses.co.uk, display your quality badge on your site and stand out in search engines. ENGAGE WITH YOUR COMMUNITY Respond to users’ comments, moderate your reviews and demonstrate your excellent customer service, to make your audience loyal. PREPARE A TEMPLATE AIM FOR THE (FIVE) STARS INTEGRATE YOUR CHANNELS MANAGE YOUR CAMPAIGNS
  • 28. 26 TRAINING BAROMETER CONTENT MARKETING THE ART OF ENGAGING USERS ONLINE We know that users who visit Findcourses.co.uk are looking for professional development training & courses. The challenge now is finding new ways of reaching individuals and companies who want to develop their talent and skills, but don’t necessarily know how or where to start. Our content marketing activities are designed precisely to interest, engage and inspire professionals to invest in their professional development. A t Findcourses.co.uk, we see content marketing as a way to generate interest and engage users, which, in turn, drives traffic to Findcourses.co.uk. We do this primarly by publishing relevant articles, interviews, career guides, quizzes and other content that can be of interest to our users. These are then promoted in our monthly newsletters, via social media and in targeted sections across Findcourses.co.uk. The content doesn’t necessarily need to focus on training - it can deal with business matters more broadly, or any other topic that is relevant to visitors. It can also contain contributions from the providers advertising on Findcourses.co.uk. The key, however, is ensuring that it is not perceived as a sales tool but rather as a netural, informative piece that is complementary to the marketing- oriented ”standard” content produced on Findcourses.co.uk. This type of content also makes it easier for us to generate links to Findcourses.co.uk from other high quality blogs and websites.
  • 29. TRAINING BAROMETER 27 Content Type Articles Industry Spotlights Career Guides Interviews User Tests Case Studies Here we outline the effects of various types of content marketing on Findcourses.co.uk. On a scale of one to five, this is how the following types of content impact traffic generation, engagement and social spread. Traffic generation Engagement Social spread Traffic generation Engagement Social spread Traffic Generation Engagement Social spread Traffic generation Engagement Social spread Traffic Generation Engagement Social spread Traffic Generation Engagement Social spread
  • 30. 28 TRAINING BAROMETER USER TESTIMONIALS Here is some of the feedback we have received from the users and training buyers that use our sites to source training providers and choose courses. As well as the people using our sites to source training, we also receieve emails, telephone calls and speak to people on our online chat regularly. I had to find my own project management training to switch into my new position using PRINCE2 and only had a few days to do it. Findcourses.co.uk was the one place I found where I could find an array of courses and get in touch with trainers to make that happen. It’s good to have a place to compare course prices. I got a good deal on my training and thanks to Findcourses the whole process was very smooth. Several training companies contacted me right away, I got a few quotes and started my course just a couple of days after. Findcourses helped me save time and energy by organising our training purchases. I am often short on time to get quotes from training providers in each of the areas our employees are seeking training. As a Learning and Development manager, I have several employees requesting training at once and Findcourses has helped me improve my performance by providing a variety of training options in one place. I found the staff at Findcourses.co.uk extremely helpful. I was looking for a very specific course and had strict time and budget limits, which made it difficult to find suitable options. After a long back and forth with the team I was able to find one course that ticked all the boxes and I ended up enroling in it directly. Many others would not have put so much effort into one person but they really stuck with it and made sure I found something. Thank you to the consultancy team at Findcourses.co.uk for helping us find a suitable training provider for our training need, especially within such a tight timeframe. I had been struggling to find a provider that could meet our need to train staff across multiple countries and wanted to use one provider. Your service really made a huge difference. as you provided us with 4 providers who weren’t known to us previously. - Stacey, Learning & Development - Manuel, Compliance Officer - Amira, HR Manager - Todd, Mid-Level Manager - Alyssa, Assistant Project Manager
  • 31. TRAINING BAROMETER 29 Here is some of the feedback we received from our clients during 2014. From our account managers to our in-house editors, the entire Findcourses.co.uk team strives to help customers with a professional, efficient and prompt level of customer service. We make sure all needs are met. CLIENT TESTIMONIALS ”Working with Findcourses.co.uk has been seamless from start to finish, customer care has been excellent and we have found the service to be professional and more importantly, worthwhile. We receive a healthy amount of leads, which are good quality and also reach a market we can’t always ourselves. The return on investment is the reason why we are working with Findcourses.co.uk for a second year running!” Cheryl McClorey Marketing & Business Development, MDT International ”Having worked with Findcourses.co.uk for a number of years I have found them incredibly insightful into our partnership and they have managed to really understand the importance of return on investment for both parties. They have provided great results and this has meant I have used them while in 2 different businesses, a testament to the success of the investment. They are also a pleasure to work with.” Anita Kinrade Senior Product Marketing Manager, Home Learning College ”We’ve tried several marketing channels to promote our training and Findcourses.co.uk has been the most suc- cessful. The leads we’ve received have been targeted and high quality. The team are helpful and quick to re- spond to all our questions. The Findcourses.co.uk team actively listens to our requirements and recommends the most suitable solution based on our needs at different times of the year.” Debbie Hughes Director, Orbital Training & Consultancy Ltd "Of all the marketing channels we use to promote our training, Findcourses.co.uk is the only site that really works and that has generated a high number of conversions and a very measurable income. The target audience is far superior to other sites that we’ve used in the past. Since the beginning of our relationship everyone at Findcourses.co.uk has been flexible, attentive and deliver a high quality professional service." Karen Turle Marketing Director, PEICE ”We have found Findcourses.co.uk extremely beneficial to our business. Their services have allowed us to penetrate different sectors and have opened up access to new customers. We find them easy to deal with, innovative and engaging. We are proud to recommend their services.” Mark Winfield Managing Director, HSS Training ”Since signing up with Findcourses.co.uk, we have received a steady rate of enquiries each month. We have also received great support from our account manager, who regularly enquires how we are doing as well as sending progress reports.” Emma Burrows Marketing, MKLC
  • 32. 30 TRAINING BAROMETER SUPPORTING MARY’S LIBRARY FindCourses Global has continued to support Mary’s Library through helping people gain access to education for their development. In 2014 we aimed to help Mary’s Library become a sustainable enterprise and meaningful resource for students and residents. About Mary’s Library, Homa Bay Mary’s Library, formed in October 2005, is the result of a sustainable development project with Homa Bay local Mary Ojijo and Findcourses.co.uk employee Mark Smith. FindCourses Global has supportedthe library since 2012. Due to growing demand the library was moved to bigger premises in 2013, helping more than 4,000 members. By 2014, it was still the only public library with a stable internet connection in the region. HOMA BAY has roughly 55,000 inhabitants, and is located in western Kenya, an area that has been described as a micro- cosm for the entire continent of Africa. The region suffers from some of the country’s lowest levels of healthcare and education and is plagued with environmental problems. Mary’s Library offers the cheapest and most reliable internet access in Homa Bay, so that even the poorest residents can benefit. So far the internet has led to significant improvements for the local communit, symbolising growth & enterprise. FindCourses Global’s support FindCourses Global supports the library through paying the rent for the premises, maintaining the computers, supplying the library with relevant books, and ensuring the internet connection is stable. We also employ a librarian and computer teacher who helps residents make the most of the library. Support from Findcourses.co.uk users Users of Findcourses.co.uk help support Mary’s Library by responding to a feedback questionnaire about their course enquires, and writing course reviews. For each response/review we receive, we make a donation to Mary’s Library to provide a better service for the residents of Homa Bay. Findcourses.co.uk’s support in 2015 will go to: • Maintaining and purchasing new computers • Increasing bandwidth & maintaining a stable connection • Providing computer lessons & tutorials • Meeting the needs of university students HELPING RESIDENTS OF HOMA BAY GAIN ACCESS TO EDUCATION Future goals The long-term goal for Mary’s Library is to continue its growth and development to create a sustainable model, in which the library is financially independent and managed entirely by the people of Homa Bay. Mary’s Library will help promote the value of education to those with the least access to it. FindCourses Global shares these goals and believes wholeheartedly in the vision of education as the engine for change in the world.
  • 33. TRAINING BAROMETER 31 D - G A & C Consultants ABB UK Aberdeen Drilling School Able Skills Academy Class Academy of Executive Coaching Academy of Financial Trading Academy Zone Accounting Training College ACF Consultants Acudemy Advanced Security Consulting AFA Consultancy & Training AGR TRACS Training Alcumus Alistair Bromhead Anglia Ruskin University Apis Training Armada Armada Occupational Safety & Health Asbestos Control & Abatement Division Articulate Ant ASLIB Asset Management Academy Association of Corporate Treasurers Aston Business School Astutis Bangor Business School Belbin Associates Benchmark Marketing Berghs School of Communication Berlitz UK - London Best Training Solutions BETA Financial L&D BFFT Best Foot Forward Training BG Consulting Group Biologic Bizness Training Centre BOC - Global Events and Training Group Bond Solon Bradley Environmental Consultants Bridgwater College Bright International Training Brighton School of Business and Management Bristol Business School British Red Cross British Safety Council BSI Training BSY Group Bunnyfoot Bureau Veritas Training UK Business Learning Foundation Business Management Training Group Bywater Training Caboodle Food Cadassist CADline Cambridge Management Sciences Capita Learning & Development Capital Markets and Derivatives Training Cardboard Citizens CAS - Competence Assurance Solutions CCL Academy Central Law Training Centre for Strategy and Communication Change Quest Chartered Institute of Arbitrators Chartered Institute of Logistics & Transport Chartered Institute of Marketing Chartered Institute of Payroll Professionals Chartered Institute of Public Relations Chase Cooper CIPD Training Chartered Institute of Purchasing & Supply City Academy City University London Clarion Training Coaching Direct Coaching for Change Collective Leadership Institute Communications & Management Institute Competence Assurance Solutions Construction Study Centre Corporate Coach Group Corporate Risk Systems Corporate Training Partnerships Courtney Associates CP Training Consortium CrossKnowledge UK CWC School for Energy Decorative Plastering Derivatives Documentation Digital Annexe Distance Learning Centre Distance Learning College UK DJH International Tax Door Training DPG plc DSM Assessment & Training E-Careers Ecole hoteliere de Lausanne eDistance Learning Ellison-Webb Training EML Learning Emphasis Training Energy Friend Engineering Institute of Technology Enviatics ESI International Estadia Ethan Hathaway EU Business School Eureka Financial Euromoney Energy Training Euromoney Financial Training Euromoney Infrastructure Training Euromoney Legal Training Europe Link Excellence Assured Exponential Training & Assessment Falconbury Filtered Financial Fluency A – C PROVIDERS MARKETING WITH US Below are some of the training providers that we work with, and whose training courses we market on Findcourses.co.uk to a targeted audience of training buyers across our search engines.
  • 34. 32 TRAINING BAROMETER M - P Financial Services Training Partners LLP Financial Training Associates First Friday Fitch Learning Fitness Courses College FQM FranklinCovey Fraunhofer Academy Frontline Training Services Fuld-Gilad-Herring Academy of Competitive Intelligence GBC Learning & Development Genesys Training Global College Malta Global Knowledge UK Global Markets Training Gold Edge Training Goldtrowel Great Achievers Green Cross Training Happy Computers Harpar Leadership and Management Training Health and Safety College Health and Safety Technology and Management Hemsley Fraser Henley Business School Hertfordshire Business School Hibernia College Dublin Home Learning College Home Study Zone Horticultural Correspondence College Host Computers HOT Engineering HSS Hire Training Huthwaite International IASeminars IATA Training and Development Institute IBC Academy ICS Learn IDC-online IDM Online IFS School of Finance IIF Training IIL - International Institute for Learning Illumine Training IME - Inspire, Motivate and Engage IMF Academy Impact Factory Impact Partnership UK Impartica Training Imperial College London - School of Professional Development Incisive Training Informa Middle East Innoverto Institute of Revenues Rating & valuation Institute of Chartered Secretaries and Administrators Institute of Development and Training InterActive International Business House International Career Institute International Compliance Training IoSCM UK IPD IQMS ISAC (UK) Istituto Europeo di Design ITB Competence Assurance ITonlinelearning Jellyfish Online Marketing JSB Training & Development Kaplan Altior Kaplan Hawksmere KB Associates Keystone Learning Systems Kingston Business School Knowledge Grab KnowledgeHut KP Training & Consulting LDL - Leadership Development Lean Six Sigma Group Learn CCTV Learn Now Learning at Home LEORON Professional Development Institute Lewis College Live and Learn Consultancy London Academy of IT London Academy of Trading London College of Contemporary Arts London Corporate Training London Financial Studies London School of Business & Finance London School of Economics and Politica Science London School of Hygiene and Tropical Medicine London Training for Excellence Love and Tate - Pitman London City lynda.com Lynwood Consultancy Services Making Great Leaders Man and Machine Management Forum Maynard Leigh Associates MDA Training MDT International Miller Heiman UK MIP Politecnico di Milano MIS Training Institute MJMEnergy MKLC MLP Training Morgan International MPW Learning Natas Training National Extension College (NEC) Nautilus World - RPS Group NEW HSE NeXT Training (Schlumberger) NTI Leeds Open Study College Opposite Leg Orbital Training & Consulting Oxford College Oxford Summer School Parallel Project Training Paramount Learning Payroll Alliance PEICE - RPS Group People Projects UK Persephone College UK petroEDGE Petroleum Open Learning - OPITO PetroSkills Phillips ROI Institute PHSS (Pharmaceutical and Healthcare Sciences Society) Phillips ROI Institute PHSS (Pharmaceutical and Healthcare Sciences Society) H - L
  • 35. TRAINING BAROMETER 33 Pitman Holborn Training PMI - Process Management International PMS - Purchasing Management Services PNE Development Positive Purchasing Primary Care Training Centre Pro Seminar International Professional Academy Prosight Psychophonetics College UK PTI Informa PTP Training & Marketing Quorum Training Redcliffe Training Associates Reed Learning Regent Academy Resource Development International Results Driven Group Retail Performance Specialists Risk Reward Robert Gordon University Rosetta Stone S A Associates Training S&P Capital IQ SABSA Courses SALEM ™ By Morgan & Wolfe Santia Consulting SAVA School of Surveying Searchlight Insurance Training SecuoS Senergy Training Sentinel Management Consultants Seren Partnership SGS Academy Shado SHEilds Sheltons Group Skills 4 Security & Training (S4ST) Skills 4 Stem Skillstudio Sologic Souters Southampton Management School - University of Southampton Squared Online SquareOne Training SR Supply Chain Consultants St John Ambulance Startup Institute StayAhead Training Stonebridge Associated Colleges Study House SuperSkilz Supply Chain Academy Supply Solutions Symetri Symposium Events Tactical Sales Training Tadpole Training Associates Tavcom Training TCC Techniques for Change TFPL Thales Learning & Development The British Institute of Facilities Management The Chartered Insurance Institute The College of Media and Publishing The Institute of Direct and Digital Marketing The Institute of Directors The Institute of International Finance The Institute of Risk Management The Interactive Health & Safety Company The Learn Centre The Learning College The Matchett Group The National Council for the Training of Journalists The National Design Academy The Open University The Royal Institution of Chartered Surveyors The Royal Society for the Prevention of Accidents The Supply Chain Academy The Training Room Theatre& Thirdwave Business Partnership TMS CAD Centre Tolley TÜV SÜD United Kingdom UK Distance Learning & Publishing UK Learning College UK Open College UK Open Learning UKHSE Training & Constultancy University of Derby Univerity of Liverpool University of Stellenbosch Business School University of West England University of Westminster W Consulting Webcredible Westminster Explained Wiley Winmark Wise Owl- Microsoft Training Vision Learning Academy vision2learn Q - S T - Z
  • 36. FINDCOURSES GLOBAL AB Box 7165 103 88 Stockholm Visitor Address: Hovslagargatan 3 +44 (0)203 318 6280 info@findcourses.co.uk