Young people, including recent and non-graduates, are entering the workforce in sizeable numbers. These digital citizens are armed with information and expect more from potential employers than any other job seekers – making them some of the best candidates out there, but also some of the trickiest to recruit and retain. Thanks to the UK’s new Apprenticeship Levy, companies like WhiteHat and JustEat are forging new ground with apprenticeship programmes, which are designed to build pathways to amazing careers for young people.

1. In Partnership with:
How to Recruit
and Nurture Top
Young Talent

2. #GDCHAT
@Glassdoor UK

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4. Featured Speakers
Mark Di-Toro
Corporate Affairs,
Glassdoor UK
Chantelle Mengal
Talent Associate, Just Eat
Euan Blair
CEO, WhiteHat

5. • Our world is evolving
• The informed candidate
• Encouraging young talent with WhiteHat
• Testimonial with Just Eat
• Q&A
Agenda

6. Our world is evolving.

7. TOP CHALLENGES:
72% Budget constraints
65% Competing comp & benefits
65% Knowing where to advertise jobs
62% Attracting millennials
60% Employer brand awareness
Source: Glassdoor, Informed Candidate Survey, August 2017

8. 75%say attracting quality
candidates is the #1
recruiting challenge
YOUR INSIGHTS
Source: Glassdoor, Informed Candidate Survey, August 2017

9. Always on
and hyper
connected

10. An informed candidate is
highly engaged, well-researched,
and has the right expectations.

11. Informed Candidate Impact
CANDIDATE EXPERIENCE
• Improved candidate
experience
• Reduced time to hire
• Improved hiring
manager satisfaction
• Reduced costs
EMPLOYEE EXPERIENCE
• Better retention
• More productive &
engaged employees
• Better team players
• Improved employee
experience
Source: Glassdoor, Informed Candidate Survey, August 2017

12. #1 ACTIVE &
INFORMED
They have already
chosen you
#2 PASSIVE &
INFORMED
They believe you’re
worth getting to know
Most Desirable Candidates Are Informed
Source: Glassdoor, Informed Candidate Survey, August 2017
3 in 4 Report passive
candidate challenges or
concerns

13. 9 in 10agree an informed candidate
is a quality candidate
YOUR INSIGHTS
Source: Glassdoor, Informed Candidate Survey, August 2017

14. 2.5Xlonger to research a
company before applying
INFORMED
CANDIDATES TAKE
Source: Based on 11.8 million applications in 2016 compiled by leading third party recruitment agency.

15. 2Xmore likely to hire an
informed candidate
Source: A leading third party recruiting agency, 2015

16. How are you informing your candidates?

17. Encouraging Talent with WhiteHat

18. Mission

19. Highly regulated market is a significant barrier to
entry - employers can only use organisations on
the Register of Approved Training Providers
LIMITED OPTIONS FOR EMPLOYERS
Current provision is poor quality, analogue, and
doesn’t meet business needs - FE colleges
dominate the space, receiving most funding
PROVISION HAS BEEN
POOR
Every employer with a payroll of £3m a year
needs to spend 0.5% on apprentices or must
forfeit the money as a tax
APPRENTICESHIP
LEVY

20. Launch in the US/Europe within the next 3
years following expansion in the UK
Digital profiles help employers select based
on potential rather than experience
Ensure every corporate has an apprenticeship scheme to
rival its graduate scheme
Connects young people to incredible careers
at the best companies
Platform houses elite content from some of
the world’s best training organisations
Introducing WhiteHat

21. We use smart matching to take guesswork out
of finding the right candidate fit, coupled with
personalised support from our talent team.
We make matches based on video profiling,
psychometric testing, and competencies.
SMART MATCHING
Tech to create impact at scale
We are bringing together the best learning
content from around the world to compete with
the best universities. We have partnerships with
General Assembly, Mind Gym, and Debate
Mate and are continuing to expand our offer.
INCREDIBLE
CONTENT
We are building a network of apprentices,
stakeholders, and societies, with peer mentoring
to support young people building their career.
We are launching Apprentice Nation with
Starbucks and Rock Corps in 2018.
SOCIAL NETWORK

22. NON-WHITEA*-C ENGLISH & MATHS FREE SCHOOL MEALS
FEMALE: MALEAPPLICATIONS PER WEEK 16-18 YEAR OLDS
We receive more than 1,000
applications a week from a
truly diverse group of young
people. We have also
maintained a best-in-class
NPS from employers and
apprentices alike.
DIVERSE QUALITY
STATISTICS
1,000 52% 53%
85% 49% 65%

23. Candidates attend an inset session, do group exercises and
personality tests, before finally compiling a video profile
designed to highlight their strengths and interests
Every candidate who passes this stage is interviewed and
then coached 1-on-1 by our talent team, to identify their
competencies and match them with the right employer
1-1 INTERVIEWS
KICK-OFF DAY
We have a large database of candidates searchable by
languages spoken, exam results, interest etc. and invite to
our kick-off days those meeting pre-specified criteria
CANDIDATE DATABASE
Our Recruitment Process
WE ONLY PUT FORWARD CANDIDATES THAT ARE MATCHED WITH YOUR
ORGANISATION AND ARE FULLY PREPARED FOR THE RIGOURS OF AN
APPRENTICESHIP

24. The coach visits the apprentice in their workplace every
month, delivering training and case studies both in person
and via a series of online content and assignments
The training is delivered for a minimum of 12 months and
includes a range of podcasts, TED talks, HBS case studies
and other resources, to help them develop as future leaders
ONLINE LEARNING PLATFORM
DELIVERED IN THE WORKPLACE
A specialist coach is assigned to our apprentices and
tasked with training their chosen qualification, mentoring
them on career goals, and providing pastoral support
SPECIALIST COACHES
Our Delivery Process
WE WANT TO DEVELOP OUR APPRENTICES INTO FUTURE LEADERS: OUR
CONTENT IS DESIGNED TO ELEVATE THEIR THINKING & HELP THEM ON THIS PATH

25. ILM accredited, delivered in partnership with
Mind Gym; aimed at new/aspiring managers
LEADERSHIP & MANAGEMENT
Aimed at 1st line support roles for those
looking for a career in IT troubleshooting
IT SUPPORT
Delivered in partnership with General
Assembly, covering growth hacking to SEO
DIGITAL MARKETING & SOCIAL MEDIA
Covers the fundamental skills required to
work in a range of roles, from sales to admin
BUSINESS ADMINISTRATION
Developing strong, customer-centric skills
and enhancing user/customer experience
CUSTOMER SUCCESS
AAT certified apprenticeship helping train
effective assistant accountants
ACCOUNTING
Qualifications

26. We’ve been lucky enough to
work with employers who are
exciting, innovative, and
deeply committed to seeing
apprentices succeed. We’ve
worked with more than 120
companies, ranging from tech
startups to global charities to
international fashion brands.
SUPPORTING GREAT BRANDS
We work with
PARTNERS
CLIENTS

27. “I want to thank the team at WhiteHat for all the support and
guidance given to me. They found me a great apprenticeship so
quickly, and I’d happily recommend them to anyone!”
Kyah Lambie, Accounting Apprentice
“It was a great experience; the entire day was eye opening and the
service provided was second to none. I would highly recommend
WhiteHat to anyone looking for an apprenticeship.”
Nick Ramsey, TV Production Apprentice

28. Testimonial with Just Eat

29. Spoke with and selected specialist
provider most aligned to
organisation.
Apprenticeship providers
Attraction and selection
Interview process
Utilised best methods to reach a
wide audience.
Not a one size fits all approach -
worked with internal stakeholders.
1
2
3
Onboarding
Worked with providers to set
apprentices up for success.
4
Leah Banner
Talent Administrator
Responsible for: onboarding
employees; online learning;
reporting team data
Courteney Hearn
People Administrator
Responsible for: employee
life cycle; ER issues; HR
policy
Just Eat
Case
Study
“I completely
underestimated the
impact and value they
would add so quickly!”

30. What we’ve learnt
Profiles over CV’s
Motivations over education
Values over competencies
Assessment centres over
interviews
Manager commitment

31. Educating internal
stakeholders about the
benefits of hiring
apprentices.
Building partnerships with
education institutions and
apprenticeship providers.
Proactively identifying
opportunities across the
business.
Creating an effective
employer brand to
become an employer of
choice for young talent.
Partnerships
Opportunities
Employer branding
Education
Using the Levy
Now that we have an understanding of the process we are building a strategy for how we will roll this out across the business and hire
young Just Eat talent who will build a successful career with us.

32. Questions?

33. Thank You
In Partnership with:
Mark Di-Toro
Corporate Communications, Glassdoor
Chantelle Mengal
Talent Associate, Just Eat
Euan Blair
CEO, WhiteHat