The Keys to Content Creation: An Editor's Approach
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The document discusses the keys to content creation from an editor's perspective. It introduces the author who has over a decade of experience in publishing, writing, and editing for newspapers, magazines, and books. The author also developed content for a nonprofit organization's website, newsletters, blog, and social media outlets. The document suggests that creating content makes teamwork easier, forces the development of better ideas, helps with organization, and allows for planning ahead. It notes that content creation does not need to be complicated.
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The Keys to Content Creation: An Editor's Approach
- 1. The Keys to Content Creation: An Editor’s Approach
- 2. A little about me… I’ve worked in the publishing industry for more than a decade, writing and editing for newspapers, magazines, and books As Communications & Social Media Manager for Goodwill Industries of the Southern Piedmont, I developed content for the organization’s website, e- newsletters, blog, and social media outlets … (But I’m back in the publishing world now…)
- 5. Why? Facebook Twitter Google+ Newsletters
- 7. •Makes teamwork easier •Forces you to come up with good better ideas •Helps you get organized •Allows you to plan ahead And it doesn’t have to be complicated…
- 10. :
- 13. Aleigh Acerni aleigh@aleighacerni.com @alexandrialeigh on Twitter www.aleighacerni.com
Editor's Notes
- (Importance of editorial calendars)
- Makes teamwork easier (can more easily delegate and/or see what’s coming up that needs work)Instead of the old, “What am I going to post or blog about today?”You’ll know exactly what images, video, etc. you’re going to need
- Can be as simple as a Google calendar – which I prefer because you can easily re-arrange thingsAlso could be a Word document, a list on your whiteboard, an excel spreadsheet…whatever works for you and keeps you on trackSet a goal – how frequently will you post?
- Don’t be an island. Enlist the ideas and skills of your coworkers, volunteers, and donors to come up with additional content. Do a Q&A with your CEO. Follow a volunteer around for a day or a shift and make a video about it. Ask your donors to tell you why they donate to you, and turn it into a blog post. Be the gatekeeper. Gatekeeper is the traditional synonym for “editor.” You curate the content and ensure that it promotes the message and style consistent with your brand. this will allow a more well-rounded mix of perspectives while still ensuring that the messages are in line with the brand.Find your audience. Be there. (Flickr group example) Use them as inspiration. (Goodwill flickr group: http://www.flickr.com/groups/goodwillhunting/ turned into these posts: http://goodwillsp.wordpress.com/2011/06/14/goodwill-hunting-summer-edition/Reuse and recycle. Use your blog or website for your e-newsletter, facebook, google+ and twitter content. And vice versa. When someone posts a question as a comment on your blog or on your Facebook page? Other people probably have the same question – use that to inform your broader audience through social media outlets. Stick with what works. Magazines have the same sections, in the same order and format, in every issue—but the topics and content changes. You can apply this tactic to your blog or website.
- It’s always a good idea to have some “evergreen” posts ready to go for when you need themMake content generation a part of every brainstorming session—how can this event or production tie in with social media efforts? Talking points work well for Facebook and Twitter!