Walt Disney founded The Walt Disney Company in 1923 with his brother Roy. Their first animated film, Snow White and the Seven Dwarves, debuted in 1937. Originally focused on families with young children, Disney's 1967 film The Jungle Book gained widespread popularity. Disney pioneered techniques like multiplane cameras and transparent animation cels to create realistic effects and depth for the time. While technology has advanced significantly, the original film challenged conventions and remains influential in animated history.

1. By Blessing Adefemi

2. Walt Disney was founded on October 16th
1923 by two brothers Walt and Roy O.
Disney
The first animated film Disney released
was Snow White and the Seven
Dwarves. Debuting in Carthay Circle
Theatre on December 21st 1937.
The once small franchise now has a net
worth worth more than 100 billion
dollars
Disney thought the first version of the
script was too dark for family audiences,
so he took control and changed the
production team. Walt wanted a film
that was light, fun, and entertaining
with happy songs.

3. Disney's original primary audience for The Jungle Book
was universal so anybody could watch however it was
mainly aimed at families with little children i.e between
ages like 4-11.
But it has gained so much popularity in recent years that it
even has viewers outside the main target audience i.e.
teens, young adults, adults etc.

4. Disney decided to develop transparent cels(they
used a fix peg in order for the background to not
need repainting).In order to have a more realistic
touch he used a multiplane camera which
photographed a much larger number of layers of
frames at once, each at different distances from
the camera and moving at different speeds.
This created the illusion of depth and almost a 3D
effect. It also enabled special effects to be created,
such as moving water or flickering stars.
This would have drawn the audience in as
technology back then wasn’t as developed so a
movie like The Jungle Book with its effects and
animations would have drawn in a large crowd as
well as money.

5. The audience has developed quite a lot
because they have grown up but its still a
nostalgic part in their childhood.
The current 21st century children ages 4-
11,may not be as enticed or as excited as the
children back then were because technology
has played a big impact in the filming
industry.
They are into more fast paced action packed
movies, though The Jungle Book was a
phenomenon at its time with “advanced
technology” the current generation may
view it as more slow paced and under
developed.

6. The Jungle Book challenges 1960’s conventions of
animated movies as these animations were seen as
quite realistic and were far more developed of its
time receiving great reviews from critics. Though it
didn’t the media platforms that the remake was
able to use to promote the movie, its stillcmade its
name in animated history.

7. There has already been a remake of the
movie due to technology being improved
from what it was since 1967.
No longer needing a multiplane camera
but using a 3D computer graphics
programme, the current remake uses CGI(
Computer Generated Imagery) and
screens to have a more realistic feeling.
This has allowed them to attract book
lovers,1967 jungle book fans who want to
relieve a nostalgic moment in their lives
and current 21st century Disney film
fanatics.