Geocaching is a worldwide treasure hunting game where participants use GPS-enabled devices to locate hidden containers in public and private locations. The document provides an overview of the basic rules and guidelines of geocaching, including descriptions of different cache types and container options. It discusses tools that can help with searches and offers tips for planning successful geocaching outings. Examples are given of unique caches that have been hidden in unusual or hard-to-find places.
A presentation pulled together some time ago to be used to help educate about geocaching in northern New Jersey. It was intended to be broadly shared.
The content was not all created by NNJC and, in many cases, pulled from other presentations which offered to share content. Sources noted have created the content displayed on the slide where the notation occurs.
A presentation pulled together some time ago to be used to help educate about geocaching in northern New Jersey. It was intended to be broadly shared.
The content was not all created by NNJC and, in many cases, pulled from other presentations which offered to share content. Sources noted have created the content displayed on the slide where the notation occurs.
Through my Girl Scout Gold Award project, I hope to educate and inspire children and families to spend quality time outdoors and reap the benefits of activities like geocaching with creativity in natural settings.
Had the opportunity to present locally to a township that does not allow geocaching. Have to admit with the research I did I could argue both sides for and against geocaching. How will you and your local government work together to educate, entertain and respect the world around us through Geocaching?
Special thanks to Groundspeak and all they do to inform, enable and educate!
The Conference Board's 2017 Excellence in New Communications Awards Paul Gillin
Slide presentation with videos and capsule descriptions from the 2017 Excellence in New Communications Awards, presented by the Society for New Communications of The Conference Board.
Create Content They've Gotta Read: How to Write for Social MediaPaul Gillin
With so many blog posts, so many tweets and so much mindless chatter filling social networks, how do marketers get the message through? They do it by understanding the culture and the medium, knowing what's important to the audience and speaking to the issues that provoke conversation and response.
Writing for social networks is about capturing attention. It's about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Don't just tell your audience to look at something; make it something they have to look at it.
Each social network has different styles and techniques that work. In this mini-course, we cover Facebook, Twitter and LinkedIn to show best practices for communicating on each.
This presentation covers:
• How to compose messages for the major social networks that conform to the culture and syntax of each community.
• How to find offbeat angles that catch readers’ eyes and entice them to learn more.
• 20 different ways to approach the same topic and create a unique experience.
Through my Girl Scout Gold Award project, I hope to educate and inspire children and families to spend quality time outdoors and reap the benefits of activities like geocaching with creativity in natural settings.
Had the opportunity to present locally to a township that does not allow geocaching. Have to admit with the research I did I could argue both sides for and against geocaching. How will you and your local government work together to educate, entertain and respect the world around us through Geocaching?
Special thanks to Groundspeak and all they do to inform, enable and educate!
The Conference Board's 2017 Excellence in New Communications Awards Paul Gillin
Slide presentation with videos and capsule descriptions from the 2017 Excellence in New Communications Awards, presented by the Society for New Communications of The Conference Board.
Create Content They've Gotta Read: How to Write for Social MediaPaul Gillin
With so many blog posts, so many tweets and so much mindless chatter filling social networks, how do marketers get the message through? They do it by understanding the culture and the medium, knowing what's important to the audience and speaking to the issues that provoke conversation and response.
Writing for social networks is about capturing attention. It's about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Don't just tell your audience to look at something; make it something they have to look at it.
Each social network has different styles and techniques that work. In this mini-course, we cover Facebook, Twitter and LinkedIn to show best practices for communicating on each.
This presentation covers:
• How to compose messages for the major social networks that conform to the culture and syntax of each community.
• How to find offbeat angles that catch readers’ eyes and entice them to learn more.
• 20 different ways to approach the same topic and create a unique experience.
10 Tips for Improving Your Social AuthorityPaul Gillin
Social authority is the prominence and influence you gain by sharing your expertise, whether through speaking, writing, teaching or being quoted in the media.
You can’t buy social authority. You can only earn it. Once you do, it pays dividends for a long time. Social media platforms are ideal for building social authority, and there’s no mystery about it. Create compelling, search-friendly profiles, contribute quality content and make as many other people as possible aware of it.
In this presentation I outline 10 ways you can grow your social authority without breaking your back or your budget. Spoiler: It's all about basic blocking and tackling.
B2B Social Media Marketing - Really! (2013 edition)Paul Gillin
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong.
B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies.
Success with B2B social media marketing requires understanding what motivates your customers and personalizing the experience. Companies that simply use social media as another way to push a message are missing the point.
This session covers:
--What the innovators are doing and how the unique characteristics of B2B interactions demand a unique approach to social marketing
--Which social tools have shown the greatest payoff for B2B companies (they're different from the ones that work for B2C firms)
--How social media fits into a broader content marketing strategy
This presentation was delivered at the Godfrey FWD:B2B conference in Lancaster, Pa. 11/7/13.
Highlights of IBM Analytics Research ReportPaul Gillin
These highlights come from the IBM report, Analytics: the real-world use of big data
(http://www.slideshare.net/pgillin/big-data-analytics-study-4-13annotated). This document is used in a blog post that shows how to write a summary of a complex research report quickly.
If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive.
This presentation covers:
The fundamentals of micro blogs and how they deliver value;
Filling out your Twitter profile for maximum impact;
How to use Twitter readers on desktop and mobile platforms;
Finding Twitter members to follow;
Best practices for participating in the community;
How to build and use Twitter lists;
Building trust and visibility in the community;
How hash tags work;
Twitter events;
How successful B2B companies are leveraging Twitter.
The PowerPoint presentation includes detailed speaker notes.
Visibility in search engines is critical to nearly every business these days, but the basic mechanics of search are still in mystery to many people. Success begins with good keyword selection and continues with optimal page construction, good descriptions and continuous campaigns to generate inbound links. Providing high quality content is critical to search engine success, and recent revisions to Google's search engine algorithm reinforces that point.
This presentation covers the basics of search engine optimization. Use it to familiarize yourself with the essentials of what you need to know. It covers:
• Why search optimization matters;
• The importance of quality content;
• Recent revisions to Google's algorithm their significance to website operators;
• Tools and tactics for selecting optimal keywords;
• What you can control in search;
• How search engines view and index Web pages;
• Analysis of one company that excels at search optimization;
• Common SEO mistakes;
• Tips for optimizing every item of Web content;
• URL construction tactics;
• The value of inbound links;
• Anchor text and alt text;
• Strategies for generating inbound links;
• The future of search.
The downloaded slides include detailed speaker notes. There's also a 52-minute video version of this presentation included at the very end. It can be found on YouTube at http://youtu.be/j7471wtSbpA
Part one of a six-part blogging basics education series presented by Profitecture. This segment covers:
--What are blogs good for?
--Business applications of blogging
--Elements of a blog
--Why search engines like blogs
--Importance of choosing specific topics and themes
--Sidebars and widgets
--Choosing blogging platforms
--Plug-ins
--Customizing blog look and feel
Seven Online Publishing Tricks You Can Learn From Redbook Paul Gillin
Content marketing is all about grabbing the audience with compelling, well-packaged content, and then drawing people in to learn more. The problem is that we’re all competing with lots of other sources for that precious slice of the reader’s attention span. How do you stand out from the crowd?
One industry has been dealing with these problems for decades: consumer magazine publishers. The people who produce Redbook, Cosmo, Woman’s Day, People and other newsstand staples are experts at enticing people in supermarket checkout lines to buy copies and become subscribers. The tricks they use to grab and keep attention are every bit as relevant online as they are in print – even for B2B companies.
Paul Gillin dissects a copy of Redbook magazine and reveals the subtle techniques publishers use to turn passers-by into buyers.
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Paul Gillin
Content marketing has companies rethinking the concept of the sales funnel. Today, buyers consult their peers, recommendation engines, and even total strangers for decision-making advice. Prospects may enter the funnel knowing far more about you and your products than they did just a few years ago.
This may compress the buying cycle and lower sales costs, but it also presents new challenges.
For starters, marketers must create compelling content that attracts prospects at every stage of the buying cycle in order to succeed. Also, easy access to social sharing channels means increasing pressure to provide more (and more distinctive) content in a growing ocean of competing messages.
This in-depth workshop explores the many new options available to attract inbound prospects, and how to create a framework for matching content to buyer needs. Learn how to assess you current content assets, identify gaps, and find the most appropriate tools to help fill you content portfolio. Uncover the best ways to address content to prospects at different stages and with different levels of awareness.
Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics. With social media becoming so engrained in the way companies do business, measuring its contribution on a wing and a prayer is no longer enough. CIOs need to help enforce disciplined approaches to website analytics, synchronizing metrics to capture and track leads and building 360° views of the customer.
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Creating a Social Business for B2B CompaniesPaul Gillin
Social media has transformed the business rules for industries from travel to media to retail. But this is only the beginning. Customers are now armed with information to an unprecedented degree, and they freely share their experiences and recommendations online. Businesses need to join these conversations or risk being rolled by them. The good news is that social businesses can vastly expand their marketing reach by empowering customers and employees to speak for them.
This presentation focuses on what makes companies great in the era of “information at your fingertips.” You’ll learn how socially engaged businesses achieve competitive advantage through superior customer service and create brand ambassadors who spread the word about their unique value.
10 Things Direct Marketers Can Do to Take Advantage of Social MediaPaul Gillin
People are no longer just names on a mailing list. Today they're self-appointed influencers who freely share their opinions and expertise with others online. The opportunity for direct marketers is to reach out to these people and create awareness for your company and products, but that requires you to re-think and revise your tactics. There's still plenty of opportunity to market directly to customers, but the tools and tactics have changed. Get smart, because the old methods are in long-term decline.
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Paul Gillin
The Internet gives us the capacity to publish and widely disperse our best thinking and to become thought leaders in our markets. So why don't more business marketers seize this opportunity? Very often it's because they feel uncertain about their ability, or their company's ability, to produce engaging and interesting content. But it's not as difficult as it may seem. With planning and a little creativity, b-to-b marketers can create content that inspires response and generates action. Learn the tricks professional publishers use and how to apply them.
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community.
This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn:
Who should “tweet” for your company;
How to create a unique and compelling Twitter presence;
How to grow a quality follower base;
The value of retweets and hash tags;
How to express yourself in 140 characters; and
The low-hanging fruit of business value.
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Eticketing.co
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Understanding Golf Simulator Equipment A Beginner's Guide.pdfMy Garage Golf
Dive into golf simulation with our beginner's guide, perfect for anyone new to the concept. Understand the critical components like sturdy frames, high-quality impact screens, and side netting that ensure your safety and enrich your practice sessions. Learn the benefits of proper projector mounts and compatibility with your existing setup. This guide helps you make informed choices, transforming your home into a realistic and effective golfing practice environment.
For More Information-: https://mygaragegolf.com/shop
Turkey vs Georgia Turkey's Road to Redemption and Euro 2024 Prospects.pdfEticketing.co
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The Split_ Hardik Pandya and Natasa Stankovic Part Ways News by Betkaro247 (3...bet k247
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we like to introduce to our Cricket Betting ID platform, which help people to earn lot of money just by doing little-little predictions on games and events.
Indian cricketer Hardik Pandya and Serbian actress Natasha Stankovic have decided to part ways, ending a relationship that captivated fans and followers worldwide. The news of their split has been making headlines, stirring a mixture of shock, sadness, and speculation among their supporters.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
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Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Ukraine Vs Belgium Tickets on our website at discounted prices.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Narrated Business Proposal for the Philadelphia Eagles
The Joy of Geocaching
1. Finding Happiness in an Ammo Can in the Woods Paul Gillin Co-author, The Joy of Geocaching
2. What is Geocaching? Worldwide treasure hunt enabled by the Internet and global positioning satellites Simple rules with complex player-defined variations Containers must have log books Containers must be locatable by geographic coordinates Containers must not be buried That’s it!
3. Navigation Basics The world is divided into 180 degrees of longitude and 180 degrees of latitude. Each degree is made up of 60 minutes and 360 seconds. That’s a total of 7,776,000 unique spots, or about one for every 10 square feet!
4. “Caching is a great leveler...You can be caching with a bank president or a ditch digger... it doesn't matter." -- Don & Jacqi Liddiard (Rock & Crystal) “We've adopted a very large circle of friends through geocaching. Some we've never physically met." -- Paul & Karen Sandvick (Jug & Roon) “I can literally drive from Alabama to Kansas, pull up to some guys sitting around the campfire and within minutes I’m accepted” – Ed Manley (TheAlabamaRambler) “It stirs a passion in me that no other hobby has before. It has dimensions of camaraderie, competition, mental stimulation, fitness, and creativity that I’ve never found elsewhere." -- Dean Powell (J5 Crew) “I feel the weight of the world lifting from me when I'm tramping through the woods." -- billandlore
5. Kyjen is at: N 39° 34.857 W 104° 48.463 There are 46 geocaches within a 2-mile radius and 5 within a 10-minute walk! You are here
6. Fun Facts Date GPS network opened for public use: May 2, 2000 Date first geocache placed: May 3, 2000 # of geocaches, Jan., 2003: 41,000 # of geocaches, Jan., 2005: 140,000 # of geocaches, Jan., 2010: 1,010,000 # of registered geocachers worldwide: 4,000,000 # of geocaching organizations, N. America: 126 Age of oldest known geocacher: 99
7. More Fun Facts Most geocaches found by one person, lifetime: 39,265 Most geocaches hidden by one person, lifetime: 2,285 Most geocaches found by a team in 24 hours: 626 Geocaches within 10-mile radius of DFW: 1,269 Geocaches with 10-mile radius of Denver, CO: 1,824 Highest geocache: Mt. Everest (Earthcache) Lowest geocache: 7,000 ft. below Atlantic Ocean surface Mt. Everest Earth cache
8. Why On Earth?? Appeal of geocaching is in the hunt and the accomplishment of discovery Most geocaches are hidden in places the owners consider special to them Many have historical significance or local importance A great way to explore new areas without a guidebook More than 70% of players regularly explore in groups Accessible to people of all ages and abilities
10. Cache Types Virtual cache Traditional cache Multi cache Earth cache Puzzle cache Letterbox hybrid
11. Name (often a pun) Who and when Type & difficulty Where Map Download stuff Download stuff Miscellaneous stuff you need to know About (often misleading) Description (may be misleading!) Trackable items therein Encrypted hint
13. Tools to Aid Your Search Geocaching Swiss Army Knife (GSAK) GeoBuddy Geocaching GPSr Google Street View Microsoft Streets & Trips
14. Planning Your Outing How Long? How Far? With Who? Quantity vs. Adventure Consider the Weather And Your Frustration Level! Stuff to Bring Spare Batteries Cell Phone Whistle or Horn Dry Clothing First Aid Kit Hiking Boots Hat Sunblock Mirror Tweezers Bug Spray Walking Stick Water Pen Food Todd Beal and the Amazing Caching Vest
17. Unusual Containers Log Hollow Rock Dragonfly Bottle Cap Sprinkler Head Light Bulb Rusty Bolt Spider on Rock Rattlesnake Cinder Block Light Switch Bone Cell Phone
18. Typical Hiding Places Rock walls Crevices Light Skirts Suspended Inside trees Covered by sticks
19. A Language All Its Own FTF – First To Find DNF – Did Not Find CITO – Cache In, Trash Out Skirt-lifter – Cache placed under the skirt of an outdoor light fixture Muggle – A non-geocacher Ground Zero – Point where GPSr coordinates exactly match cache coordinates P & G – Park and grab Virt – Virtual cache UPS – Unnatural Pile of Sticks TFTC – Thanks for the cache GeoSense -- Sixth sense gained from experience finding geocaches Travel Bug Hotel – Geocache placed principally to house trackableitems TNLN – Took nothing, left nothing
22. Why You Shouldn’t Trust Your GPSr Too Much At best, only accurate to within 10-ft radius (315 ft2) Satellite reception affected by objects, weather, visibility “Signal bounce” can seriously degrade accuracy Low batteries can make matters worse The person who hid the cache had the same limitations!
23. When You Get Close, Look For: Unnatural piles of rocks or sticks Items that don’t seem natural Evidence of other humans “Geotrails” Places where you would hide a cache Can You Spot the Cache? Can You Spot the Cache?
24. Unwritten Rules Log your finds and leave a unique comment or story Log your “did not finds” – owners need to know Always hide just as you found – a small change can make a big difference in difficulty Never disturb nature If you take items, leave items of equal or greater value Notify owner if cache is compromised Pick up trash on your way out
25. When to Quit? Depends… Joy of Geocaching Survey n=142
29. Geocaching in Business & Education Arkansas State Parks Amador County, CA State of Maryland PPL Corporation Geoteaming is one of several companies that organize geocaching events for team-building
30. Favorite Stories A Fine Send-Off – Ben Johnson was hospitalized with terminal cancer just 33 caches short of the 1,000-find mark. Daughter Kathy tells what the members of his local caching organization did. Horse Sense – Brad Simmons and friends came up with a clever idea to distract a crowd of people while his wife replaced a cache in an awkward location
The California county of Amador organized a fund-raising event around geocaching in March, 2009. Participants paid $10 to get a list of clues that took them through historic downtown districts and nearby attractions like the Preston Castle in Ione and the Kennedy Mine in Jackson. Each downtown selected a theme and prepared appropriate clues around it. Players mingled with locals dressed in period costumes. In one town, they took part in a murder mystery.The state of Maryland created the Maryland Municipal League Geocache Trail, which is comprised of 78 caches located in the league’s 11 districts regions throughout the state. Geocachers have to pick up or download a “passport” to carry with them on their journey and stamp each page with a unique rubber stamp at locations along the trail. Each location also houses a code word. The first 500 geocachers who logged at least 22 finds got a special geocoin.PPL Corp. (PPLPreserves), a PA-based utility, has had geocaches on its properties in Pennsylvania, Maine, and Montana since 2001. The treasure entices people to come visit the company’s wildlife refuges. “This is part of getting across the message about generating electricity in a safe and environmentally responsible way,” says Meg Welker, Education Relations Director. ”Commitment to the environment is part of our philosophy.”PPL currently has six containers stashed, one on each of its six preserves. About 2,500 finds have been logged in the last two years, says Welker. “It’s been pretty successful.”