Strategy activation is about eliminating the gap between development and execution. A business plan can be great on paper, but without tapping into the human element of an organization to motivate and iterate, execution cannot and will not occur. Strategy activation and focused execution create a continuous cycle of improvement, united by the thousands of feedback points gathered from machine learning data and the eyes, ears and hearts of your organization. Technology today is enabling forward-thinking leaders to approach change management with a through line from plan-building to results – and the igniting steps in between. The process consists of defining a future state, mobilizing the team and closing skill gaps, using a system to manage hundreds of initiatives and checking in regularly to report on acceleration through massive actions. In this webinar, Alan Todd of CorpU will discuss what it takes to truly drive transformation and how to master the four keys to change management that give leaders the ability to make proactive, effective decisions. You will learn how to: > Support iteration by adapting to frequent changes to keep your strategy dynamic > Mobilize teams across multiple plans, locations and hundreds of initiatives > Collect, organize and communicate information for cross-functional transparency

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WEBINAR
The Intersection of Strategy
Activation and Plan Execution
4 Keys to Change Management in 2018

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Meet the Speakers
Alan Todd, Founder & CEO, CorpU.
Alan Todd, Founder and CEO of CorpU, is regarded as one of the world’s pre-eminent authorities
on strategy and leadership. A former Inc. Magazine/Ernst & Young Entrepreneur of the Year,
Todd’s writing and commentary have appeared in Forbes, Fortune, Fast Company, and Wired, and
his insights are routinely solicited from Fortune 1000 companies like Walmart, Coca-Cola, Boeing,
and Johnson & Johnson. His technical innovations in Strategy Activation are powering global
growth for companies with combined annual revenues of over $1 trillion. He is a co-founder of
Harrisburg University and a past trustee or advisor to Dickinson College, Penn State University, and
the University of Pennsylvania’s Wharton School of Business and Graduate School of Education.
Alan Todd
Speaker
Joe Krause
Moderator
Joe Krause, Director of Professional Services, AchieveIt
Joe is responsible for empowering AchieveIt clients to execute their plans. With a consultative
strategic planning background, Joe has worked with clients to execute over 1000 strategic,
operational, and project plans. Throughout his four year tenure at AchieveIt, Joe has
experienced, first-hand, the pitfalls organizations experience during the execution phase of their
strategic planning processes and is passionate about helping teams drive toward successful
business outcomes.

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Slides will be sent via email in 1-2 days
Recording link will be available on demand
There are dial-in only participants
Type in the Questions Panel
Share on Twitter @GoAchieveIt
A Couple of Housekeeping Notes

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WEBINAR
The Intersection of Strategy
Activation and Plan Execution
4 Keys to Change Management in 2018

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Our Mission
CorpU is the strategy activation company. Our
technology unlocks the collective genius of an
enterprise to execute strategy faster. Business
leaders rely on CorpU to accelerate new strategies
and build critical capabilities at scale.
Our Value
1. Close the strategy execution gap
2. Accelerate new strategy and change initiatives
3. Drive actionable insights gathered from unique
data and analytics
4. Improve communication and team alignment
5. Build organizational capabilities
Software for the People Side of
Business Transformation
About CorpU

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Pace of Change is Accelerating

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The Human Side of Change is Stuck in the 80s

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Strategies fall short of desired results 70%
of the time.

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Organizations and Work Are More Complex
The Flattening of the
Firm: Evidence from Panel Data
on the Changing Nature of
Corporate Hierarchies (NBER
Working Paper No. 9633)

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Organizations and Work Are More Complex
The Flattening of the
Firm: Evidence from Panel Data
on the Changing Nature of
Corporate Hierarchies (NBER
Working Paper No. 9633)
The Secrets to
Successful Strategy Execution,
Harvard Business Review

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Only 34% of executives believe they are good at executing
strategy

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Overemphasis Over-focus Overload Overbuilt
On Big Data & STEM
We don’t see the
big picture
On inputs rather
than outputs
We measure the
wrong things
Of senses and
systems
We don’t stay
focused
Business structures
We’re not
harnessing
collective
intelligence
Why are we stuck? 4 Hypotheses

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Engage in
Structured
Dialogue
Measure the
Human Side of
Change
Shape the
Environment for
Deep Focus
Create Purposeful
Collaboration
Generate thick,
descriptive data
hidden in culture,
stories, beliefs and
habits
Measure
understanding, buy-
in, commitment,
sentiment, belief,
fear, inspiration
Designate time for
deep, reflective
thinking &
collaborative
problem-solving
Harness collective
intelligence with
idea tournaments,
prediction markets,
and problem-
swarming
4 Keys to Change Management in 2018

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Organizational X-Ray
NLP & Sentiment Analysis
See Into the Hearts and
Minds of Your People
GPS
Artificial Intelligence and
Discourse Analysis
See Change Happen
Turn-by-Turn with Data-
Driven Guidance
Crystal Ball
Collective Intelligence
See Into The Future
14%
40%
45%
1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
BELIEVES FAVORABLE CONCERNED SKEPTICAL
Predict and
Prescribe
Deep Analysis of
Structured Dialogue
Structured
Dialogue
The Magic

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6 Barriers to Leading Change

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How People Learn:
Rooted in Theory/ Grounded in Evidence

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Dialogue
(dia-logos)

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A Technology-Enabled Shift
Jane Calais
Felipe Gonzáles
Larry Miller
●
●
●
Operations
Procurement
Finance

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Dialogue
Connect people together in purpose built groups to:
Identify and Solve Complex Problems
Generate and Spread Ideas
Teach & Learn From each other and experts
Capture & Amplify New Knowledge
Predict & Prescribe Best Way Forward

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Strategy Management Use Case at Life Sciences Firm
4 PHASES OF STRATEGY
Managed by CorpU Strategy Activation and AchieveIt
FORMULATION
Encourage Leaders
to Think Big
ACTIVATION
Mobilize the Masses
INITIATIVE
TRACKING
Align Projects to
Larger Initiatives
MEASUREMENT
& ITERATION
Discover & Install
New
Routines
• Engage and motivate teams
• Drive action on work that will
make a positive difference
• Align 100s of projects to higher-
level initiatives
• Adjust alignment and priorities as
needed
• Facilitate strategic dialogue
• Build shared view of the
future
• Gather evidence for
actionable insights
• Hold teams accountable for
cross-functional results
Empower every function, every team, every individual to do more.

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Supply Chain President
“Strategy Activation Speeds Time to Value”

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A Couple of Housekeeping Notes
Slides and Recording will be sent via email in 1-2 days
Share on Twitter @GoAchieveIt
Type in the Questions Panel
to participate in our Q&A

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Solving the Challenges of
Strategy Execution

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Food for Thought
Less than 10% of strategies formulated are effectively
executed.
70% of the time the real problem isn’t bad strategy. It’s
bad execution.

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The Problem
People Plan
Process
Execution Takes All
Three

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What Drives Execution?
4
DRIVERS
OF
EXECUTION

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Visual Alignment
Qualitative Context
Big Picture Visibility
Streamlined Updates
Purpose-Built for Execution
Current Tools Don’t Enable Drivers

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PURPOSE-BUILT SOFTWARE
BEST-PRACTICE EXPERTISE
HANDS-ON GUIDANCE
Want to Know More?See it in action:
www.achieveit.com/demo

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Q&A with Alan Todd
Alan Todd, Speaker
Founder & CEO
CorpU
(212) 213-2828
atodd@corpu.com
Joe Krause, Moderator
Senior Strategy Consultant
AchieveIt
(800) 535-1559
jkrause@achieveit.com

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Upcoming Events & Resources
Webinar >> Change Management and Leadership Coaching for the New Year
Thursday, December 14th at 1 pm ET
REGISTER:
https://www.achieveit.com/resources/webinars/
Follow us on Twitter @goachieveIt