This document compares book-related websites and companies between China and the US. It discusses major online book retailers, ebook subscription services, online reading communities, and physical bookstores in both countries. It also profiles Kait Neese, CEO of Best Selling Books Rights & Distribution Co, who was a guest speaker at the First World Digital Publishing Conference in Beijing. The document analyzes factors like ownership of content, partnerships, and future acquisitions that will influence the book industry going forward.

1. "图书网络"
中美图书相关网站和公司对比
Kait Neese – Vice President &
Managing Director
Publish On Demand Global (PODG)
Kait@PublishOnDemandGlobal.com
“The Internet of Books”
A Comparison of China & US
Book Related Websites & Companies

2. Kait Neese Honored Speaker at World
Digital Publishing Conference in Beijing.
About PODG
Publish On Demand Global, through its partners and affiliates,
currently provides services to approximately 10,000 authors and
publishers around the world. PODG helps authors and publishers
penetrate other markets globally in print books, eBooks, mobile
books and tablet books. We reach into 50 sales channels that
are NOT covered by Ingram and Amazon (and any other
Western company to the best of our knowledge).
About Kait Neese:
Kait Neese attended Loyola University for a degree in
International Trade & Finance. She is the CEO of Best Selling
Books Rights & Distribution Co. Previously she was the Vice
President of Publish On Demand Global (PODG) where she
attended over 39 international book fairs and managed the
aggregation of over 50,000 eBooks. As a digital publishing
veteran, Ms. Neese is one of the foremost experts on the
international distribution of digital content and is considered to be
the international voice of the independent author and small
publishers. She has also opened up digital book sales channels
in China, India, Taiwan, Korea, Malaysia and numerous other
territories.
FOR RELEASE: 11/21/14
Best Selling Books Rights & Distribution Co.
Kait@BestSellingBooksRightsAgency.com
Beijing, China:
Kait Neese, CEO of Best Selling Books Rights &
Distribution (BSBRD) was honored to be a guest
speaker at the First World Digital Publishing
Conference. The conference brought together
global influential publishing industry leaders along
with guests from all over the world to discuss the
“Handheld Revolution of the Publishing Industry”.
Several top industry leaders from China were also
in attendance, including Yanhong Li, President,
CEO and Founder of Baidu; Yun Ma, Chairman of
the Board for Alibaba Group; as well as Huateng
Ma, Chairman of the Board and CEO of Tencent.
About BSBRD
Best Selling Books Rights & Distribution’ mission is
to be the international voice of the independent
author and small publisher. BSBRD provides rights
consulting and distribution to thousands of
independent book professionals that lack the
resources to expand internationally. BSBRD has
very strong networks in Asia and Latin America in
addition to their networks throughout the West.

4. PUBLISH ON DEMAND GLOBAL (PODG)
关于与中国相关经验： About: Experienced With China
• CNPIEC, CEPIEC Importer
Approved
• Ebook Aggregator on
JD.com, Kindles on
Amazon.cn
• Rights Sales & Distribution
with Fujian, Anhui, others
• 40+ Translations with CBI
• BIBF consultant and 39 Int’l
Book Fairs since 2010
• CNPIEC, CEPIEC 进口商认可
• 京东、亚马逊、Kindles的电子
书集成商
• 版权交易和分销：福建、安徽
等地
• CBI项目的40多种图书翻译
• BIBF顾问，及全球超过39个贸
易展览会参与者

5. 外文引领者
• 在美国占优势，而在
中国不是；Kindle发
展迅速；POD发展迅
速
• 实力=外文库存
• 通过增加英格拉姆书
目和POD来竞争
FOREIGN LANGUAGE LEADER
• Dominant in US; Not
dominant in China;
Kindle is coming rapidly;
POD is coming rapidly.
• Strength = Foreign
Language Inventory.
• Compete by gaining
Ingram Catalog and
POD.

6. PHYSICAL BOOK STORE
北京外文书店
• 生存疑问
• 由于实体图书方向和
背景的限制，不会在
线上与中国亚马逊和
京东等竞争
BARNES & NOBLE
• No longer a credible
competitor.
• Nook and Samsung
joint venture lacked
impact.
• Physical stores
becoming real estate
investment only.
实体书店

7. ONLINE READING COMMUNITIES
联机图书社区
Who Will Acquire Douban?
谁将获得豆瓣？
Douban = Goodreads?
• Goodreads is a social
comment site based on books.
是基于书的社交评论网站。
• Most popular SNS in USA for
books. 在美国最流行的SNS.
• Amazon acquired in 2013,
16m registered users. 亚马逊
购买2013 年, 1600 万注册的用
户.

8. 示例:
EXAMPLE:
MY GROUP 


9. ONLINE READING (POSTED BY USERS)
在线阅读（用户发布）
• Wattpad: $70MM in VC.
1000+ stories uploaded daily.
85% traffic = mobile.
• Cloudary similar to Wattpad.

10. ONLINE READING (POSTED BY USERS)
在线阅读（用户发布）
• Smashwords = self-publisher
turned eBook
distributor.
• Laichushu.com self service
platform for authors in China.

11. EBOOK SUBSCRIPTION SERVICES
电子书订阅服务
• Monthly fee; unlimited
books
• Biggest problem = new
titles + best sellers
• Partnerships key

12. EBOOK SUBSCRIPTION SERVICES
电子书订阅服务
Oyster Scribd
500,000+ eBooks 500,000+ eBooks
1600 Publishers 900 Publishers
$9.99/month $8.99/month
0 Audiobooks 30,000 Audiobooks

13. SEARCH ENGINE DRIVEN
搜索引擎驱动
• 谷歌与书籍的关系不稳定。
• 没完全成功，不过还未放
弃。
• 越来越重视教育。
• Google has “on / off”
relationship with books.
• Has not really succeeded,
but hasn’t given up.
• Increasing focus on
education.

14. APPLE, MOBILE, EDUCATION
应用程序，手机，教育
成功的电子书商店，没有像
亚马逊Kindle有那么多品种
- 专有格式
- 其他焦点
非常强大的教育关系。
Successful eBook store, not as
much variety as Amazon
Kindle
• Proprietary format
• Other focus
Very strong educational
connections.

15. 谁拥有这个阅读器？
什么样的内容？
Who Owns this Reader?
What Content?

16. THE FUTURE = CONTENT + CONNECTION
未来=内容+关系
谁跟读者/买家有关系？
- 电信？网站？大学？
谁拥有的内容？
- 您拥有的是中文内容还是跨
国内容？
- 您和谁合作？
您要收购谁？
Who has the Connection with
the reader/buyer?
• Telecom? Web? University?
Who has the content?
• Are you Chinese Content or
World Content?
• Who are you partnering with?
• Who are you acquiring?

17. "图书网络"
中美图书相关网站和公
司对比
Kait Neese – Vice President &
Managing Director
Publish On Demand Global (PODG)
Kait@PublishOnDemandGlobal.com
“The Internet of Books”
A Comparison of China & US
Book Related Websites &
Companies