The business environment is fast changing - businesses that align themselves to the realities of the 21st century will prosper and grow, while those who do not will struggle and eventually perish

1. By: Sandeep Gupta, India
The 10th Philosophy of Management International Conference 2015,
Oxford, UK
11th July 2015

2. 2
 Financial scams: Enron, WorldCom, Satyam, Tyco, HealthSouth, AIG, Freddie Mac..
 Environmental violations: AT&T, Caterpillar, DuPont, Waste Management.
 Human rights violations: Union Carbide, Barrick Gold, Backwater, Caterpillar
 Stratification: The richest 1% to hold 50+% of the world‟s wealth by 2016 (Davos 2015)
Ethical Sense
& Spiritualism
Scientism &
Materialism
Economic values subverted human values &“The business of business became to make
money at any cost”
20th Century Socio - Economic Culture

3.  The “societal socio-cultural” transition from the 20th century to the 21st century is neither
economic nor managerial, it is philosophical in nature
 Business being an „open-system‟ within the societal socio-cultural system, are
struggling to find optimal ways to align themselves with the demands of the 21st century:
 Shift in Consciousness
 Disenchantment with Scientism
 Inner Sources of Authority and Power
 Re-spiritualization of Society
 Decline of Materialism
 Political and Economic Democratization
 Beyond Nationality
(Source: Maynard & Mehrtens, 1993)
3
Material growth without spiritual growth is like a man-eater on the prowl and spiritual
growth without material growth is like a lame duck

4. 1. Focus on values rather than strategies
2. Strike a balance between economic obligations & societal obligations
3. Demonstrate socially responsible behaviour by taking responsibility of man,
society & planet as a whole
4
“In short, the 20th century assumptions … codified by managers,
researchers and academics in the '50s and '60s, have run out of gas. They
are no longer fit for purpose” - Curry & Peck (2014)
Businesses need to develop
the ability to think beyond
“the business of business is
to make money”

5.  A philosophy or a management system that is based on realities higher than material
reality and has the ability to:
 Bring about an “inner mental revolution”
 Develop the ability to see the connectedness in the creation – Everything is
affected by everything – and everything is affected – by everything
 Help usher in better worldliness in place of worldliness or unworldliness
5
Better worldliness (“We-Us-Ours” Way of Life)
A disposition towards life based on a Dharmic (righteous) way of conduct; a conduct with
compassion and forbearance for fellow men irrespective of nationality, colour, religion or caste

6. Indian Philosophy of Consciousness
6

7. 7
 IPoC calls for an active participation in all aspects of life based on the principle of
Dharma (righteousness) – a life not of zero desires but of regulated desires
 Universal applicability – based on the „creator-creation-man‟ relationship hence not
bound by gender, religion, colour, caste or creed
Self-
realization
Moksha
(Liberation)
Artha
(Wealth)
Kama
(Desires)
Dharma
(Righteousness)
OUTER WORLD
In which we
interact with
nature incl.
humans &
perform actions
INNER WORLD
Of our thoughts,
values, dreams &
desires
HIGHER
CONSCIOUSNESS
Integrated vision of
creation (We-Us-Ours)
LOWER
CONSCIOUSNESS
Fragmented vision of
creation (I-Me-My)
IPoC is what Julian Huxley wanted modern science to develop into i.e. science of
human potential or say possibilities

8. 1st Division
-
Region of
Spirit
8
3rd
Division -
Region of
Matter
Characteristics
Physical force &
inertia
2nd
Division –
Region of
Mind
Intelligence,
wisdom, love,
bliss, mutuality
Duality &
differentiation
Creation a Omni Quantum
Field of Consciousness
Body
Man is a perfect microcosm of the macrocosm

9. 9
Rev Prof. P.S. Satsangi is the doyen of
Systems Movement in India & 8th
Spiritual Leader of Radhasoami Faith,
Dayalbagh, (Religion of Saints)
Spirit, Mind & Matter Energies
Dynamics - A systems Perspective
By: Rev Prof. P.S. Satsangi

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HumanMicrocosm And Macrocosm
APERTURESINSUBTLE PLANEOF GREY MATTER THROUGHWHICH THE SPIRIT
CANESTABLISHCOMMUNION WITH SPIRITUAL MATERIALREGION
(BRAHMANDA)
Macrocosm
SPIRITUAL MATERIAL REGION
(Brahmanda)
AperturesLocatedinGrayMatter
Sunna
Trikuti
SahasdalKamal
Vishnu
Brahma
Shiva
18
Microcosm
Nerve Centres or“Kamals”
6UpperForehead
5
4
3
2
1LowerForehead
Human Microcosm (Man) and Macrocosm
Macrocosm Microcosm
PURELY SPIRITUAL REGION
Apertures Located in White Matter
Apertures or “Padams”
Radhasoami 6 Apex or Top of the Head
Agam 5
Alakh 4
Anami 3
Sat Loka 2
Bhanwargupha 1 Top of the Forehead
17
APERTURES IN SUBTLE PLANE OF WHITE
MATTER THROUGH WHICH THE SPIRIT CAN
ESTABLISH COMMUNION WITH PURELY
SPIRITUAL REGION (NIRMAL CHETAN DESH)
APERTURES IN SUBTLE PLANE OF GREY
MATTER THROUGH WHICH THE SPIRIT CAN
ESTABLISH COMMUNION WITH SPIRITUAL
MATERIAL REGION (BRAHAMAND)
By: Rev Prof. P.S. Satsangi
Doyen of Systems Movement in India & 8th Spiritual Leader of Radhasoami Faith, Dayalbagh,
(Religion of Saints)

11.  Primordial, independent, & a singular force
 Pervades the entire creation & is the essence of all life
 Cover all interactions & experiences whether sensory,
transcendental, trans-sensory & trans social
 It is a multidimensional spectrum, with each
dimension representing a distinct human identity
ranging from the egoic to the cosmic
A ladder for man to climb & unlock the mysteries of
nature and make kinetic the ability in him to alter self
and environment
11
(Cosmic Nature)
Inner World
Outer World
(Egoic Nature)
(Different Planes of
Consciousness)

12. Consciousness Thought Action
 What we hold in our consciousness becomes manifest as our experience
 Our lives and affairs are influenced and shaped by the character of our thinking
 We are limited by our own dominant state of mind (consciousness), and
 Stirrings of greatness and groans of downhill slide all begin within our mind
12
Experience
1st Dimension: Moves outwards &
creates awareness of environment
2nd Dimension: Falls back as a reflex &
creates datum of self-awareness
Increase in self-awareness leads to man breaking out of his genetic compulsions
of organic survival, organic satisfaction & organic reproduction
Consciousness in Man

13. 13
Hierarchy of Consciousness Dynamics of Consciousness
Spiritual
Plane of
Existence
Integral vision of all planes, Intuition,
Revelations, Reflexive knowledge,
Wisdom, Bliss, Reflexive intelligence
Mental Plane
of Existence
Ideas, Concepts, Rational Thinking, Logic,
Thoughts, Conscious Self-Conception,
Higher emotions, Discretion, Information
handling and decision making
Vital Plane of
Existence
Emotions, Feelings, Passions,
Relationships
Physical
Plane of
Existence
Body Knowledge - Primary Skills of
Existence & Survival - Physical Urges and
Sensations
[Source: Writing of Sri Aurobindo]

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Birth
Individual
Individual
Person
Human
Environment
Education
Consciousness: Bound in
own organic system
Developed
Person
Education
Consciousness: Treats people
as subjects like himself
Consciousness: Treats people
as objects for self pleasure
Consciousness: Focus
inter-human relationships –
capacity to love & be loved
Consciousness: I am
independent
Dev. of Social
Consciousness
Process: Holistic
education led
internalization
Dev. of Spiritual
Consciousness
Process: Experience led
realization
OUTERWORLD
OFMAN
INNERWORLD
OFMAN
Awareness of cosmic vastness filled with
cosmic spirit and its interaction with forces of
mind and matter. Awareness does not come
together, it is a progressive process
• Developed Person – High on Ethical
sense
• Person – Ethical sense till his/her
interest not compromised
• Individual – Low on Ethical sense
Interdependent

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Selfishness driven by Desire, Anger, Attachment, Greed, & Ego
Selflessness driven by Righteousness, Co-existence, Co-creation
& Co-evolution
(-) Lower
Consciousness
(+) Higher
Consciousness
“I-Me-My”
Life Focus
“We – Us – Ours”
Life Focus
Means to
an End
An End in
Itself
Cohesiveness
& Orderly
Divisiveness
& Chaotic
Social
Wealth
Creation
Focus
Individual
Wealth
Creation Focus
SocietyMan Money Business
Consciousness
(Consciousness behind all forms of slavery)
(Consciousness behind all forms of evolution)

16.  “A fundamental conclusion of the new physics also
acknowledges that the observer creates the reality. ……….
…….Physicists are being forced to admit that the universe is
a “mental” construction. ………………… The universe is
immaterial-mental and spiritual”
16
Dr. Richard Conn Henry
John Hopkins Univ., USA
Max Plank
Nobel Prize 1918
 Consciousness is fundamental and matter a derivative of
consciousness. Everything that we talk about, everything
we regard as existing is postulating consciousness
Dr. Anton Zielinger
Univ. of Vienna, Austria
 “We can change the way reality behaves just by looking at it”
– Let us hear Dr. Zielinger explain the phenomenon:
https://www.youtube.com/watch?v=ayvbKafw2g0

17. Conscious Business Outperform S&P 500 by 14
times over a period 1998-2013
17

18. Universe
Man
Life Ideology
Business
Philosophy
Spirit Force
(Energy)
Mind Force
(Energy)
Matter Force
(energy)
Manager Design Operations
Philosophy Goal Task
Consciousness Thoughts Action
18

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Firms of Endearment (FoE) out performed the S&P 500 by 14 times and Good
to Great Companies by 6 times over a period of 15 years (1998 – 2013)
Cumulative
Performance
15 Years 10 Years 5 Years 3 Years
US FoEs 1681% 410% 151% 83%
International FoEs 1180% 512% 154% 47%
Good to Great
Companies
263% 176% 158% 222%
S&P 500 118% 107% 61% 57%
(Source: „Firms of Endearment‟ by Raj Sisodia, page 20)

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 Characteristics of FoEs:
 Interests of all stakeholder groups brought into strategic alignment so that all
prospered simultaneously
 Functional and psychological needs of stakeholders were met in ways that
delighted them and engendered affection for and loyalty to the company
 Selected FoEs:
 3M, Amazon, Google, Fedex, Boston Beer, IBM, Colgate, Disney, Southwest
Airlines, SAS, Jordan, Prana, Tata (India), BMW (Germany), Posco (S.Korea),
Ikea (Sweden), Honda (Japan), Unilever (UK)
“It is not necessary to choose between consciousness & capitalism, self-interest and the broader
interest, or personal development or services to others; they are all inextricably connected , and
they all serve one another”
Schwartz

21. IPoC - Helping Businesses in the 21st Century
21

22. 1. Make responsible behaviour their habit
2. Translate their responsible behaviour into action and regain their lost
societal creditability
22
 Inculcating values in business is a systemic process and the corrective action
needs to address the whole system including its driver – the man
Natural Order
Hierarchy
Business Action
Hierarchy
Particulars
Spirit Manager
Appreciate that – “everything affects everything –
everything is affected – by everything”
Mind Design
Apply principle of – “co-creation, co-evolution & co-
existence”
Matter Operations
Bridge the increasing gap between business & society
i.e. a shift from non sustainable practices to sustainable
practices

23. Management style
• Participatory
Decision making paradigm
• Does it confirm to organization‟s
values?
• Will it add to the sustainability
quotient?
• Will it generate profits for the
organization?
Target Setting
• A mix of financial & participation in
CSR
Appraisal / Incentives
• Calculated on a mix of financial,
community participation & adherence
to organizational values
23
CultureOfficer
Vision: State in terms of commerce
and finance
Mission: Define in terms of Societal Wealth
creation
Values: The 5 universal virtues
Non-violence, Truthfulness, Not Stealing,
Restraint & Non-Possessiveness
Board of Directors
Strategy: Co-Existence, Co-creation &
Co-evolution
Employees
Operating & Management
Environment
(Change / include)

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In the Model Result
1 Business drivers – The 5 universal
virtues
Rising above self interest and lower nature
2 Mission in social wealth & vision in
commercial terms
Integration of societal welfare and business
3 Strategy drivers – co-creation, co-
evolution & co-existence
Putting the natural law of interdependence &
mutuality into practice
4 Decision making code (values, social
wealth creation & bottom line)
Taking responsibility of man, society and planet
5 Participatory mode of management Employees feel empowered and wanted –
higher productivity
6 Targets & incentives fixed in financial
and non-financial terms
Creation of societal sensitivity within
organizational environment
7 Appointment of Cultural Officer Plays key role in creating the right environment
to practice conscious-economic business
8 Personal of personal vision As the visions will expand and engulf others,
the new desired culture will evolve

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FROM
Non-sustaining practices
TO
Sustaining practices
Hire talent when you need it Workforce Develop talent to create
opportunities
Claim values but don‟t examine
espoused
Values vs. values-in-use Surface and develop: top to
bottom
Top down: direct and control Organizing principle Organic: Self directed and
managed
Incremental within current
paradigm
Change Radical: Deep and
transformational
Prescribed and limited (silos) Career paths Self-generated and broad
Growth, technology, money Drivers Values, people, society
Top-down – individually based Decision making/action Collaborative – co-creation
based
Based on financial outcomes Rewards Based on financial and non-
financial outcomes
Internal, process focused Impact Internal and external, strategy
focused
Limited to business Responsibility To all stakeholders
(Source: Human Values & Sustainability: Can Green Swim Upstream, Daniel F. Twomey, et.al.)
20thCenturyExclusiveMind-Set
21stCenturyInclusiveMind-Set

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Company becomes attractive for
investors
Business starts demonstrating
socially responsible behavior
Enhanced societal acceptance and
support
Enhanced brand value and prestige
Increased sustainability quotient

27. “Consciousness is intrinsic to the grand cosmos, both at macroscopic as well
as microscopic levels. Man, a creation on planet Earth happens to be a perfect
microcosm of the macrocosm. Spirit-mind-brain consciousness interactions
are at the microscopic levels analogous to consciousness interaction between
Supreme Being (Universal Spirit) – Universal Mind – Physical Universe at the
macrocosmic levels”
(His Holiness Prof. P.S. Satsangi, 2012)
27
Consciousness
Training
CultureProcessMind-Set

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