The document discusses the impact of the Deep and Comprehensive Free Trade Area (DCFTA) between Ukraine and the EU on businesses. The DCFTA will align Ukrainian regulations and standards with the EU in many areas including technical barriers to trade, sanitary and phytosanitary measures, customs procedures, and company/accounting laws. Some changes will require minimal investment while others like compliance with technical and food safety regulations will require businesses to understand new standards, test products, and get certifications. The study recommends businesses develop implementation strategies, make internal process changes, invest in upgrades, and get external certifications as needed to comply with the new regulations under the DCFTA.