The Impact of Speed on Enrollment

The Impact of Time on
ENROLLMENT

1

Wednesday, April 3, 13

The Principle:
Timing is everything
When it comes to achieving enrollment numbers, every second counts.
Reaching decisions faster than your competition can help your program
yield more students.


The Problem:
Applications on the rise
While time is of the utmost importance, reviewing faster gets
complicated as applications ﬂood in. The number of applications
read by each admissions ofﬁce is expected to increase 11%
annually which means admissions personnel can expect to review
1,115 applications per reader by 2016!

Source: NACAC State of College Admissions 2012
3


The Question:
In the face of an application tidal
wave, how do I review applications
faster and more efﬁciently?


And now, the solution


1. Pinpoint the obstacles
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Locate problems at the source
Like speed bumps on a road, today’s admissions processes and technology can
slow decision making. Consider all the unintended inefﬁciencies that come with
ﬁling, accessing, assigning, collecting, reviewing, collaborating, scoring and storing
applications. Now think about all those with the added complexity of travel.


2. Where are the Bottlenecks?
8


Run through this checklist
of questions:
How long does it take for readers to pick up and drop
off files?
How much time is spent waiting to connect to the
internet over public wifi?
How long does it take for a web browser to display an
application over a slow connection?
How much faster could the review process be if
readers were in a comfortable setting?
How efficient is the process for assigning, distributing,
and collecting reader evaluations?


3. Use technology
to increase velocity
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Technology is your friend
Technology can greatly reduce friction and accelerate admissions decision making. It
offers a lot of promise but not all solutions are created equal. Consider the time it
takes to prepare, integrate, install, and implement a new system. If the new system is
complex and difﬁcult to use, that will further slow down the process extending the
time until the return on investment is realized, if ever.


4. Find the
needle in
the haystack
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Improve yield
By gaining visibility into the upcoming class sooner, admissions
ofﬁcers can proactively adjust their focus and recruitment efforts
to improve yield. They can spend more time recruiting and less
time reviewing.


Now, learn why and how it works.


The Why:
Evolution of Admissions
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Evolution of Admissions
Some colleges still conduct their review using paper based processes.
Others read online and use document imaging systems that disrupt
workﬂow, and force applications to be read in uncomfortable ofﬁce settings.
While going from paper to document imaging to online review can be
considered progress, the evolution is not over.


Admission Evolution
See how technology has evolved

Paper Document Imaging Online Reading Offline Reading

Speed
Rate at which applications are reviewed

Mobility
Ability to review applications on the road

Accessibility
24/7 access to applications and files

Comfort
Ease with which review is conducted

Maintenance
Time and resources spent on upkeep

Training
Time saved by limited training procedures

Workflow Disruption
Seamless integration of technology and
current workflow

Making the grade: =A =B =C =D =F


Before
‘You can see piles of paper ready for assembly in our Round 2
before Matchbox. That window in the background is now my
office window, as we carved out new offices from the old
operations room that was no longer needed.”
-- Craig Hubbell Director of Operations
UCLA Anderson School of Management


After
“It’s great to bring the
iPad on the plane, to
an event, and be able
to read outside the
office. I can highlight
the information I want
to share with my team
without writing note
after note after note.”
-- Lindsay Haselton
Associate Director of
Admissions
UCLA Anderson
School of Management

Out:
Two monitors, stuck at
work, and time lost
on applications.

In:
No Contest
One screen, ﬂexibility, cozy chair
Which would you prefer? Ofﬁce chair, reading

and instantaneous 20
collaboration.

Speed is life
it’s time to beat the competition

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Review. Decide. Enroll.
The competition for applicants is too intense for today’s application
review processes not optimized for speed. Both online and paper
review bog down personnel with inefﬁciencies. Matchbox accelerates
the review process which yields a competitive advantage over schools
still using paper and online review.


To learn more
Visit, www.matchbox.net
or
Download the full eBook, The Impact of Time on Enrollment.


The Impact of Speed on Enrollment

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