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HEALTHY
FOR LIFE®
IMPACT REPORT
In 2015, the American Heart Association and Aramark
introduced an innovative new health impact model.
The initiative established a multi-year collaboration between
a preeminent health organization and a leading food company.
The commitment: to work closely together to leverage our
combined reach and resources, as part of a nationwide initiative
designed to help millions lead healthier lives.
Today, the American Heart Association and Aramark are proud that
this new collaborative approach delivered such exciting results.
Learn more about our shared vision and achievements and
how we've found new ways to empower healthier choices and
healthier lives.
Proud to be working together to improve the health of Americans.
Through this initiative,
we have broken new
ground, impacted
the food environment,
engaged consumers,
supported underserved
communities, and
improved the health
and wellbeing of
Aramark’s own
employees and
their families.
This initiative is made possible by Aramark, through The Aramark Charitable Fund, a philanthropic account administered by Aramark at Vanguard Charitable.
MENU
Delivered industry-leading
healthy menu impact
EMPLOYEE
Supported the health and
wellbeing of Aramark employees
2020ACHIEVEMENTS
COMMUNITY
Inspired individuals and families
to lead healthier lives
CONSUMER
Engaged millions in
healthy food discovery
1
2
Our Commitment
Aramark committed to
achieving a 20 percent
reduction in calories, saturated
fat and sodium, as well as a
20 percent increase in fruits,
vegetables and whole grains
on its menus, by the end of
the year 2020.
Our Approach
Fueled by science and research
from the American Heart Association,
Aramark chefs and menu developers
take a holistic approach, pursuing
a variety of healthy menu impact
strategies—designing new menus,
creating new recipes, improving existing
favorites, and sourcing ingredients that
help us achieve our goals.
This approach has delivered compelling
results. While continuing to offer
consumers the broad range of choices
they expect, the initiative is on track to
achieve the transformational goal of
20% healthy menu impact.
Our Impact*
	 20 percent average reduction in calories, 	
	 saturated fat and sodium to date
	 27 percent saturated fat reduction
	 19 percent sodium reduction
	 13 percent calorie reduction
	 12 percent reduction in red meat
	 19 percent increase in fruits, vegetables 		
	 and whole grains
	 34 percent of main dishes now
	 vegetarian or vegan
We will achieve or exceed our 20 by 20 commitment by year end,
with healthy menu innovation continuing in 2020 and beyond.
2
*average across menus served in workplaces, hospital
cafés and college and university dining halls
MENU
3
I N N O V A T I O N S P O T L I G H T :
Going Plant-Forward
DELIVERING
INDUSTRY-LEADING
HEALTHY MENU
IMPACT
For Aramark, healthy menu innovation
is part art and part science.
The science—developing recipes that
contain less of the calories, saturated
fat and sodium that most Americans get
too much of. Meticulously designing and
measuring menus that achieve industry
leading reductions.
The art—layering in fresh, healthy, flavorful
ingredients that most of us don’t get
enough of. Through Healthy for Life,
Aramark chefs and menu developers
have accomplished both.
To achieve our goal of increasing the
‘good stuff’ (fruits, vegetables, and whole
grains, as well as beans, lentils, nuts,
seeds, herbs, spices and other plant-based
ingredients), Aramark launched a major
Plant-Forward initiative to elevate the role
of healthy ingredients on our menus.*
•	Aramark conducted a major plant-forward 	
	 consumer insights study with industry
	 leading research firm Datassential.
•	Hundreds of Aramark chefs engaged in
	 culinary innovation workshops.
•	Over 300 new plant-based recipes created.
•	12 percent average reduction in the
	 amount of red meat in our recipes.
•	New plant-forward marketing
	 program introduced.
3
4
Convenient and Healthy
Time pressed grab-and-go choices don’t
mean having to sacrifice health. Quick
Eats brings on-trend selections with fresh
ingredients and seasonally inspired recipes,
with better for you sides like Roasted
Veggies, Cauliflower Tabbouleh and
Mango Jicama Chili Lime snack cups.
Celebrity Attention
Aramark’s partnership with celebrity
chefs like Cat Cora (Olilo and Wicked
Eats) enhances the healthy experience
by providing Mediterranean-inspired
menu selections like the Olilo Grilled
Salmon Greens & Grains Bowl.
Grilling Better
Healthier options at the grill are getting
lots of attention with plant-forward
choices like falafel or vegetarian burgers,
vegetable sides in place of fries, and
chicken sandwiches.
Going Veggie
Vegetarian sandwiches on whole grain
ciabattas are putting veggies at the center
of the plate for lunch. Chef favorites include
Roasted Pepper & Mozzarella Ciabatta,
Jalepeño Hummus Ciabatta, and the time-
tested classic Garden Veggie Ciabatta.
MENU
Impact Gallery
5
ACHIEVING
ARAMARK’S MENU
COMMITMENTS
No Detail Too Small
Our chefs worked with a national
supplier partner to create a
Marinara Sauce with more natural
tomato flavor, but less sodium. The
result—a great tasting healthier
sauce used in hundreds of recipes.
Plant-Forward
Aramark chefs attended plant-forward
innovation workshops across the country.
Their creativity and passion contributed
to the growth of fruits, vegetables and
whole grains on the menu in support of
our health impact commitments.
Healthy People, Healthy Planet
Seafood choices are helping us achieve
our healthy menu goals. Aramark is
committed to purchasing 100% of U.S.
contracted seafood from sources that
meet Monteray Bay Aquarium Seafood
Watch® program recommendations.
Hot, Hearty and Healthy
New soups and stews are packed with
fresh ingredients, but lower in calories,
saturated fat and sodium—so hot and
hearty can also be healthy.
Super Salads
Packed with leafy greens and everything
from fruits to vegetables to whole grains,
entrée salads are becoming consumer
favorites all throughout the year.
Our Impact
		 Millions of consumers reached each year
		 in over 1,000 foodservice locations, and 		
		 through digital and social media.
		75 percent of consumers at participating
		 locations were aware that healthier options 	
		 were being promoted.
		Approximately
		 60 percent of
		 consumers aware
		 of the program
		 chose the healthier
		 selections being
		featured.
6
Our Commitment
Aramark and the
American Heart Association
committed to proactively
engaging and educating
consumers with the goal
of inspiring people to make
healthier choices part of
their everyday lives.
Our Approach
We leveraged our combined reach
and resources to engage with a
wide range of audiences—from
college students to doctors and
nurses in hospitals to employees
in workplace settings, and parents
of children in elementary schools.
We provided nutrition news from
Aramark dietitians and American
Heart Association experts, shared
healthy recipes and cooking tips from
Aramark chefs and culinary partners,
and featured seasonal health and
wellbeing ideas from both organizations.
Aramark and the American Heart Association created education and engagement
programs that inspired consumers to make healthy choices part of their everyday lives.
CONSUMER
7
I N N O V A T I O N S P O T L I G H T :
Motivating Change
A large majority of people in the U.S. are
facing the day-to-day challenge of being
either overweight or obese. Many are also
facing nutrition-related health conditions.
However, studies show that those with health
conditions may not be as motivated to change
their diets as they should be, and that access
to healthy food and time to make healthy
meals may also present day to day challenges.
One important way to engage consumers
and motivate change is through healthy food
discovery. The goal--to inspire as many people
as possible to try new foods and new flavors
and to experience for themselves what healthy
food can do to help them live their best life.
That is what Aramark’s
is all about. Launched in support of our shared
health impact commitment, the Feed Your
Potential consumer engagement campaign seeks
to help everyone discover, choose and share
the healthy foods that can feed their potential.
The Feed Your Potential campaign recognizes
that every day, each of us wake up with a purpose.
Whether we are students studying for an
exam, professionals preparing for a big
presentation or patients recovering from
surgery, our eating habits directly impact
the energy and focus needed to reach our
everyday goals, and our longer term health.
The Aramark Feed Your Potential campaign
utilizes an ever-growing health promotion
toolkit to encourage consumers to try new
foods and promote healthy food discovery.
Healthy promotions, special recipe features,
sampling, guest chef programs and a variety
of other approaches are used. All with the goal
of helping everyone:
ENGAGING MILLIONS
IN HEALTHY FOOD
DISCOVERY
DISCOVER
what healthy food can do,
CHOOSE healthy foods that
help you reach your potential, and
SHARE with others, to inspire
them to discover healthy
food too.
8
Making the Flip
Promoting plant-based burgers
in place of regular burgers was
so positively received that
the promotional program was
brought back for a second run.
Vegging-Out
Consumers are going plant-forward
and the Feed Your Potential Veg Out
promotion helped. Approximately
60% of consumers who were aware
of the Veg Out promotion reported
making one of the featured plant-
forward choices.
Engaging for a Cause
The ‘Help Children & Families’ cause
marketing program helped grow the
Feed Your Potential health engagement
campaign subscriber base and Aramark
contributed $100,000 to local community
centers to provide nutrition and cooking
education experiences.
s
VegOut
Discover the power of putting
plants on your plate!
CONSUMER
Impact Gallery
9
ARAMARK ENGAGING
AND EDUCATING
CONSUMERS
Healthy Food Discovery
Healthy sampling tables
throughout the year helped
consumers discover new
foods and new flavors.
Now Featuring
Special limited time offers bring
exciting new options, including
Roasted Chickpea Gyros, Sweet
Potato Smash, Green Goddess
Melts, and Caprese Avocado Toasts.
Popping-Up
Health inspired pop-up restaurants
rotated in and out of locations around
the country. Restaurant concepts like
Ever Grains, Medi Eats, Mighty Bowl
and The Good Mix add variety and
excitement to the healthy menu.
Hydrating Healthy
The H2Go promotional program
encouraged everyone to make the
zero calorie choice that stands
above the rest—water.
Going Social
Instagram, blogs and e-mails
bring Feed Your Potential ideas
to consumers from Aramark chefs
and dietitians, and AHA experts.
2
Our Commitment
The American Heart Association
and Aramark committed to
creating community engagement
programs that change
relationships with food and
nutrition by inspiring families
in underserved communities
to make healthy food choices
part of their everyday lives.
Our Approach
The model emphasized close collaboration from start
to finish. The American Heart Association and Aramark
started by working closely together to create a nutrition
and cooking education program designed to help
families in under resourced communities learn how to
access, choose and prepare the healthy food they need.
We then worked closely with organizations such as
The Alliance for Strong Families and Communities,
local community centers and faith-based organizations
to pilot and evaluate the program.
With feedback from participants and facilitators,
each educational experience has been refined and
optimized. The finished educational experiences –
the result of deep collaboration from start to finish
– are available to communities around the country
at www.heart.org/healthyforlife or available through
the SNAP-Ed Library and Feeding America’s Health
+ Hunger website.
Our Impact
	 Over 800 community organizations
	 have accessed the Healthy for Life
	 Educational curriculum to date.
	 Educational experiences have been
	 implemented in nearly 90 cities across
	 the U.S.
	 Participants in educational experiences
	 reported increases in their daily fruit and
	 vegetable and whole grain consumption.
	 High participant engagement yielded
	 greatest results—participants joining
	 5 or more sessions reported the highest
	 gains in healthy food consumption,
	 including fruits and vegetables.
10
DELIVERY
COMMUNITY
Aramark and the American Heart Association work closely with local community centers and organizations
to help individuals and families learn how to access, choose and prepare healthy food.
www.heart.org/healthyforlife
3
I N N O V A T I O N S P O T L I G H T :
Healthy for Life Experiences
Filling a Critical Need
INSPIRING MOMS,
DADS AND CAREGIVERS
IN UNDERSERVED
COMMUNITIES
Learning how to access, choose and prepare
healthy food is critical for developing healthy
habits. Many moms, dads and caregivers face
challenges that prevent them from building
basic food and nutrition literacy. They may
not have essential cooking skills or the confi-
dence to prepare healthy home-cooked meals
for themselves or their families, in addition to
having limited time and access.
With millions facing these issues,
community organizations of all kinds
across the country are looking for nutrition
and cooking education programs that are
effective. However, these programs must also
be fun, engaging and rewarding. Successful
programs enable community members to
connect one-on-one with chefs and dietitians
and other experts, and also to engage with
their peers as part of kitchen-based
activities, demonstrations, food tastings
and shared learning experiences.
That’s what Healthy for Life is all about. A
turnkey, one-stop resource for communities
around the country to provide nutrition and
cooking education programs that are proven
to empower participants to:
•	Understand the role of food in their health
•	Be smart, informed grocery shoppers
•	Learn how to choose the food that can 		
	 help their families live healthier lives
•	Prepare affordable, healthy meals
•	 Experience a variety of new, healthy flavors
•	Increase their comfort using healthy
	 ingredients in home-cooked meals.
11
12
Eat A Rainbow
FYP 365 Club participants in Minneapolis
help plant a community garden at Waite
House. Later in the season Club participants
collected the harvest and learned how to
make life more colorful with fresh fruits
and vegetables.
Learning Healthy Life Skills
"I had a lot of fun cooking with my daughter,
now we can prepare healthier meals for our
family together.”
–– Participant at community-based
organization in metro Chicago
Healthy and Nutritious
"I didn’t think I would like the recipe,
but it is really good. I am definitely
making these recipes again."
–– Participant at community-based
organization in Newark, NJ
Community Health Curriculum
New educational experiences are added
throughout the year to ensure the curriculum
is comprehensive and relevant.
Healthy for Life Experiences
Our Curriculum
Your Well-Being
Cholesterol and Blood Sugar
Blood Pressure
Exercise Within Reach
Feed Your Potential
Mind over Matter: Developing Mindful Eating Habits
Meditation to Boost Your Well-being
Cooking Skills & Food
Chopped Salad Competition
Tasty, Affordable Meals for Busy Families
Sauté, Simmer and Steam
Healthy Ingredient Swaps
Kitchen Discovery with Kids
Snack Smarter
Pick a Protein
Added Sugar is Not So Sweet
Rethink Your Drink
Double Duty Meals
World of Spices and Whole Grain Hacks
Grocery Shopping
Smart Fearless Shopper
Pantry Makeover
Food Label Smarts
Weekly Meal Plan Made Easy
The Power of Plant-Based Eating
Big 8 Food Allergens
Appealing Desserts
Gardening In Your Neighborhood
Eat a Rainbow – Colorful, Seasonal Fruits and Veggies
All the Flavors of the Garden
Save It Now, Savor It Later
Tiny Gardens and Herbs for All Seasons
Growing Healthy Habits
Become A Sharper Chef
Decode Nutrition Facts Labels
Eating for a Stronger, Healthier You
Fuel Up to Move More
Globally Inspired Home Cooking
Beans + Rice – Complete protein nutrition
Chicken – A healthy protein across the globe
Corn – A whole grain for global nourishment
Potatoes – Healthy carbohydrates for energy all over the globe
Soups and Stews – Simmering Flavors Across the Globe
COMMUNITY
Impact Gallery
Images of program participants shown without masks
were taken prior to the COVID-19 pandemic.
13
WORKING TOGETHER
TO CREATE HEALTHY
FOR LIFE EXPERIENCES
Measurement & Metrics
Led by American Heart Association
experts, every Healthy for Life educational
experience goes through an evaluation
and feedback process. Surveys enable the
AHA to assess health impact measures,
including consumption behavior, knowledge
gains, and healthy meal preparation
confidence levels.
At Home in the Kitchen
"To show someone how to do something and
have them do it while providing the tools to
replicate the experience at home eliminates
barriers and gets them excited about making
positive change."
–– Kim Blanda, Health Facilitator
at Hunterdon Healthcare Foundation
New, Healthier Approaches
"The hands-on aspect was a refreshing
change from typical health programming."
–– Megan Jaspersen, MS, Inclusive Health
Coordinator at the University of Kentucky's
Human Development Institute
Nationwide Impact
Communities around the country are
turning to Healthy for Life to engage
and educate. Programs from the
curriculum have now helped people in
nearly 90 cities from coast to coast.
Aramark Building
Community Day
Thousands of Aramark volunteers provided
health and wellness activities, cooking
demonstrations and healthy food tastings
on our global day of service. Our employees
connected with the community, inspiring
children and families to lead healthier lives.
Images of program participants shown without masks
were taken prior to the COVID-19 pandemic.
14
Our Commitment
Believing that a healthier
America starts with each of us,
Aramark is committed to the
health and wellbeing of our
employees and their families.
Our Approach
Aramark provides a robust suite
of award-winning employee health
programs. These programs recognize
that nutrition and healthy eating
play an important role, but are just a
part of a more holistic approach to
supporting employee health.
This holistic employee health approach
starts with health assessments and
free biometric screenings. It provides
nutrition counseling and education
programs, access to online coaching
and courses, and on-site wellness fairs.
From resiliency and stress management,
to financial health programs and a
broad range of other support resources,
the approach supports multiple
dimensions of wellbeing.
Our Impact
	 Aramark is proud to be recognized
	 by the National Business Group on
	 Health® with the Best Employers
	 Excellence in Health & Wellbeing
	 Platinum Award.
	 More than two thirds of Aramark employees 	
	 surveyed believe that "Aramark encourages
	 me to make healthy choices and to lead a 	
	 healthier life."
	 An extensive suite of programs enable
	 Aramark employees and their families to 	
	 lead healthier lives:
In support of our health impact commitments, Aramark expanded its already robust employee
health and wellbeing programs to enable its employees and their families to live healthier lives.
EMPLOYEE
Health Challenges
Fitness Centers
Health Screenings
Flu Vaccinations
Health Assessments
Wellness Fairs
Online Coaching and Tools
Smoking Cessation Program
Employee Assistance Program
Nutrition, Obesity and Fitness Counseling
Financial Webinars
Regular Health & Wellbeing Communications
SUPPORTING ARAMARK
EMPLOYEES AND THEIR
FAMILIES
15
I N N O V A T I O N S P O T L I G H T :
Healthy for Life Ambassadors
Supporting the health and wellbeing of
Aramark employees and their families is an
important part of our commitment to improve
the health of America. But while a healthier
America starts with every one of us, it doesn’t
stop there.
Aramark employees also serve the important
role of being Healthy for Life ambassadors to
others. A typical Aramark employee working at
a college or university, hospital or workplace,
has the privilege and opportunity to engage
and serve hundreds of people every day.
Being a Healthy for Life ambassador means
helping one person, or hundreds, discover
healthier choices (or learn something new)
that can help them lead a healthier life. Not
every employee has the same opportunity
to interact with our consumers, but we are
inspired by the many ways thousands of
Aramark employees around the country are
becoming ambassadors of healthy living.
For an Aramark associate serving a guest,
being a Healthy for Life ambassador can
mean doing little things—like pointing out a
healthier choice that they think their guest
might enjoy, or personalizing a made-to-order
selection, or helping to find a menu item
that fits their special diet.
For an Aramark chef, being a Healthy for
Life ambassador can mean conducting a
cooking demonstration or a class, or visiting
a local school or community center to help
teach new skills, inspiring people in their
community to try new foods.
For an Aramark dietitian, being a Healthy
for Life ambassador is part of their DNA. They
take every opportunity to teach others about
nutrition and their health—at health fairs, at
special ask-the-dietitian tables during meal
service, or one-on-one, answering individual
questions through email or in person.
Together, inspired by our work with the
American Heart Association, thousands of
Aramark Healthy for Life ambassadors are
helping to spread the word, and share their
excitement.
16
Taking The Test
Aramark employees have the opportunity
to participate in health screenings. With
information about Life’s Simple 7® from
the American Heart Association, all
employees are encouraged to get a health
assessment and to know their numbers.
Sharing Their Knowledge
Aramark dietitians like Ila Fennie are the
nutrition experts. Over 750 work at locations
Aramark manages to help create healthy
menus and nutrition programs. They also
share their knowledge with Aramark employees
during employee health and wellbeing events
to help our associates be healthy for life.
Bringing Healthy Home
Our chefs love to create healthy and
delicious choices for the guests they
serve, but they’re just as excited about
bringing healthy ideas home. Our Feed
Your Potential campaign makes it easy
for all Aramark associates to get healthy
ideas that can come to life in their
own kitchens.
Inspiring Others
Aramark employees like Darren Gordon
share their stories to help inspire all of us
to feed our potential. With the birth of his
beautiful baby girl, Darren had newfound
motivation to get healthy for life. His story
(and the adorable picture of little Emery)
on the Feed Your Potential blog is an
inspiration to us all.
EMPLOYEE
Impact Gallery
17
ARAMARK
EMPLOYEE
WELLBEING
Setting An Example
“As a mother and grandmother, I’ve always
promoted healthy eating, exercise and
fresh air. I also try to say ‘yes’ more often
than ‘no’ to my daughter and three grand-
children. One of their favorites is healthy
breakfast popsicles (which they claim as
their own invention!)”
–– Gail A Russel, Aramark Facilities
Walking The Walk
Employee fitness activities, exercise
challenges, participation incentives and
a variety of cardio, flexibility and strength
programs encourage Aramark associates
and their families to make physical activity
part of their healthy lifestyle.
Mind AND Body
The American Heart Association’s
CEO Roundtable highlighted the importance
of embracing mental and emotional health as
part of overall workplace wellbeing programs.
Aramark features a variety of emotional
and behavioral health programs to support
employees’ minds and bodies.
Expressing Their Thanks
Many Aramark employees started their
healthy habits early on, as kids with their
moms, dads and grandparents instilling a
love for healthy food. Kate Young shared
her story and thanked her mom as part
of our campaign to inspire healthy eating.
Proud Employees
More than two thirds of Aramark
employees surveyed feel that “Aramark
encourages me to make healthy choices
and live a healthy life” and are proud to
be part of a company that is working
with the American Heart Association
to support healthy living.
Aramark is proud of achieving
our industry leading healthy menu
commitments. Having delivered on
our 2020 health impact goals, we look
forward to continuing to build on
our work with the AHA to empower
the health of our consumers,
communities and employees.
Proud to be working together to improve the health of Americans.
The American Heart Association
is deeply committed to developing
innovation solutions with industry
leaders to help all Americans live
healthier lives. As part of this visionary
collaboration, together with Aramark,
we have developed new ways to
improve the nation’s health.
©2020 Aramark. All rights reserved.

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Healthy For Life® Impact Report

  • 2. In 2015, the American Heart Association and Aramark introduced an innovative new health impact model. The initiative established a multi-year collaboration between a preeminent health organization and a leading food company. The commitment: to work closely together to leverage our combined reach and resources, as part of a nationwide initiative designed to help millions lead healthier lives. Today, the American Heart Association and Aramark are proud that this new collaborative approach delivered such exciting results. Learn more about our shared vision and achievements and how we've found new ways to empower healthier choices and healthier lives. Proud to be working together to improve the health of Americans. Through this initiative, we have broken new ground, impacted the food environment, engaged consumers, supported underserved communities, and improved the health and wellbeing of Aramark’s own employees and their families. This initiative is made possible by Aramark, through The Aramark Charitable Fund, a philanthropic account administered by Aramark at Vanguard Charitable.
  • 3. MENU Delivered industry-leading healthy menu impact EMPLOYEE Supported the health and wellbeing of Aramark employees 2020ACHIEVEMENTS COMMUNITY Inspired individuals and families to lead healthier lives CONSUMER Engaged millions in healthy food discovery 1
  • 4. 2 Our Commitment Aramark committed to achieving a 20 percent reduction in calories, saturated fat and sodium, as well as a 20 percent increase in fruits, vegetables and whole grains on its menus, by the end of the year 2020. Our Approach Fueled by science and research from the American Heart Association, Aramark chefs and menu developers take a holistic approach, pursuing a variety of healthy menu impact strategies—designing new menus, creating new recipes, improving existing favorites, and sourcing ingredients that help us achieve our goals. This approach has delivered compelling results. While continuing to offer consumers the broad range of choices they expect, the initiative is on track to achieve the transformational goal of 20% healthy menu impact. Our Impact* 20 percent average reduction in calories, saturated fat and sodium to date 27 percent saturated fat reduction 19 percent sodium reduction 13 percent calorie reduction 12 percent reduction in red meat 19 percent increase in fruits, vegetables and whole grains 34 percent of main dishes now vegetarian or vegan We will achieve or exceed our 20 by 20 commitment by year end, with healthy menu innovation continuing in 2020 and beyond. 2 *average across menus served in workplaces, hospital cafés and college and university dining halls MENU
  • 5. 3 I N N O V A T I O N S P O T L I G H T : Going Plant-Forward DELIVERING INDUSTRY-LEADING HEALTHY MENU IMPACT For Aramark, healthy menu innovation is part art and part science. The science—developing recipes that contain less of the calories, saturated fat and sodium that most Americans get too much of. Meticulously designing and measuring menus that achieve industry leading reductions. The art—layering in fresh, healthy, flavorful ingredients that most of us don’t get enough of. Through Healthy for Life, Aramark chefs and menu developers have accomplished both. To achieve our goal of increasing the ‘good stuff’ (fruits, vegetables, and whole grains, as well as beans, lentils, nuts, seeds, herbs, spices and other plant-based ingredients), Aramark launched a major Plant-Forward initiative to elevate the role of healthy ingredients on our menus.* • Aramark conducted a major plant-forward consumer insights study with industry leading research firm Datassential. • Hundreds of Aramark chefs engaged in culinary innovation workshops. • Over 300 new plant-based recipes created. • 12 percent average reduction in the amount of red meat in our recipes. • New plant-forward marketing program introduced. 3
  • 6. 4 Convenient and Healthy Time pressed grab-and-go choices don’t mean having to sacrifice health. Quick Eats brings on-trend selections with fresh ingredients and seasonally inspired recipes, with better for you sides like Roasted Veggies, Cauliflower Tabbouleh and Mango Jicama Chili Lime snack cups. Celebrity Attention Aramark’s partnership with celebrity chefs like Cat Cora (Olilo and Wicked Eats) enhances the healthy experience by providing Mediterranean-inspired menu selections like the Olilo Grilled Salmon Greens & Grains Bowl. Grilling Better Healthier options at the grill are getting lots of attention with plant-forward choices like falafel or vegetarian burgers, vegetable sides in place of fries, and chicken sandwiches. Going Veggie Vegetarian sandwiches on whole grain ciabattas are putting veggies at the center of the plate for lunch. Chef favorites include Roasted Pepper & Mozzarella Ciabatta, Jalepeño Hummus Ciabatta, and the time- tested classic Garden Veggie Ciabatta. MENU Impact Gallery
  • 7. 5 ACHIEVING ARAMARK’S MENU COMMITMENTS No Detail Too Small Our chefs worked with a national supplier partner to create a Marinara Sauce with more natural tomato flavor, but less sodium. The result—a great tasting healthier sauce used in hundreds of recipes. Plant-Forward Aramark chefs attended plant-forward innovation workshops across the country. Their creativity and passion contributed to the growth of fruits, vegetables and whole grains on the menu in support of our health impact commitments. Healthy People, Healthy Planet Seafood choices are helping us achieve our healthy menu goals. Aramark is committed to purchasing 100% of U.S. contracted seafood from sources that meet Monteray Bay Aquarium Seafood Watch® program recommendations. Hot, Hearty and Healthy New soups and stews are packed with fresh ingredients, but lower in calories, saturated fat and sodium—so hot and hearty can also be healthy. Super Salads Packed with leafy greens and everything from fruits to vegetables to whole grains, entrée salads are becoming consumer favorites all throughout the year.
  • 8. Our Impact Millions of consumers reached each year in over 1,000 foodservice locations, and through digital and social media. 75 percent of consumers at participating locations were aware that healthier options were being promoted. Approximately 60 percent of consumers aware of the program chose the healthier selections being featured. 6 Our Commitment Aramark and the American Heart Association committed to proactively engaging and educating consumers with the goal of inspiring people to make healthier choices part of their everyday lives. Our Approach We leveraged our combined reach and resources to engage with a wide range of audiences—from college students to doctors and nurses in hospitals to employees in workplace settings, and parents of children in elementary schools. We provided nutrition news from Aramark dietitians and American Heart Association experts, shared healthy recipes and cooking tips from Aramark chefs and culinary partners, and featured seasonal health and wellbeing ideas from both organizations. Aramark and the American Heart Association created education and engagement programs that inspired consumers to make healthy choices part of their everyday lives. CONSUMER
  • 9. 7 I N N O V A T I O N S P O T L I G H T : Motivating Change A large majority of people in the U.S. are facing the day-to-day challenge of being either overweight or obese. Many are also facing nutrition-related health conditions. However, studies show that those with health conditions may not be as motivated to change their diets as they should be, and that access to healthy food and time to make healthy meals may also present day to day challenges. One important way to engage consumers and motivate change is through healthy food discovery. The goal--to inspire as many people as possible to try new foods and new flavors and to experience for themselves what healthy food can do to help them live their best life. That is what Aramark’s is all about. Launched in support of our shared health impact commitment, the Feed Your Potential consumer engagement campaign seeks to help everyone discover, choose and share the healthy foods that can feed their potential. The Feed Your Potential campaign recognizes that every day, each of us wake up with a purpose. Whether we are students studying for an exam, professionals preparing for a big presentation or patients recovering from surgery, our eating habits directly impact the energy and focus needed to reach our everyday goals, and our longer term health. The Aramark Feed Your Potential campaign utilizes an ever-growing health promotion toolkit to encourage consumers to try new foods and promote healthy food discovery. Healthy promotions, special recipe features, sampling, guest chef programs and a variety of other approaches are used. All with the goal of helping everyone: ENGAGING MILLIONS IN HEALTHY FOOD DISCOVERY DISCOVER what healthy food can do, CHOOSE healthy foods that help you reach your potential, and SHARE with others, to inspire them to discover healthy food too.
  • 10. 8 Making the Flip Promoting plant-based burgers in place of regular burgers was so positively received that the promotional program was brought back for a second run. Vegging-Out Consumers are going plant-forward and the Feed Your Potential Veg Out promotion helped. Approximately 60% of consumers who were aware of the Veg Out promotion reported making one of the featured plant- forward choices. Engaging for a Cause The ‘Help Children & Families’ cause marketing program helped grow the Feed Your Potential health engagement campaign subscriber base and Aramark contributed $100,000 to local community centers to provide nutrition and cooking education experiences. s VegOut Discover the power of putting plants on your plate! CONSUMER Impact Gallery
  • 11. 9 ARAMARK ENGAGING AND EDUCATING CONSUMERS Healthy Food Discovery Healthy sampling tables throughout the year helped consumers discover new foods and new flavors. Now Featuring Special limited time offers bring exciting new options, including Roasted Chickpea Gyros, Sweet Potato Smash, Green Goddess Melts, and Caprese Avocado Toasts. Popping-Up Health inspired pop-up restaurants rotated in and out of locations around the country. Restaurant concepts like Ever Grains, Medi Eats, Mighty Bowl and The Good Mix add variety and excitement to the healthy menu. Hydrating Healthy The H2Go promotional program encouraged everyone to make the zero calorie choice that stands above the rest—water. Going Social Instagram, blogs and e-mails bring Feed Your Potential ideas to consumers from Aramark chefs and dietitians, and AHA experts.
  • 12. 2 Our Commitment The American Heart Association and Aramark committed to creating community engagement programs that change relationships with food and nutrition by inspiring families in underserved communities to make healthy food choices part of their everyday lives. Our Approach The model emphasized close collaboration from start to finish. The American Heart Association and Aramark started by working closely together to create a nutrition and cooking education program designed to help families in under resourced communities learn how to access, choose and prepare the healthy food they need. We then worked closely with organizations such as The Alliance for Strong Families and Communities, local community centers and faith-based organizations to pilot and evaluate the program. With feedback from participants and facilitators, each educational experience has been refined and optimized. The finished educational experiences – the result of deep collaboration from start to finish – are available to communities around the country at www.heart.org/healthyforlife or available through the SNAP-Ed Library and Feeding America’s Health + Hunger website. Our Impact Over 800 community organizations have accessed the Healthy for Life Educational curriculum to date. Educational experiences have been implemented in nearly 90 cities across the U.S. Participants in educational experiences reported increases in their daily fruit and vegetable and whole grain consumption. High participant engagement yielded greatest results—participants joining 5 or more sessions reported the highest gains in healthy food consumption, including fruits and vegetables. 10 DELIVERY COMMUNITY Aramark and the American Heart Association work closely with local community centers and organizations to help individuals and families learn how to access, choose and prepare healthy food. www.heart.org/healthyforlife
  • 13. 3 I N N O V A T I O N S P O T L I G H T : Healthy for Life Experiences Filling a Critical Need INSPIRING MOMS, DADS AND CAREGIVERS IN UNDERSERVED COMMUNITIES Learning how to access, choose and prepare healthy food is critical for developing healthy habits. Many moms, dads and caregivers face challenges that prevent them from building basic food and nutrition literacy. They may not have essential cooking skills or the confi- dence to prepare healthy home-cooked meals for themselves or their families, in addition to having limited time and access. With millions facing these issues, community organizations of all kinds across the country are looking for nutrition and cooking education programs that are effective. However, these programs must also be fun, engaging and rewarding. Successful programs enable community members to connect one-on-one with chefs and dietitians and other experts, and also to engage with their peers as part of kitchen-based activities, demonstrations, food tastings and shared learning experiences. That’s what Healthy for Life is all about. A turnkey, one-stop resource for communities around the country to provide nutrition and cooking education programs that are proven to empower participants to: • Understand the role of food in their health • Be smart, informed grocery shoppers • Learn how to choose the food that can help their families live healthier lives • Prepare affordable, healthy meals • Experience a variety of new, healthy flavors • Increase their comfort using healthy ingredients in home-cooked meals. 11
  • 14. 12 Eat A Rainbow FYP 365 Club participants in Minneapolis help plant a community garden at Waite House. Later in the season Club participants collected the harvest and learned how to make life more colorful with fresh fruits and vegetables. Learning Healthy Life Skills "I had a lot of fun cooking with my daughter, now we can prepare healthier meals for our family together.” –– Participant at community-based organization in metro Chicago Healthy and Nutritious "I didn’t think I would like the recipe, but it is really good. I am definitely making these recipes again." –– Participant at community-based organization in Newark, NJ Community Health Curriculum New educational experiences are added throughout the year to ensure the curriculum is comprehensive and relevant. Healthy for Life Experiences Our Curriculum Your Well-Being Cholesterol and Blood Sugar Blood Pressure Exercise Within Reach Feed Your Potential Mind over Matter: Developing Mindful Eating Habits Meditation to Boost Your Well-being Cooking Skills & Food Chopped Salad Competition Tasty, Affordable Meals for Busy Families Sauté, Simmer and Steam Healthy Ingredient Swaps Kitchen Discovery with Kids Snack Smarter Pick a Protein Added Sugar is Not So Sweet Rethink Your Drink Double Duty Meals World of Spices and Whole Grain Hacks Grocery Shopping Smart Fearless Shopper Pantry Makeover Food Label Smarts Weekly Meal Plan Made Easy The Power of Plant-Based Eating Big 8 Food Allergens Appealing Desserts Gardening In Your Neighborhood Eat a Rainbow – Colorful, Seasonal Fruits and Veggies All the Flavors of the Garden Save It Now, Savor It Later Tiny Gardens and Herbs for All Seasons Growing Healthy Habits Become A Sharper Chef Decode Nutrition Facts Labels Eating for a Stronger, Healthier You Fuel Up to Move More Globally Inspired Home Cooking Beans + Rice – Complete protein nutrition Chicken – A healthy protein across the globe Corn – A whole grain for global nourishment Potatoes – Healthy carbohydrates for energy all over the globe Soups and Stews – Simmering Flavors Across the Globe COMMUNITY Impact Gallery Images of program participants shown without masks were taken prior to the COVID-19 pandemic.
  • 15. 13 WORKING TOGETHER TO CREATE HEALTHY FOR LIFE EXPERIENCES Measurement & Metrics Led by American Heart Association experts, every Healthy for Life educational experience goes through an evaluation and feedback process. Surveys enable the AHA to assess health impact measures, including consumption behavior, knowledge gains, and healthy meal preparation confidence levels. At Home in the Kitchen "To show someone how to do something and have them do it while providing the tools to replicate the experience at home eliminates barriers and gets them excited about making positive change." –– Kim Blanda, Health Facilitator at Hunterdon Healthcare Foundation New, Healthier Approaches "The hands-on aspect was a refreshing change from typical health programming." –– Megan Jaspersen, MS, Inclusive Health Coordinator at the University of Kentucky's Human Development Institute Nationwide Impact Communities around the country are turning to Healthy for Life to engage and educate. Programs from the curriculum have now helped people in nearly 90 cities from coast to coast. Aramark Building Community Day Thousands of Aramark volunteers provided health and wellness activities, cooking demonstrations and healthy food tastings on our global day of service. Our employees connected with the community, inspiring children and families to lead healthier lives. Images of program participants shown without masks were taken prior to the COVID-19 pandemic.
  • 16. 14 Our Commitment Believing that a healthier America starts with each of us, Aramark is committed to the health and wellbeing of our employees and their families. Our Approach Aramark provides a robust suite of award-winning employee health programs. These programs recognize that nutrition and healthy eating play an important role, but are just a part of a more holistic approach to supporting employee health. This holistic employee health approach starts with health assessments and free biometric screenings. It provides nutrition counseling and education programs, access to online coaching and courses, and on-site wellness fairs. From resiliency and stress management, to financial health programs and a broad range of other support resources, the approach supports multiple dimensions of wellbeing. Our Impact Aramark is proud to be recognized by the National Business Group on Health® with the Best Employers Excellence in Health & Wellbeing Platinum Award. More than two thirds of Aramark employees surveyed believe that "Aramark encourages me to make healthy choices and to lead a healthier life." An extensive suite of programs enable Aramark employees and their families to lead healthier lives: In support of our health impact commitments, Aramark expanded its already robust employee health and wellbeing programs to enable its employees and their families to live healthier lives. EMPLOYEE Health Challenges Fitness Centers Health Screenings Flu Vaccinations Health Assessments Wellness Fairs Online Coaching and Tools Smoking Cessation Program Employee Assistance Program Nutrition, Obesity and Fitness Counseling Financial Webinars Regular Health & Wellbeing Communications
  • 17. SUPPORTING ARAMARK EMPLOYEES AND THEIR FAMILIES 15 I N N O V A T I O N S P O T L I G H T : Healthy for Life Ambassadors Supporting the health and wellbeing of Aramark employees and their families is an important part of our commitment to improve the health of America. But while a healthier America starts with every one of us, it doesn’t stop there. Aramark employees also serve the important role of being Healthy for Life ambassadors to others. A typical Aramark employee working at a college or university, hospital or workplace, has the privilege and opportunity to engage and serve hundreds of people every day. Being a Healthy for Life ambassador means helping one person, or hundreds, discover healthier choices (or learn something new) that can help them lead a healthier life. Not every employee has the same opportunity to interact with our consumers, but we are inspired by the many ways thousands of Aramark employees around the country are becoming ambassadors of healthy living. For an Aramark associate serving a guest, being a Healthy for Life ambassador can mean doing little things—like pointing out a healthier choice that they think their guest might enjoy, or personalizing a made-to-order selection, or helping to find a menu item that fits their special diet. For an Aramark chef, being a Healthy for Life ambassador can mean conducting a cooking demonstration or a class, or visiting a local school or community center to help teach new skills, inspiring people in their community to try new foods. For an Aramark dietitian, being a Healthy for Life ambassador is part of their DNA. They take every opportunity to teach others about nutrition and their health—at health fairs, at special ask-the-dietitian tables during meal service, or one-on-one, answering individual questions through email or in person. Together, inspired by our work with the American Heart Association, thousands of Aramark Healthy for Life ambassadors are helping to spread the word, and share their excitement.
  • 18. 16 Taking The Test Aramark employees have the opportunity to participate in health screenings. With information about Life’s Simple 7® from the American Heart Association, all employees are encouraged to get a health assessment and to know their numbers. Sharing Their Knowledge Aramark dietitians like Ila Fennie are the nutrition experts. Over 750 work at locations Aramark manages to help create healthy menus and nutrition programs. They also share their knowledge with Aramark employees during employee health and wellbeing events to help our associates be healthy for life. Bringing Healthy Home Our chefs love to create healthy and delicious choices for the guests they serve, but they’re just as excited about bringing healthy ideas home. Our Feed Your Potential campaign makes it easy for all Aramark associates to get healthy ideas that can come to life in their own kitchens. Inspiring Others Aramark employees like Darren Gordon share their stories to help inspire all of us to feed our potential. With the birth of his beautiful baby girl, Darren had newfound motivation to get healthy for life. His story (and the adorable picture of little Emery) on the Feed Your Potential blog is an inspiration to us all. EMPLOYEE Impact Gallery
  • 19. 17 ARAMARK EMPLOYEE WELLBEING Setting An Example “As a mother and grandmother, I’ve always promoted healthy eating, exercise and fresh air. I also try to say ‘yes’ more often than ‘no’ to my daughter and three grand- children. One of their favorites is healthy breakfast popsicles (which they claim as their own invention!)” –– Gail A Russel, Aramark Facilities Walking The Walk Employee fitness activities, exercise challenges, participation incentives and a variety of cardio, flexibility and strength programs encourage Aramark associates and their families to make physical activity part of their healthy lifestyle. Mind AND Body The American Heart Association’s CEO Roundtable highlighted the importance of embracing mental and emotional health as part of overall workplace wellbeing programs. Aramark features a variety of emotional and behavioral health programs to support employees’ minds and bodies. Expressing Their Thanks Many Aramark employees started their healthy habits early on, as kids with their moms, dads and grandparents instilling a love for healthy food. Kate Young shared her story and thanked her mom as part of our campaign to inspire healthy eating. Proud Employees More than two thirds of Aramark employees surveyed feel that “Aramark encourages me to make healthy choices and live a healthy life” and are proud to be part of a company that is working with the American Heart Association to support healthy living.
  • 20. Aramark is proud of achieving our industry leading healthy menu commitments. Having delivered on our 2020 health impact goals, we look forward to continuing to build on our work with the AHA to empower the health of our consumers, communities and employees. Proud to be working together to improve the health of Americans. The American Heart Association is deeply committed to developing innovation solutions with industry leaders to help all Americans live healthier lives. As part of this visionary collaboration, together with Aramark, we have developed new ways to improve the nation’s health. ©2020 Aramark. All rights reserved.