The document outlines an online marketing plan with the objective of selling tablet PCs on two geographic markets. It discusses:
1. Defining the target market as "interested" customers and focusing marketing spending on the American market for higher margins.
2. A customer relationship strategy using digital CRM and personalized communications tailored for each market.
3. An implementation plan including optimizing the website, improving targeted email campaigns, and adjusting the SEM strategy to focus on niche brands and keywords with lower competition.
The document outlines an online marketing plan with the objective of selling tablet PCs on two geographic markets. It discusses:
1. Defining the target market as "interested" customers and focusing marketing spending on the American market for higher margins.
2. A customer relationship strategy using digital CRM and personalized communications tailored for each market.
3. An implementation plan including optimizing the website, improving targeted email campaigns, and adjusting the SEM strategy to focus on niche brands and keywords with lower competition.
Hoàn thiện chính sách sản phẩm của công ty Cổ phần Du lịch và Thương mại Phươ...luanvantrust
LINK DOWNLOAD:https://sividoc.com/vi/document/hoan-thien-chinh-sach-san-pham-cua-cong-ty-co-phan-du-lich-va-thuong-mai-phuong-dong
Hoàn thiện chính sách sản phẩm của công ty Cổ phần Du lịch và Thương mại Phương Đông
Cuốn sách "Trải nghiệm khách hàng" nằm trong bộ sách: Quản trị trải nghiệm khách hàng của Công ty TNHH hearme. Đây là cuốn giới thiệu về quản trị trải nghiệm khách hàng, một lĩnh vực quản trị vô cùng quan trọng trong thời đại ngày nay
Luận văn Phát triển loại hình du lịch sinh thái tại khu du lịch Bán Đảo Sơn Trà Thành Phố Đà Nẵng.các bạn có thể tham khảo thêm nhiều tài liệu và luận văn ,bài mẫu điểm cao tại teamluanvan.com
Luận án tiến sĩ kinh doanh: Xây dựng và phát triển thương hiệu của các doanh nghiệp kinh doanh trực tuyến của Việt Nam cho các bạn làm luận văn tham khảo
THANHS – CHUYÊN GIA TƯ VẤN ĐỒNG HÀNH TOÀN TÂM
Công ty Thương hiệu và quản trị Thanhs tự hào là Chuyên gia tư vấn dẫn đầu thị trường dành cho doanh nghiệp SMEs, người đồng hành được tin cậy của hơn 5000 khách hàng và hàng chục ngàn học viên. Thanhs đáp ứng nhu cầu cấp thiết của Doanh nghiệp bằng hệ thống các giải pháp đồng bộ từ lập chiến lược Thương hiệu, Kinh doanh, Quản trị, Marketing…, sáng tạo thương hiệu, logo; đến thiết kế và triển khai thực hiện các chương trình truyền thông thương hiệu. Đặc biệt, chúng tôi có những chuyên gia hàng đầu trong lĩnh vực Quản trị (Kinh doanh, quản trị) và Tư vấn Chiến lược Thương hiệu.
Với tư cách cá nhân, Bà Đặng Thanh Vân, sáng lập viên của Thanhs cũng được cộng đồng doanh nghiệp và cộng đồng Marcom Việt Nam thừa nhận là một trong số ít chuyên gia dẫn đầu ngành Thương hiệu Việt và Bà vinh hạnh được cộng đồng tôn vinh là “Nữ hoàng thương hiệu”.
Hướng đến những giá trị NỀN TẢNG, CĂN BẢN VÀ THỰC TIỄN, Thanhs đơn giản “LÀ THANH” – là phiến đá, là viên gạch, là bậc thang … giúp cho doanh nghiệp vừa và nhỏ Việt có một bệ đỡ vững vàng thay vì phải dò đường; như Thanhs đã từng trải qua.
YOMOST VÀ VFRESH ĐÃ ỨNG DỤNG SOCIAL MEDIA THÀNH CÔNG NHƯ THẾ NÀO?Johnnythong
Xem FULL thông tin tại http://johnnythong.net
JohnnyThong giúp bạn các giải pháp về Marketing, Sale, Social business, Internet Business. Click vào để thêm thông tin chi tiết.
Giải pháp hoàn thiện hoạt động quản trị quan hệ khách hàng tại trung tâm Anh ngữ FEC. Đã chia sẻ đến cho các bạn học viên những bài mẫu báo cáo thực tập tại trung tâm anh ngữ hoàn toàn miễn phí.
Đã chia sẻ đến cho các bạn sinh viên một bài mẫu báo cáo thực tập tốt nghiệp với đề tài kế hoạch kinh doanh spa minh thuỷ 9 điểm hoàn toàn miễn phí, chẳng những thế lại còn đạt điểm cao nữa cơ. NẾu các bạn muốn tải bài mẫu báo cáo này vui lòng nhắn tin qua zalo : 0934.573.149 để được hỗ trợ tải nhé.
Báo cáo này trình bày các nội dung lien quan đến phòng kinh doanh như giới thiệu phòng kinh doanh, công việc được giao và đánh giá các công việc đã được giao trong quá trình thực tập. Phần này trình bày nhận xét về hoạt động Công ty Viễn Thông FPT nói chung, phòng Kinh doanh 2 nói riêng và tự rút ra bài học kinh nghiệm trong quá trình thực tập
Walmart - Hệ thống quản lý chuỗi cung ứng (SCM)Lê Hưng
Một sản phẩm của Lê Bảo Hưng. Bài viết khái quát về hệ thống quản lý chuỗi cung ứng mà Walmart đang sử dụng. Thứ mà tạo nên chiến lược đem về thành công cho Walmart
Để xem full tài liệu Xin vui long liên hệ page để được hỗ trợ
:
https://www.facebook.com/garmentspace/
https://www.facebook.com/thuvienluanvan01
HOẶC
https://www.facebook.com/thuvienluanvan01
https://www.facebook.com/thuvienluanvan01
tai lieu tong hop, thu vien luan van, luan van tong hop, do an chuyen nganh
Tải luận văn thạc sĩ ngành quản trị kinh doanh với đề tài: Đo lường sự hài lòng của khách hàng đối với chất lượng dịch vụ nội dung số: trường hợp nghiên cứu tại Thành phố Hồ Chí Minh. ZALO/TELE 0917 193 864
đây là bản chuyển thể từ tác giả Philip Kotler nổi tiếng, mình là người gộp PDF và đăng lên mạng, mong rằng đây sẽ là tài liệu hữu ích cho các bạn sinh viên
GSM - Taxi Xanh SM và chiến lược mở cực kỳ thông minh của VinfastHọc viện Kstudy
Mục tiêu của bác Vượng và Vinfast khi triển khai Xanh SM
Đây là nước đi cực kỳ thông minh của Vinfast, một mũi tên trúng rất nhiều đích và các đích đó đa phần phục vụ một mục tiêu lớn là Vinfast:
Mục tiêu tài chính
Mục tiêu thanh khoản
Mục tiêu marketing cho xe điện Vinfast
Mục tiêu hiện diện thương hiệu Vinfast
Educate thị trường cho xe điện Vinfast
Tư vấn và bán hàng cho xe Vinfast
Mục tiêu tối ưu sản phẩm cho xe Vinfast
Tối ưu số lượng trạm sạc và hệ thống bảo hành
*Bài viết là quan điểm và góc nhìn cá nhân của tác giả Nguyễn Đình Khiêm - CEO của Học viện Kstudy, các phản hồi và tranh luận vui lòng gửi vào email khiem@kstudy.edu.vn
Học viện Kstudy
Đào tạo Thiết kế và Digital marketing ứng dụng
www.kstudy.edu.vn
Nhận viết luận văn đại học, thạc sĩ trọn gói, chất lượng, LH ZALO=>0909232620
Tham khảo dịch vụ, bảng giá tại: https://vietbaitotnghiep.com/dich-vu-viet-thue-luan-van
Chuyên đề phát triển sản phẩm dịch vụ khách hàng, 2018. Chia sẻ cho các bạn sinh viên tài liệu tốt nghiệp ngành tài chính ngân hàng các bạn làm chuyên đề tốt nghiệp tài chính ngân hàng vào tải nhé.
What's The big ideaL? by Colin Mitchell and John ShawNOEMÍ MEDINA
The document discusses the concept of a "big ideaL" which is defined as a concise statement that captures a company or brand's point of view on how the world should be. It argues that brands with a strong big ideaL, expressed as "Brand X believes the world would be a better place if...", tend to be more successful and have stronger brand equity than those without a clear purpose or direction. The document provides several examples of big ideaLs and discusses how they can benefit companies internally, in marketing and communications, and by engaging consumers.
The present work aims at debating and discussing an analysis about the current concept of “Product” to “Intelligent Product ” (IP), capable of satisfying the evolutionary desires of customers and, at the same time, of achieving a sustainable business model for companies in a framework of ongoing value creation.
It is about concept and reference, aiming at fostering brainstorming to contribute to better decision making.
This IP (object, not subject) is a value proposition which represents a commitment to providing a set of attributes to the expectations of someone (subject, not object) who, in turn, will be willing to exchange something for it.
IP is an experience whose best attribute is its ability to remain in time. However, for this to happen, products will have to be conceived out from people’s everyday life, not from abstract theories. Therefore, we must learn how to read into people’s everyday lives. We must build up the satisfier from costumers´ experience, from their surrounding world. We must think from an interdependent point of view -where there are factors related to customers’ feelings, idiosyncrasy, relationships and communities-, stepping aside, at least for a moment, from abstract theories.
“With abstract theories we tend to get borders so close to us that if we took them seriously, it wouldn’t be worth living in this world”
We must explore new universes which are much closer than we think. We must only go for them, and expand our narrow vision, which keeps us from “watching”. Expand this shortness which keeps us from understanding, and, consequently, prevents us from taking action, getting control. We are limited at understanding, surveying, exploring, assessing; we work and make decisions based on abstract models which can only be conveyed on a piece of paper; we must learn how to train and believe in our own critical and creative thinking. Only that will enable us to take in information and turn it into knowledge, and be innovative enough to consequently deliver a satisfier other than a cheap imitation.
Hoàn thiện chính sách sản phẩm của công ty Cổ phần Du lịch và Thương mại Phươ...luanvantrust
LINK DOWNLOAD:https://sividoc.com/vi/document/hoan-thien-chinh-sach-san-pham-cua-cong-ty-co-phan-du-lich-va-thuong-mai-phuong-dong
Hoàn thiện chính sách sản phẩm của công ty Cổ phần Du lịch và Thương mại Phương Đông
Cuốn sách "Trải nghiệm khách hàng" nằm trong bộ sách: Quản trị trải nghiệm khách hàng của Công ty TNHH hearme. Đây là cuốn giới thiệu về quản trị trải nghiệm khách hàng, một lĩnh vực quản trị vô cùng quan trọng trong thời đại ngày nay
Luận văn Phát triển loại hình du lịch sinh thái tại khu du lịch Bán Đảo Sơn Trà Thành Phố Đà Nẵng.các bạn có thể tham khảo thêm nhiều tài liệu và luận văn ,bài mẫu điểm cao tại teamluanvan.com
Luận án tiến sĩ kinh doanh: Xây dựng và phát triển thương hiệu của các doanh nghiệp kinh doanh trực tuyến của Việt Nam cho các bạn làm luận văn tham khảo
THANHS – CHUYÊN GIA TƯ VẤN ĐỒNG HÀNH TOÀN TÂM
Công ty Thương hiệu và quản trị Thanhs tự hào là Chuyên gia tư vấn dẫn đầu thị trường dành cho doanh nghiệp SMEs, người đồng hành được tin cậy của hơn 5000 khách hàng và hàng chục ngàn học viên. Thanhs đáp ứng nhu cầu cấp thiết của Doanh nghiệp bằng hệ thống các giải pháp đồng bộ từ lập chiến lược Thương hiệu, Kinh doanh, Quản trị, Marketing…, sáng tạo thương hiệu, logo; đến thiết kế và triển khai thực hiện các chương trình truyền thông thương hiệu. Đặc biệt, chúng tôi có những chuyên gia hàng đầu trong lĩnh vực Quản trị (Kinh doanh, quản trị) và Tư vấn Chiến lược Thương hiệu.
Với tư cách cá nhân, Bà Đặng Thanh Vân, sáng lập viên của Thanhs cũng được cộng đồng doanh nghiệp và cộng đồng Marcom Việt Nam thừa nhận là một trong số ít chuyên gia dẫn đầu ngành Thương hiệu Việt và Bà vinh hạnh được cộng đồng tôn vinh là “Nữ hoàng thương hiệu”.
Hướng đến những giá trị NỀN TẢNG, CĂN BẢN VÀ THỰC TIỄN, Thanhs đơn giản “LÀ THANH” – là phiến đá, là viên gạch, là bậc thang … giúp cho doanh nghiệp vừa và nhỏ Việt có một bệ đỡ vững vàng thay vì phải dò đường; như Thanhs đã từng trải qua.
YOMOST VÀ VFRESH ĐÃ ỨNG DỤNG SOCIAL MEDIA THÀNH CÔNG NHƯ THẾ NÀO?Johnnythong
Xem FULL thông tin tại http://johnnythong.net
JohnnyThong giúp bạn các giải pháp về Marketing, Sale, Social business, Internet Business. Click vào để thêm thông tin chi tiết.
Giải pháp hoàn thiện hoạt động quản trị quan hệ khách hàng tại trung tâm Anh ngữ FEC. Đã chia sẻ đến cho các bạn học viên những bài mẫu báo cáo thực tập tại trung tâm anh ngữ hoàn toàn miễn phí.
Đã chia sẻ đến cho các bạn sinh viên một bài mẫu báo cáo thực tập tốt nghiệp với đề tài kế hoạch kinh doanh spa minh thuỷ 9 điểm hoàn toàn miễn phí, chẳng những thế lại còn đạt điểm cao nữa cơ. NẾu các bạn muốn tải bài mẫu báo cáo này vui lòng nhắn tin qua zalo : 0934.573.149 để được hỗ trợ tải nhé.
Báo cáo này trình bày các nội dung lien quan đến phòng kinh doanh như giới thiệu phòng kinh doanh, công việc được giao và đánh giá các công việc đã được giao trong quá trình thực tập. Phần này trình bày nhận xét về hoạt động Công ty Viễn Thông FPT nói chung, phòng Kinh doanh 2 nói riêng và tự rút ra bài học kinh nghiệm trong quá trình thực tập
Walmart - Hệ thống quản lý chuỗi cung ứng (SCM)Lê Hưng
Một sản phẩm của Lê Bảo Hưng. Bài viết khái quát về hệ thống quản lý chuỗi cung ứng mà Walmart đang sử dụng. Thứ mà tạo nên chiến lược đem về thành công cho Walmart
Để xem full tài liệu Xin vui long liên hệ page để được hỗ trợ
:
https://www.facebook.com/garmentspace/
https://www.facebook.com/thuvienluanvan01
HOẶC
https://www.facebook.com/thuvienluanvan01
https://www.facebook.com/thuvienluanvan01
tai lieu tong hop, thu vien luan van, luan van tong hop, do an chuyen nganh
Tải luận văn thạc sĩ ngành quản trị kinh doanh với đề tài: Đo lường sự hài lòng của khách hàng đối với chất lượng dịch vụ nội dung số: trường hợp nghiên cứu tại Thành phố Hồ Chí Minh. ZALO/TELE 0917 193 864
đây là bản chuyển thể từ tác giả Philip Kotler nổi tiếng, mình là người gộp PDF và đăng lên mạng, mong rằng đây sẽ là tài liệu hữu ích cho các bạn sinh viên
GSM - Taxi Xanh SM và chiến lược mở cực kỳ thông minh của VinfastHọc viện Kstudy
Mục tiêu của bác Vượng và Vinfast khi triển khai Xanh SM
Đây là nước đi cực kỳ thông minh của Vinfast, một mũi tên trúng rất nhiều đích và các đích đó đa phần phục vụ một mục tiêu lớn là Vinfast:
Mục tiêu tài chính
Mục tiêu thanh khoản
Mục tiêu marketing cho xe điện Vinfast
Mục tiêu hiện diện thương hiệu Vinfast
Educate thị trường cho xe điện Vinfast
Tư vấn và bán hàng cho xe Vinfast
Mục tiêu tối ưu sản phẩm cho xe Vinfast
Tối ưu số lượng trạm sạc và hệ thống bảo hành
*Bài viết là quan điểm và góc nhìn cá nhân của tác giả Nguyễn Đình Khiêm - CEO của Học viện Kstudy, các phản hồi và tranh luận vui lòng gửi vào email khiem@kstudy.edu.vn
Học viện Kstudy
Đào tạo Thiết kế và Digital marketing ứng dụng
www.kstudy.edu.vn
Nhận viết luận văn đại học, thạc sĩ trọn gói, chất lượng, LH ZALO=>0909232620
Tham khảo dịch vụ, bảng giá tại: https://vietbaitotnghiep.com/dich-vu-viet-thue-luan-van
Chuyên đề phát triển sản phẩm dịch vụ khách hàng, 2018. Chia sẻ cho các bạn sinh viên tài liệu tốt nghiệp ngành tài chính ngân hàng các bạn làm chuyên đề tốt nghiệp tài chính ngân hàng vào tải nhé.
What's The big ideaL? by Colin Mitchell and John ShawNOEMÍ MEDINA
The document discusses the concept of a "big ideaL" which is defined as a concise statement that captures a company or brand's point of view on how the world should be. It argues that brands with a strong big ideaL, expressed as "Brand X believes the world would be a better place if...", tend to be more successful and have stronger brand equity than those without a clear purpose or direction. The document provides several examples of big ideaLs and discusses how they can benefit companies internally, in marketing and communications, and by engaging consumers.
The present work aims at debating and discussing an analysis about the current concept of “Product” to “Intelligent Product ” (IP), capable of satisfying the evolutionary desires of customers and, at the same time, of achieving a sustainable business model for companies in a framework of ongoing value creation.
It is about concept and reference, aiming at fostering brainstorming to contribute to better decision making.
This IP (object, not subject) is a value proposition which represents a commitment to providing a set of attributes to the expectations of someone (subject, not object) who, in turn, will be willing to exchange something for it.
IP is an experience whose best attribute is its ability to remain in time. However, for this to happen, products will have to be conceived out from people’s everyday life, not from abstract theories. Therefore, we must learn how to read into people’s everyday lives. We must build up the satisfier from costumers´ experience, from their surrounding world. We must think from an interdependent point of view -where there are factors related to customers’ feelings, idiosyncrasy, relationships and communities-, stepping aside, at least for a moment, from abstract theories.
“With abstract theories we tend to get borders so close to us that if we took them seriously, it wouldn’t be worth living in this world”
We must explore new universes which are much closer than we think. We must only go for them, and expand our narrow vision, which keeps us from “watching”. Expand this shortness which keeps us from understanding, and, consequently, prevents us from taking action, getting control. We are limited at understanding, surveying, exploring, assessing; we work and make decisions based on abstract models which can only be conveyed on a piece of paper; we must learn how to train and believe in our own critical and creative thinking. Only that will enable us to take in information and turn it into knowledge, and be innovative enough to consequently deliver a satisfier other than a cheap imitation.
Page 1 of 31
10/1/2016
5
Cultivating a Global Mindset
I define globalization as sourcing capital from where it is cheapest, sourcing talent
from where it is best available, producing where it is most cost effective and selling
where the markets are without being constrained by national boundaries.
—N. R. Narayana Murthy, Chairman,
Infosys Technologies
1
There are no German or American companies.
There are only successful or unsuccessful companies.
—Thomas Middlehoff, Chairman ( 1998-2002),
—Bertelsmann AG
2
Individuals differ in how they sense and interpret the world around them. So do
organizations. And these differences matter. They matter because it is how we perceive
our environment as well as ourselves that determines which of the multitude of
opportunities and problems we go after and how we do so.
3
Consider, for example, this
seemingly simple question: “What is Marriott’s market share in the lodging business?”
The answer, or answers, would depend on your perception of the company’s relevant
opportunity space: the North American hotel market, the global hotel market, or the
global lodging market including not only hotels but also other forms of lodging, such
as apartments, college dormitories, and even prisons.
As part of our ongoing research on the global corporation, we posed the following
question to the CEO of one of the world’s largest
pharmaceutical corporations: “What are the three things that might keep you awake at
night?” His response: “First, people development. Second, setting business priorities
to make sure that the short term doesn’t drive out the long term. And, third, setting
the tone for creating a global mindset.” Although their words may differ, other CEOs
and senior executives echo this viewpoint.
Page 2 of 31
10/1/2016
Any company that wants to emerge as the global leader in its industry has to lead in
three tasks: discovering new market opportunities, establishing presence in key
markets, and converting such presence into global competitive advantage. How does
one do that in today’s environment? Rooted in the premise that managers pursue only
those market and resource opportunities that they discern, we would contend that a
deeply embedded global mindset is a prerequisite for global industry dominance. As
Sam Palmisano, CEO of IBM Corporation, observed:
Today, for the first time in human history, everything is connected. There are a
billion people and hundreds of millions of businesses on the World Wide Web. And,
the Web has emerged as much more than a connectivity medium. It has become a
global platform of work Think back to how we at IBM historically developed leaders
all over the world. That model worked well if you put most of your global mission in
the ‘home country’—in our case the U.S.—and installed strong local leaders heading
up local country organizations. In other words, management was still largely
defined by national .
This document discusses creating sustainable business models through innovation. It argues that innovation is key for business survival in today's fast-changing technological landscape. The document defines innovation as being integrated into a company's culture and driven by human potential. It advocates for the use of professional coaching to unlock employees' potential by giving them autonomy, purpose and the pursuit of mastery. Studies show coaching improves leadership, goal attainment and satisfaction. The document concludes that sustainable 21st century businesses must commit to innovation by empowering employees through coaching and supportive workplace structures.
Idealism and commercialism are not polar opposites. In fact, as counterintuitive as it may seem, sustainable profits are supported by sustainable idealism. Brand owners should not have to choose between idealism and profit, and profits based on a degree of idealism are more likely to be strong and sustainable over time. Businesses have come to recognize this and want their objectives, and those of their brands, to be attractive and easily defensible. While the economic crisis has tested some companies’ resolve, the fundamental factors that encourage them to espouse inspiring missions and defensible practices are unlikely to wane. Ogilvy has developed The big ideaL process to convey the ethos of the brand or company to people from different cultures and to employees and consumers alike.
My latest Communicate magazine piece "The future of communications is inherently a psychological and more mindful process. For business, developing engaging content is a psychological process, writes Hubert Grealish" ___ (get discounted iPad edition at http://lnkd.in/d4-c7tV)
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#websummit #startup #dublin #techbiz #business #communicate #neuromarketing #marketing
The document provides a list of book suggestions for an HR book club. It includes 12 books summarized with the title, author, publication year, Amazon link, themes addressed in the book, and a brief commentary or blurb about each book. The books cover a range of topics related to leadership, organizational culture and development, creativity, ethics and more.
The document provides guidance on developing "world-bettering communications" by using creativity and compassion. It discusses the intersection between creativity and compassion as the "g-spot" for good communication. Various behavioral psychology principles and case studies are presented to inspire creative ideas that add value to people's lives, such as comparing energy use to motivate conservation, personalizing stories to increase donations, and turning difficult tasks into games to encourage positive behaviors. The document advocates understanding people's needs and challenges to develop communications that simplify lives and challenge conventions.
1. The document discusses the importance of understanding personal meaning and shared narratives in the workplace. Leaders must understand what gives meaning to each employee's work in order to increase engagement and productivity.
2. Stories are a powerful way to understand personal meaning and discover shared values and principles within an organization. Exploring individual stories and finding common themes can help uncover a company's culture and shared narrative.
3. Developing a clear, shared organizational narrative based on personal meanings and cultural realities can motivate employees and guide strategic direction. When leaders effectively communicate this narrative, it creates context, encourages alignment, and inspires purposeful action.
Defining and Harnessing Plurality of Thought for the Digital AgeCognizant
Beyond and different from physical identity diversity, it is plurality of thought that must be cultivated and promoted within today's far-sighted organizations. We offer an analysis and roadmap for instilling plurality of thought on the individual, team and corporate levels.
Los 10 principios y 19 elementos del Engagement. #WeberShandwickVictor Minuesa
The document explores the science behind engagement and identifies 10 principles and 19 elements that drive engagement. The principles include that engagement is a finite resource, requires reciprocity, and decisions are often post-rationalized. The 19 elements that motivate engagement range from aesthetics and belonging to respect and newness. Understanding these principles and elements can help organizations design more effective communications to increase engagement.
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
The document discusses how organizations can become more creative workplaces through adopting new organizational models inspired by positive psychology and principles of self-organization. It argues that traditional management hierarchies limit innovation and employee well-being, while newer "teal" organizational structures based on self-organization, purpose and wholeness can boost both creativity and happiness. The document outlines some radical new organizational models like Holacracy and provides a case study of implementing quick wins through a positive transformation framework.
1. Connectedness through social media and the internet has fundamentally changed how people interact and get information, diminishing traditional sources of authority and encouraging people to follow their peers.
2. Successful social marketing focuses on building relationships and collaborating with people rather than targeting audiences or selling to consumers. It emphasizes social behaviors over purchase behaviors.
3. Businesses need to adapt to this new environment of constant change and connectivity by moving from transactional models to prioritizing relationships with all stakeholders through co-creation, collaboration, and transparency.
Gestalt psychology studies how the brain perceives whole objects or situations, not just individual parts. It believes the brain forms "wholes" from sensory information using principles like figure/ground, grouping, closure, and stimulus ambiguity. Marketers can use these principles in advertisements - for example, highlighting a central element against a background, grouping a product with a famous person, leaving some product information incomplete for the brain to fill in, or using ambiguous images that catch the eye. The goal is to create ads that stand out and make connections in the consumer's memory linked to the product.
The document discusses creating a company of business people by giving all employees a comprehensive understanding of the business realities and strategic priorities. It argues that lack of communication is not the main problem, but rather mistrust and fear between leadership and employees. The solution is to use Root Learning's process to help employees understand the business challenges on their own through visualization, strategic dialogue, and group discussion. This builds shared knowledge and commitment to make necessary changes across the organization.
Sprout is a branding agency that specializes in health, wellness, and sustainability brands. The document introduces Sprout's founders and approach, which focuses on understanding customers through human perspectives. It describes Sprout's services such as research, strategy, and idea creation. Sprout works collaboratively with clients to develop brands that improve people's lives.
The author recommends that pharma and healthcare marketers focus on learning authenticity as their top strategic investment in 2010. They explain that being authentic online requires understanding yourself and reflecting critically on your experiences rather than just absorbing information. Authentic engagement allows marketers to contribute genuine value to conversations with customers and patients. The future of healthcare involves more engaged, informed patients who can be partners if approached authentically. Marketers should provide reliable information to patients through conversation rather than tricks.
This document discusses building resilient systems through developing resilient cultures and authentic personal brands. It describes a methodology used by Alchemy Human Strategy to help clients create resilient cultures and personal brands. The methodology involves taking stakeholders through a process of discovery, awareness, and distillation of key elements like values, purpose, and identity. These insights are then turned into specific actions, behaviors, rituals, and tools to internalize the resilient culture or personal brand. The outcome is a crystallization of the defining elements of the culture or personal brand. Implementing this process provides clients with knowledge, clarity on their brand/culture foundations, co-created action plans, critical assets and tools, and a roadmap to build a resilient system.
Dark.Matter.Energy. is a strategic methodology that helps identify and solve complex problems hindering brand growth. It uses systemic thinking and constraints-based analysis to audit brands, pinpoint key constraints, and develop solutions. By taking an objective, outside-in approach, it defines problems contributing to stagnation or decline that internal teams may miss. The process helps high-potential brands reach their full growth potential by addressing invisible issues like small problems that accumulate over time into significant deviations from goals.
This is how we go about creating better performing brand systems. It is how we take brand thinking and turn it into real world practical application and performance for your business
Thrive Strategy is a multi-tiered strategic methodology created by Andre le Roux and Thys de Beer to help brands grow and thrive in today's competitive environment. It focuses on building brands in four areas: making them more human-centered, having societal impact, developing strong stakeholder relationships, and continuous innovation. The methodology uses models grounded in social sciences to more effectively build memory structures and attachment to the brand, leading to increased performance. Thrive Strategy aims to create robust, strategic programs that resonate deeply with people and drive long-term behavior change and attachment to the brand.
The document discusses dreaming big and being ingenious. It encourages the reader to dream wildly and boldly, beyond horizons, and not to dream small. It discusses how dreams are human and in our DNA, but must be brought to life on paper to have power and impact. The document is from a strategic partnership firm called Mercury 1 that helps strategic thinkers turn dreams into thriving ideas by using various methodologies, models, and processes. Their goal is to help spread meaning and ideas in a scientific way to add value to people's lives. They encourage the reader to dream big and call them if struggling to bring dreams to life.
This presentation is about the people that inspire us, our brand thinking and our approach in helping brands to be the best that they can possibly be!
Please note that we do not own the images contained in this presentation, and we do not lay claim to any of them. we are merely using them to tell a story. If anyone has any objections to us using any of them - please mail me at andre@mercuryone.co.za and we will replace and remove immediately.
Enjoy
Mercury1 is a brand consultancy that uses systemic thinking to help brands solve their "wicked problems." They view brands as dynamic systems of meaning that must continually communicate to survive. Their goal is to find, define, and strategically create the best meaning for each brand.
Mercury1 tells the story of "John," a brand expert who fails to solve a challenge brand problem using traditional methods. He learns from a girl that brands face "wicked problems" that require understanding the brand as a system that interacts with its environment. Mercury1 helps brands grow by understanding and solving their unique wicked problems through their proprietary Human Brand Theory methodology.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images