The document outlines 10 emerging consumer trends for 2015 based on a survey of over 1 billion consumers in 40 countries. It found that streamed video will surpass broadcast TV usage, many consumers want smart home sensors and devices, over half would share thoughts via wearable technology, and most believe technologies like traffic maps and air quality checkers will be mainstream by 2020 as consumers and cities get smarter. It also notes trends like the sharing economy, mobile payments replacing wallets, encryption of online communications, health and fitness apps prolonging lives, domestic robots becoming common, and younger generations expecting all objects to be internet-connected.

1. Warren Chaisatien
Head of Marketing & Networked Society Evangelist
Ericsson Australia & New Zealand
@warren_chai
10 HOT CONSUMER
TRENDS 2015

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Ericsson ConsumerLab
1.1 billion
REPRESENTING
PEOPLE 100,000
RESPONDENTS
15
STUDIED
MEGACITIES
40
MORE THAN
COUNTRIES

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Rapidly evolving urban consumer attitudes are
transforming our world. With only 5 years to go until 2020,
the future seems closer than ever.

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1. The streamed future
Source: Ericsson ConsumerLab, 2014
Three-quarters of us already
regularly watch streamed video
› In 2015, more people will watch
streamed on-demand video on a
weekly basis than broadcast TV
Primary TV & Video Source
40% 24%Linear TV &
Video
On-demand /
Online TV & Video

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2. HELPFUL HOMES
›Around half of consumers would like
home sensors that alert them to water and
electricity issues, provide updates about
refrigerator temperature, and deliver alerts
when family members come and go
Think these are a great idea
30% 31%Connected
Toothbrush
Connected
Bathroom Mirror
Source: Ericsson ConsumerLab, 2014

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3. MIND SHARING
›40% would like wearable devices to
communicate via thoughts
› More than two-thirds believe this form of
communication will be mainstream by 2020
14% 18%
using wearable
devices
interested in using
wearable devices
Source: Ericsson ConsumerLab, 2014

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4. SMART CITIZENS
›Over 70% believe that traffic
volume maps, energy use comparison
apps and real-time water quality
checkers will be mainstream by 2020
As citizens’ behaviour becomes
smarter, so will the cities they inhabit
Source: Ericsson ConsumerLab, 2014

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5. THE SHARING ECONOMY
›Half of us are open to the idea of
renting out personal appliances, spare
rooms and leisure equipment
Interest in…
12% 16%Renting tools
& appliances
Renting spare
rooms
Source: Ericsson ConsumerLab, 2014

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6. THE DIGITAL PURSE
›48% would prefer to use the phone to
pay for goods and services
›80% believe the smartphone will replace
their wallet or purse altogether by 2020
Think these are a great idea
31% 45%Pay with
smartphone
Smartphone
saving all receipts
Source: Ericsson ConsumerLab, 2014

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7. MY INFORMATION
›56% would like all email, chat
and other internet communication
to be encrypted
Think these are a great idea
39% 37%Using fingerprints
rather than passwords
No identity revealed
when using credit cards
Source: Ericsson ConsumerLab, 2014

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8. LONGER LIFE
› Consumers believe apps such as
jogging trackers, pulse meters and
plates that measure food will help to
prolong lives
YEARS
+0.5
+1.8
+1.9
Believe these apps will prolong lives by (years)
1.6 1.2Stress level
tracker
Calorie, salt, sugar
intake tracker
Source: Ericsson ConsumerLab, 2014

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9. DOMESTIC ROBOTS
›64% of consumers think a range of
domestic robots that could help with
everyday chores will be common in
households by 2020
Think these robots are a great idea
40% 23%Sorting, washing,
drying, folding laundry
Keeping me company
at home
Source: Ericsson ConsumerLab, 2014

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10. CHILDREN CONNECT
EVERYTHING
For younger generations, the
internet is integral to their
worlds
›46% say those exposed to
tablets as babies will expect
all objects to be connected
when they are older
Source: Ericsson ConsumerLab, 2014

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10 hot consumer trends

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Learn More…
10 Hot Consumer Trends
Report & Video >>
Related Studies
› Wearables and Wellness >>
› Smart Citizens >>
› Consumers’ Internet of Things >>
› Connected Lifestyle >>
› 10 Hot Consumer Trends 2014 >>

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