The document traces the history of public relations from its origins in rhetoric and press agentry in the 17th century to its modern form. It discusses early influential figures like Ivy Ledbetter Lee and the development of specialized PR departments in large companies in the late 19th century. The document also outlines the evolution of PR to incorporate more scientific, persuasive, and two-way communication models over time and how it has adapted to the modern global information society.

1. “ The History of Public Relations”* Brad Gangnon PR Cases 2010 Sept 13 Ch. 2 Lattimore, Baskin, Heiman, and Toth Public Relations: Profession and Practice

2. Rhetoricians and Press Agents Rhetoricians/Public Speaking Teachers Gorgias “ foster persuasive skills” (p. 20) Press Agentry P. T. Barnum P romoting through imagination in the mass media (originally newspapers printed on a press)

3. Propaganda 17th Century Congregatio de Propaganda (congregation for propagating the faith) Roman Catholic Church Gave us the term propaganda Presenting one sided arguments to influence

4. Journalistic and Publicity Traditions George Michaelis — Boston Ivy Ledbetter Lee — New York Baer and Associates — Coal Miners Not for profits and social movements Early Corporate Communication Departments AT&T 1883 Theodore Vail

5. Persuasive Campaign Tradition The Creel Committee Public Opinion and Propaganda The Social Scientific Model Harold Lasswell Edward Bernays Nephew of Sigmund Freud Crystallizing Public Opinion Creating circumstances and events

6. Relationship Building/2 Way Communication Arthur Page 6 Principles Truth, Proof in Action, Listen, Manage for tomorrow, act important, good sense of humor Harold Burson 4 Elements of an Agency D edicated employees, family atmosphere, corporate culture of growth, and leader in multimedia

7. The Global Information Society N ew Stakeholders I n ternet Global Communication Demands Proliferating Communication Channels