Persuasion Overview
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The document discusses the differences between the humanities and social sciences approaches to studying persuasion. The humanities view, known as the rhetorical tradition, focuses on analyzing persuasive messages, speakers, types of texts, and types of proof. The social sciences view, known as the psychosocial tradition, focuses on how receivers of messages process information and are influenced by looking at factors like social judgment theory, the elaboration likelihood method, and cognitive dissonance theory.
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This interpretive essay analyzes James Joyce's short story "Araby" through three paragraphs. It summarizes that the narrator is striving to achieve the goal of bringing a gift for the girl he likes from the Araby carnival. Through his failure to accomplish this goal on time, he comes to an epiphany about unattainable dreams. The setting and descriptions of the girl are used to develop themes of desire, longing, and disappointment. Key details are discussed, such as the narrator obsessively watching the girl's door and her image coming between him and his studies.
Mass communication theory –evolution and development.pptx
This document provides an overview of mass communication theory, including its evolution, key concepts, categories, and paradigms. It discusses the meaning and definitions of theory, elements of theory, categories of mass communication theory including post-positivism, hermeneutic theory, critical theory, and normative theory. It also covers paradigms in mass communication theory and the four eras of media theory: the era of mass society and mass culture; a scientific perspective leading to limited effects; competing cultural perspectives challenging limited effects; and the emergence of meaning-making perspectives.
Communication theory
This document summarizes several communication theories, including:
- Mechanistic, psychological, social, and systemic theories of communication.
- Cognitive dissonance theory, communication accommodation theory, and coordinated management of meaning.
- Cultivation analysis, cultural studies theory, dramatism, expectancy violation theory, and face-negotiation theory.
- Groupthink phenomenon, muted group theory, narrative paradigm, organizational sensemaking theory, and relational dialectics theory.
Overview and Definition of Media Psychology
Media psychology is the application of psychological science--the study of human behavior, emotions, and cognitions--to all forms of mediated communications and technologies. It takes into account the spectrum of activity from production, content, and consumption to distribution and impact. It is a continually changing, multi-disciplinary field with implications for individuals, organizations and society. We apply it to technology design, such as augmented and mixed realities, marketing and brand development, with approaches such as transmedia storytelling, and usability and audience engagement based on core human goals, needs and motivations.
Ethnomethodology
Ethnomethodology is an approach introduced by Harold Garfinkel that studies the everyday methods people use to produce social order. It examines how people make sense of their world through common practices and language. Ethnomethodology focuses on the practical activities and reasoning processes that people use in their everyday lives and views social reality as an ongoing accomplishment. Researchers use methods like interviews, observation, and experiments to understand these everyday methods of sense-making.
Communication as identity construction
Presentation from International Сonference "Communication as a discipline and as a field: sharing experience to construct a dialogue"
Interaction criticism
This document discusses interaction criticism and its relevance to HCI. It analyzes the Lumino project using different lenses from art criticism and humanities such as the interaction designer as creator, the interface as a cultural artifact, the user as reader, and the social context of HCI. The document concludes that criticism offers theories and processes to understand how people experience and feel about technology, and that the HCI community should incorporate more humanistic perspectives like criticism.
Interaction ctiriticism
This document discusses interaction criticism and its relevance to HCI. It analyzes the Lumino project using different lenses from art criticism and humanities. Lumino is examined from the perspectives of the interaction designer's intentions, the interface as a cultural artifact, the user as reader, and the social context of HCI. The document argues that interaction criticism offers theories and processes to understand how people experience and feel about technology from a humanistic viewpoint, which is important for the HCI community.
The Critical Realist Philosophy of Science of Cultural Psychology
Culture is a dynamic group of individuals that share a similar context, are exposed to many similar cultural messages, and contain a broad range of different individuals who are affected by those cultural messages in divergent ways.
Mass Media and Communication:- Introduction
This document provides an overview of mass media and communication. It defines communication as a process that increases commonality and requires some common elements. The Sanskrit term for commonness, "sadharanikaran", is discussed. The basic human need for communication is explained. The ideal communication process is described as involving a sender, encoding, channel, receiver, decoding, and feedback. The main types and functions of mass media are outlined. Western theories of communication including the Lasswell, Shannon-Weaver, Osgood-Schramm, and ritual models are summarized. Indian perspectives on communication drawing from classical texts are also presented.
Communication Concepts, Theories And Models1
The document provides an overview of communication concepts, theories, models and processes. It discusses definitions of communication, different types including intrapersonal, interpersonal, group and mass communication. Key communication theories are outlined such as the hypodermic needle theory, two-step flow of information, agenda setting theory, reinforcement theory, and uses and gratification theory. Models of communication are also summarized including Aristotle's model, Lasswell's model, Shannon and Weaver's engineering model, and Schramm's interactive model.
The socio cultural tradition
The socio-cultural tradition views communication and language as central to the construction of culture and reality. Pioneered by Edward Sapir and Benjamin Lee Whorf, this tradition posits that the structure of a culture's language shapes thought and behavior. Through interaction and communication, meanings, norms, and rules are constructed and cultures are established. Reality is seen as an interactive social process rather than an objective fact.
Similar to Persuasion Overview (20)
Mass communication theory –evolution and development.pptx
Mass communication theory –evolution and development.pptx
The Critical Realist Philosophy of Science of Cultural Psychology
The Critical Realist Philosophy of Science of Cultural Psychology
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This document discusses common cognitive shortcuts and errors that can lead to inaccurate perceptions of others. It describes implicit personality theory, where possessing one trait leads to assumptions of other traits, and stereotyping, where a single trait triggers fixed impressions of a group. Attribution errors are also discussed, including self-serving bias where positive behaviors of others are accepted but negative behaviors are rejected, overattribution where stereotypes are used to explain behaviors, and the fundamental attribution error where internal factors are overvalued and external factors undervalued when judging others.
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This presentation accompanies International and Intercultural Public Relations. This is a classroom presentation.
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This presentation was delivered to a group of fourth year students in an advertising class as a guest lecture.
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This is a basic introduction to the research process with specific examples to the projects selected for a senior level course in persuasion.
World Aids Day Elm
World AIDS Day is an opportunity to discuss the Elaboration Likelihood Model (ELM) communication theory as it relates to HIV/AIDS awareness and prevention efforts. The ELM proposes that people process persuasive messages through either the central route, carefully considering arguments, or the peripheral route, relying on mental shortcuts. Mary Fisher's "A Whisper of AIDS" speech used various peripheral cues like authority, consistency and social proof to raise awareness about HIV/AIDS without necessarily elaborating on every argument. While peripheral cues can be effective for unmotivated audiences, their impact tends to be short-lived compared to central route processing which may lead to more long-lasting attitude changes.
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Persuasion Overview
- 1. Persuasion: Humanities vs. Social Sciences Interlude between Narrative and Social Judgment Theory 2009.11.24