Fitzgerald uses various narrative techniques to establish characters and set the scene in Chapter 1 of The Great Gatsby. He contrasts the East and West Eggs to represent the old and new money in 1920s New York society. Characters like Tom, Daisy, Jordan and the mysterious Gatsby are introduced, showing their personalities and relationships. The chapter is told from the perspective of the narrator, Nick Carraway, who acts as an observer of this world. The setting and characters begin to set up central themes of class, wealth, and the American Dream that will continue in the story.