Pre Black Friday
Many retailers last year started their offers early and it looks like
it is going to be the same story this year - be sure not to fall behind
18 -23 November
Black Friday eve
We are hearing lots of whispers that a lot of retailers will be
sending out their offers and deals the day before Black Friday,
just to make sure their offer is not lost in the Black Friday madness
Black Friday weekend
Last year we continued to purchase and shop over the weekend,
so send your customers a message and keep them in
the loop of your offers
£561m on Saturday and £676m on Sunday
26 -27 November
Your retail marketing calendar
the must send days
Every year Cyber Monday gets bigger, more sales, more offers
and more purchases! So make sure you send a message
to your customers!
£968m spent on Cyber Monday
The biggest day for most retailers... so make sure you get
your marketing messages out - maybe even send one in the
morning and another in the afternoon? People are hunting for offers!
So give it to them!
1.1 Billion spent on Black Friday in the UK
Last orders at the bar...
People are now starting to panic, they need and want some
inspiration as they can’t find that last gift they need
to put under the tree
Boxing day sales
With a festive spring in their step, people are back on the
hunt again for those bargains - let them know you’re there
with a festive marketing message
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1 -24 December