The recruitment industry is highly competitive and requires recruiters to work quickly. Mobile marketing through text messaging has become popular for recruiters as it is cost-effective, time-efficient, and discreet. Recruiters can use text messages to advertise jobs, send urgent shift notifications, set up interview reminders, and discreetly headhunt candidates. The document discusses how recruiters can use text messages to fill shifts quickly by sending messages to a large number of candidates at once and get fast replies.
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How and why the recruitment sector is using mobile marketing
1. Recruitment & Mobile Marketing - www.textmarketer.co.uk
How and why the recruitment
sector is using mobile marketing
2. Recruitment & Mobile Marketing - www.textmarketer.co.uk
The recruitment industry is a fast paced,
dog eat dog competitive world.
3. Recruitment & Mobile Marketing - www.textmarketer.co.uk
To be a recruiter or even a recruitment
agency requires speed, quick decision
making and for you to keep ahead of
the numerous competitors out there.
4. Recruitment & Mobile Marketing - www.textmarketer.co.uk
And this is why mobile marketing and
text messaging is proving so popular
for recruiters.
Hello
Hello
Hello
Hello
Hello
Hello
5. Recruitment & Mobile Marketing - www.textmarketer.co.uk
The mighty
text message is...
6. Recruitment & Mobile Marketing - www.textmarketer.co.uk
Cost effective
Sending out big bulk job offers
by text costs peanuts.
7. Recruitment & Mobile Marketing - www.textmarketer.co.uk
Time efficient
Just write your message and with one
press of ‘send’ you could reach 100’s
of thousands potential applicants.
8. Recruitment & Mobile Marketing - www.textmarketer.co.uk
Discreet and
convenient
Potential candidates that are already
in existing jobs will appreciate you not
ringing them whilst they are at work.
9. Recruitment & Mobile Marketing - www.textmarketer.co.uk
So that’s the why...
Now for the how
?
10. Recruitment & Mobile Marketing - www.textmarketer.co.uk
Get to that
interview...
SMS reminders are a great way to
make sure your candidate gets to the
interview you’ve scheduled on time.
11. Recruitment & Mobile Marketing - www.textmarketer.co.uk
Discreet
headhunting...
SMS cuts straight through all the noise
on a persons phone. No app is required
to be pre-loaded and notifications are
not needed to be switched on.
12. Recruitment & Mobile Marketing - www.textmarketer.co.uk
Urgent shift or
work placements...
You have shifts to fill tomorrow for
a huge client.
You have 200 potential candidates and
10 shifts to cover.
You could email them, you could ring
them all. Or you could SMS them all in
30 seconds...
13. Recruitment & Mobile Marketing - www.textmarketer.co.uk
Get replies...
“Hi, we have full day shifts at St James’
tomorrow. Hourly rate is £20, text back
YES if wanted. First come first served”
Yes
Yes
Yes
Yes
14. Recruitment & Mobile Marketing - www.textmarketer.co.uk
Advertise...
Jobs!
Text JOB to 88802 and
we will let you know of
any or all of our jobs you
are interested in
15. Recruitment & Mobile Marketing - www.textmarketer.co.uk
So now you can see
why mobile marketing
is not only popular
with recruiters and
recruitment agencies
but also the candidates
themselves.
16. Recruitment & Mobile Marketing - www.textmarketer.co.uk
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