Confident Content from Doug Kessler at Another Marketing Conference 2014

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At 2014's Another Marketing Conference (another.uk.com) in London, Doug Kessler from Velocity talked to delegates about the importance of being confident when it comes to content marketing.

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  • Attracts: evolution: confidence is a sign of health
  • Expertise and experience – a major SOURCE of confidence
  • Honesty – confident people are less likely to lie – have less to lie about, aren’t hiding anything
  • Success & Momentum – a company going places and in control of its destiny… success breeds success: a self-fulfilling prophecy
  • Attention – not just an important goal – THE critical goal; and the hardest thing to do.Know one knew this better than Gabriel Garcia Marquez (RIP). 100 Years of Solitude.
  • “Axair Fans UK Limited offers the most diverse range of fans & accessories available from a single source.We offer an extensive range of fans based on external rotor motors, single or double inlet forward curved, single inlet backward curved motorised impellers, axial fans in a variety of configurations such as flat guard, basket guard, round ring or wall plate, hot gas fans. These can be supplied in AC (single or three phase), DC or EC (Electronically Commutated)” End quote.Don’t’ steal from Axair Fans UK Limited.DO steal from…
  • HVLS Fan Co, Lexington Kentucky – High Volume, Low-Speed Fans
  • Paths of FlightGE AviationNo narration. One simple special effect.
  • Follow the FrogMax Joseph for The Rainforest Alliance
  • Thank you.
  • Confident Content from Doug Kessler at Another Marketing Conference 2014

    1. 1. Confident content. Doug Kessler Velocity Partners @dougkessler #AMC14
    2. 2. What we learn about the communicator makes a bigger impression and stays with us longer than what we learn about the topic.
    3. 3. What we learn about the communicator Same with content. Time Impact What we learn about the topic
    4. 4. Content marketers are obsessed with the explicit at the expense of deeper and more important signals.
    5. 5. Content is a demo of you.
    6. 6. Funny Nice Caring PositiveSmart Trustworthy Unique Strong Passionate Experienced Dynamic Innovative Powerful
    7. 7. Nice Caring Smart Trustworthy Unique Strong Passionate Experienced Dynamic Innovative Powerful Confident
    8. 8. Great content is always confident content.
    9. 9. Self-confidence. Afeeling of trust in one’s abilities, qualities and judgement.
    10. 10. Confident content signals: I know what I’m talking about. I’m good at telling stories.
    11. 11. Why confidence:
    12. 12. Why confidence: 1. Itattracts
    13. 13. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience
    14. 14. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience 3. Itsignalshonesty
    15. 15. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience 3. Itsignalshonesty 4. Projectssuccessandmomentum
    16. 16. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience 3. Itsignalshonesty 4. Projectssuccessandmomentum 5. Grabsattention
    17. 17. Gabriel Garcia Marquez 100 Years of Solitude Manyyearslater,ashefacedthe firingsquad,ColonelAureliano Buendíawastorememberthat distantafternoonwhenhisfather tookhimtodiscoverice.” “
    18. 18. Confidence is not just a style, it’s a message.
    19. 19. Not so confident:
    20. 20. Confident:
    21. 21. 8 tips for producing home run content.
    22. 22. 1) Find your sweet spot
    23. 23. The Sweet Spot Stuff prospects care about most. Stuff you know the most about.
    24. 24. Kimberly-Clark Professional Lean manufacturing Industrial supplies
    25. 25. KCP Waste & Hazard Walk
    26. 26. 2) Embrace alienation
    27. 27. 3) Take a stand.
    28. 28. The white paper died in 2002. From abuse.
    29. 29. The SlideShare rant.
    30. 30. 4) Say less.
    31. 31. 5) Be stupidly generous.
    32. 32. Bumps for Boomers
    33. 33. 6) Have fun.
    34. 34. Metro Trains Dumb Ways to Die
    35. 35. 7) Go negative.
    36. 36. 8) Get emotional.
    37. 37. Head x Heart = Home Run
    38. 38. 1)Findyour sweet spot. 2)Pick someone toalienate. 3)Take a stand. 4)Say less. 5)Getstupidly generous. 6)Have fun. 7)Gonegative. 8)Getemotional.
    39. 39. Confidence is not just a style, it’s a message.
    40. 40. Thank you.

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