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MELISSA KUTTAN (MELLIEKAY)
    Social Media Profile Analaysis
WHO AM I
      (MISSION, CHARACTER)


• Mission: Create a professional persona based on my academic work,
  vocational aspirations and creative hobbies.
• Character: Professional media creative who is a master and jack of many
  trades but with a relatable and personal character. I wanted to keep it fresh
  and honest, current but not post on things that are too irrelevant or
  rambling.                                      From:
• Professional minded.                           melliek.wordpress.com/about/
IDENTITIES LIKE ME
ID HUB
HOW/WHY IT WORKS FOR ME

• - All platforms stem from one hub that I have the most control over.
• Grouping my work together in terms of medium: media, visual, written
  furthers my understanding of them and the feeding of further work.
• Everything is streamlined. I want to make it as easy as possible for myself
  as well as others to discover me and find out what I have to offer.
LIVEJOURNAL: Not so relevant anymore as it’s an outdated platform but
  great start-off for inspiring my persona and navigating smaller comms.
WORDPRESS: Great for publishing a hub but not-so-easy to engage with
                    others as other platforms: i.e. Twitter.




                        NOT SO RELEVANT PLATFORMS –
                                   WHY?
FACEBOOK: Start-off for proper online ID but stagnated in terms of
extending engagement. Also in rare use besides keeping in touch/up-to-date
                       with friends/personal things.
TUMBLR: Really just an inspiration page for posting things I like that aren’t
 mine. Not really an engangement platform thanks to lack of commenting
                  system and non-censured, broad scope.
TWITTER: Aided mission in terms of focusing professionalisation of
persona – who I talk to, what I talk about, who I follow. I don’t follow friends
on Twitter, tend to follow organisations, bloggers, media professionals and
colleagues. Mainly Media and Communication focused.
  FOLLOWING



                               RELEVANT
                               PLATFORMS



                                MY TWEETS



                                          TWEETING TO
                                          Q&A




                                         TWEETING TO
                                         CURRENT TREND
INSTAGRAM
POOL

-   Great place to exhibit work and have it commented on by like minded people and media
    industry professionals
-   Place to test out media projects and pieces within a smaller community which means more
    attention and engagement
-   Smaller, focused community means less spammers, greater attention and better critique
WHAT I’VE LEARNED

•     How to utilise the tools provided by the platforms
•     How to connect with others
•     Understanding what I can’t control – followers, responses, attention
•     Understanding the areas I can control – me, who I follow, my promotion,
      licenses, where and what platforms I post to.

                           FURTHER IMPROVEMENTS

    • Familiarise myself further with Twitter, Instagram and Pool.
    • Engage more through greater social activity – gain proper followers, keep
      up on trends and important topics, establish myself as a social creative
    • Use communities to inspire myself to make and learn more
    • Change from online lurker to online producer
    • Transition from private anonymous persona to semi-public/completely
      public and professional

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Im2 presentation

  • 1. MELISSA KUTTAN (MELLIEKAY) Social Media Profile Analaysis
  • 2. WHO AM I (MISSION, CHARACTER) • Mission: Create a professional persona based on my academic work, vocational aspirations and creative hobbies. • Character: Professional media creative who is a master and jack of many trades but with a relatable and personal character. I wanted to keep it fresh and honest, current but not post on things that are too irrelevant or rambling. From: • Professional minded. melliek.wordpress.com/about/
  • 5. HOW/WHY IT WORKS FOR ME • - All platforms stem from one hub that I have the most control over. • Grouping my work together in terms of medium: media, visual, written furthers my understanding of them and the feeding of further work. • Everything is streamlined. I want to make it as easy as possible for myself as well as others to discover me and find out what I have to offer.
  • 6. LIVEJOURNAL: Not so relevant anymore as it’s an outdated platform but great start-off for inspiring my persona and navigating smaller comms. WORDPRESS: Great for publishing a hub but not-so-easy to engage with others as other platforms: i.e. Twitter. NOT SO RELEVANT PLATFORMS – WHY?
  • 7. FACEBOOK: Start-off for proper online ID but stagnated in terms of extending engagement. Also in rare use besides keeping in touch/up-to-date with friends/personal things. TUMBLR: Really just an inspiration page for posting things I like that aren’t mine. Not really an engangement platform thanks to lack of commenting system and non-censured, broad scope.
  • 8. TWITTER: Aided mission in terms of focusing professionalisation of persona – who I talk to, what I talk about, who I follow. I don’t follow friends on Twitter, tend to follow organisations, bloggers, media professionals and colleagues. Mainly Media and Communication focused. FOLLOWING RELEVANT PLATFORMS MY TWEETS TWEETING TO Q&A TWEETING TO CURRENT TREND
  • 10. POOL - Great place to exhibit work and have it commented on by like minded people and media industry professionals - Place to test out media projects and pieces within a smaller community which means more attention and engagement - Smaller, focused community means less spammers, greater attention and better critique
  • 11. WHAT I’VE LEARNED • How to utilise the tools provided by the platforms • How to connect with others • Understanding what I can’t control – followers, responses, attention • Understanding the areas I can control – me, who I follow, my promotion, licenses, where and what platforms I post to. FURTHER IMPROVEMENTS • Familiarise myself further with Twitter, Instagram and Pool. • Engage more through greater social activity – gain proper followers, keep up on trends and important topics, establish myself as a social creative • Use communities to inspire myself to make and learn more • Change from online lurker to online producer • Transition from private anonymous persona to semi-public/completely public and professional