Good Gym aims to reposition their brand to appeal more to young professionals and busy people normally less inclined to volunteer. They want marketing materials that portray volunteering with Good Gym as urban, exciting, and different. The materials should include designs for their website, flyers, posters, stickers, and newsletter as well as campaign photographs and collateral ideas. The new materials should work with the existing brand elements of logo and color scheme while moving the brand in a more energetic direction to attract new volunteers.

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Repositioning the brand:
Good Gym aims to make volunteering and doing good in your area feel urban,
exciting and different. We aim to align the brand much more closely with Nike
than with Age UK. We aim to mobilise people who don't normally volunteer;
young professionals and those who think they're too busy to get involved. To
help us reach this audience and to help re-position the brand, we'd like you to
design marketing material and collateral that will help us move in this
direction.
Outputs we'd like to see:
-Designs/graphics for website.
-Designs for flyers
-Designs for posters
-Designs for stickers
-Designs for newsletter (Mailchimp)
-Improved copy for websiteg
-Photographs/ideas for campaigns
-Ideas collateral for new campaigns
All of these materials should work alongside the existing brand not replace it.
Limitations:
We'd like to keep the logo the same.
We'd like to keep the colourways roughly the same Red/white or black/white
Keep in mind:
We run on a very low budget and have limited funds for production costs.
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