More Related Content Similar to PR Campaign Proposal
Similar to PR Campaign Proposal (20) PR Campaign Proposal1. !
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where success never sleeps
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Julie Balzarini, President
Don Miller, VP of R&D
Allison O’Donnell, VP of Special Events
Kelly Re, CFO
Katie Porrata, Social Media Director
2. table of contents
meet the team
mission statement
capabilities document
brand materials
real state vs. ideal state
issues
competition
audiences
pvi index
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budget
key messages
goal
objectives
timeline
evaluation
event materials
social media accounts
intern job alert
3. julie balzarini, president and ceo
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4. donald miller, vice president
research and development
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5. allison o’donnell, vice president of
special events
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6. kelly re, chief financial officer
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7. katie porrata, social media director
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8. mission statement
!
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!
!
9. capabilities document
event planning!
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branding!
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public relations planning!
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10. media relations!
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promotion!
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social media!
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11. brand materials
!
!
!
!
! !
after hours public relations
4329 lexington avenue, suite 200, atlantic city, nj 08402
! 609-224-8123
!
julie balzarini
.:2HGM2XN!6XM!123! !
8($)(*%+%b(50&*=4#*,C*B94A! !
CB!cRTVQQdVeQS!
9B!cRTVSTVecfe!
! !
!
after hours public relations
4329 lexington ave., atlantic city, nj 08402
!
12. real state vs. ideal state
!
!
!
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+&(*$D!&-&*D!C&*,4+!C4$$&/!,(%/!0=&D!<4#$/!*&94AA&+/!60$(+0%9!1%0D!04!(!5*%&+/!4*!5(A%$D!
A&A8&*!JTThK;!<&!=4C&!04!0#*+!499(,%4+($!-%,%04*,!%+04!94+,%,0&+0!9#,04A&*,B!!
!!!!3#*!,%OVA4+0=V$4+?!9(AC(%?+!8&?%+,!%+!M&9&A8&*!45!QR!(+/!650&*!74#*,!.#8$%9!
:&$(0%4+,!=(,!(!C$(++&/!$(#+9=!/(0&!54*!E(*9=!S;!QRQB!G+!4#*!%/&($!,0(0&;!<&!<%$$!
,#99&,,5#$$D!=(-&!94AC$&0&/!0<4!C*&,,!*&$&(,&,;!(!A(@4*!$(#+9=!&-&+0;!(+/!=(-&!(0!$&(,0!
54#*!9$%&+0,!J8#0!+4!A4*&!0=(+!&%?=0K!0=*&&!A4+0=,!(50&*!0=&!$(#+9=B!
!
13. issues
!
i!
!
'(,&/!4+!0=&!%+54*A(0%4+!(0!=(+/;!4#*!5%*A!*&94?+%)&,!A#$0%C$&!C*48$&A,!0=(0!94#$/!
C*&-&+0!#,!5*4A!A&&0%+?!4#*!?4($,B!!H4A&!45!0=&,&!%,,#&,!=(-&!0=&!C40&+0%($!04!?*&(0$D!(55&90!
4#*!,#99&,,!(,!(!94AC(+D;!<=%$&!40=&*,!(*&!A4*&!0*%-%($B!!!!
!
"#$%&!'(()*(!
• H0(*0%+?!(!+&<!94AC(+D!<%0=!5%-&!&AC$4D&&,!
• '&%+?!,#99&,,5#$!%+!(!9%0D!0=(0!=(,!*&9&+0$D!,0*#??$&/!5%+(+9%($$D!
• E(+D!=40&$,!(+/!9(,%+4,!&AC$4D!0=&%*!4<+!C#8$%9!*&$(0%4+,!,C&9%($%,0,!
• X&<!*&,0(#*(+0,!(+/!+%?=09$#8,!A(D!+40!8&!(8$&!04!(554*/!4#*!,&*-%9&,!
• 7(-%+?!$%A%0&/!5%+(+9&,!04!8&?%+!(+!&+0*&C*&+&#*%($!.:!94AC(+D!
"'+%&!'(()*(!
!
• 3$/&*!&,0(8$%,=A&+0,!=(-&!=%,04*D!(+/!A(D!+40!+&&/!4#*!,&*-%9&,!
• '#%$/%+?!(!*&C#0(0%4+!(+/!(+!%A(?&!54*!4#*!9$%&+0&$&B!!
• 650&*!=(-%+?!&,0(8$%,=&/!4#*,&$-&,!%+!0=&!(*&(;!94AC&0%+?!<%0=!40=&*!.:!5%*A,B!!!
• _%+/%+?!(+!455%9&!(+/!/&,%?+%+?!0=&!455%9&!04!5%0!4#*!%A(?&!(+/!4#*!9$%&+0,F!+&&/,!
14. audiences
!
!
!
!
650&*!74#*,!.:!<%$$!8&!/&/%9(0&/!04!(//*&,,%+?!0=&!A#$0%0#/&!45!(#/%&+9&,!0=(0!<%$$!
8&!(55&90&/!8D!%0,!4C&+%+?B!!]&!<%$$!0(%$4*!A&,,(?&,!04!0=&!/%55&*&+0!(#/%&+9&,!%+!4*/&*!04!
&,0(8$%,=!4#*!5%*A!(,!(!*&C#0(8$&!94AC(+D!(+/!8#%$/!(!,0*4+?!%A(?&!54*!4#*,&$-&,B!
• 3<+&*,!45!8(*,;!*&,0(#*(+0,;!(+/!9$#8,!!
• 2AC$4D&&,!45!8(*,;!*&,0(#*(+0,;!(+/!9$#8,!
• 740&$!A(+(?&A&+0!
• 740&$!&AC$4D&&,!
• _*&a#&+0!-%,%04*,!
• _%*,0!0%A&!-%,%04*,!
• .&*A(+&+0!*&,%/&+0,!!
• H#AA&*!0%A&!*&,%/&+0,!
• 14AC&0%+?!.#8$%9!:&$(0%4+,!5%*A,!
• E&/%(!
• _(A%$%&,!
• `(A8$&*,!
• H0#/&+0,!4-&*!Q!<=4!(00&+/!+&(*8D!94$$&?&,!
!
!
!
15. pvi index
!
! /!J.40&+0%($!04! 0!JI#$+&*(8%$%0D!45! 1!JGAC4*0(+9&!45!
,)-'*+.*! *&(9=!(#/%&+9&K! 650&*!74#*,!.:!04! (#/%&+9&K!
! 8&!(55&90&/!8D!
(#/%&+9&K!
60$(+0%9!1%0D!I%,%04*,! T! R! T!
• _*&a#&+0!
• X&<!
E&/%(! T! T! e!
• G+0&*+&0!
• NI!
• X&<,C(C&*!
• :(/%4!
!
14AC&0%+?!.:!5%*A,! e! R! e!
• 1(,=A(+!Z!
6,,49%(0&,!
• '*&,$4<!
.(*0+&*,!
• 8($0)!Z!
94AC(+D!
HA($$!,9($&! T! T! e!
*&,0(#*(+0,!(+/!8(*,!
P(*?&!,9($&! T! e! g!
*&,0(#*(+0,!(+/!8(*,!
!
16. budget
B 2&#+-!3#4*&'#5(!6!789:;:!
!
!!(B!!!]&8,%0&!/&-&$4CA&+0!!j!kfRR!
!!8B!!!'#,%+&,,!9(*/,!j!!kRR!JQ;RRR!l#(+0%0DK!
!!9B!!!P&00&*=&(/,!J;fRR!,0(0%4+(*D!(+/!;fRR!&+-&$4C&,K!j!kdfR!
!!/B!!!`&+&*($!8*(+/!(/-&*0%,%+?!j!kS;RRR!
!
!!!!!QB!!!<=*>?2#&4*+-*&!@=%A.#(*!6!7BC9:::!
!!!!!!!!!!!!!!!(B!!!P49(0%4+!(+/!,&0V#C!j!kc;RRR!J60$(+0%9!1%0D!14+-&+0%4+!1&+0&*!V!7($$!6K!!
!!!!!!!!!!!!!!!8B!!!_44/!(+/!8&-&*(?&!j!kR;RRR!
!!!!!!!!!!!!!!!9B!!!G+-%0(0%4+,!j!k;RRR!JQRR!%+-%0&,K!
!!!!!!!!!!!!!!!/B!!!.*&,,!*&$&(,&,!j!kfRR!
!!!!!!!!!!!!!!!&B!!!E&/%(!>%0,!j!k;fRR!
!!!!!!!!!!!!!!!5B!!!!G+54*A(0%4+($!C(9>&0,!54*!C40&+0%($!9$%&+0,!j!k;RRR!
!!!!!!!!!!!!!!!?B!!!N=(+>!D4#F,!j!k;RRR!JQRR!%+-%0&,K!
!!!!!!!!!!!!!!!=B!!!'*(-4F,!N4C!1=&5!6CC&(*(+9&!j!kf;RRR!
!
!!!!!SB!!!;D!EF*+4!6!7G98::!
!!!!!!!!!!!!!!!(B!!!!G+-%0(0%4+,!j!kQ;fRR!Jf;RRRK!
17. !!!!!!!!!!!!!!!8B!!!!.*&,,!*&$&(,&,!!j!kfRR!
!!!!!!!!!!!!!!!9B!!!!:#++%+?!C(9>&0,!j!kQ;dRR!
!!!!!!!!!!!!!!!/B!!!!'&-&*(?&,!(+/!.4<&*!'(*,!j!kS;RRR!
!!!!!!!!&B!!!!_(9&844>!(/-&*0%,%+?!9(AC(%?+!j!k;RRR!
!
!!!!!dB!!!H%'+!I*J!K&#-*!L&M#+'N#4'%+(!!6!7O9PP;!
!!!!!!!!!!!!!!!(B!!!!.=%$(/&$C=%(!.:H6!j!kQQf!
!!!!!!!!!!!!!!!8B!!!!X"!.:H6!j!kSgf!
!!!!!!!!!!!!!!!9B!!!!..:6!j!kcQf!!
!!!!!!!!!!!!!!!/B!!!!.=%$$D!6/!1$#8!j!kffR!
!
!!!!!fB!!!Q*.&)'4"*+4!#+-!'+4*&+#5!.%"")+'4J!R)'5-'+M!6!7S9PP;!
!!!!!!!!!!!!!!!(B!!!!.4,0%+?,!4+!$49($!@48!84(*/,!j!k;RRR!
!!!!!!!!!!!!!!!8B!!!!Q!H#AA&*!G+0&*+,!j!kg;QRR!
! 9B!!G+0&*+($!94AA#+%0D!8#%$/%+?!j!kfgf!
!
N3N6Pm!kfR;RRR!
!
!
!
!
18. key messages
!
!
! 650&*!74#*,!.#8$%9!:&$(0%4+,!(%A,!04!C*4-%/&!,0*(0&?%9!C*4A40%4+($!,&*-%9&,!54*!
&,0(8$%,=A&+0,!%+!0=&!=4,C%0($%0D!8#,%+&,,B!!N=*4#?=!4#*!,&*-%9&,;!<&!=4C&!04!&AC=(,%)&!
4#*!94AA%0A&+0!04!%AC*4-%+?!0=&!/%+%+?!&OC&*%&+9&,!45!*&,0(#*(+0!9#,04A&*,!(+/!4<+&*,!
($%>&B!!_4*!#C!(+/!94A%+?!&,0(8$%,=A&+0,!0=(0!(*&!+&<!04!0=&!60$(+0%9!1%0D!,9&+&;!<&!=&$C!
0=&A!04!*&94?+%)&!0=&%*!5#$$!C40&+0%($!(+/!(9=%&-&!,#99&,,B!!6,!D4#+?!&+0*&C*&+&#*,!
4#*,&$-&,;!<&!>+4<!5%*,0=(+/!0=&!/%55%9#$0%&,!0=(0!4+&!5(9&,!<=&+!-&+0#*%+?!04!$(#+9=!(!
94AC(+DB!!6$,4;!?%-&+!0=&!9#**&+0!,0(0&!45!0=&!&94+4AD!%+!60$(+0%9!1%0D;!,#9=!(+!&+/&(-4*!%,!
&,C&9%($$D!/%55%9#$0B!!]&!<%,=!04!%+,C%*&!(+/!&+94#*(?&!/*%-&+!+&<!8#,%+&,,!4<+&*,!8D!
&O(AC$&!<=%$&!,0*&+?0=&+%+?!0=&!A(*>&0!%+!U6A&*%9(F,!C$(D?*4#+/BW!!N4#?=!0%A&,!9($$!54*!
&-&+!04#?=&*!<4*>&*,!(+/!0=(0F,!&O(90$D!0=&!0DC&!45!C&4C$&!0=(0!D4#!<%$$!5%+/!(0!650&*!74#*,!
.#8$%9!:&$(0%4+,B!!!
!
!
!
!
19. competition!
!
!
!
!
<#(="#+!T!,((%.'#4*(!%,!(!C#8$%9!*&$(0%4+,!5%*A!$49(0&/!%+!
.=%$(/&$C=%(!(+/!X&<!Y4*>!1%0DB!!]%0=!(!+&0<4*>!0=(0!,C(+,!
+(0%4+<%/&!(+/!%+0&*+(0%4+($$D;!1(,=A(+!Z!6,,49%(0&,!=(,!(!
$4+?!$%,0!45!#C,9($&!9$%&+0,B!6//%0%4+($$D;!0=&!5%*A!%,!/&&C$D!*440&/!%+!0=&!=40&$;!9(,%+4;!(+/!
/%+%+?!%+/#,0*D!(+/!=(,!&OC&*%&+9&!<%0=!(!-(*%&0D!45!&-&+0,!*(+?%+?!5*4A!A4-%&!C*&A%&*&,!
04!9=(*%0D!8&+&5%0,B!!
!
650&*!74#*,!.#8$%9!:&$(0%4+,!<%$$!8&!(8$&!04!94AC&0&!<%0=!1(,=A(+!Z!6,,49%(0&,!8&9(#,&!
<&!#+/&*,0(+/!0=&!+&&/,!45!60$(+0%9!1%0D!(+/!%0,!,#55&*%+?!&94+4ADB!1(,=A(+!(+/!
6,,49%(0&,!549#,!4+!#C,9($&!9$%&+0,!A(D!C*&-&+0!0=&A!5*4A!C*4C&*$D!C*4A40%+?!0=&!/%+%+?!
(+/!+%?=0$%5&!-&+#&,!%+!60$(+0%9!1%0DB!!
!
!
2&*(5%A!/#&4+*&(!=(,!($*&(/D!&,0(8$%,=&/!%0,&$5!(,!(!
C*4A%+&+0!C#8$%9!*&$(0%4+,!5%*A!%+!60$(+0%9!1%0DB!'*&,$4<!.(*0+&*,!<4*>&/!9$4,&$D!<%0=!0=&!
4C&+%+?!45!0=&!'4*?(0(!740&$!1(,%+4!(+/!HC(!%+!QRRS!(+/!<(,!(8$&!04!(00*(90!dfR!A&/%(!
A&A8&*,!04!0=&!4C&+%+?!&-&+0B!6$,4;!0=&!5%*A!#,&/!(!,0*(0&?%9!C#8$%9!*&$(0%4+,!9(AC(%?+!04!
*&V&,0(8$%,=!0=&!%A(?&!45!0=&!.%&*!H=4C,!(0!1(&,(*F,;!<=%9=!(*&!,0%$$!(!C4C#$(*!,%0&!04/(DB!
'*&,$4<!.(*0+&*,!%,!/%*&90!94AC&0%0%4+!04!650&*!74#*,!.#8$%9!:&$(0%4+,B!74<&-&*;!650&*!
74#*,!.#8$%9!:&$(0%4+,!%,!(8$&!04!?4!(84-&!(+/!8&D4+/!0=&!0DC%9($!$(#+9=!C(*0%&,!0=*4<+!8D!
'*&,$4<!.(*0+&*,!(+/!%,!94+,0(+0$D!0=%+>%+?!45!+&<!(+/!9*&(0%-&!<(D,!04!C*4A40&!(!9$%&+0!
04!0=&!C#8$%9!0=(0!8&,0!5%0,!0=&%*!+&&/,!
20. !
!
R#54N!T!.%"U#+J!%,!(!C#8$%9!*&$(0%4+,!5%*A!$49(0&/!%+!X&<!
Y4*>!1%0D!(+/!=(,!(+!%+0&*+(0%4+($$D!8(,&/!9$%&+0!$%,0B!:(+?%+?!
5*4A!&+0*&C*&+&#*,!04!&,0(8$%,=&/!8*(+/,;!0=&!5%*A!=(,!(!
A(@4*!C*&,&+9&!%+!0=&!*&,0(#*(+0;!8&-&*(?&;!(+/!0*(-&$!%+/#,0*DB!!
8($0)!Z!94AC(+D!%,!(!$&(/%+?!C$(D&*!%+!0=&!,(A&!0(*?&0!%+/#,0*D!(,!650&*!74#*,!.#8$%9!
:&$(0%4+,;!8#0!650&*!74#*,!.#8$%9!:&$(0%4+,!%,!(!8&00&*!9=4%9&!54*!60$(+0%9!1%0D!9$%&+0,!
8&9(#,&!0=&%*!9$%&+0!$%,0!549#,&,!,4$&$D!4+!-&+#&,!%+!60$(+0%9!1%0DB!!6,!(!*&,#$0;!650&*!74#*,!
.#8$%9!:&$(0%4+,!<%$$!8&!(8$&!04!/&/%9(0&!0=&%*!0%A&!(+/!&554*0,!04!8&,0!A&&0!0=&!+&&/,!45!
0=&%*!,A($$&*!(+/!A4*&!,C&9%5%9!9$%&+0!$%,0B!!
2)55>&%M!T!2#)"!%,!(!8%V94(,0($!
C#8$%9!*&$(0%4+,!5%*A!94+,%,0%+?!45!0<4!8*(+9=&,!<%0=!,%0&,!%+!X&<!Y4*>!1%0D!(+/!P4,!
6+?&$&,B!N=&!5%*A!=(,!(+!%AC*&,,%-&!$%,0!45!9$%&+0,!*(+?%+?!5*4A!=4,C%0($%0D!04!<%+&!(+/!
,C%*%0,!(+/!=(,!(!,0*4+?!?*(,C!4+!A(+D!&,0(8$%,=A&+0,!%+!60$(+0%9!1%0DB!N=4#?=!'#$$5*4?!Z!
'(#A!%,!(!C*4-&+!5%*A;!<&!8&$%&-&!4#*!C*4O%A%0D!04!4#*!0(*?&0!9$%&+0,!%+!60$(+0%9!1%0D!<%$$!
C&*A%0!#,!04!54*A!9$4,&*!*&$(0%4+,=%C,!<%0=!4#*!9$%&+0,B!6,!<&!$(#+9=!4#*!5%*A;!<&!,0(+/!
C*&C(*&/!04!=&$C!+&<!8#,%+&,,&,!?&0!0=&%*!5&&0!<&0!+&(*!0=&!8&(9=&,!45!6A&*%9(F,!
C$(D?*4#+/B!!
!
!
!
!
!
!
!
21. goal
N4!,#99&,,5#$$D!$(#+9=!(+/!?(%+!5#+/%+?!54*!(!.#8$%9!
:&$(0%4+,!(?&+9D!0=(0!,C&9%($%)&,!%+!0=&!C*4A40%4+!45!
*&,0(#*(+0,!(+/!8(*,B!
!
!
!
!
!
!
!
!
!
22. objectives
!
LR$*.4'F*!OV:m!N4!/&-&$4C!(!8*(+/!0=(0!,&0,!0=&!5%*A!(C(*0!%+!(!94AC&0%0%-&!A(*>&0B!
! !@4*MJ!OVOm!M&5%+&!4#*!#+%a#&!C4,%0%4+!%+!0=&!A(*>&0C$(9&!
! ! K#.4'.!OVOVOm!:&,&(*9=!94AC&0%0%4+!
! ! K#.4'.!OVOVBm!1*&(0&!>&D!A&,,(?&,!04!/%55&*&+0%(0&!4#*,&$-&,!
! @4*MJ!OVBm!1*&(0&!(!-%,%8$&!(+/!A&A4*(8$&!8*(+/!%/&+0%0D!
! ! K#.4'.!OVBVOm!1*&(0&!(!$4?4!
! ! K#.4'.!OVBVBm!1*&(0&!$&00&*=&(/!(+/!8#,%+&,,!9(*/,!
!!!!!!!!! ! K#.4'.!OVBVWm!M&-&$4C!(!A%,,%4+!,0(0&A&+0!04!%+54*A!C40&+0%($!9$%&+0,!45!4#*!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!! %/&+0%0D!
!!!!!!!! ! !K#.4'.!OVBV8m!1*&(0&!(!C*&,&+9&!4+$%+&!8D!8#%$/%+?!(+/!#C/(0%+?!,49%($!A&/%(!
!!!!!!!!!!!!!!!!!!!!!!!!!! <&8,%0&,!
! ! K#.4'.!OVBV;m!1*&(0&!(+/!$(#+9=!(!94AC(+D!<&8,%0&!
!
LR$*.4'F*!BV:m!N4!/&-&$4C!*&$(0%4+,=%C,!<%0=!0=&!A&/%(!8&54*&!4#*!$(#+9=!&-&+0,!%+!4*/&*!!
! ! 04!&+,#*&!5#0#*&!94-&*(?&!
! @4*MJ!BVOm!'#%$/!*&$(0%4+,=%C,!<%0=!544/!(+/!+%?=0$%5&!<*%0&*,!(+/!8$4??&*,!!
! ! K#.4'.!BVOVOm!L0%$%)&!4+$%+&!*&,&(*9=!04!/&-&$4C!(!94AC*&=&+,%-&!A&/%(!$%,0!
! ! K#.4'.!BVOVBm!L0%$%)&!A&/%(!94+0(90,!5*4A!C*&-%4#,!C4,%0%4+,!
! ! K#.4'.!BVOVWX!'&94A&!5(A%$%(*!<%0=!0=&!0DC&!45!*&,0(#*(+0!(+/!+%?=0$%5&!&-&+0,!
! ! (+/!,04*%&,!0=(0!(*&!94-&*&/!%+!C(*0%9#$(*!8$4?,;!A(?()%+&,;!(+/!+&<,C(C&*,;!!
! ! (+/!8D!<=%9=!@4#*+($%,0,!
!
! ! !
LR$*.4'F*!WV:m!!N4!$(#+9=!650&*!74#*,!.#8$%9!:&$(0%4+,!04!0=&!C#8$%9!(+/!C40&+0%($!9$%&+0,!
@4*MJ!WVOm!74,0!(!1=&5!(+/!'(*0&+/&*!H=4<9(,&!54*!$49($!*&,0(#*(+0!(+/!8(*!!!!!!!!!
!!!!!!!!!!!!!!!!! 4<+&*,!%+!4*/&*!04!$(#+9=!0=&!650&*!74#*,!8*(+/;!,=4<9(,&!4#*!! !
! ! 9(C(8%$%0%&,B!
!!!!!!!!!!!!! ! K#.4'.!WVOVOm!H&9#*&!-&+#&!54*!0=&!&-&+0!
!!!!!!!!!!!! ! K#.4'.!WVOVBm!H&9#*&!fVg!*&9&+0$D!?*(/#(0&/!9#$%+(*D!,0#/&+0,!(+/!SVf!!!
! ! 0*(%+&/!8(*0&+/&*,!04!C(*0%9%C(0&!!
! ! K#.4'.!WVOVWX!L0%$%)&!6$$%F,!*&$(0%4+,=%C!<%0=!'*(-4!NI!04!,&9#*&!94AA%0A&+0!!
! ! 04!QRQ!UN4C!1=&5W!<%++&*!(CC&(*%+?!(0!&-&+0!
! ! K#.4'.!WVOV8!H&9#*&!544/!(+/!($94=4$!54*!9=&5,!(+/!8(*0&+/&*,!
!!!!!!!!!!!! ! K#.4'.!WVO;m!1*&(0&!%+-%0(0%4+,!(+/!%+-%0&!$49($!*&,0(#*(+0!(+/!8(*!4<+&*,!
!!!!!!!!!!!!! ! K#.4'.!WVOVCm!G+-%0&!%+5$#&+0%($!A&A8&*,!45!0=&!60$(+0%9!1%0D!94AA#+%0D!
23. !!!!!!!!!!!!! ! K#.4'.!WVOVPm!H&+/!A&/%(!>%0!<%0=!%+-%0(0%4+;!A&/%(!($&*0!(+/!+&<,!*&$&(,&!!
! ! 94-&*%+?!/&0(%$,!45!0=&!&-&+0!04!$49($!A&/%(!
!!!!!!!!! ! K#.4'.!WVOVSm!HC*&(/!<4*/!-%(!,49%($!A&/%(!(994#+0,!(+/!9*&(0&!(!_(9&844>!!
! ! &-&+0!
!!!!!
!
LR$*.4'F*!8V:m!N4!&,0(8$%,=!0=&!5%*A!(,!(!?44/!94*C4*(0&!(+/!94AA#+%0D!9%0%)&+!%+!60$(+0%9!!
! ! 1%0D!
!!!!! @4*MJ!8VOm!M&-&$4C!(!f>!&-&+0!04!8&+&5%0!H=4&,!N=(0!_%0B!N=%,!&-&+0!<%$$!($,4!!
! ! 8&+&5%0!0=&!60$(+0%9!9%0D!94AA#+%0D;!54,0&*!?44/!94AA#+%0D!*&$(0%4+,;!8*%+?!!
! ! 94+,#A&*,!04!! 49($!8#,%+&,,&,;!A&&0!C*4,C&90%-&!9$%&+0,!(+/!?&+&*(0&!!!
$
! ! (<(*&+&,,!45!!0=&!5%*AB!
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!
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! ! 1*&(0&!@48!/&,9*%C0%4+!54*!0<4!C40&+0%($!,#AA&*!%+0&*+,B!!
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!!!!
!
!
24. proposed timeline
Y*.*"R*&!B:OO!Z3#J!B:OB!
!
Y*.*"R*&!B:OO!
! 38@&90%-&!BR!
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!!!!!!!!!!!!!!!!!!!!!!V1*&(0&!N(*?&0!H4$%9%0(0%4+!.$(+!
!!!!!!!!!!!!!!!!!!!!!!V1*&(0&!(!C*&,&+9&!4+$%+&!8D!8#%$/%+?!(+/!#C/(0%+?!,49%($!A&/%(!<&8,%0&,!
!!!!!!!!!!!!!!!!!!!!!!V14AC(+D!'*49=#*&!
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!!!!!!!!!!!!!!!!!!!!!!VM&-&$4C!(!A%,,%4+!,0(0&A&+0!04!%+54*A!C40&+0%($!9$%&+0,!45!4#*!%/&+0%0D!
! 38@&90%-&!SBRm!!
! V'&?%+!04!&,0(8$%,=!0=&!5%*A!(,!(!?44/!94*C4*(0&[94AA#+%0D!9%0%)&+!%+!!!!!!!!!!!!!
!!!!! ! 60$(+0%9!1%0D!
V14+5%*A!C(*0+&*,=%C!<%0=!UH=4&,!N=(0!_%0W!9=(*%0D!54*!6C*%$!&-&+0!
!!!!!!!!!!!
!!!!! 38@&90%-&!dBRm!!
! ! V'&?%+!(99&C0%+?!(CC$%9(0%4+,!54*!C40&+0%($!,#AA&*!%+0&*+,!
!!!!!!!!!!!!!!!!!!!!!!!
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!!!!!
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!!!!!!!!! ^%9>,W!:#+!
38@&90%-&!SBRm!E(>&!&-&+0!%+-%0(0%4+!54*!1=&5!(+/!'(*0&+/&*!H=4<9(,&!(+/!0=&!Uf>!
! 54*!^%9>,W!:#+!
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!
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! 9(+/%/(0&,!
25. !
[*R&)#&J!B:OB!
!!!!!
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!
3#&.=!B:OB!
!
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!!!!V!1=&5!(+/!'(*0&+/&*!H=4<9(,&!JE(*9=!S*/K!
!
38@&90%-&!SBRm!6,,%,0!0=&!60$(+0%9!1%0D!14+-&+0%4+!(+/!I%,%04*,!6#0=4*%0D!<%0=!!!!!!!!!!!!!
!!!!C*4A40%+?!QRQ!:&,0(#*(+0!]&&>!JE(*9=!dVRK!
!
!
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! 38@&90%-&!SBRm!Uf>!54*!^%9>,W!2-&+0!J6C*%$!Q,0K!
!!!!!!!!!
3#J!B:OB!
! 38@&90%-&!dBRm!G+0&*+,!8&?%+!<4*>!
! 38@&90%-&!fBRm!E&(,#*&!(+/!&-($#(0&!,#99&,,!
!
!
!
!
!
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!
!
!
!
!
26. evaluation
!
60!650&*!74#*,!.#8$%9!:&$(0%4+,;!<&!=%?=$D!-($#&!9*%0%a#&!(+/!5&&/8(9>!04!%AC*4-&!
4#*!9#,04A&*!,&*-%9&!(+/!(?&+9D!(,!(!<=4$&B!G+!4*/&*!04!&-($#(0&!4#*!C&*54*A(+9&,;!<&!<%$$!
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C*4?*&,,!0=*4*4#?=$DB!!]&!(*&!A4,0!%+0&*&,0&/!%+!&-($#(0%+?!!0=&!&55&90%-&+&,,!45!4#*!>&D!
A&,,(?&,;!(+/!<=&0=&*!4#*!(?&+9D!<(,!(8$&!04!*&(9=!%0,!%+0&+/&/!?4($,B!]&!C$(+!4+!/4%+?!
0=%,!0=*4#?=!0=&!54$$4<%+?!<(D,m!!
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04V5(9&!A&0=4/!<&!<%$$!=%?=$%?=0!0=&!%AC4*0(+9&!45!4#*!9$%&+0!(+/!,0*&,,!0=&!%AC4*0(+9&!45!
0=&%*!54*!4#*!(?&+9DF,!%AC*4-&A&+0B!N=%,!<%$$!($,4!($$4<!#,!04!/&-&$4C!(!A4*&!C*454#+/!
*&$(0%4+,=%C!<%0=!0=&!9$%&+0;!<=%9=!<%$$!8&+&5%0!#,!%+!0=&!5#0#*&B!!2-&+!0=4#?=!0=&,&!$#+9=!
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94AC$&0%4+!45!4#*!,#*-&DB!
@%.'#5!3*-'#!Y'(.)(('%+!@*.4'%+X!>**-R#.D!>&%"!>%55%A*&(?()UU%&4*&(!
! ]&!<%$$!0(>&!!5#$$!(/-(+0(?&!45!4#*!_(9&844>!C(?&!(+/!A(>&!%0!(,!%+0&*(90%-&!(,!
C4,,%8$&B!3+!0=&!U<($$W!45!4#*!_(9&844>!C(?&!<&!<%$$!(,>!(+/!&+94#*(?&!4#*!
54$$4<&*,[,#CC4*0&*,!04!,=(*&!0=&%*!,04*%&,!45!4#*!&-&+0,!(+/!C40&+0%($!9$%&+0!*&,0(#*(+0,!
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?%-%+?!A4*&!/&0(%$&/!5&&/8(9>!(84#0!4#*!&-&+0,!(,!<&$$;!(+/!(!A4*&!C&*,4+($!%+,%?=0!45!0=&!
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! N=%,!<%$$!A&(,#*&!=4<!A(+D!C&4C$&!-%,%0!(+/!%+0&*(90!<%0=%+!4#*!<&8,%0&B!G0!<%$$!($,4!
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8*(+/!*&94?+%0%4+B!!
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A&/%(!!%+!0&*A,!45!=4<!450&+!0=&D!94-&*!4#*!&-&+0,;!(+/!=4<!4#*!(#/%&+9&,!*&,C4+/!04!4#*!
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(+/!0=&!A4*&!,#99&,,5#$!4#*!C#8$%9!*&$(0%4+,!(?&+9D!<%$$!8&B!!!
!
28. !
!
!!!!!!!!!!!!!!!!!!!!! press contact:
Julie balzarini _4*!GAA&/%(0&!:&$&(,&
balzarini@afterhourspr.com
(908) 512-6822
!
!
!
,[KEQ!]L^Q@!/Q!I1<I@!L[[!B:OB!,<!QE@K,^Q,_K!EEI!1K]!<]E[!,_Y!
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!
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gVTCAB!
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4*/&*!04!:HI.!54*!0=%,!5*&&!&-&+0B!
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650&*!74#*,!.#8$%9!:&$(0%4+,!%,!(!C#8$%9!*&$(0%4+,!5%*A!0=(0!C*4A40&,!*&,0(#*(+0,!(+/!8(*,!
%+!0=&!60$(+0%9!1%0D!(*&(;!C*4-%/%+?!8*(+/%+?;!,49%($!A&/%(;!A&/%(!*&$(0%4+,!(+/!&-&+0!
C$(++%+?!,&*-%9&,B!!P(#+9=%+?!%+!E(*9=!QRQ;!%0,!5%-&!94V54#+/&*,!(*&!94AA%00&/!04!0=&%*!
9$%&+0,;!(+/!<(+0!04!,&&!0=&A!0=*%-&!%+!0=&!94AC&0%0%-&!60$(+0%9!1%0D!*&,0(#*(+0!(+/!+%?=0$%5&!
A(*>&0B!!G0,!455%9&!%,!$49(0&/!(0!dSQT!P&O%+?04+!6-&+#&;!H#%0&!QRR;!60$(+0%9!1%0D;!X"B!
!
ppp!
30. !
!
!
!!!!!!!!!!!!!!!!!!!!! press contact:
julie balzarini _4*!GAA&/%(0&!:&$&(,&
balzarini@afterhourspr.com
(412) 215-1465
!
!
"#$%!&'(!)&*+$'($*!,#-./&0$!1$(2&!34$*+!
,[KEQ!]L^Q@!/Q!I1<I@!L[[!B:OB!,<!QE@K,^Q,_K!EEI!1K]!<]E[!,_Y!
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!
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8(*0&+/%+?!,0(*,!(0!<4*>!(+/!,(AC$&!0=&%*!9*&(0%4+,B!!
31. !
!!!!!!!!!!!!!!!!!!!!!
!
!
!!!!!!!!!!!!!!!!!!!!! press contact:
alli o’donnell _4*!GAA&/%(0&!:&$&(,&
odonnell@afterhourspr.com
(908) 512-6822
!
,[KEQ!]L^Q@!/Q!]L@K@!!b;I![LQ!I1<I@c!1K]!!
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!
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N=(0!_%0!04!=4,0!(!8(*&5440!f^!*(9&!4+!6C*B!Q;!QRQ!%+!60$(+0%9!1%0D!0=(0!<%$$!8&+&5%0!+&&/D!
9=%$/*&+!%+!,9=44$B!
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C*&,%/&+0!45!650&*!74#*,!.#8$%9!:&$(0%4+,;!U6+/!<&!0=4#?=0;!i<=D!+40!/4!,4A&0=%+?!54*!>%/,!
<=4!9(+F0!C$(D!4+!(!C$(D?*4#+/!45!0=&%*!4<+qF!!N=&!%/&(!%,!0=(0!(!*#+!<%0=!+4!,=4&,!<%$$!
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6,!0=&!,(D%+?!?4&,;!D4#F$$!+&-&*!#+/&*,0(+/!,4A&4+&!#+0%$!D4#F-&!<($>&/!(!A%$&!%+!r4*!+40!
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Beginning in Claremont, California in 1992, Shoes That Fit is the largest national organization of
its kind, and it assists children in need in thousands of schools across America. Shoes that Fit
does not accept government funding and has 100% of community donations going directly to
schoolchildren through a network of volunteer-run local grassroots chapters. Shoes That Fit
helps kids improve their self-esteem and fit in at school by lessening the hardships of poverty.
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p!p!p!
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33. !
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!!!!!!!!!!!!!!!!!!!!! press contact:
alli o’donnell
odonnell@afterhourspr.com!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!_4*!GAA&/%(0&!:&$&(,&
(908) 512-6822
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40. !
after hours facebook page
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42. intern job alert
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