The Bristol Pound is a local currency launched in September 2012 to encourage spending at local independent businesses in Bristol and strengthen the local economy. It is backed by the pound sterling but aims to keep money circulating within the Bristol region rather than the larger financial system. The currency is administered by a non-profit organization and facilitated by partnerships with Bristol Credit Union for electronic payments and Bristol City Council allowing business rates to be paid in Bristol Pounds. The document outlines challenges in promoting adoption of the new currency across Bristol's population of over 400,000 residents.