Sahar Baghery discusses perspectives for distributing European drama content across OTT services, catch-up TV, and online platforms. Consumption of TV programs and online video is increasing, with 60% of 18-34 year olds and 52% of people aged 13+ watching full TV programs online monthly. Linear broadcasters are adapting to non-linear consumption by making shows available online before or at the same time as TV premieres. Distribution is diversifying from linear TV to various online platforms and content is becoming more "glocal" - combining local and global elements.

1. Sahar Baghery
Director of Global Research & Contents Strategy
OTT SERVICES, CATCH-UP TV, ONLINE PLATFORMS:
WHAT ARE THE NEW PERSPECTIVES FOR EUROPEAN
DRAMA DISTRIBUTION?
April, 20th 2016
ABSTRACT

2. 1
Viewing usages in mutation

3. The challenge of other screens
Consumption of TV programs and video online is booming
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 3
Source: CMF/MTM – Keytrends CMF 2016
60%
of the 18-34
have watched an
entire TV program
online in the
past month
Source: Comscore – 2015 Digital Future in Focus
(December 2014)
of the 13+
watch online
video at least
once a month
86%
watch
online video
every day
52%
Source: Médiamétrie Global TV – April/June 2015
of Internet users 15+
watch TV programs
online every day
6%
+50%

4. Linear broadcasters adapt to non linear consumption
Before: preview before linear broadcast
UK FRA+50%
vs prime 4+ (ITV2)
TV premiere
ITV player:
All episodes
TV premiere Online premiere
TV premiere On-demand
All episodes
3.99€
/month
Shows available
7 days before TV launch
with premium upgrade
UK
SWE / USA TV premiere (Kanal 5)
Online premiere
(HBO Nordic)
GER
NLD
ITV Studios
Red Arrow International
Federation Entertainment
MGMStarz
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved

5. 2
From a diversification of distribution to
a variety of contents

6. From a diversification of distribution to a variety of « glocal » contents
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 6
APPLE MUSIC
INSTAGRAM
SNAPCHAT
PLAYSTATION
NETWORK
VITAL SIGNS
SHIELD 5
February 2016
SNAPPERHERO
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