Industry analysis of tv viewership
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Indian television was introduced in 1959 and grew rapidly through the 1980s as more households acquired TV sets. Doordarshan was the sole channel until liberalization in the 1990s led to hundreds of new private channels. Today, Indian TV is a 370 billion rupee industry with over 500 channels viewed by 415 million people across over half of Indian households. The industry is expected to grow substantially through 2018 as digitization increases access to more content and viewership grows. New technologies like smart TVs and online videos present both opportunities and challenges for the future of television in India.
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Why companies go
Companies are increasingly targeting rural markets in India for three main reasons:
1) Rural areas account for most of India's population and generate a significant portion of the country's income, representing a major potential source of revenue.
2) Rural consumer markets are growing much faster than urban ones as literacy and incomes rise, changing lifestyles and increasing demand.
3) Urban markets are becoming saturated and competitive, so companies are looking to rural areas for opportunities to expand their customer base and sales.
TV Viewership Jan - Dec 2010
This document provides a summary of TV viewership in Pakistan from January to December 2010. It includes the following key points:
- The TV viewership panel consisted of 675 households across major Pakistani cities, with the largest representation from Karachi and Lahore.
- There were over 81 local TV channels in the top 8 urban cities broadcasting in Pakistan in 2010 across genres like news, entertainment, sports, children's and music programming.
- Average daily TV usage per household was highest in January at 364 minutes and lowest in September at 309 minutes, fluctuating between 320-360 minutes on average across the year.
How technology changed tv viewership in ramadan mena 2012
LiquidThread conducted a study to understand how technology changed TV viewing habits in MENA .
The study focuses on Ramadan 2012 as the tipping point that will accelerate change. There has been a significant supply of professional TV content on the internet and some major broadcasters and Google have invested significantly to promote their online video platforms.
TV Viewership & Monitoring Review - 2011
This document provides an overview of TV viewership and monitoring in Pakistan from January to December 2011. It includes the following key details:
The panel representation spans 675 households across major urban areas of Pakistan, with the largest representation in Karachi at 45%. Broadcasting reached over 32 million individuals through 4.9 million TV households with 4 million subscribing to cable in the top 9 cities. There were a total of 85 local channels broadcasting across various genres. The top 15 channels based on average rating and reach included ARY Digital, Hum TV, and Geo Entertainment for entertainment and Geo News, ARY News for news.
European series, between creativity and accessibility
This document summarizes trends in television series across Europe, including:
1) Dramas remain the most popular genre, occupying 78% of top programs across 41 European countries. Turkey and Italy have the most series in national top 10 lists.
2) Broadcasters are adapting to on-demand viewing by making episodes available online before or after airing to increase ratings. Previews online boost later linear broadcasts.
3) Simultaneous online and TV launches of new series increase visibility. Digital strategies like companion apps and social media games further engage audiences.
4) International streaming platforms and local OTT services are producing their own original series, challenging traditional broadcasters for viewers and talent. Both established and
Video Consumer Trends & Winning Viewer Strategies
This document summarizes a presentation on video consumption trends and winning viewer strategies. It discusses how viewers are spending less time watching live TV and more time watching on-demand and online. Specifically, it notes that time-shifted viewing has increased by 15 minutes from 2013 to 2015. It also discusses how online streaming of TV programs has increased 9% from 2015 to 2016, though live streaming only accounts for 1.5% of total viewership. Finally, it presents examples of family-friendly programming from around the world that attracts wide audience demographics.
TV consumption is booming thanks to catch-up & non-linear viewing
Sahar Baghery discusses perspectives for distributing European drama content across OTT services, catch-up TV, and online platforms. Consumption of TV programs and online video is increasing, with 60% of 18-34 year olds and 52% of people aged 13+ watching full TV programs online monthly. Linear broadcasters are adapting to non-linear consumption by making shows available online before or at the same time as TV premieres. Distribution is diversifying from linear TV to various online platforms and content is becoming more "glocal" - combining local and global elements.
EurodataTV at Edinburgh TV Festival
This document discusses trends in television formats and entertainment consumption. It summarizes that entertainment programming such as reality shows, game shows, and comedy shows make up a large percentage of top performing TV shows globally. New dating and competition show formats are gaining popularity. Kids' talent and storytelling shows are bringing families together. Emerging platforms like YouTube and mobile streaming apps are creating new business models and original content to engage younger audiences.
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Why companies go
Companies are increasingly targeting rural markets in India for three main reasons:
1) Rural areas account for most of India's population and generate a significant portion of the country's income, representing a major potential source of revenue.
2) Rural consumer markets are growing much faster than urban ones as literacy and incomes rise, changing lifestyles and increasing demand.
3) Urban markets are becoming saturated and competitive, so companies are looking to rural areas for opportunities to expand their customer base and sales.
TV Viewership Jan - Dec 2010
This document provides a summary of TV viewership in Pakistan from January to December 2010. It includes the following key points:
- The TV viewership panel consisted of 675 households across major Pakistani cities, with the largest representation from Karachi and Lahore.
- There were over 81 local TV channels in the top 8 urban cities broadcasting in Pakistan in 2010 across genres like news, entertainment, sports, children's and music programming.
- Average daily TV usage per household was highest in January at 364 minutes and lowest in September at 309 minutes, fluctuating between 320-360 minutes on average across the year.
How technology changed tv viewership in ramadan mena 2012
LiquidThread conducted a study to understand how technology changed TV viewing habits in MENA .
The study focuses on Ramadan 2012 as the tipping point that will accelerate change. There has been a significant supply of professional TV content on the internet and some major broadcasters and Google have invested significantly to promote their online video platforms.
TV Viewership & Monitoring Review - 2011
This document provides an overview of TV viewership and monitoring in Pakistan from January to December 2011. It includes the following key details:
The panel representation spans 675 households across major urban areas of Pakistan, with the largest representation in Karachi at 45%. Broadcasting reached over 32 million individuals through 4.9 million TV households with 4 million subscribing to cable in the top 9 cities. There were a total of 85 local channels broadcasting across various genres. The top 15 channels based on average rating and reach included ARY Digital, Hum TV, and Geo Entertainment for entertainment and Geo News, ARY News for news.
European series, between creativity and accessibility
This document summarizes trends in television series across Europe, including:
1) Dramas remain the most popular genre, occupying 78% of top programs across 41 European countries. Turkey and Italy have the most series in national top 10 lists.
2) Broadcasters are adapting to on-demand viewing by making episodes available online before or after airing to increase ratings. Previews online boost later linear broadcasts.
3) Simultaneous online and TV launches of new series increase visibility. Digital strategies like companion apps and social media games further engage audiences.
4) International streaming platforms and local OTT services are producing their own original series, challenging traditional broadcasters for viewers and talent. Both established and
Video Consumer Trends & Winning Viewer Strategies
This document summarizes a presentation on video consumption trends and winning viewer strategies. It discusses how viewers are spending less time watching live TV and more time watching on-demand and online. Specifically, it notes that time-shifted viewing has increased by 15 minutes from 2013 to 2015. It also discusses how online streaming of TV programs has increased 9% from 2015 to 2016, though live streaming only accounts for 1.5% of total viewership. Finally, it presents examples of family-friendly programming from around the world that attracts wide audience demographics.
TV consumption is booming thanks to catch-up & non-linear viewing
Sahar Baghery discusses perspectives for distributing European drama content across OTT services, catch-up TV, and online platforms. Consumption of TV programs and online video is increasing, with 60% of 18-34 year olds and 52% of people aged 13+ watching full TV programs online monthly. Linear broadcasters are adapting to non-linear consumption by making shows available online before or at the same time as TV premieres. Distribution is diversifying from linear TV to various online platforms and content is becoming more "glocal" - combining local and global elements.
EurodataTV at Edinburgh TV Festival
This document discusses trends in television formats and entertainment consumption. It summarizes that entertainment programming such as reality shows, game shows, and comedy shows make up a large percentage of top performing TV shows globally. New dating and competition show formats are gaining popularity. Kids' talent and storytelling shows are bringing families together. Emerging platforms like YouTube and mobile streaming apps are creating new business models and original content to engage younger audiences.
Children's international hits and TV consumption patterns
This document summarizes a presentation on children's television consumption patterns internationally. It finds that while household equipment rates for tablets and computers are rising, children still spend significant time watching television each day, averaging 3 hours and 20 minutes in Europe. Local channels remain very popular among children's audiences. Animation content is still prominent across many countries, but factual and live-action programming are growing. Certain animated series like SpongeBob SquarePants and Masha and the Bear remain popular travelling hits across multiple regions. The conclusion emphasizes that television remains children's primary screen and that both local and international broadcasters focus on engaging content like friendship stories to attract young viewers.
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Scripted Series : A reflection of our society
This document discusses trends in scripted television series and their reflection of society. It notes that scripted series are very popular, with local series attracting high viewership in many countries. Recent hit series have tackled social and political issues or portrayed family and human relationships. Biopics and dramedies are growing genres. Adaptations are also on the rise in Europe. The analysis suggests scripted series are increasingly addressing questions of responsibility and providing unique perspectives on contemporary society issues.
The Global Dynamics of TV: Focus on Middle East
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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of November 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Kids' TV Trends: A global insight into the animation marketplace
This document provides an overview of kids' TV trends based on a report from Eurodata TV Worldwide. It discusses continued growth in children's daily TV viewing times globally. Dedicated children's channels are growing their market shares while general channels are decreasing their kids' programming. Animation remains universally popular kids' TV content around the world, though local and homegrown productions also perform well nationally. Key times for kids' TV vary by country's school schedules and culture but generally peak during and after school hours.
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Insight Strategy Group provides research and consulting services to big brands and media companies. CEO Stacey Matthias will take a look at general kids' digital media trends and how books fit into larger digital ecosystem. She'll look at how, when, where kids are consuming their books, games, movies, and video; and she’ll examine how child development impacts media consumption at each stage, and the role of books at each level. Industry analysis of TV viewership in INDIA
Indian television was introduced in 1959 and has grown tremendously over the decades. It is now a 370 billion INR industry with over 500 channels catering to over 1 billion Indians, making it the third largest television market in the world. Approximately half of Indian households now own a television. The television business is expected to grow at 18% annually and be worth 808 billion INR by 2018, driven by factors like digitization, regionalization, new media, and regulation. The future of television in India looks bright, though smart TVs, technology changes, and new viewing practices may challenge traditional television and content.
Marketing of TV Channels
This document discusses the history and marketing strategies of TV channels in India. It outlines the evolution of television from the 1950s to the establishment of private channels in the 1990s. It then focuses on the growth of DTH providers and their marketing strategies, including those used by Star TV and Sahara One to target rural audiences using vans, street performances, and branded auto rickshaws. Popular reality shows from the time like KBC are also summarized that helped promote channels in rural areas.
Development of T. V. in India
This document discusses the development of television in India. It describes how Doordarshan was established in 1959 as India's public service broadcaster. Doordarshan now operates 34 satellite channels and provides free DTH services through 104 bookings. Color TV was introduced in 1982. Private channels like Zee TV, Star Plus, Colors TV, and Sony Entertainment Television were launched starting in the 1990s and now offer a variety of entertainment programming through different platforms. The conclusion states that television has become an important medium for information and entertainment in India.
Media landscape india
India has a large and diverse media landscape, with over 70,000 newspapers, 500 satellite channels, and a growing internet sector. Print media began in 1780 and broadcasting started with radio in 1927. India now produces more films than any other country. The media and entertainment industry is being transformed by digital technologies, especially in television, films, animation, and gaming. The future of India's media looks promising as companies provide improved digital content and delivery.
Nwes 4
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Nwes ppts
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Nwes 4
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Nwes 4
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Nwes 4
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Problem and Prospect of Television and Radio
Different prospects and ideas of Indian radio stations. New trends coming up in Indian television era
Entertainment
It was made for a class presentation on Services Marketing. Focuses on Entertainment as a service industry.
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Children's international hits and TV consumption patterns
This document summarizes a presentation on children's television consumption patterns internationally. It finds that while household equipment rates for tablets and computers are rising, children still spend significant time watching television each day, averaging 3 hours and 20 minutes in Europe. Local channels remain very popular among children's audiences. Animation content is still prominent across many countries, but factual and live-action programming are growing. Certain animated series like SpongeBob SquarePants and Masha and the Bear remain popular travelling hits across multiple regions. The conclusion emphasizes that television remains children's primary screen and that both local and international broadcasters focus on engaging content like friendship stories to attract young viewers.
What kids love : A Superfast Binge Session
Eurodata TV Worldwide provides audience ratings, content insights, and market intelligence on TV channels and programs globally. They cover over 100 territories across 5 continents and add 200 new channels per year to their database. Eurodata has a team of over 60 experts with experience in the TV industry. They produce reports on children's TV trends in over 25 countries, analyzing the top performing programs and channels for preschoolers and other age groups. These reports help clients understand different markets and position their programs internationally.
Abstract - New on the Air presentation
Eurodata TV and TAPE Consultancy are joining forces to strengthen their expertise in international content. They provide services and reports on international TV trends, multiscreen viewing, and audiences of young adults across 10, 12, and 50 countries. The document discusses strategies for developing audiences with innovative content and strategies, and provides key figures on content creation in 2016 versus 2015, including a 26% increase in the number of countries where original programs were launched. It also highlights examples of innovative content from around the world that performed well with audiences in late 2016 and early 2017.
Scripted Series : A reflection of our society
This document discusses trends in scripted television series and their reflection of society. It notes that scripted series are very popular, with local series attracting high viewership in many countries. Recent hit series have tackled social and political issues or portrayed family and human relationships. Biopics and dramedies are growing genres. Adaptations are also on the rise in Europe. The analysis suggests scripted series are increasingly addressing questions of responsibility and providing unique perspectives on contemporary society issues.
The Global Dynamics of TV: Focus on Middle East
The Global Dynamics of TV: Video Consumption Trends and Winning Viewer Strategies – Focus on Middle East
Print Media Analysis December2016
Print Industry Report gives the overall picture of advertising on Newspapers and Magazines for the period Dec 16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
TV Advertising Analysis Monthly Report – December 2016
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of November 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Kids' TV Trends: A global insight into the animation marketplace
This document provides an overview of kids' TV trends based on a report from Eurodata TV Worldwide. It discusses continued growth in children's daily TV viewing times globally. Dedicated children's channels are growing their market shares while general channels are decreasing their kids' programming. Animation remains universally popular kids' TV content around the world, though local and homegrown productions also perform well nationally. Key times for kids' TV vary by country's school schedules and culture but generally peak during and after school hours.
European Series in a Multiscreen Environment_Eurodata TV Worldwide
This presentation is an abstract of the introduction at Série Séries held by Sahar Baghery, Head of global research and contents strategy, on July 1st , 2015.
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Insight Strategy Group provides research and consulting services to big brands and media companies. CEO Stacey Matthias will take a look at general kids' digital media trends and how books fit into larger digital ecosystem. She'll look at how, when, where kids are consuming their books, games, movies, and video; and she’ll examine how child development impacts media consumption at each stage, and the role of books at each level. Viewers also liked (11)
Children's international hits and TV consumption patterns
Children's international hits and TV consumption patterns
TV Advertising Analysis Monthly Report – December 2016
TV Advertising Analysis Monthly Report – December 2016
Kids' TV Trends: A global insight into the animation marketplace
Kids' TV Trends: A global insight into the animation marketplace
European Series in a Multiscreen Environment_Eurodata TV Worldwide
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Similar to Industry analysis of tv viewership
Industry analysis of TV viewership in INDIA
Indian television was introduced in 1959 and has grown tremendously over the decades. It is now a 370 billion INR industry with over 500 channels catering to over 1 billion Indians, making it the third largest television market in the world. Approximately half of Indian households now own a television. The television business is expected to grow at 18% annually and be worth 808 billion INR by 2018, driven by factors like digitization, regionalization, new media, and regulation. The future of television in India looks bright, though smart TVs, technology changes, and new viewing practices may challenge traditional television and content.
Marketing of TV Channels
This document discusses the history and marketing strategies of TV channels in India. It outlines the evolution of television from the 1950s to the establishment of private channels in the 1990s. It then focuses on the growth of DTH providers and their marketing strategies, including those used by Star TV and Sahara One to target rural audiences using vans, street performances, and branded auto rickshaws. Popular reality shows from the time like KBC are also summarized that helped promote channels in rural areas.
Development of T. V. in India
This document discusses the development of television in India. It describes how Doordarshan was established in 1959 as India's public service broadcaster. Doordarshan now operates 34 satellite channels and provides free DTH services through 104 bookings. Color TV was introduced in 1982. Private channels like Zee TV, Star Plus, Colors TV, and Sony Entertainment Television were launched starting in the 1990s and now offer a variety of entertainment programming through different platforms. The conclusion states that television has become an important medium for information and entertainment in India.
Media landscape india
India has a large and diverse media landscape, with over 70,000 newspapers, 500 satellite channels, and a growing internet sector. Print media began in 1780 and broadcasting started with radio in 1927. India now produces more films than any other country. The media and entertainment industry is being transformed by digital technologies, especially in television, films, animation, and gaming. The future of India's media looks promising as companies provide improved digital content and delivery.
Nwes 4
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Nwes ppts
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Nwes 4
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Nwes 4
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Nwes 4
Ratan Tata will host former US President Barack Obama at the Taj hotel in Mumbai. By 2030, citizens from China and India will account for 44% of the global middle class, with China making up 38% and India 6%. Retail investors in India could have gained over $15 billion by investing just 5% of their savings in domestic capital markets. BMW will launch motorcycles in India priced starting at 18 lakh rupees, importing the bikes from its Berlin facility.
Problem and Prospect of Television and Radio
Different prospects and ideas of Indian radio stations. New trends coming up in Indian television era
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The document summarizes the evolution and current state of the Indian retail industry. It discusses key players and market size, noting that the industry accounts for 10% of India's GDP and is expected to nearly double to $1 trillion by 2020. Modern retail is expanding twice as fast as traditional retail. The future of retail in India is highlighted by growing e-commerce, with online retail expected to be on par with physical stores within five years. Large investments from international companies are expected to further boost the retail sector.
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Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationRecently uploaded (20)
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Industry analysis of tv viewership
- 1. By: Rohit Mahind Sarang Banubakde Saurabh Mhase Sindoor Naik Swati Gogawat Varun Balakrishnan
- 2. • Indian television September 15th 1959 television was introduced in Delhi • The 80’s brought television set to most of the house hold in India • Doordarshan was the only channel available which was launched in 1959
- 3. • Today Indian TV is a INR 370 billion industry • 500 channels catering 102 billion Indians • India has third largest television market in the world • Approximately half of all Indian households own a television • Total television viewership of 415 million
- 4. • India’s television business worth is Rs. 370 billion in 2013 • Expected to grow at a compound 18% rate till 2015 • Television business will be worth Rs.808 billion in 2018
- 7. • Digitization • Regionalization • New Media • Regulation to drive growth • Consumer Understanding • Innovation • Consolidation
- 8. • More preference to reality shows by viewers • Indian formats have their own charm • Thriller shows and comedy nights are also popular
- 9. • Helps to connect better with people • Sometimes act as alternative to TV like YouTube & daily motion videos • This factor keeps TV channels on their toes.
- 10. • The future, looks bright for television in India • Smart TV’s are the future Challenges from three aspects: a. technology, b. television viewing practice c. content.
- 11. • Cable television industry stares at bleak future • DTH vs. Analogue Cable Television • Digitization norms have debarred analog broadcasting
- 12. Thank you !