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TV viewership dips in April as top channels see share changes
- 1. I'm a TV junkie. I'm always flipping through channels. Sebastian Bach
- 2. Viewership Report- April 2012
- 3. Usage In Minutes 197 192 200 183 182 186 181 178 169 169 173 180 165 163 162 162 157 160 154 159 160 148 145 144 147 144 141 139 141 140 120 100 80 60 40 20 0 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 Non C&S C&S As compared to the last month, in April 2012, there is a dip in daily average viewing time of C&S audience by 8% and Non C&S audience by 11%.
- 4. Intra Channel Share Entertainment News ARY DIGITAL AAJ ARY NEWS 7% ATV 5% 10% 23% 13% DAWN 9% EXPRESS ENT 24% DUNYA GEO 9% 10% EXPRESS NEWS HUM 28% 4% 15% GEO NEWS 14% PTV HOME 11% SAMAA 18% TV ONE NEWS 1 Entertainment: As comapared to the last month, there is a gain in Ary Digital (4%) & Tv One (20%) whereas there is a dip in the viewership of Hum , Geo Ent and Express News by 10%, 8% and 7% respectively. News: Ary News got highest viewership increase (54%). Its intresting to note here that News 1 attained 32% increase in its share. Aaj TV lost its share by 21% whereas there is a dip in the viewership of Geo News (1%). All other channels got above 10% increase in its share. TG: MF, SEC ABC, 15-50
- 5. Intra Channel Share Music Regional APNA AAG APNA NEWS 14% 5% 7% ARY MUSIK 3% KASHISH 4% 2% 3% 7% GKA BOOM 45% KOOK 50% 19% KTN OXYGENE PUNJAB 27% PLAY 14% WASEB 8XM Food Music: 8XM is at leading position but the said channel got dip in its share by 11%. ARY ZAUQ 7% Food: Ary Zauq attained highest viewership in the month of March’12 but 45% MASALA in this month Masala once again got 48% highest numbers. Regional: Apna Channel’s share decreased ZAIQA by 14% whereas Apna news got 23% higher result as compared with previous month. TG: MF, SEC ABC, 15-50
- 6. Top 15 Channels’ Net Reach Percentage Change Note: Sensitivity: 15 minutes Only three Indian channels have been considered for this analysis. -3% -6% -3% -3% -3% 10% 49 50 45 45 ARY D 41 STAR PLUS 40 36 35 GEO NEWS 30 29 29 27 SONY 30 26 22 GEO ENT 19 18 18 20 SAMAA CN 10 DUNYA - GEO S ARY D STAR GEO SONY GEO ENT SAMAA CN DUNYA GEO S Hum EXPRESS ARY DAWN TEN SP COLORS Hum PLUS NEWS NEWS Ary Digital got highest net reach followed by Star Plus. Number suggests that amongst Pakistani channels after ARY D, audience reached Geo News followed by Geo Ent. Its very intresting to note here that Dunya got higher share against Express News but audience reached Samaa the most as compared with Express (that’s why its important to rely on Reach as well b/c its Un- Duplicated). TG: MF, SEC ABC, 15-50
- 7. Thank You!