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future
 The


of the web
             Dan Zambonini
My wife hates
       me.


Isn’t the future
    glorious?
Why discuss the future?
build relevant apps
learn the right skills
safeguard your data
invest in relevant companies


 It’s All About The Benjamins
       Puff Daddy, “No Way Out”, 1997
ghost
the


 of web past
Traditional Method of
Discussing Web History
•   1969	   Arpanet
•   1971	   Email                  I Don’t Like That
                                P. Diddy, “The Saga Continues”, 2001
•   1974	   TCP/IP
•   1977	   The Modem
•   1978	   Bulletin Board System
•   1979	   MUD
•   1979	   Usenet
•   1984	   DNS
•   1988	   IRC
•   1991	   Web (HTML/HTTP)
•   2004	   Web 2.0 / AJAX
Average Selling Price ($US, Inflation Adjusted)!




    0!
              500!
                           1000!
                                            1500!
                                                              2000!
1995!                                                                            2500!

1996!

1997!

1998!
                                                                                         PCs!




1999!

2000!

2001!

2002!
                                                                                         Digital Cameras!




                                   Flickr




2003!

2004!
                                                    YouTube




2005!
                                                                      Facebook
                                                                                         Broadband Speed!




2006!

2007!

2008!

2009!
              5!



    0!
                                            15!
                                                                                 25!




                           10!
                                                              20!




                     US Broadband Speed (Mbps)!
Idea   Execution


   Context
Victims of Context?
      no critical mass of families

      broadband not prevalent

      dot-com bust
ghost
the


of web present
Number of Users (million)!     % World Population!       % US Adults Online!
                              2000!                                                                                         90!

                              1800!                                                                                         80!
Number of Users (millions)!




                              1600!
                                                                                                                            70!




                                                                                                                                  Population Online (%)!
                              1400!                           Acquisitions: $billions                                       60!
                              1200!                           .com registered: 11m
                                                                                                                            50!
                              1000!
                                                                                                                            40!
                              800!
                                                                                                                            30!
                              600!
                                                                                                                            20!
                              400!

                              200!                                                                                          10!

                                0!                                                                                          0!
                                      1996! 1997! 1998! 1999! 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009!
http://pewinternet.org
http://pewinternet.org
http://pewinternet.org
Techcrunch50 2008
Gartner Hype Cycle
      peak of inflated expectations



                                                              plateau of productivity




                                           slope of enlightenment


                     trough of disillusionment



                                                                visibility
technology trigger
                                                                               time
modern technology
                                          web
                2010
1900   1950   2000     2050
2010:
 the trough of
disillusionment
An increasing feeling of
disconnection with the real world
“The more time people spend using the Internet, the more
they lose contact with their social environment.”
(Stanford University Report)


              i'm gonna give up my efforts of
            becoming a web developer, finish all
             my design jobs and start drawing
                letters again. one day soon.         i think i'm gonna give up
  So I'm thinking I might give up the              computer/internet for a week.
          internet...maybe =/
                                first myspace goes to shit, then
                            facebook and now twitter has gone the
                             same way! i give up with the internet,
                                where's my pad and pen gone?
ghost
the


of web future
Idea       Execution
                                Demographics

         Context
                                          Needs
                            Audience


                                        Behaviours
                   Infrastructure
Economics
Contextual Inevitability #1 - Mobile Growth
Contextual Inevitability #2 - Web Dependence

           connection speed


                           connection ubiquity




                                           time
Contextual Inevitability #2 - Web Dependence


           value of web apps


                          reliance on web apps



                                           time
Contextual Inevitability #3 - Data Overload
                 News Cycle (hours)!           Volume (updates per day)!
 14!                                                                               300!


 12!
                                                                                   250!

 10!
                                                                                   200!

 8!
                                                                                   150!
 6!

                                                                                   100!
 4!

                                                                                   50!
  2!


 0!                                                                                0!
         2000!                         2005!                               2010!
Contextual Inevitability #3 - Data Overload
                 News Cycle (hours)!           Volume (updates per day)!
 14!                                                                               300!


 12!
                                                                                   250!

 10!
                                                                                   200!

 8!
                                                                                   150!
 6!

                                                                                   100!
 4!

                                                                                   50!
  2!


 0!                                                                                0!
         2000!                         2005!                               2010!
Contextual Inevitability #3 - Data Overload
                 News Cycle (hours)!           Volume (updates per day)!
 14!                                                                               300!


 12!
                                                                                   250!

 10!
                                                                                   200!

 8!
                                                                                   150!
 6!

                                                                                   100!
 4!

                                                                                   50!
  2!


 0!                                                                                0!
         2000!                         2005!                               2010!
Contextual Inevitability #4 - Invisible Infrastructure

 infrastructure cost      accessible computing power




                                   Chrome OS




                                               time
Contextual Inevitability #5 - Smaller Companies
Contextual Inevitability #5 - Smaller Companies
Summary: The Future Context

• Feeling of Disconnection
• Sophisticated Mobile Ubiquity
• Web Dependence
• Information Overload
• Invisible Infrastructure
• Many Small Producers, Few Platform Providers
  What will flourish under these conditions?
nowhere
hyperrecent    hyperlocal



 now          here
#1
AUGMENTED
  REALITY
http://tinyurl.com/arkeyboard
impact of
           HTML5 & AR




                         number of users


novice   user sophistication        geek
#1.5
HTML 5
Web Audience



non-geeks   geeks
Web Creators



non-geeks   geeks
#2
LOCATION
 BASED
SERVICES
#3
 BROKERS /
MARKETPLACES
Brokers/Marketplaces

       Microsoft             FriendFeed                           Microsoft



        Google                Facebook                    Apple




News    Retail      Info       Social           TV   Movies   Games      Music

             Location      Photo        Video
#4
MICROPAYMENTS
• PayPal (5% + $0.05)
• Google Checkout (3.4% + £0.20)
• Amazon Flexible Payment Service
  (From 2% + $0.05)



• Facebook?
• Twitter?

• Better Than Free? Kevin Kelly / Seth Godin
#5
NOSQL
http://www.rackspacecloud.com/blog/2009/11/09/nosql-ecosystem/
Technologies I Question



• Adobe AIR
• Semantic Web / RDF
• OpenID / Single Identity / Sign On
• Virtual Worlds
Problems To Solve: Technologies?

• People Who Walk Slowly
• Doctor Who Fans
• The Rudimentary Design of The Toilet
• Michael McIntyre
• Recruitment Agents
• Jedward
Problems To Solve: Technologies?

• RSS / Content
• Blurring of Work / Personal Lives
• Novices Creating Web Content / Services
• Data / API / Services Search (Broker?)
• SEO
• Spam
• Trust
• Privacy
Photo Credits / Sources
•   http://www.flickr.com/photos/wiedmaier/12149900/
•   http://www.paleofuture.com/blog/2009/10/19/24-hour-daylight-1960.html
•   http://en.wikipedia.org/wiki/A_Christmas_Carol
•   http://www.flickr.com/photos/shainerin/3795049297/
•   http://en.wikipedia.org/wiki/Hype_cycle
•   http://www.flickr.com/photos/42dreams/1878611309/
•   http://www.flickr.com/photos/cultr/3265160711/
•   http://www.flickr.com/photos/wvs/2961076514/
•   http://www.flickr.com/photos/frogdna/3684414371/
•   http://www.flickr.com/photos/fattytuna/3165260564/
•   http://pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx
•   http://pewinternet.org/Infographics/The-Future-of-the-Internet-III.aspx



please copy, use, improve, remix and share this presentation
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Thanks                                                   amaxus.com
                                                  danzambonini.com
                                                    dan@boxuk.com
                                  danzambonini@googlemail.com
                                                     thejanuarist.com
                                                      ignitelondon.net
                                               cardiffwebscene.com
    I’ll Be Missing You                        zombievirusfund.com
     Puff Daddy, “No Way Out”, 1997                twitter.com/boxuk
                                                 twitter.com/amaxus
                                              twitter.com/zambonini
                                        twitter.com/twitexperiment
                                             twitter.com/thejanuarist
                                              twitter.com/freelondon
                                           twitter.com/ignite_london
                                          facebook.com/zambonini
                                         linkedin.com/in/zambonini
                                google.com/profiles/danzambonini
                                                    Or just talk to me.


                                               Dan Zambonini

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The Future of The Web: Transmission TX2 Talk

  • 1. future The of the web Dan Zambonini
  • 2.
  • 3.
  • 4. My wife hates me. Isn’t the future glorious?
  • 5.
  • 6. Why discuss the future? build relevant apps learn the right skills safeguard your data invest in relevant companies It’s All About The Benjamins Puff Daddy, “No Way Out”, 1997
  • 7.
  • 9. Traditional Method of Discussing Web History • 1969 Arpanet • 1971 Email I Don’t Like That P. Diddy, “The Saga Continues”, 2001 • 1974 TCP/IP • 1977 The Modem • 1978 Bulletin Board System • 1979 MUD • 1979 Usenet • 1984 DNS • 1988 IRC • 1991 Web (HTML/HTTP) • 2004 Web 2.0 / AJAX
  • 10. Average Selling Price ($US, Inflation Adjusted)! 0! 500! 1000! 1500! 2000! 1995! 2500! 1996! 1997! 1998! PCs! 1999! 2000! 2001! 2002! Digital Cameras! Flickr 2003! 2004! YouTube 2005! Facebook Broadband Speed! 2006! 2007! 2008! 2009! 5! 0! 15! 25! 10! 20! US Broadband Speed (Mbps)!
  • 11. Idea Execution Context
  • 12. Victims of Context? no critical mass of families broadband not prevalent dot-com bust
  • 14. Number of Users (million)! % World Population! % US Adults Online! 2000! 90! 1800! 80! Number of Users (millions)! 1600! 70! Population Online (%)! 1400! Acquisitions: $billions 60! 1200! .com registered: 11m 50! 1000! 40! 800! 30! 600! 20! 400! 200! 10! 0! 0! 1996! 1997! 1998! 1999! 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009!
  • 19. Gartner Hype Cycle peak of inflated expectations plateau of productivity slope of enlightenment trough of disillusionment visibility technology trigger time
  • 20. modern technology web 2010 1900 1950 2000 2050
  • 21. 2010: the trough of disillusionment
  • 22. An increasing feeling of disconnection with the real world “The more time people spend using the Internet, the more they lose contact with their social environment.” (Stanford University Report) i'm gonna give up my efforts of becoming a web developer, finish all my design jobs and start drawing letters again. one day soon. i think i'm gonna give up So I'm thinking I might give up the computer/internet for a week. internet...maybe =/ first myspace goes to shit, then facebook and now twitter has gone the same way! i give up with the internet, where's my pad and pen gone?
  • 24. Idea Execution Demographics Context Needs Audience Behaviours Infrastructure Economics
  • 25. Contextual Inevitability #1 - Mobile Growth
  • 26. Contextual Inevitability #2 - Web Dependence connection speed connection ubiquity time
  • 27. Contextual Inevitability #2 - Web Dependence value of web apps reliance on web apps time
  • 28. Contextual Inevitability #3 - Data Overload News Cycle (hours)! Volume (updates per day)! 14! 300! 12! 250! 10! 200! 8! 150! 6! 100! 4! 50! 2! 0! 0! 2000! 2005! 2010!
  • 29. Contextual Inevitability #3 - Data Overload News Cycle (hours)! Volume (updates per day)! 14! 300! 12! 250! 10! 200! 8! 150! 6! 100! 4! 50! 2! 0! 0! 2000! 2005! 2010!
  • 30. Contextual Inevitability #3 - Data Overload News Cycle (hours)! Volume (updates per day)! 14! 300! 12! 250! 10! 200! 8! 150! 6! 100! 4! 50! 2! 0! 0! 2000! 2005! 2010!
  • 31. Contextual Inevitability #4 - Invisible Infrastructure infrastructure cost accessible computing power Chrome OS time
  • 32. Contextual Inevitability #5 - Smaller Companies
  • 33. Contextual Inevitability #5 - Smaller Companies
  • 34. Summary: The Future Context • Feeling of Disconnection • Sophisticated Mobile Ubiquity • Web Dependence • Information Overload • Invisible Infrastructure • Many Small Producers, Few Platform Providers What will flourish under these conditions?
  • 36. hyperrecent hyperlocal now here
  • 39. impact of HTML5 & AR number of users novice user sophistication geek
  • 44.
  • 46. Brokers/Marketplaces Microsoft FriendFeed Microsoft Google Facebook Apple News Retail Info Social TV Movies Games Music Location Photo Video
  • 48. • PayPal (5% + $0.05) • Google Checkout (3.4% + £0.20) • Amazon Flexible Payment Service (From 2% + $0.05) • Facebook? • Twitter? • Better Than Free? Kevin Kelly / Seth Godin
  • 50. Technologies I Question • Adobe AIR • Semantic Web / RDF • OpenID / Single Identity / Sign On • Virtual Worlds
  • 51. Problems To Solve: Technologies? • People Who Walk Slowly • Doctor Who Fans • The Rudimentary Design of The Toilet • Michael McIntyre • Recruitment Agents • Jedward
  • 52. Problems To Solve: Technologies? • RSS / Content • Blurring of Work / Personal Lives • Novices Creating Web Content / Services • Data / API / Services Search (Broker?) • SEO • Spam • Trust • Privacy
  • 53. Photo Credits / Sources • http://www.flickr.com/photos/wiedmaier/12149900/ • http://www.paleofuture.com/blog/2009/10/19/24-hour-daylight-1960.html • http://en.wikipedia.org/wiki/A_Christmas_Carol • http://www.flickr.com/photos/shainerin/3795049297/ • http://en.wikipedia.org/wiki/Hype_cycle • http://www.flickr.com/photos/42dreams/1878611309/ • http://www.flickr.com/photos/cultr/3265160711/ • http://www.flickr.com/photos/wvs/2961076514/ • http://www.flickr.com/photos/frogdna/3684414371/ • http://www.flickr.com/photos/fattytuna/3165260564/ • http://pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx • http://pewinternet.org/Infographics/The-Future-of-the-Internet-III.aspx please copy, use, improve, remix and share this presentation
  • 54. boxuk.com Thanks amaxus.com danzambonini.com dan@boxuk.com danzambonini@googlemail.com thejanuarist.com ignitelondon.net cardiffwebscene.com I’ll Be Missing You zombievirusfund.com Puff Daddy, “No Way Out”, 1997 twitter.com/boxuk twitter.com/amaxus twitter.com/zambonini twitter.com/twitexperiment twitter.com/thejanuarist twitter.com/freelondon twitter.com/ignite_london facebook.com/zambonini linkedin.com/in/zambonini google.com/profiles/danzambonini Or just talk to me. Dan Zambonini