Too often, social media is considered like a simple tool designed for young people to connect and entertain themselves. However, figures systematically prove us the contrary. Did you know that more than one third of US seniors regularly use social media networks? These kinds of statistics never stop increasing and will become more important in light of the demographic trends: from now until 2050, the population aged over 60 will double. Is it not the right time to meet their specific needs, especially in term of social media usage? 2ndYouth will be the first social media network entirely dedicated to seniors and the retired community. Our objective will be to give them a tool enabling them to meet other seniors during local activities that they have selected or created themselves. Museum, theatre, sport, concert, the goal is to offer activities linked with our target features: open-minded, urban, wealthy and wanting to enjoy the rest of their life with cultural activities rather than watch TV all day. Nevertheless for all activities 2ndYouth will offer cheaper prices that we have negotiated beforehand with the largest organizations (AARP, the American Alliance of museums…). In exchange for the significant visitor growth, 2ndYouth will collect a 10% commission per ticket sold. Initially launched in Chicago, our social media network will be available shortly afterwards in all United States on desktops, smartphones and tablets. We have an initial cost of $175,000; the app should bring us more than $650,000 profit for the third years and we expect 2ndYouth to exceed 1 million subscribers by then. The main danger for our development is probably Meetup.com, actual leader for local community meets. Indeed, features are pretty much the same, however seniors are also in need of a simple and personalized service for their community, that Meetup.com doesn’t offer. 2ndYouth is truly convinced that the present senior community now has nothing to do with their parents or grandparents. We want to bring our experience and social media expertise in order to offer them a service that will transform their life of retirement into a real second youth.