The document discusses strategies for Catholic publications to build a stronger online presence and increase revenue through their websites. It emphasizes the importance of passion, planning, feedback and collaboration. Key recommendations include understanding audience needs and wants, making content easily accessible, interactive and up-to-date in order to engage audiences and encourage return visits. Tracking website traffic and collaborating with local churches and schools can help publications better serve their communities online.

1. ‘ Net Gain’ Building greater Web presence, revenue for your Catholic publication By Mark Lombard, managing editor of www.AmericanCatholic.org and director of Web business development at St. Anthony Messenger Press, and Mike Hayes, managing editor of Busted Halo ( www.BustedHalo.com ).