This document provides an introduction and overview of e-grocery shopping. It discusses the benefits of online grocery shopping such as convenience, variety, and affordable prices. Some key growth drivers for the e-grocery market are increasing disposable incomes, internet and device penetration, and use of online payment services. It then analyzes the online grocery store RashanCart in detail, covering their target segments, locations, warehouse placements, supply chain model, ordering process, and delivery strategy. Challenges for online grocery operations like cybercrimes and quality issues are also discussed along with recommendations to improve customer experience.

1. E-GROCERY

2. INTRODUCTION
 Online grocer refers to a grocery store that allows
private individuals and businesses to purchase
groceries and grocery products online.
 You have heard about retailers and wholesalers.
The new entrant to join the bandwagon is the e-
tailers.
 e-tailers are the shop owners who sell goods over
the Internet. Flipkart, Amazon and eBay have taken
the ecommerce world by storm.
 What was earlier restricted to gadgets, books and
few items have stretched to jewelleries, consumer
durable and anything you could imagine to buy over
the Internet.

4.  Variety
 Getting stuck in traffic jams
 Paying for parking
 Standing in long queues
 Carrying heavy bags
 Get everything you need, when you need, right at your doorstep
 Affordable Prices
 Incredible Convenience
 Infinite choices
 Fewer Traps
 Discreet Shopping
 Easy access to consumer reviews
 Cash on delivery is yet another delivery option, which pegged the sales figure
to a significant degree.
BENEFITS TO THE BUYERS

5. •Increasing number of working population
•Rapid urbanization and growing trends
towards nuclear families along with growing
population of working women
•Increasing disposable income
•Rise in internet penetration, growing 3G
subscriber base and growth of internet
enabled devices
•Increasing use of social media
•Increase in penetration of debit cards ,
credit cards
•Increasing reliability on online payment
services
KEY GROWTH DRIVERS

6. DETAILED ANALYSIS OF
RASHANCART.COM
-THE ONLINE GROCERY STORE
1

9. PRODUCT MIX
 Fruits & Vegetables
 Grocery & Staples
 Bread Dairy & Eggs
 Beverages
 Branded foods
 Personal Care
 Household
 Imported & Gourmet
 Meat

13. Students
Family
Corporate & Professionals
Others (Event planners, Societies,
Co-operatives etc.)
Target
Segment

14.  Our online grocery delivery services will be
available at:
 AMRITSAR
 JALANDHAR
 LUDHIANA
LOCATION

15. WAREHOUSE
EMPLACEMENTS

16. WAREHOUSE :1
KAPURTHALA ROAD NEAR PUSHPA GUJRAL
SCIENCE CITY JALANDHAR PUNJAB 144003

17. WAREHOUSE : 2
CHANDIGARH ROAD NEAR RADHA SOAMI
SATSANG BHAWAN MUNDIAN KHURD LUDHIANA

18. INTEGRATED SUPPLY CHAIN MODEL
Customer Order gets
processed at
Warehouse
Online Portal
Call Center
Whole Seller Manufacturer
Procurement
Deliver it to
Customer
18

19. STEP 1

20. HOW TO ORDER?
 Browse RashanCart.com
for products or use the
search feature
 Add item to your shopping Basket

21. HOW TO ORDER?
 Choose a convenient
delivery time from our
4 Slots* a day
 Select suitable payment option (Cash,
Sodexo, Credit Card)
You can pay by cash, card or food
coupons
Time Slots
•7.00 AM - 9.30 AM
•10.00 AM - 12.30 PM
•5.00 PM - 7.30 PM
•7.30 PM - 10.00 PM
*Slot timings may vary across cites

22. STEP 2

23. Delivery Strategy
Own fleet of GPS enabled vans
Working on a hub-and-spoke model
All the goods are bought and
stocked in a warehouse
10% refund if late

24. STEP 3

25. STEP 4

26. INCENTIVES
 With benefits like heavy online discounts and free home delivery,
these stores have managed to drive consumers quite
successfully.
 In the past, people used to research a product online and then
buy it from a shop. Now the trend reversed as people would walk
into a departmental store to check the item and then look for
better deals online.
 From pre-Diwali sales to New Year deals, consumers get to enjoy
heavy discounts on grocery shopping online almost every month.

27. CHALLENGES IN THE OPERATION

28. Problems to deal with
! Cyber crimes
! Waiting
! Quality of products
! Competition
! Delivery
! Minimum order

29. Recommendation
Try to achieve one day delivery efficiency
Introduce loyalty programs
Improve website and social presence
Include bundled offer system a customers can make
and save for future usage
Make website more user friendly
Expand geographical reach
Increase awareness through advertisement.
Share consumer experience on their website

31. DISCLAIMER
Submitted by Akshay Sharma of
GNDU,Amritsar
During Summer Internship under
Prof. Sameer Mathur sir,IIM Lucknow