The document discusses the evolution of Canadian e-commerce, emphasizing the importance of acquisition, conversion, and retention in a multi-channel retail environment. It highlights the challenges posed by data silos and the complexity of managing various sales channels, including physical stores and online marketplaces. Additionally, the text posits that entering new markets and adding channels can create multiplier effects, increasing revenue opportunities.

1. The Future of
Canadian eCommerce

2. The Basics Aren’t Changing
Acquisition
Conversion
Retention
Order of priority as you build and scale
into new channels / markets.

3. It was so much easier…
(Acquisition, Conversion, Retention)
Golden Age
of Retail
(Multiple Stores)

4. Birth of Digital Retail
(Acquisition, Conversion, Retention)
Physical
Store
Transactions
Two Sets
of
Customers
Web
Store(s)

5. Multi-Channel Retailing!
(Acquisition, Conversion, Retention)
Let’s be honest, this is where most digital retailers are today...
Physical
Store
Transactions
Still,
Silos of
Data
Marketplaces
(Ebay, Amazon)
Web Store(s)

6. More Channels = More of Everything
(Acquisition, Conversion, Retention)
Physical Store
Transactions
Ok, now
we have a
problem.
Cars?
Social
Networks
Mobile /
Devices
Wearable
Tech
Marketplaces
iBeacon
Web Store(s)

7. Multiplier Effects
• The more channels we add onto this “omni-channel” world,
the more revenue opportunities become available.
• Each new channel effectively has a multiplier effect on
existing processes and technologies required.
• Each new market you enter (Think Global) is also a multiplier.