This document summarizes the operations of an electronics retail company called leapp. Leapp sells refurbished Apple products through both an online webstore and physical retail stores. Their mission is to make Apple products more accessible and affordable while reducing environmental impact. Leapp sources refurbished products and has expanded from Belgium and Germany into other foreign markets using an omnichannel retail strategy where their physical stores complement their online storefront. Their main challenges involve optimizing sourcing, inventory levels across different sales channels, and managing controlled expansion while maintaining efficiency.

1. This is us.

2. A giant leap forward in
consumer electronics retail .

3. Our mission.
Making great Apple productsaccessible
to more people,for less.
& reducing our customers’
and suppliers’ ecological footprint.

4. Refurbished Apple.
Revised,technically checked,
upgraded and re-packaged.
refurbished

5. Belgium and Germany as
stepping stones into foreign
markets.
First steps abroad.

6. leapp & logistics

7. Omnichannel strategy.
Physical stores act as an extension
of our website and provide our customers
a convenient and trusted shopping experience.
Affiliate networks
Shop-in-Shops
leapp Webstore
leapp stores

8. Our webshop.
Where it all started,and
still the main pillar of our
business.

9. Our shops.
Physical extension of our website
in order to provide our customers a
convenient and trustedshopping
experience.

10. Supply chain.
Central warehouse in Amsterdam
supported by the stock at stores.
Integrated ERP system bringsall parts
together.
Leapp.nl
Store 1
Store 2
Store 3
Store 4
Store 5

11. What makes us special?
- Variable procurement
- Heavy dependence on supply
- Further growth is up to us
- Changing productconditions

12. Challenges

13. Sourcing.
• Buy the right products with the right margin
• Quality grade
• Get close to the “former” users
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14. Where to locate which (number) of stock?
Optimizing the stock level at the stores and in the
central warehouse is challenging.
That includes optimising stock levels in the foreign
distribution centres.

15. Organisation
• Controlled expansion
• ERP and KPI’s
• Efficiency

16. Trends

17. Omnichannel trend.
Increasing amount of webshop-only
businesses open up their physical stores.
Mutual synergy and increased
convenience & customer trust as
advantages.

18. Sustainability &
circular economy.
Using things longer and sharing instead
of owing.

19. Changing consumer roles
Consumers become suppliers and the
clear roles become more vague

20. Thank you.
Richard Oskam
Supply chain manager
leapp Group International BV