The First Thing About Strategy - Aditya Yadav

1. *
“Running an Agile Fortune 500 Company”
Aditya Yadav, aditya.yadav@gmail.com
in.linkedin.com/in/adityayadav76

2. * A Typical Global Company
* Fortune 500/1000
* 200 Divisions
* 40 Countries
* 25000 Employees
*

3. *
@ Acme Inc.

4. * Original Question “We need Leaders and
Strategists across our Ranks with understanding
of Business and Strategy but everyone cannot
do an MBA. What do we do?”
* The Correct Question - “What are the Essential
Structured Techniques that everyone in our
company needs to know? OK! What‟s the first
and the most important one?”
*

5. *
And The Philosophy Behind The Answer

6. * Everyone has a Management Degree
* 2 Dozen of them are together to solve a Business Case
* You are listening to them talk and saying to yourself “They have no clue and neither do
I?”
* You ask yourself
* Is there a Structured Way of Analyzing and Creating a Strategy?
* What‟s the most proven technique in Management Literature?
* Can it be used by everyone in my company MBA‟s and non-MBA‟s alike?
* Yes!
* There is one such technique
* Used by everyone from Strategists to Analysts to Consultants
* Used in more than a million times in the Management Literature
* This presentation is about it and the Philosophy behind it
* And, you don‟t need a 2 year MBA or a 5 year Ph.D. in Strategy to use it
* If you can‟t do an MBA this is the ONE FIRST THING you and everyone in your company
should learn
*

7. *

8. *

9. * When you say e.g. “We will sell at $20” its like a
strategy with a One Box Strategy Matrix.
* Lets say you get 26% results with those.
* When you create a Strategy Matrix and Strategize
accordingly, you end up with e.g. 45% results i.e.
you get a Lift of 19%
* Which means your strategy is better. There is quite
a bit of Maths behind this
* Even if you do this much on paper your Strategy is
way better than having taken a Blanket approach.
*

10. * Top Down Approach
* If you are starting with a problem
* You would put The Drivers on the Axes
* Bottom Up Approach
* If you want to create a generic Strategy/Model
* And probably want to solve „n‟ problems later
* You start by putting the Dimensions on the Axes
*

11. * The Top Experts, Advisors and Consultants have
one thing in Common
* They convey Extremely Complex things in very
Simple and Structured Layman‟s Terms…
* This World, our Businesses and Life‟s are
extremely Complex
* Success follows the person who creates a
Structure in this Wilderness, works with Facts
leading to Models and unbiased Analysis
*

12. * Naturally one would be tempted to think - on paper
we can do only two dimensions but mathematically we
could do more. Right?
* Can we hit a 100% Strategic Effectiveness with the
maximum possible Lift if we
* Used 100 dimensions/drivers?, or
* 1000‟s of buckets on one Axes?
* Hmmm! Not really! We will hit a point of diminishing
returns
* But the cost of trying to do so is extremely low today
* That‟s where Data Scientists come in
*

13. * Data Science
* Machine Learning - Segmentation & Clustering
* Big Data
* Management
* Micro Markets
* Micro Strategies
*…
* Micro Policies
* Automatic/Algorithmic: Strategy‟s, Segmentation &
Positioning, Bidding, Auctions, Pricing, Marketing…
*

14. Aditya!!!
*