**Original Question “How do we manageCSR, Environmental Accounting, TripleBottomline, Global Reporting Initiative, SocialAccounting, Ethics etc.?”*The Correct Question - “All such issues andmore need to be analyzed within a StakeholderStrategy Perspective. Let me show you how todo so using a Stakeholder StrategyFramework.”
** Employees* Communities* Shareholders* Creditors* Investors* Government* Customers* Suppliers* Labor unions* Government regulatory agencies* Government legislative bodies* Government tax-collecting agencies* Industry trade groups* Professional associations* NGOs and other advocacy groups* Prospective employees* Prospective customers* Local communities* National communities* Public at Large (Global Community)* Competitors* Schools* Future generations* Analysts and Media* Alumni (Ex-employees)* Research centers
** All Stakeholder Frameworks use 2 Dimensions on a Matrix for analysis. Andsometimes a third dimension as Color of the Symbol of the Stakeholder* We will use 2 Hierarchical Matrix’s but more on that later.* Some common dimensions used are* Power (high, medium, low)* Support (positive, neutral, negative)* Influence (high or low)* Need (strong, medium, weak)* We will use one of 2 sets of Dimensions (i) Need vs Power, or (ii) Need vsOur Impact* We need to make an upfront choice between the two, choosing set (i) isRealism and choosing set (ii) is Idealism* Once we do that we place the stakeholders on the 3x3 matrix. And asusual addup the x-y axes co-ordinates to get the stakeholder score. Seenext slide
**Of Issues per Stakeholder (shown below forCustomer Stakeholder)
** On both the matrix’s the x-y co-ordinates on the axes areadded up to get a score* The scores for Stakeholder Issues are added to the BaseScore for the Stakeholder in the previous matrix* Golden Rule: In The Long Terms all Stakeholder Interestsshould be aligned. Which is not necessary in the short term* Short Term is defined as < 7 years* Long Term is defined as >= 7 years* We will eventually get a score of all issues on a scale of 0-8* We spread issues with scores between 2-8 both inclusiveevenly across 7 years* Any time sensitive Blockers are prioritized Manually as anexception to the framework.