SlideShare a Scribd company logo
Take	a	look	at	my	designs…	
Suzie	Johnson	
Final	Por1olio
Intro…	
Check	out	some	of	my	latest	work	and	
see	why	you	need	me	to	work	for	you	on	
your	next	design	project!		
	
Contact	me:	
Suzie	Johnson		
1234email@gmail.com	
(333)-	244-	4442
Magazine	Spread
Tasteful	Typography
Event	Flier	
	
21.	MAY.	2016	
ONE DAY
#withoutshoes		
Today	is	one	day	without		
shoes.	Instagram	your	bare		
feet	with	the	hashtag	
#withoutshoes		
to	give	a	pair	of	new		
shoes	to	a	child	in	need	
TOMS
Social	Media	Marketing	
	
	 	
They use the focus of 80% of women’s negative body talk is
about themselves and want to change that by encourage
women to tweet positively about them selves using the
Hashtag #speakiingBeautiful. They have lots of positive
videos mixed in with some adds like these. Right now
Twitter is there major focus out of all the platforms. It
seems to be the most stand out to reach a larger audience.
	
FACEBOOK
TWITTER
INSTAGRAM
	
“ April showers shouldn't mean frizz. Use moisture to your
advantage with New Dove Quench Absolute treatment system.”
This is from their Facebook page in April. Advertises there
product but also encourages to love yourself and those curls.
Most of there adds are also directed to something that is going
on in the real world right now for example the month April or
Mothers day lots of connections.
	
They use their Instagram to share peoples personal story’s of finding there own beauty or becoming comfortable with them
selves. They share the fact that everyone is beautiful and not edit or change the true beauty of women. The also feel the feed
with motivating and inspiring words.
		
	 	
DoveSOCIAL MEDIA PROJECT
Suzie Johnson
June 1st
, 2016
	
DOVE OVERVIEW
ABSTRACT
SOCIAL MEDIA PLATFORM
For dove there large social media push came in 2012 when they launched their beautiful
women campaign. The company noticed that there was lot of negative body attention in the
media and a lot towards women. The company decided to change that idea by launching 3
different app all focused toward the positivity of women and their natural beauty. With the
launch of the apps their fan base grew by 75% and their members grew by 61,255 in that
time. They now launch new pushes toward more specific areas of women to share the idea of
speaking beautiful.
	
Dove continues to push their social media growth buy using lots of different platforms
including, Twitter, Instagram, Facebook and Pintrest. This use of images of their product
and naturally looking women has really grown their brand name and what they stand for.
Right now Dove is really using twitter to encourage #SpeakingBeautiful. Dove has its own
team of Marketing and social media experts that have created not only a change with in
Dove but in the world.
Current Social Media Platforms
that are run by Dove include:
• Facebook
• Twitter
• Instagram
• Pinterest
Platforms that dove is on by not
run by Dove
• Google Plus
• Youtube
• Promotional blogs
• Lots of others…
	
	 	
PINTREST
	
On Pintrest they have 15 boards
that can relate to lots of people
and focus on the positivity of life
not just womens beauty.
Although of course, that’s mixed
in a little too.
A few of the boards have names
like….
Caring Words to Live by
And
Finishing Touches.
There is a lot more gender
neutral ads and gives dove a
more board consumer front.
	
	
	
	
SCORCES	
IMAGES :
https://www.pinterest.com/dove/
https://www.instagram.com/dove/
https://twitter.com/Dove/
https://www.facebook.com/DoveUS/?brand_red
ir=21435141328
	
INFORMATION:
http://www.memacogilvy.com/casestudy/dove/
http://www.dove.us/speakbeautifuleffect.aspx
Web	Page	Layout
Slide	Design	
DON’T 
Multi Task
DON’T 
Push back
USE 
Open ended questions
GO 
with the flow
 DON’T repeat yourself
DO
Listen
BE 
Brief
Movie	Poster
Photographic	Study
You	need	my	eye	
for	design	on	your	
next	Project!

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The final portfolio

  • 6. Social Media Marketing They use the focus of 80% of women’s negative body talk is about themselves and want to change that by encourage women to tweet positively about them selves using the Hashtag #speakiingBeautiful. They have lots of positive videos mixed in with some adds like these. Right now Twitter is there major focus out of all the platforms. It seems to be the most stand out to reach a larger audience. FACEBOOK TWITTER INSTAGRAM “ April showers shouldn't mean frizz. Use moisture to your advantage with New Dove Quench Absolute treatment system.” This is from their Facebook page in April. Advertises there product but also encourages to love yourself and those curls. Most of there adds are also directed to something that is going on in the real world right now for example the month April or Mothers day lots of connections. They use their Instagram to share peoples personal story’s of finding there own beauty or becoming comfortable with them selves. They share the fact that everyone is beautiful and not edit or change the true beauty of women. The also feel the feed with motivating and inspiring words. DoveSOCIAL MEDIA PROJECT Suzie Johnson June 1st , 2016 DOVE OVERVIEW ABSTRACT SOCIAL MEDIA PLATFORM For dove there large social media push came in 2012 when they launched their beautiful women campaign. The company noticed that there was lot of negative body attention in the media and a lot towards women. The company decided to change that idea by launching 3 different app all focused toward the positivity of women and their natural beauty. With the launch of the apps their fan base grew by 75% and their members grew by 61,255 in that time. They now launch new pushes toward more specific areas of women to share the idea of speaking beautiful. Dove continues to push their social media growth buy using lots of different platforms including, Twitter, Instagram, Facebook and Pintrest. This use of images of their product and naturally looking women has really grown their brand name and what they stand for. Right now Dove is really using twitter to encourage #SpeakingBeautiful. Dove has its own team of Marketing and social media experts that have created not only a change with in Dove but in the world. Current Social Media Platforms that are run by Dove include: • Facebook • Twitter • Instagram • Pinterest Platforms that dove is on by not run by Dove • Google Plus • Youtube • Promotional blogs • Lots of others… PINTREST On Pintrest they have 15 boards that can relate to lots of people and focus on the positivity of life not just womens beauty. Although of course, that’s mixed in a little too. A few of the boards have names like…. Caring Words to Live by And Finishing Touches. There is a lot more gender neutral ads and gives dove a more board consumer front. SCORCES IMAGES : https://www.pinterest.com/dove/ https://www.instagram.com/dove/ https://twitter.com/Dove/ https://www.facebook.com/DoveUS/?brand_red ir=21435141328 INFORMATION: http://www.memacogilvy.com/casestudy/dove/ http://www.dove.us/speakbeautifuleffect.aspx
  • 8. Slide Design DON’T Multi Task DON’T Push back USE Open ended questions GO with the flow DON’T repeat yourself DO Listen BE Brief