This document outlines Michael Godsey's presentation on publishing and networking in education. The presentation covers finding motivation and differentiating ideas, pitching to publications, leveraging social media like Twitter, and defining success. Godsey provides advice from editors on writing for different audiences and avoiding jargon. He discusses determining the right publication based on audience and crafting effective pitches. Godsey also outlines best practices for social media use and emphasizes connecting with others in the education field. The overall presentation provides guidance to educators on sharing ideas and expertise through writing.

1. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
IDEAS WORTH SHARING
Publishing & Networking in a Noisy World
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY

2. “
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
As empty vessels make the loudest
sound, so they that have least wit are
the greatest babblers.
-Plato

3. “
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
My words fly up; my thoughts remain
below. Words without thoughts never
to heaven go.
-Hamlet

4. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
WHAT WE’LL COVER
➤ Introduction
➤ Uncovering your “why”
➤ Differentiating your ideas
➤ Pitching effectively
➤ Leveraging social media
➤ Defining your own success
➤ Questions

5. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
A LITTLE ABOUT ME

6. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEYMICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY

7. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEYMICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY

8. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEYMICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY

9. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEYMICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY

10. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEYMICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY

11. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
UNCOVERING YOUR “WHY”
What’s your motivation?

12. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
WHAT PROFESSIONAL WRITING IS…

13. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY

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20. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
VS. WHAT PROFESSIONAL WRITING ISN’T.

21. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THERE ARE MANY GREAT REASONS TO BEGIN WRITING
➤ Building relationships and community
“I know I’m not the only one ______.”
…going through this
…noticing this
…questioning this
…concerned about this
…excited about this
…thinking this isn’t as bad/good as it sounds

22. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THERE ARE MANY GREAT REASONS TO BEGIN WRITING
➤ Raising a red flag
“This is super important—
why is no one talking about this?”

23. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THERE ARE MANY GREAT REASONS TO BEGIN WRITING
➤ Sharing subject matter expertise
“Here are some best practices for working with underserved
populations/special needs students/ELL” etc.

24. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THERE ARE MANY GREAT REASONS TO BEGIN WRITING
➤ Building understanding
“What students/parents/admin
don’t understand about ____ is ____.”

25. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
SOME BAD REASONS TO GET INTO WRITING
➤ Fame | I want to be the next edu-celebrity!
➤ Fortune | I want to make lots of extra money!
➤ Fanciness | I want to appear more important!
DISCLAIMER
Any/all of the above might eventually be an outcome of your
writing, however if you’re 100% in it to get famous/make money
quickly, you probably won’t make it through the grind of the
process the way you would if you were intrinsically motivated.

26. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
WRITING EXERCISE
Articulating your “why/whys”

27. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
DIFFERENTIATING YOUR IDEAS
What’s your take?

28. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
WHY?
Differentiation—however
slight—cuts through the noise.

29. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
ADVICE
FROM
EDITORS AND
WRITERS
Alia Wong
and Paul Bruno

30. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
ADVICE FROM ALIA WONG, EDITOR AT THE ATLANTIC
➤ Avoid jargon and education buzzwords
➤ Only teachers enjoy reading articles by other
teachers complaining about their jobs
➤ At least with regard to The Atlantic, people like
to read counterintuitive perspectives (the
introversion piece). Probably why Jess Lahey's
book The Gift of Failure, which was based off
of an Atlantic article, is a NYT Bestseller.

31. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
ADVICE FROM PAUL BRUNO, “EDUCATION WEEKLY” WRITER
➤ Figure out what you want to do with your presence.
“Contribute to an existing movement” or *fill in a gap/say
something that's not already being said.”
➤ Identify what you do differently or unusually, and then play to
that strength, to be heard over the noise.
➤ Let other people know you like their stuff. Link to them,
favorite/retweet them, etc
➤ Work on writing well. I've worked for years on "tightening up"
my writing (make point direct, even on Twitter).
➤ Would I read/link to/tweet this thing that I'm writing?

32. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
GROUP DISCUSSION
Unique takes from Fall CUE 2015

33. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
WRITING EXERCISE
Defining a few ideas

34. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
PITCHING EFFECTIVELY
To whom, and how?

35. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
DETERMINE YOUR AUDIENCE
➤ To whom am I writing? Who are “my people?”
➤ Teachers
➤ Administration
➤ Students
➤ Lay-people who are interested in education

36. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
MATCH YOUR AUDIENCE WITH A PUBLICATION
➤ Mind/Shift, Edutopia often has practical tips for teachers
➤ Slate favors extreme takes, aimed at lay-people
➤ Niche blogs are great at reaching specific teacher groups (ex.
Kindergarten teachers)

37. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
BRAINSTORM
Publications and their audiences

38. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
CRAFTING YOUR PITCH
➤ Personalized
➤ Succinct
➤ What’s in it for them?
➤ Build a little credibility
➤ Write a catchy subject line

39. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
LEVERAGING SOCIAL MEDIA
Connect and engage without wasting time

40. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THE CASE FOR TWITTER
➤ This is where the publishers/editors are
➤ HUGE community of connected educators
BUT MORE IMPORTANTLY
➤ People will share your writing, and you want to be there
when they do.

41. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
TWITTER DOS
➤ Follow related publications, editors, thought leaders
➤ Follow “non-work” stuff, too
➤ Tweet about other things aside from your writing
➤ Talk to strangers
➤ Be an upright digital citizen. Disagree with respect.
➤ Assume positive intent

42. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
TWITTER DON’TS
➤ Be a self-centered spammer
➤ Be a lurker
➤ Feed the trolls
➤ Troll other people. (Duh.)

43. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
DEFINING YOUR OWN SUCCESS
What will make you feel like it’s worth it?

44. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
FINAL THOUGHT
Your Students!

45. MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THANK YOU!
Questions?