The document discusses how data and analytics are evolving in the built environment. It notes that while data has value, organizations must have an effective data management strategy to unlock that value. Such a strategy includes having a data-driven culture, identifying available data, standardizing data naming, and avoiding "data drowning". Common obstacles to effective use of data are also outlined, as well as traditional and new applications of data analytics. The document advocates performing analytics close to the data source to enable real-time decision making and describes the role of Project Haystack in standardizing device data modeling.