NUS-ISS - Architecture Community of Practice: Architecting Innovation, by Mr Tony Murphy, Business Leader, MasterCard

1. Nov 12, 2015
Tony Murphy
The Enterprise Architect’s
Role in Business Innovation

2. ©2015 MasterCard. Proprietary and Confidential.
• Changing Role of EA
– From Technocrat to Innovator
• Is there a framework for Innovation?
• The EA Intraprenuer
• MasterCard: and example of an innovation
company
– My personal experiences
Nov 12, 2015
Presentation

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Can EA deliver on Innovation?

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Disruption & Dislocation‐driver for EA innovation?

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Changing Role of EA
Innovation EA IT
Business
Model

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• Shift Left:‐ EA as a Strategy
• Focus on Business Model not just Business Services
– Diagnose the Business Model
– Driven by Business Outcomes
• Explore Avenues for Growth
• People‐Centric‐ Change Management
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Characteristics of Change

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• Too many Bottom‐up Innovations
• Poor Resource Allocation
• Effective Kill Strategy
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Diagnose The Business Model

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• Do Frameworks hinder or support Innovation?
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Is There a Framework for Innovation?

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• EA as Decision Makers
• EA as Game Changers
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The EA Intraprenuer

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Business Model Innovation
Source BCG

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Business Capabilities & The Enterprise Continuum
Level 1
Foundational Capabilities
Level 2
Capability Groups
Level 3
Business
Capabilities

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Innovation and the TOGAF ADM

13. My Personal Experience
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A message from Ajay Banga, President & CEO MasterCard
“As a leader in delivering Financial
Inclusion solutions, MasterCard is helping
drive the dialogue on Financial Inclusion
with key partners such as the World Bank
and United Nations and elevating it on the
public agenda”

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MasterCard, in partnership with financial institutions, merchants, telecommunications
companies, governments and non-governmental organizations (NGOs), has the technology,
scale and capacity to do something about this in a way that allows us both to do well and do
good. We have already helped make the financial system more accessible to more than 150
million people previously excluded through 500 programs in more than 50 countries.
And we're just getting started. Our commitment is to connect 500 million by 2020, including
bringing millions of merchants into the system.

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Our Solutions
Government Benefits Service
This service enables issuers of government
benefit programs to easily implement MasterCard
benefit disbursement solutions. Governments
benefit via reduced fraud and by enabling a
modern payment system. Consumers benefit via
more convenient access and increased visibility
(no skimming) of their benefit payments

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National ID
Our Solutions
MC has created a dual function ID &
Payment card which is a multi-purpose
account providing transparent &
secure identification while facilitating
and enabling payment transactions.

18. ©2015 MasterCard. Proprietary and Confidential.October 2, 201518
 Micro Insurance
 Mobile Solutions
 Personal Payments
 Repower
Safe & Secure
As a global payments leader, MasterCard is committed to protecting all participants in the
electronic payments ecosystem – including cardholders, financial institutions, and Merchants.
To secure the global payments system, we have developed and deployed a number of
solutions designed to make MasterCard the safest, simplest, and smartest way to pay.

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Final Thought: EA as a Principle‐Centred Leader

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Thank You
Tony Murphy
tony_murphy@mastercard.com