2. "I think your new and unique approach to
shoplifting prevention, by reaching out and
educating school aged children about the issues of
shoplifting is a great idea! In Jack Hayes' early
retail days back in the 1970s he made it a point to
have his security/loss prevention people visit
elementary schools in the area and talk to kids
about shoplifting. Jack also appeared on the kid's
television show "Nickelodeon" to discuss
shoplifting and how theft hurts the individual,
company, consumers, and the economy. I think
your fun, interactive anti-shoplifting program with
young people is right on-track and we look forward
to its progression."
Mark Doyle, MD, Asset Protection Consultants.
Jack L. Hayes Int. Inc.
“Mark Gamble and his team are doing fantastic
work with their Theft Prevention Campaign.”
Chris J. McGourty, Founder,
The Nat Anti-Organised Retail Crime Assn
(N.A.O.R.C.A.)
“With the new and impressive campaign release
from Shop-It, they have really captivated a world
class audience and have intrigued all organisations
involved with this new & unique venture. They can
definitely call upon a very intrigued audience, an
audience that ticks all our boxes when reaching
out to their decision makers.”
Stephen Langley LLB (Hons) (Open) MSc
Security Consultant
Undique Consultancy Ltd
"The Security Institute is the UK’s leading
membership organisation for security
professionals. We are committed to raising the
profile of the security sector and helping drive
professional standards, knowledge and
understanding. Security touches everyone’s life
everyday and we are pleased to support Shop-It as
they seek to engage 11-15 year olds in an online
environment where they will be raising awareness
of shoplifting and the impact it can have on a
teenagers life. We are looking forward to seeing
how this fun, innovative and engaging idea can
galvanise schools and their pupils across the UK”
The Security Institute
What Our Supporters Are SayingWEBSITE MEDIA PLANNER
Introduction To UK Theft Prevention Campaign
“Sharing Information,” “Better & Closer Collaboration.”
For several years now; especially in the UK; these once upon a time,
unspoken terms have become the main topic of conversation for many
Retailers/Business Services, Organisations, Law Enforcement, and Policy
Makers. You could say they have become the new ‘Buzz’ words within the
business sector and wider community.
We followed and researched as 2013/14 passed us by and it is only now that
we are beginning to see the benefits of these words develop into actual reality.
If it wasn’t for the sheer hard work between the Police, Policy Makers and
various Business Bodies, Organisations and let’s not forget all the other local
Crime Partnerships spread out throughout the UK, then we would still be in the
days of everyone blaming each other and businesses continuing with their own
policies and procedures. There is still along way to go, but dare we say
“Continued Collaboration” should now be the new “Buzz” words!??!!.....
On that note, Shop-It Ltd (Security-Help-Offering-Prevention-In-Theft) was set
up to aid the Retail, Business, and Security sectors in Theft Prevention with
the main emphasis on the continual problem of Shoplifting and part Business
Crime in general. The whole domain of LP and Security is vast, competitive
and even more technology driven than ever before. We all know businesses
need to make a profit, period. Though, in the current economic climate the
need to reduce losses and improve profit has never been greater. We had to
think outside the box, quite literally! “We are looking from the outside in, not
from the inside out?” We did not want to compete with other established
companies. We wanted to figure out away to work alongside them, establish a
connection ensuring a mutual respect for one and other. After all, everyone
has the same goals at the end of the day. We are not experts in Loss/Asset
Protection, Security, SFM, etc. but what we feel passionate about is Theft
Prevention. It’s not the cure, but it’s the best way forward for us…..
The Campaign
We are going back to the beginning. A time when shoplifters are born?
After years of research and our own personal knowledge of the subject
it is believed the general age range when people begin shoplifting is
between 11 and 12 years old. Around the time when children go to
Secondary school.
Through the power of the internet, school children aged 11 to 15 years
old will be given the free option of playing an engaging, interactive,
modern day Quest, but with a twist! The children will be lead to believe
they are playing a Fun, Educational online game, but in reality it will be
a Theft Prevention Campaign with the serious message that retail
crime is not a good life choice, it is not a victimless crime, they will not
get a job with a criminal record for theft, etc, etc.
Teams of one or more children from schools across the UK and Ireland
respectively, will be able to watch and interact within a real video story
environment putting the viewer directly in the action. What happens
next is up to the player. They will make real life choices even accepting
the consequences such as getting caught and being arrested!
Along the way players will be given clues, puzzles, etc in relation to a
retailers products or services and will visit their place of business in
video, view their website or even have to visit the premises in real time
to find the answers, win points and especially prizes!
The team that wins overall will win a main prize for themselves and
ultimately their school.
T: +44 (0) 7907 253 830
W: www.shop-it.co
FB: www.facebook.com/SHOPIT.ltd
IN: www.linkedin.com/company/shop-it-ltd/
TW: @Shop_it_Ltd
3. Creative Guidelines
All files no larger than 300K for website
adverts
All files no larger than 40k for any logo
All files should have a target URL supplied
if requested
File type should be a .gif or .jpeg 72 dpi
No interlaced gifs
Gifs can be set at 8 bit
RGB Colour or Indexed
No audio files are accepted
No animation/video files are accepted
Logo only images need to be in original file
type “png” or on transparent background
General Policies
All creative Adverts must be approved by
Shop-It Ltd before appearing on the
website.
Shop-It Ltd reserves the right to refuse
Adverts at our own discretion.
Advertisers are responsible for their own
URL. Click rates are not guaranteed.
Targeted Adverts and future advertising on
Images, Banners, News Letters, etc are
subject to availability and preference.
Must have confirmation from said business
for any Third – party advertising.
Any content submitted must be legal by the
appropriate British and Irish Laws.
Shop-It Ltd reserves the right to change
advertising rates at any time.
All advertising for the duration of the
Campaign, digital or otherwise is subject to
Shop-It’s Advertising Terms & Conditions.
Online Guidelines and PoliciesWEBSITE MEDIA PLANNER
Advertising and Sponsorship Opportunities
For All Security Related Services
The Security Industry as whole is the backbone of our mission. If your
business is Security Services/Products, LP/AP, SFM, FM, Holistic
Security Management Solutions, Technological, Research, basically
any company that services the Retail or Business sectors with some
form of security then this section is for you. Without your services and
expertise these sectors would still be struggling against our common
enemy…..Theft!
Shop-It does understand that your core clients are Retailers and other
Business Services and not the youngsters who will be playing the
online eQuest. That is not to say you would not benefit from being
involved in the game either. Though, it is in our best interest to gain as
much Return on Investment (ROI) or Maximum Exposure for all our
potential clients who wish to be involved in the Campaign. So, from a
purely marketing perspective, advertising on our website would best
service the needs of any Security Business. i.e., Your Business!
As the Campaign rapidly spreads through the Retail & Business
communities. Shop-It truly believes our website is the ideal place to
target decision makers and influencers within these communities. It is
the only place where these influential people can learn how to get
involved in the UK Theft Prevention Campaign. We have simplified
navigation throughout the site to make it easy for viewers to find all the
information they need all in one place. Impress your audience with
timely, dynamic and even customised adverts.
Why should you advertise on our Campaign website
Capture your core audience in one place
Promote your Products or Services
Lead Advert on our Landing Page
Banner Advert on the “Retailers” Page
Executive Advertising Package available
Fully Custom Integrated Packages available
Optional creative artwork
Click Through URL
Generate sales
Boost your brand or product awareness
Educate the industry about new products or services
Increase viewers to your web presence
Various advertising options available
Help Support the Campaign
Reasons for getting involved throughout the whole Campaign
Your website used in the game as many times as you wish
A potential target audience of over 3 million youngsters
Promote your Products/Services at a time of your choosing
Targeted Email Blasts to potential customers
E-newsletter sponsorship options throughout
Countdown to Game Launch E-News Letter
National & International exposure
The chance to be part of something truly unique!
How You Can Advertise With Us
Contact Shop-It today to find out more about
our advertising and marketing solutions.
As the Campaign rapidly gains momentum
further advertising opportunities will arise that
will help you reach and impact targeted
decision makers. Do Not Miss Out! keep an
eye on our website Advertisers section or
follow our social sites for regular updates.
Line Open 10am - 6pm
Tel: +44 (0)7907 253 830
Email : sales@shop-it.co
4. Landing Page Advert
Your company brand will be the first thing viewers to
our website will see. Achieve high visibility with a large
Advert image or impress our audience with a smaller
image and descriptive Advert.
Full size image no more than “960” Pixels in
Width x “400” Pixels in Height. File Size 300K
With optional logo & text graphics
Small image no more than “450” Pixels in Width
x “350” Pixels in Height. File size 70K
With optional logo & brief description
File Type .gif, .jpeg or .png 72dpi
Target URL
Rates:
Contact us for details
Target Page Banner
Attract your clients with a Leaderboard Banner on our
web page specifically aimed at Retailers and other
Business Services. Reach decision makers who are
paying attention, giving your brand the high impact
exposure they crave.
Image size no more than “728” Pixels in Width x
“90” Pixels in Height
File Size 70K
File Type .gif, .jpeg or .png 72dpi
Target URL
Rates:
Contact us for details
Supporters Page Listing
Your company can show its support for the Campaign
by having a basic or enhanced listing. This will stay
under a supporters section within our website for the
duration of the Campaign.
No more than 50 - 70 word description
Full contact details
Link to own Website
Add a Logo for Enhanced Listing
Optional links to Social Networks for Enhanced
Logo size no more then 40k
Logo size no more then “350” pixels in Width x
“300” pixels in Height
Basic Listing - £30
Enhanced Listing - £50
Your advertising budget is tight, but you really want to
show your support for the campaign? Then choose a
listing and show that your company really cares.
Custom Image Design
Want to advertise with us? can not provide an image?
No problem! Let Shop-It do the hard work for you. We
can custom design an image or banner advert to suit
your brands needs.
Fees will include two rounds of revisions. If you require
further revisions it will cost £80 for each design there
after.
Do Not Miss Out on these fantastic marketing
options! Contact us now and support the UK Theft
Prevention Campaign in the best way you can.
WEBSITE MEDIA PLANNER
Website Advertising and Specifications
The Shop-It Campaign Website is the ideal place to target decision makers within the Retail and Services
Sector. It’s the only environment where the industry will find everything they need to know on how to get
involved in the UK Theft Prevention Campaign. Create brand awareness, create sales and drive traffic to
your own website through the various advertising options we can offer you.
Landing Page Image………….. £60 each
Target Page Banner…………… £40 each
Line Open 10am - 6pm
Tel: +44 (0)7907 253 830
Email : sales@shop-it.co
5. WEBSITE MEDIA PLANNER
Integrated Advertising Packages
Why not consider one of our fully integrated Advertising Packages or try our exclusive Executive Package.
Make sure your business gets the best possible reach to its target audience and stay one step ahead of
your competitors. If you have a new product or service, there will be no better way to market via the UK
Theft Prevention Campaign then with our Executive Package or a custom built integrated package.
Line Open 10am - 6pm
Tel: +44 (0)7907 253 830
Email : sales@shop-it.co
The Executive Package
Do not miss out on this exclusive, one off marketing
opportunity. This Executive Package will be limited to
3 companies only for the duration of the Campaign!
Landing Page Advert
Your Advert will be placed in the first 3 adverts shown
to our viewers as soon as they land on our website.
You have the option of a full sized dynamic image
with text graphics, your logo and link.
You have the option of a smaller image, your logo
and a brief description of your business.
Option of changing your Adverts once a month.
Banner on “Retailers” Web Page
Your Banner Advert will be placed in the first 3 shown
to retail decision makers.
Option of changing Banner design once a month.
Enhanced Listing
Your company logo added to your listing.
Preference given for Listing placement.
FREE Custom Artwork for the first month
First Choice On Future Advertising:
eNews - Countdown to Launch
Preference given to your business for Advertising in
our eNews. (read eNews example for more details.)
Preference given on choice of Advert location and
size.
Advertise on the eQuest game
E - Blast Outs
eQuest News Wire
See our “Future Online Advertising Options” for details on
what these options are and how they can work for you.
Custom Integrated Packages
Budget tight? Still want to support the Campaign and
Advertise your business with several options? Why not
try a custom made package on a budget that suits you.
Landing Page Advert
Your Advert will be placed anywhere after the first 3
adverts shown to our viewers.
You have the option of a full sized dynamic image
with text graphics, your logo and link.
You have the option of a smaller image, your logo
and a brief description of your business.
Banner on “Retailers” Web Page
Your Banner Advert will be placed anywhere after the
first 3 shown to retailers and other services.
Basic or Enhanced Listing
Optional Custom Artwork for Website Advertising
Rates - Contact us for more information regarding the
Executive Package & custom integrated packages.
LIMITED SPACE AVAILABLE - If you want to support
the campaign as much as you can along with gaining as
much exposure as possible, then the Executive Package is
the ideal Advertising solution for you and your business.
You need to be quick! There are only 3 places available for
the Executive Package. Contact us now to log your interest
and we will contact you with details in regard to this amazing
offer.
Integrated packages are the best way to show your support
& advertise your business throughout the Campaign. Make
savings with discounted offers, so do not delay, contact us
TODAY!
6. WEBSITE MEDIA PLANNER
Future Online Advertising Options
Once the online eQuest game is launched, Shop-It will always continue to develop new and improved ways
to get the greatest reach out to the people who matter most to you. As the Security Related Community is
the backbone of our mission we would not succeed without your support. Shop-It will work tirelessly to
offer various marketing opportunities in an informative, digital medium to make sure we keep your business
connected to decision makers who view, decide, and purchase your products or services.
Coming To a Screen Near You Soon!
eNews - Countdown To Launch!
As time counts down towards the launch of the actual
eQuest, there is no better way to reach your target
audience then through our E - Newsletter. Each issue
will be delivered to all participants and subscribed
players who will be involved in the UK Theft Prevention
Campaign.
News and detailed insights surrounding the “BUZZ” of
the launch will give your business maximum exposure.
Add your own content and banner adverts to create
timely and cost effective product news & services to
the people who matter most……Your Potential Clients!
LIMITED SPACE AVAILABLE - As news of this
exciting Campaign rapidly spreads across the land, we
believe this method of marketing will become the most
popular with our advertisers.
Every Newsletter will have limited sponsors. Choice of
ad location and size will be based on availability and
preference.
Each eNews will be delivered 4 weeks before Launch,
then 3 weeks, twice in 2nd week & possibly every day
in last week.
(NB. exact times may change)
Advertising Through the eQuest Game Website
There will be no better way to advertise your business
products or services then having your website involved
in the actual game itself. Players will have no choice,
they will have to visit your website!
What a perfect way for you to advertise new products
or services, as the viewer will be guided directly to
where you wish within your web presence. You have
total control over your viewers and at a time of your
choosing.
If you are looking to give your brand maximum
exposure, then this very unique marketing opportunity
can not be beat! Plus, it does not stop there. You will
also have the chance to advertise within the eQuest
website. Do not miss out on this fantastic opportunity!
E – Blast Outs
From time to time throughout the Campaign we will be
sending out custom E - Blasts to opt - in subscribers.
These special news items will contain breaking news,
hints and tips, bonus prizes, etc, specifically designed
for the viewer.
These E - Blast Outs will become very popular with
advertisers as the content within will be created to grab
the readers attention. This modern way of advertising
will give you the chance to own part or all of the
advertising space available.
eQuest News Wire
The eQuest News Wire will work like any other online
News Letter. Exact distribution times have not been
decided yet, though be sure this method of marketing
your products or services will be a cost effective way to
stay in the minds of our opt - in audience of retailers,
other business services and players.
The eQuest News Wire will contain everything there is
to know about the eQuest at that time. Current tables
of teams & schools, prize winners, answers to past
clues, interviews with participating companies, etc, etc.
Like the E - Blasts advertising space will be limited and
based on availability and preference.
What ever Advertising option best suits your
business, please remember this is a campaign. We
need your SUPPORT! We also understand that
many of you need to make a R.O.I. We have tried to
keep our rates to an absolute minimum so this
may be possible, but more importantly for us,
without your SUPPORT the Theft Prevention
Campaign will simply not SUCCEED!
Tel: +44 (0)7907 253 830
Email : sales@shop-it.co
