One factor that is the reason consumers decide to buy a product in a company is price. What if the price offered by a company is cheaper than its competitors, consumers will make more purchases at the company. Vice versa, what if the price offered by a company is more expensive than its competitors, it will reduce the consumers decision to shop at the company. Besides the price factor that is no less important to attract consumers is located. The location or place of business that is easily reached by consumers has certainly influenced consumers in making product purchasing decisions in a company. Therefore, in this study, the authors use price and location as independent variables and purchasing decisions as dependent variables. The method used in this research is quantitative with an associative approach. The sampling technique in this study is probability sampling with a simple random sampling approach of 50 respondents. Data collection was carried out by distributing questionnaires to respondents who were consumers of the Maju Bersama supermarket with MMTC Medan. Data were analyzed using validity, reliability, classic assumption test, multiple linear regression analysis, t test, F test, and test the coefficient of determination R2 , which is operated through the program SPSS 16. The t test results indicate that partially the price does not affect the purchase decision, while location influences the purchase decision. The F test of price and location variables shows that price and location simultaneously influence purchasing decisions. The coefficient of determination R2 of 0.590 indicates that the price and location variables affect the purchasing decision 59 and the remaining 41 are influenced by other variables not included in this study. Noviyanti Hulu | Amril | Hayunimah Siregar "The Effect of Price and Location on Purchasing Decisions at the Swalayan Maju Bersama MMTC Medan" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28009.pdf Paper URL: https://www.ijtsrd.com/management/randd-management/28009/the-effect-of-price-and-location-on-purchasing-decisions-at-the-swalayan-maju-bersama-mmtc-medan/noviyanti-hulu
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
[Project] Retail Management Report Brands Versus Private Labels- Fighting to WinBiswadeep Ghosh Hazra
INTRODUCTION-
Private label brands are on the rise right now everywhere in the world and command a higher unit share than the strongest of national brands in 77 out of 250 product supermarket categories which is an astonishing 31% and even in 100 of those categories, Private Label comes a close second or third position. However, manufacturers do not realize that sales of private labels sales vary with the economic conditions of the country they are operating in. Their share goes up when the economy is suffering and tanks in stronger growth periods.
The proof of this claim is evident from the following fact- During the last 20 years, Private Label share of markets has averaged out at a decent 14% of the U.S dollar supermarket sales. This share was 17% during 1981-82 at the peak of the recession and in the year 1994, this share dropped to 14.8% despite receiving media adulation. Private labels have managed to pressurize strong national and international brands but brands must also assess the threats that are possible from private labels and whether they will decline or mature in the future.
European Markets have seen quite success with Private Label Brands and compared to USA supermarkets which has only 15% of their sales come from Private Label Brands, European supermarkets has 54% of their sales from PLBs. This is because in Europe, the television markets are highly regulated and hence advertising is limited. Also, grocery chains dominate the entire European landscape and hence retailers hold more power in relation to manufacturers than in the United States of America.
“To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.)
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
[Project] Retail Management Report Brands Versus Private Labels- Fighting to WinBiswadeep Ghosh Hazra
INTRODUCTION-
Private label brands are on the rise right now everywhere in the world and command a higher unit share than the strongest of national brands in 77 out of 250 product supermarket categories which is an astonishing 31% and even in 100 of those categories, Private Label comes a close second or third position. However, manufacturers do not realize that sales of private labels sales vary with the economic conditions of the country they are operating in. Their share goes up when the economy is suffering and tanks in stronger growth periods.
The proof of this claim is evident from the following fact- During the last 20 years, Private Label share of markets has averaged out at a decent 14% of the U.S dollar supermarket sales. This share was 17% during 1981-82 at the peak of the recession and in the year 1994, this share dropped to 14.8% despite receiving media adulation. Private labels have managed to pressurize strong national and international brands but brands must also assess the threats that are possible from private labels and whether they will decline or mature in the future.
European Markets have seen quite success with Private Label Brands and compared to USA supermarkets which has only 15% of their sales come from Private Label Brands, European supermarkets has 54% of their sales from PLBs. This is because in Europe, the television markets are highly regulated and hence advertising is limited. Also, grocery chains dominate the entire European landscape and hence retailers hold more power in relation to manufacturers than in the United States of America.
“To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.)
A Study of Customer Satisfaction towards the Various Services Provided At Ret...inventionjournals
The performance of the retailing sector for the past few years is outstanding and witnesses a huge revamping exercise, significantly contributed by the growth of the organized retailing. Rapid urbanization, exposure to large number of foreign brands and changing lifestyle and preferences has contributed to the growth of retailing in India. This study on customer satisfaction on retailing services aims to identify the dimensions in which the services provided by the organized retail outlets to the customers and also it revels the dimensional measure and the satisfaction of the customers. Further this study explores the factors that derive the satisfaction of the customers on services in organized retail.
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
Kazakhstan possesses a tremendous economic growth potential as the country continues its
transition to a market economy. However, despite huge potential, Kazakhstan has not been able to develop a
competitive economy. One of the main causes is that there are few
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
A STUDY ON EFFECTIVE BRAND PROMOTIONAL STRATEGIES INFLUENCING CUSTOMERSIAEME Publication
The paper aims to investigate the effectiveness of brand promotional strategies by Max retail, which influences the customers to purchase. Data set included use of and influence of outdoor and in-store promotional tools. These were investigated to determine impact and effect of the promotions. There is a good response about the hoardings kept in the store and POP for the internal communications and promotions and through this research study, many of the customers have shown their neutral opinion about the contests/sweepstakes/games. One third of the respondents are respond ed that the paper advertisement helps them to know the offers of Max.
The impact of online advertising on consumer buying behaviour towards mobile ...rahul_yadav96
Hey guys i have uploaded my 5th(BMS) semester Research paper on "The impact of internet advertisement On Consumer Buying Behavior Towards Mobile Phones". i hope this will be helpful for getting a brief idea on how research papers are to made and submitted.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
A Study of Customer Satisfaction towards the Various Services Provided At Ret...inventionjournals
The performance of the retailing sector for the past few years is outstanding and witnesses a huge revamping exercise, significantly contributed by the growth of the organized retailing. Rapid urbanization, exposure to large number of foreign brands and changing lifestyle and preferences has contributed to the growth of retailing in India. This study on customer satisfaction on retailing services aims to identify the dimensions in which the services provided by the organized retail outlets to the customers and also it revels the dimensional measure and the satisfaction of the customers. Further this study explores the factors that derive the satisfaction of the customers on services in organized retail.
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
Kazakhstan possesses a tremendous economic growth potential as the country continues its
transition to a market economy. However, despite huge potential, Kazakhstan has not been able to develop a
competitive economy. One of the main causes is that there are few
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
A STUDY ON EFFECTIVE BRAND PROMOTIONAL STRATEGIES INFLUENCING CUSTOMERSIAEME Publication
The paper aims to investigate the effectiveness of brand promotional strategies by Max retail, which influences the customers to purchase. Data set included use of and influence of outdoor and in-store promotional tools. These were investigated to determine impact and effect of the promotions. There is a good response about the hoardings kept in the store and POP for the internal communications and promotions and through this research study, many of the customers have shown their neutral opinion about the contests/sweepstakes/games. One third of the respondents are respond ed that the paper advertisement helps them to know the offers of Max.
The impact of online advertising on consumer buying behaviour towards mobile ...rahul_yadav96
Hey guys i have uploaded my 5th(BMS) semester Research paper on "The impact of internet advertisement On Consumer Buying Behavior Towards Mobile Phones". i hope this will be helpful for getting a brief idea on how research papers are to made and submitted.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
The strong brand equity value has turned into an exceptionally critical element that influences
customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand
equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions.
The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data
collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the
selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity
dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and
interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying
behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand
loyalty
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
consumer buying behavior for new mobile connection7620212071
This project will help marketing student who is looking for the project in mobile connection.so i request to all please go through the project and let me know if required,just mentioned your mail id i will forward you.
Also i will help the student to make there project successful in any stream. (asati.vinay@yahoo.in) this is my mail id where you can write whatever thigs you required related any projects, In future i will upload more projects.
To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
Impact of Brand Image and Service Quality on Consumer Purchase Intention: A S...Muhammad Arslan
The objective of this research is to determine the relationship between brand image, service quality and price on
consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase
intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large
retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer
purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention.
The findings also documented that consumers in large retail stores don’t bother prices because consumers
consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image
and service quality. Normative and informative susceptibility have positive effect on brand image. The
recommendations and suggestions are very helpful for managers and operators of large stores. Brand image
depends on informative and normative susceptibility.
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu "Consumer Behaviour in Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdfPaper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha
The Influence of Sales Promotion and Brand Image toward the Purchasing Decisi...YogeshIJTSRD
The aim of this research is to know the influence of sales promotion and brand image to Shopee platform toward consumer purchasing decision by students in FISIP Slamet Riyadi Surakarta. The method uses survey. This research includes as quantitative explanative research. Research population is students of FISIP Slamet Riyadi Surakarta who buy products through Shopee. Technique sampling in nonprobability uses accidental sampling with 96 respondents. Technique of collecting data is questionnaire as primer data and files, documents as seconder data. Validity data test uses moment product test and reliability data test uses cronbach alpha test. Analysis technique uses multiple regressions analysis by doing classic assumption test. The result shows that, as simultanouesly, both of free variables influence purchasing decision, while, as individually, sales promotion does not give influence to purchasing decision as 0,848. Then, brand image gives significant influence to purchasing decision as 0,004. Nurnawati Hindra Hastuti | Andri Astuti Itasari "The Influence of Sales Promotion and Brand Image toward the Purchasing Decision in Shopee Platform" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43905.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/social-science/43905/the-influence-of-sales-promotion-and-brand-image-toward-the-purchasing-decision-in-shopee-platform/nurnawati-hindra-hastuti
This document is my summer internship project report during my PGDM Course. I have done my summer internship from A C Nielsen India Pvt.Ltd. I have mentioned my experience of working on different market research projects which gave me exposure to different industries such as Retail, Information technology, Automobile, Banking, Etc.
Similar to The Effect of Price and Location on Purchasing Decisions at the Swalayan Maju Bersama MMTC Medan (20)
‘Six Sigma Technique’ A Journey Through its Implementationijtsrd
The manufacturing industries all over the world are facing tough challenges for growth, development and sustainability in today’s competitive environment. They have to achieve apex position by adapting with the global competitive environment by delivering goods and services at low cost, prime quality and better price to increase wealth and consumer satisfaction. Cost Management ensures profit, growth and sustainability of the business with implementation of Continuous Improvement Technique like Six Sigma. This leads to optimize Business performance. The method drives for customer satisfaction, low variation, reduction in waste and cycle time resulting into a competitive advantage over other industries which did not implement it. The main objective of this paper ‘Six Sigma Technique A Journey Through Its Implementation’ is to conceptualize the effectiveness of Six Sigma Technique through the journey of its implementation. Aditi Sunilkumar Ghosalkar "‘Six Sigma Technique’: A Journey Through its Implementation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64546.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64546/‘six-sigma-technique’-a-journey-through-its-implementation/aditi-sunilkumar-ghosalkar
Edge Computing in Space Enhancing Data Processing and Communication for Space...ijtsrd
Edge computing, a paradigm that involves processing data closer to its source, has gained significant attention for its potential to revolutionize data processing and communication in space missions. With the increasing complexity and data volume generated by modern space missions, traditional centralized computing approaches face challenges related to latency, bandwidth, and security. Edge computing in space, involving on board processing and analysis of data, offers promising solutions to these challenges. This paper explores the concept of edge computing in space, its benefits, applications, and future prospects in enhancing space missions. Manish Verma "Edge Computing in Space: Enhancing Data Processing and Communication for Space Missions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64541.pdf Paper Url: https://www.ijtsrd.com/computer-science/artificial-intelligence/64541/edge-computing-in-space-enhancing-data-processing-and-communication-for-space-missions/manish-verma
Dynamics of Communal Politics in 21st Century India Challenges and Prospectsijtsrd
Communal politics in India has evolved through centuries, weaving a complex tapestry shaped by historical legacies, colonial influences, and contemporary socio political transformations. This research comprehensively examines the dynamics of communal politics in 21st century India, emphasizing its historical roots, socio political dynamics, economic implications, challenges, and prospects for mitigation. The historical perspective unravels the intricate interplay of religious identities and power dynamics from ancient civilizations to the impact of colonial rule, providing insights into the evolution of communalism. The socio political dynamics section delves into the contemporary manifestations, exploring the roles of identity politics, socio economic disparities, and globalization. The economic implications section highlights how communal politics intersects with economic issues, perpetuating disparities and influencing resource allocation. Challenges posed by communal politics are scrutinized, revealing multifaceted issues ranging from social fragmentation to threats against democratic values. The prospects for mitigation present a multifaceted approach, incorporating policy interventions, community engagement, and educational initiatives. The paper conducts a comparative analysis with international examples, identifying common patterns such as identity politics and economic disparities. It also examines unique challenges, emphasizing Indias diverse religious landscape, historical legacy, and secular framework. Lessons for effective strategies are drawn from international experiences, offering insights into inclusive policies, interfaith dialogue, media regulation, and global cooperation. By scrutinizing historical epochs, contemporary dynamics, economic implications, and international comparisons, this research provides a comprehensive understanding of communal politics in India. The proposed strategies for mitigation underscore the importance of a holistic approach to foster social harmony, inclusivity, and democratic values. Rose Hossain "Dynamics of Communal Politics in 21st Century India: Challenges and Prospects" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64528.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/history/64528/dynamics-of-communal-politics-in-21st-century-india-challenges-and-prospects/rose-hossain
Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in...ijtsrd
Background and Objective Telehealth has become a well known tool for the delivery of health care in Saudi Arabia, and the perspective and knowledge of healthcare providers are influential in the implementation, adoption and advancement of the method. This systematic review was conducted to examine the current literature base regarding telehealth and the related healthcare professional perspective and knowledge in the Kingdom of Saudi Arabia. Materials and Methods This systematic review was conducted by searching 7 databases including, MEDLINE, CINHAL, Web of Science, Scopus, PubMed, PsycINFO, and ProQuest Central. Studies on healthcare practitioners telehealth knowledge and perspectives published in English in Saudi Arabia from 2000 to 2023 were included. Boland directed this comprehensive review. The researchers examined each connected study using the AXIS tool, which evaluates cross sectional systematic reviews. Narrative synthesis was used to summarise and convey the data. Results Out of 1840 search results, 10 studies were included. Positive outlook and limited knowledge among providers were seen across trials. Healthcare professionals like telehealth for its ability to improve quality, access, and delivery, save time and money, and be successful. Age, gender, occupation, and work experience also affect health workers knowledge. In Saudi Arabia, healthcare professionals face inadequate expert assistance, patient privacy, internet connection concerns, lack of training courses, lack of telehealth understanding, and high costs while performing telemedicine. Conclusions Healthcare practitioners telehealth perceptions and knowledge were examined in this systematic study. Its collection of concerned experts different personal attitudes and expertise would help enhance telehealths implementation in Saudi Arabia, develop its healthcare delivery alternative, and eliminate frequent problems. Badriah Mousa I Mulayhi | Dr. Jomin George | Judy Jenkins "Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in Saudi Arabia: A Systematic Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64535.pdf Paper Url: https://www.ijtsrd.com/medicine/other/64535/assess-perspective-and-knowledge-of-healthcare-providers-towards-elehealth-in-saudi-arabia-a-systematic-review/badriah-mousa-i-mulayhi
The Impact of Digital Media on the Decentralization of Power and the Erosion ...ijtsrd
The impact of digital media on the distribution of power and the weakening of traditional gatekeepers has gained considerable attention in recent years. The adoption of digital technologies and the internet has resulted in declining influence and power for traditional gatekeepers such as publishing houses and news organizations. Simultaneously, digital media has facilitated the emergence of new voices and players in the media industry. Digital medias impact on power decentralization and gatekeeper erosion is visible in several ways. One significant aspect is the democratization of information, which enables anyone with an internet connection to publish and share content globally, leading to citizen journalism and bypassing traditional gatekeepers. Another aspect is the disruption of conventional media industry business models, as traditional organizations struggle to adjust to the decrease in advertising revenue and the rise of digital platforms. Alternative business models, such as subscription models and crowdfunding, have become more prevalent, leading to the emergence of new players. Overall, the impact of digital media on the distribution of power and the weakening of traditional gatekeepers has brought about significant changes in the media landscape and the way information is shared. Further research is required to fully comprehend the implications of these changes and their impact on society. Dr. Kusum Lata "The Impact of Digital Media on the Decentralization of Power and the Erosion of Traditional Gatekeepers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64544.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64544/the-impact-of-digital-media-on-the-decentralization-of-power-and-the-erosion-of-traditional-gatekeepers/dr-kusum-lata
Online Voices, Offline Impact Ambedkars Ideals and Socio Political Inclusion ...ijtsrd
This research investigates the nexus between online discussions on Dr. B.R. Ambedkars ideals and their impact on social inclusion among college students in Gurugram, Haryana. Surveying 240 students from 12 government colleges, findings indicate that 65 actively engage in online discussions, with 80 demonstrating moderate to high awareness of Ambedkars ideals. Statistically significant correlations reveal that higher online engagement correlates with increased awareness p 0.05 and perceived social inclusion. Variations across colleges and a notable effect of college type on perceived social inclusion highlight the influence of contextual factors. Furthermore, the intersectional analysis underscores nuanced differences based on gender, caste, and socio economic status. Dr. Kusum Lata "Online Voices, Offline Impact: Ambedkar's Ideals and Socio-Political Inclusion - A Study of Gurugram District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64543.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64543/online-voices-offline-impact-ambedkars-ideals-and-sociopolitical-inclusion--a-study-of-gurugram-district/dr-kusum-lata
Problems and Challenges of Agro Entreprenurship A Studyijtsrd
Noting calls for contextualizing Agro entrepreneurs problems and challenges of the agro entrepreneurs and for greater attention to the Role of entrepreneurs in agro entrepreneurship research, we conduct a systematic literature review of extent research in agriculture entrepreneurship to overcome the study objectives of complications of agro entrepreneurs through various factors, Development of agriculture products is a key factor for the overall economic growth of agro entrepreneurs Agro Entrepreneurs produces firsthand large scale employment, utilizes the labor and natural resources, This research outlines the problems of Weather and Soil Erosions, Market price fluctuation, stimulates labor cost problems, reduces concentration of Price volatility, Dependency on Intermediaries, induces Limited Bargaining Power, and Storage and Transportation Costs. This paper mainly devoted to highlight Problems and challenges faced for the sustainable of Agro Entrepreneurs in India. Vinay Prasad B "Problems and Challenges of Agro Entreprenurship - A Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64540.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64540/problems-and-challenges-of-agro-entreprenurship--a-study/vinay-prasad-b
Comparative Analysis of Total Corporate Disclosure of Selected IT Companies o...ijtsrd
Disclosure is a process through which a business enterprise communicates with external parties. A corporate disclosure is communication of financial and non financial information of the activities of a business enterprise to the interested entities. Corporate disclosure is done through publishing annual reports. So corporate disclosure through annual reports plays a vital role in the life of all the companies and provides valuable information to investors. The basic objectives of corporate disclosure is to give a true and fair view of companies to the parties related either directly or indirectly like owner, government, creditors, shareholders etc. in the companies act, provisions have been made about mandatory and voluntary disclosure. The IT sector in India is rapidly growing, the trend to invest in the IT sector is rising and employment opportunities in IT sectors are also increasing. Therefore the IT sector is expected to have fair, full and adequate disclosure of all information. Unfair and incomplete disclosure may adversely affect the entire economy. A research study on disclosure practices of IT companies could play an important role in this regard. Hence, the present research study has been done to study and review comparative analysis of total corporate disclosure of selected IT companies of India and to put forward overall findings and suggestions with a view to increase disclosure score of these companies. The researcher hopes that the present research study will be helpful to all selected Companies for improving level of corporate disclosure through annual reports as well as the government, creditors, investors, all business organizations and upcoming researcher for comparative analyses of level of corporate disclosure with special reference to selected IT companies. Dr. Vaibhavi D. Thaker "Comparative Analysis of Total Corporate Disclosure of Selected IT Companies of India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64539.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64539/comparative-analysis-of-total-corporate-disclosure-of-selected-it-companies-of-india/dr-vaibhavi-d-thaker
The Impact of Educational Background and Professional Training on Human Right...ijtsrd
This study investigated the impact of educational background and professional training on human rights awareness among secondary school teachers in the Marathwada region of Maharashtra, India. The key findings reveal that higher levels of education, particularly a master’s degree, and fields of study related to education, humanities, or social sciences are associated with greater human rights awareness among teachers. Additionally, both pre service teacher training and in service professional development programs focused on human rights education significantly enhance teacher’s knowledge, skills, and competencies in promoting human rights principles in their classrooms. Baig Ameer Bee Mirza Abdul Aziz | Dr. Syed Azaz Ali Amjad Ali "The Impact of Educational Background and Professional Training on Human Rights Awareness among Secondary School Teachers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64529.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64529/the-impact-of-educational-background-and-professional-training-on-human-rights-awareness-among-secondary-school-teachers/baig-ameer-bee-mirza-abdul-aziz
A Study on the Effective Teaching Learning Process in English Curriculum at t...ijtsrd
“One Language sets you in a corridor for life. Two languages open every door along the way” Frank Smith English as a foreign language or as a second language has been ruling in India since the period of Lord Macaulay. But the question is how much we teach or learn English properly in our culture. Is there any scope to use English as a language rather than a subject How much we learn or teach English without any interference of mother language specially in the classroom teaching learning scenario in West Bengal By considering all these issues the researcher has attempted in this article to focus on the effective teaching learning process comparing to other traditional strategies in the field of English curriculum at the secondary level to investigate whether they fulfill the present teaching learning requirements or not by examining the validity of the present curriculum of English. The purpose of this study is to focus on the effectiveness of the systematic, scientific, sequential and logical transaction of the course between the teachers and the learners in the perspective of the 5Es programme that is engage, explore, explain, extend and evaluate. Sanchali Mondal | Santinath Sarkar "A Study on the Effective Teaching Learning Process in English Curriculum at the Secondary Level of West Bengal" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd62412.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/62412/a-study-on-the-effective-teaching-learning-process-in-english-curriculum-at-the-secondary-level-of-west-bengal/sanchali-mondal
The Role of Mentoring and Its Influence on the Effectiveness of the Teaching ...ijtsrd
This paper reports on a study which was conducted to investigate the role of mentoring and its influence on the effectiveness of the teaching of Physics in secondary schools in the South West Region of Cameroon. The study adopted the convergent parallel mixed methods design, focusing on respondents in secondary schools in the South West Region of Cameroon. Both quantitative and qualitative data were collected, analysed separately, and the results were compared to see if the findings confirm or disconfirm each other. The quantitative analysis found that majority of the respondents 72 of Physics teachers affirmed that they had more experienced colleagues as mentors to help build their confidence, improve their teaching, and help them improve their effectiveness and efficiency in guiding learners’ achievements. Only 28 of the respondents disagreed with these statements. With majority respondents 72 agreeing with the statements, it implies that in most secondary schools, experienced Physics teachers act as mentors to build teachers’ confidence in teaching and improving students’ learning. The interview qualitative data analysis summarized how secondary school Principals use meetings with mentors and mentees to promote mentorship in the school milieu. This has helped strengthen teachers’ classroom practices in secondary schools in the South West Region of Cameroon. With the results confirming each other, the study recommends that mentoring should focus on helping teachers employ social interactions and instructional practices feedback and clarity in teaching that have direct measurable impact on students’ learning achievements. Andrew Ngeim Sumba | Frederick Ebot Ashu | Peter Agborbechem Tambi "The Role of Mentoring and Its Influence on the Effectiveness of the Teaching of Physics in Secondary Schools in the South West Region of Cameroon" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64524.pdf Paper Url: https://www.ijtsrd.com/management/management-development/64524/the-role-of-mentoring-and-its-influence-on-the-effectiveness-of-the-teaching-of-physics-in-secondary-schools-in-the-south-west-region-of-cameroon/andrew-ngeim-sumba
Design Simulation and Hardware Construction of an Arduino Microcontroller Bas...ijtsrd
This study primarily focuses on the design of a high side buck converter using an Arduino microcontroller. The converter is specifically intended for use in DC DC applications, particularly in standalone solar PV systems where the PV output voltage exceeds the load or battery voltage. To evaluate the performance of the converter, simulation experiments are conducted using Proteus Software. These simulations provide insights into the input and output voltages, currents, powers, and efficiency under different state of charge SoC conditions of a 12V,70Ah rechargeable lead acid battery. Additionally, the hardware design of the converter is implemented, and practical data is collected through operation, monitoring, and recording. By comparing the simulation results with the practical results, the efficiency and performance of the designed converter are assessed. The findings indicate that while the buck converter is suitable for practical use in standalone PV systems, its efficiency is compromised due to a lower output current. Chan Myae Aung | Dr. Ei Mon "Design Simulation and Hardware Construction of an Arduino-Microcontroller Based DC-DC High-Side Buck Converter for Standalone PV System" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64518.pdf Paper Url: https://www.ijtsrd.com/engineering/mechanical-engineering/64518/design-simulation-and-hardware-construction-of-an-arduinomicrocontroller-based-dcdc-highside-buck-converter-for-standalone-pv-system/chan-myae-aung
Sustainable Energy by Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadikuijtsrd
Energy becomes sustainable if it meets the needs of the present without compromising the ability of future generations to meet their own needs. Some of the definitions of sustainable energy include the considerations of environmental aspects such as greenhouse gas emissions, social, and economic aspects such as energy poverty. Generally far more sustainable than fossil fuel are renewable energy sources such as wind, hydroelectric power, solar, and geothermal energy sources. Worthy of note is that some renewable energy projects, like the clearing of forests to produce biofuels, can cause severe environmental damage. The sustainability of nuclear power which is a low carbon source is highly debated because of concerns about radioactive waste, nuclear proliferation, and accidents. The switching from coal to natural gas has environmental benefits, including a lower climate impact, but could lead to delay in switching to more sustainable options. “Carbon capture and storage” can be built into power plants to remove the carbon dioxide CO2 emissions, but this technology is expensive and has rarely been implemented. Leading non renewable energy sources around the world is fossil fuels, coal, petroleum, and natural gas. Nuclear energy is usually considered another non renewable energy source, although nuclear energy itself is a renewable energy source, but the material used in nuclear power plants is not. The paper addresses the issue of sustainable energy, its attendant benefits to the future generation, and humanity in general. Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadiku "Sustainable Energy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64534.pdf Paper Url: https://www.ijtsrd.com/engineering/electrical-engineering/64534/sustainable-energy/paul-a-adekunte
Concepts for Sudan Survey Act Implementations Executive Regulations and Stand...ijtsrd
This paper aims to outline the executive regulations, survey standards, and specifications required for the implementation of the Sudan Survey Act, and for regulating and organizing all surveying work activities in Sudan. The act has been discussed for more than 5 years. The Land Survey Act was initiated by the Sudan Survey Authority and all official legislations were headed by the Sudan Ministry of Justice till it was issued in 2022. The paper presents conceptual guidelines to be used for the Survey Act implementation and to regulate the survey work practice, standardizing the field surveys, processing, quality control, procedures, and the processes related to survey work carried out by the stakeholders and relevant authorities in Sudan. The conceptual guidelines are meant to improve the quality and harmonization of geospatial data and to aid decision making processes as well as geospatial information systems. The established comprehensive executive regulations will govern and regulate the implementation of the Sudan Survey Geomatics Act in all surveying and mapping practices undertaken by the Sudan Survey Authority SSA and state local survey departments for public or private sector organizations. The targeted standards and specifications include the reference frame, projection, coordinate systems, and the guidelines and specifications that must be followed in the field of survey work, processes, and mapping products. In the last few decades, there has been a growing awareness of the importance of geomatics activities and measurements on the Earths surface in space and time, together with observing and mapping the changes. In such cases, data must be captured promptly, standardized, and obtained with more accuracy and specified in much detail. The paper will also highlight the current situation in Sudan, the degree to which survey standards are used, the problems encountered, and the errors that arise from not using the standards and survey specifications. Kamal A. A. Sami "Concepts for Sudan Survey Act Implementations - Executive Regulations and Standards" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63484.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63484/concepts-for-sudan-survey-act-implementations--executive-regulations-and-standards/kamal-a-a-sami
Towards the Implementation of the Sudan Interpolated Geoid Model Khartoum Sta...ijtsrd
The discussions between ellipsoid and geoid have invoked many researchers during the recent decades, especially during the GNSS technology era, which had witnessed a great deal of development but still geoid undulation requires more investigations. To figure out a solution for Sudans local geoid, this research has tried to intake the possibility of determining the geoid model by following two approaches, gravimetric and geometrical geoid model determination, by making use of GNSS leveling benchmarks at Khartoum state. The Benchmarks are well distributed in the study area, in which, the horizontal coordinates and the height above the ellipsoid have been observed by GNSS while orthometric heights were carried out using precise leveling. The Global Geopotential Model GGM represented in EGM2008 has been exploited to figure out the geoid undulation at the benchmarks in the study area. This is followed by a fitting process, that has been done to suit the geoid undulation data which has been computed using GNSS leveling data and geoid undulation inspired by the EGM2008. Two geoid surfaces were created after the fitting process to ensure that they are identical and both of them could be counted for getting the same geoid undulation with an acceptable accuracy. In this respect, statistical operation played an important role in ensuring the consistency and integrity of the model by applying cross validation techniques splitting the data into training and testing datasets for building the geoid model and testing its eligibility. The geometrical solution for geoid undulation computation has been utilized by applying straightforward equations that facilitate the calculation of the geoid undulation directly through applying statistical techniques for the GNSS leveling data of the study area to get the common equation parameters values that could be utilized to calculate geoid undulation of any position in the study area within the claimed accuracy. Both systems were checked and proved eligible to be used within the study area with acceptable accuracy which may contribute to solving the geoid undulation problem in the Khartoum area, and be further generalized to determine the geoid model over the entire country, and this could be considered in the future, for regional and continental geoid model. Ahmed M. A. Mohammed. | Kamal A. A. Sami "Towards the Implementation of the Sudan Interpolated Geoid Model (Khartoum State Case Study)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63483.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63483/towards-the-implementation-of-the-sudan-interpolated-geoid-model-khartoum-state-case-study/ahmed-m-a-mohammed
Activating Geospatial Information for Sudans Sustainable Investment Mapijtsrd
Sudan is witnessing an acceleration in the processes of development and transformation in the performance of government institutions to raise the productivity and investment efficiency of the government sector. The development plans and investment opportunities have focused on achieving national goals in various sectors. This paper aims to illuminate the path to the future and provide geospatial data and information to develop the investment climate and environment for all sized businesses, and to bridge the development gap between the Sudan states. The Sudan Survey Authority SSA is the main advisor to the Sudan Government in conducting surveying, mappings, designing, and developing systems related to geospatial data and information. In recent years, SSA made a strategic partnership with the Ministry of Investment to activate Geospatial Information for Sudans Sustainable Investment and in particular, for the preparation and implementation of the Sudan investment map, based on the directives and objectives of the Ministry of Investment MI in Sudan. This paper comes within the framework of activating the efforts of the Ministry of Investment to develop technical investment services by applying techniques adopted by the Ministry and its strategic partners for advancing investment processes in the country. Kamal A. A. Sami "Activating Geospatial Information for Sudan's Sustainable Investment Map" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63482.pdf Paper Url: https://www.ijtsrd.com/engineering/information-technology/63482/activating-geospatial-information-for-sudans-sustainable-investment-map/kamal-a-a-sami
Educational Unity Embracing Diversity for a Stronger Societyijtsrd
In a rapidly changing global landscape, the importance of education as a unifying force cannot be overstated. This paper explores the crucial role of educational unity in fostering a stronger and more inclusive society through the embrace of diversity. By examining the benefits of diverse learning environments, the paper aims to highlight the positive impact on societal strength. The discussion encompasses various dimensions, from curriculum design to classroom dynamics, and emphasizes the need for educational institutions to become catalysts for unity in diversity. It highlights the need for a paradigm shift in educational policies, curricula, and pedagogical approaches to ensure that they are reflective of the diverse fabric of society. This paper also addresses the challenges associated with implementing inclusive educational practices and offers practical strategies for overcoming barriers. It advocates for collaborative efforts between educational institutions, policymakers, and communities to create a supportive ecosystem that promotes diversity and unity. Mr. Amit Adhikari | Madhumita Teli | Gopal Adhikari "Educational Unity: Embracing Diversity for a Stronger Society" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64525.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64525/educational-unity-embracing-diversity-for-a-stronger-society/mr-amit-adhikari
Integration of Indian Indigenous Knowledge System in Management Prospects and...ijtsrd
The diversity of indigenous knowledge systems in India is vast and can vary significantly between different communities and regions. Preserving and respecting these knowledge systems is crucial for maintaining cultural heritage, promoting sustainable practices, and fostering cross cultural understanding. In this paper, an overview of the prospects and challenges associated with incorporating Indian indigenous knowledge into management is explored. It is found that IIKS helps in management in many areas like sustainable development, tourism, food security, natural resource management, cultural preservation and innovation, etc. However, IIKS integration with management faces some challenges in the form of a lack of documentation, cultural sensitivity, language barriers legal framework, etc. Savita Lathwal "Integration of Indian Indigenous Knowledge System in Management: Prospects and Challenges" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63500.pdf Paper Url: https://www.ijtsrd.com/management/accounting-and-finance/63500/integration-of-indian-indigenous-knowledge-system-in-management-prospects-and-challenges/savita-lathwal
DeepMask Transforming Face Mask Identification for Better Pandemic Control in...ijtsrd
The COVID 19 pandemic has highlighted the crucial need of preventive measures, with widespread use of face masks being a key method for slowing the viruss spread. This research investigates face mask identification using deep learning as a technological solution to be reducing the risk of coronavirus transmission. The proposed method uses state of the art convolutional neural networks CNNs and transfer learning to automatically recognize persons who are not wearing masks in a variety of circumstances. We discuss how this strategy improves public health and safety by providing an efficient manner of enforcing mask wearing standards. The report also discusses the obstacles, ethical concerns, and prospective applications of face mask detection systems in the ongoing fight against the pandemic. Dilip Kumar Sharma | Aaditya Yadav "DeepMask: Transforming Face Mask Identification for Better Pandemic Control in the COVID-19 Era" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64522.pdf Paper Url: https://www.ijtsrd.com/engineering/electronics-and-communication-engineering/64522/deepmask-transforming-face-mask-identification-for-better-pandemic-control-in-the-covid19-era/dilip-kumar-sharma
Streamlining Data Collection eCRF Design and Machine Learningijtsrd
Efficient and accurate data collection is paramount in clinical trials, and the design of Electronic Case Report Forms eCRFs plays a pivotal role in streamlining this process. This paper explores the integration of machine learning techniques in the design and implementation of eCRFs to enhance data collection efficiency. We delve into the synergies between eCRF design principles and machine learning algorithms, aiming to optimize data quality, reduce errors, and expedite the overall data collection process. The application of machine learning in eCRF design brings forth innovative approaches to data validation, anomaly detection, and real time adaptability. This paper discusses the benefits, challenges, and future prospects of leveraging machine learning in eCRF design for streamlined and advanced data collection in clinical trials. Dhanalakshmi D | Vijaya Lakshmi Kannareddy "Streamlining Data Collection: eCRF Design and Machine Learning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63515.pdf Paper Url: https://www.ijtsrd.com/biological-science/biotechnology/63515/streamlining-data-collection-ecrf-design-and-machine-learning/dhanalakshmi-d
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
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promotion. However, companies must trulyunderstandthat
each consumer has different behavior in making purchasing
decisions, so that not all of these factors will affect
consumers in making purchasing decisions in a company.
In this case the possibility of consumers will only be
influenced by one factor, two factors, or even all of these
factors affect it, therefore the company mustbeabletoknow
about what factors are considered by consumers indeciding
to make a purchase and the most dominant factorsinfluence
on consumer purchasing decisions. So companies can make
policies and strategies that are effective and efficient by
applying a combination of the marketing mix that best suits
the needs and desires of consumers. The marketing mix
consists of 4Ps of products, namely products, prices, places
and promotions. Whereas the additional 3Ps for service
products are people, processes, physical evidence. Theprice
factor is one of the important factors in the marketing mix
element that will bring profit to the company. The
increasingly fierce competition situation as it is now, makes
companies are required to pay more attention to the price
factor, because the size of the price set will greatly affect the
company's ability to compete and influence consumers'
decisions to buy products.
In influencing the consumer's decision to buy a product or
service, it is inseparable from the price set for the said
product or service. The fact is that we can see in people's
daily shopping lives in traditional markets, street vendors,
large and small shops, if the price set on a product or service
is cheaper than its competitors, it is certain that people will
shop more at that place. Vice versa, if the price set on a
product or service is more expensive than its competitors, it
will reduce the consumer's decision to shop at that place.
Seeing this the companies must really understand in setting
prices for a product or service they offer. Companies must
able to at all times be paid attention to the prices of
competitors, do not let the prices they charge are more
expensive than the prices of competitors. the consumer's
point of view, from the company's point of view is no less
important because it is related to the profit target to be
achieved.
According to Simamora 2013, the definition of price is:
"Price is the value exchanged by consumers for a benefit
from the consumption, use, or ownership of goods and
services."
According to Tjiptono 2017, also means that the definition
of price is:
"The amount of money (monetary unit) and / or other
aspects (non-monetary) that contain certain uses needed to
obtain goods and services".
Furthermore, according to Mursid 2014, it also said that
prices were: "Prices are the main tool to differentiate
products from competing products".
So, it cannot be denied that price is an important factor for
companies in influencing consumer purchasing decisions
and staying competitive.
Another factor in the marketing mix element that is no less
important in maintaining competition is a location or place.
Strategic location or place of business is the determinant of
the success of a business. Business location is related to
transportation efficiency issues, the nature of raw materials
or the nature of their products, and their ease of reaching
consumers. The location or place of business that is easily
reached by consumershascertainlyinfluencedconsumersin
making purchasing decisions for goods or services in a
company.
Determining the right location or place of business is very
supportive in the progress of a business. The fact is that
when a company establishes its business location at a public
location it is definitely the goal to get a large number of
consumers. The company will also usually establish a
roadside business place that can be seen even from a
distance by consumers. In addition, consumers who decide
to shop will be very happy if the location or place of
shopping they want to go to has easy access to traffic. The
community will also enjoy shopping at businesses that are
safe and convenient.
According to Lupiyoadi2011,itgivesanunderstandingthat
the location is:
"Location means relating to where the company must be
based and carry out its operations or activities".
According to Tjiptono 2017, it also statesthatthedefinition
of location is:
"Location or distribution channels areall activitiesrelatedto
direct personal contact with end buyers or wholesalers or
retail intermediaries".
The taller the tree, the stronger the wind that hits it. The
bigger a company is, the more difficultthechallengesitfaces.
Therefore, companies must recognize threats and
opportunities that come from the environment by not
forgetting their own strengths and weaknesses.
Requirements that must be met by a company to be
successful in the competition, namely companies are
required to make improvements and improvements,
especially in the field of marketing.
Improvements and enhancements in marketing activities
must be carried out in a planned manner. In other words,
companies must determine the right marketing strategy.
Changes in the company's environment, especially
competing factors that are abletoproducethesameproduct,
cause many companies to be customer-oriented. Consumer-
oriented companies should always think about what is
needed by consumers and what consumers want so
consumers decide to buy products in their stores.
The Maju Bersama supermarket sells a wide range of
household daily necessities. Not only there is also other
products like cosmetic products, children's clothes, clothes
dew discouraged, stationary, various kinds of bags, and
various kinds of shoes at affordable prices. The location of
the supermarket is also strategic centered on the crowd and
there is plenty of transportation access that can be used to
work. The Maju Bersama supermarkethasa wide,clean,safe
and comfortable shopping area. The Maju Bersama
supermarket also provides a large, safe and comfortable
parking area. For this reason, the factors that will be
examined are focused on the price and locationfactorsofthe
purchasing decision.
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2. Problem Formulation
Based on the background that has been described above,
then a problem formulation can be obtained as follows:
A. Is there a price effect on purchasing decisions at the
Maju Bersama MMTC Medan supermarket?
B. Is there any influence of location on purchasing
decisions at the Maju Bersama MMTC Medan
Supermarket?
C. Is there a simultaneous influence of price and location
on purchasing decisions at the Maju Bersama MMTC
Medan supermarket?
3. Research Objectives
The objectives of this research are:
A. To find out whether there is a price effect on purchasing
decisions at the Maju Bersama MMTC Medan
Supermarket.
B. To find out whether there is the influence of location on
purchasing decisionsatthe MajuBersama MMTCMedan
Supermarket.
C. To find out whether there is a simultaneous influence of
price and location on purchasing decisions at the Maju
Bersama MMTC Medan supermarket.
4. Research Benefits
The benefits expected from this research:
A. For Researchers
The results of this study are expected to add insight and
understanding of researchers to the issues to be
investigated, especially those related to the effect of price
and location on purchasing decisions.
B. For companies
This research is expected to be useful for the company's
marketing activities. After knowing the effect of price and
location on purchasing decisions, companies can determine
the right steps in an effort toinfluenceconsumerdecisions in
making purchases so as to maintain or increase sales
volume. This research is also expected to be an additional
source of information that can be considered by companies
so that it can be used in determining future policies.
C. For Academics
The results of this study are expected to be able to be a
source / input of additional information that is useful for
further students / researchers, as material forconsideration
in conducting research with the same object or problem and
developing it further in the future.
5. Price
The definition of price can be defined as a medium of
exchange, this is as stated byWilliamJ.StantonY.Yamanto
translation in Fajar Laksana 2017 , explains that:"Price is
the amount of money (possibly plus some items) needed to
obtain some combination of a product and play a nan
accompanying".
Affordable prices are a powerful strategy in getting
consumers and facing intense competition in the market.
Bilson Simamora 2013, said that: "Price is the value
exchanged by consumers for a benefit of consumption, use,
or ownership ofgoodsandservices".FurthermoreAccording
to Daryanto 2011, stated that the definition of price is:
"Price is the amount of money billed for a product or the
amount of value exchanged by consumers for the benefit of
owning or using a product."
6. Location
According to Lupiyoadi2011,itgivesanunderstandingthat
the location is: "Location means relating to where the
company must be based and carry out its operations or
activities". According to Tjiptono 2017, stated "Location or
distribution channels are all activities related to direct
personal contact with end buyers or wholesalers or retail
intermediaries".
According to Nelson the 2015 Dedy quote, explains that:
"There are principles that must be considered in choosing
the location of a business, which is a potential trading area,
an easily accessible place, has growth potential, lies in the
flow of business, there is a strong appeal, in the smooth
traffic of small competition".
7. Purchase Decision
According to Donni Juni Priansa 2017, defining consumer
purchasing decisions are:
“Purchasing decisions are a series of physical and mental
actions experienced by consumers when buying certain
products."
According to Schiffman and Kanuk in Donni Juni Priansa
2017, defining purchasing decisions are: "Purchasing
decisions are behaviors that are shown by consumers in
searching for, buying, using, evaluating and spending
products and services thattheyhopecansatisfytheir needs".
8. Previous Research
A. Febriano Clinton Polla, 2018,
Conducted a study entitled "Analysis of the Effect of Price,
Promotion, Location and Service Quality on Purchasing
Decisions at PT Indomaret Manado Sea Road Unit". The
results of this study indicate that partially price and location
variables have a positive and significant influence on
purchasing decisions, promotion variables have a positive
but not significant effect, while service qualityhasa negative
and no significant effect on purchasing decisions.
Furthermore, simultaneously the price, promotion, location
and service quality variables have a positive and significant
effect on purchasing decisions.
B. Rizza Anggita, 2017 ,
Conducted a study entitled " The InfluenceofProductQuality,
Service Quality and Price to Purchase Decision of SGM Mother
Milk at PT Sarihusada Generasi Mahardika Region Jakarta,
South Tangerang District ". The results of this study indicate
that partially product quality, service quality and price
variables have a positive and significant effectonpurchasing
decisions. Furthermore, simultaneously the productquality,
service quality and price variables have a positive and
significant influence on purchasing decisions.
C. Baruna Hadi Brata, 2017 ,
Conducted a studyentitled"TheInfluenceofProductQuality,
Price, Promotion and Location to Product PurchaseDecision
on Nitchi at PT Jaya Swarasa Agung in Central Jakarta". The
results of this study indicate that partially product quality,
price, promotion and location variables have a positive and
significant effect on purchasing decisions. Furthermore,
simultaneously the product quality, price, promotion and
location variables have a positive and significant influence
on purchasing decisions.
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9. Thinking Framework
According to Melva and Togu 2011 , stated that: "The
framework of thinking is the basis of thought or logic of
thinking when trying to do a research whichasa wholemust
still refer to the literature or reading materials needed to
help the scholarship of a research that will be produced".
Source: Data Processed 2019
10. Hypothesis
A hypothesis is a temporary answer to the formulation of a
research problem, where the research problem formulation
has been stated in the form of a question. It is said
temporarily because the answers given are only based on
relevant theories, not yet based on empirical facts obtained
through data collection by Sugiyono, 2010. For this reason,
the hypotheses in this study are as follows:
H1: There is a price effect on purchasingdecisionsatthe
Maju Bersama MMTC Medan supermarket.
H2: There is an influence of location on purchasing
decisions at the Maju Bersama MMTC Medan
supermarket.
H3: There is a simultaneous effect of price and location
on purchasing decisionsattheMajuBersama MMTC
Medan supermarket.
11. Research Methods
11.1 Form of Research
The research methods used in this study are :
"Quantitative method with an associative approach which
aims to determine the effect between two or more
variables". Quantitative research, is research by obtaining
data in the form of numbers or qualitative data that
Sugiyono, 2010 ".
The independent variables in this study are pricey (X1) and
location (X2) and the dependent variable is the purchase
decision (Y). With this form of associative research it can be
known the effect of price and location on purchasing
decisions.
11.2 Research Location and Time
This research was conducted at the Maju Bersama MMTC
supermarket, Jalan Kenangan Baru, Kec. Percut Sei Tuan.
When this research was conducted in July - August 2019.
11.3 Population and Sample
According to Togu and Melva 2011, explained that:
"Population is the total total of researchobjects thatareused
as a basis in gathering information to assist in solving
problems that are happening.
The population in this study is that consumers ever or
shopping at the Maju Bersama MMTC Medan supermarket,
with a total population mean as many as 200 people.
According to Togu and Melva 2011, explained that "The
sample departs from the population, which is the unit of
analysis in conducting research for someone in solving
research problems that are happening in the field".
The sampling technique in this study uses a probability
sampling technique with a simple random sampling
approach . According to Sugiyono 2010 , explained that:
" Probability sampling is a sampling technique that provides
equal opportunities for each element of the population to be
selected as a sample member ". Then " Simple random
sampling is a sampling technique from a population that is
done randomly without regard tocertainstrata orlevelsthat
exist in the population".
To calculate the number of samples from the population,the
researchers used the sample withdrawal formula proposed
by Arikunto 2014 , which said that:
"If the number of respondents is less than 100, all samples
are taken so that the research is population research. While
if the number of respondents is more than 100, then
sampling is 10% - 15% or 20% - 25% or more ".
Based on this opinion, the sampling in this study is 25% of
the population, because the total population is more than
100, namely 200. For that 200 x 25% = 50, the number of
samples used in this study were 50 respondents.
11.4 Data Collection Techniques
The techniques used in data collection in this research area:
A. Primary data
According to Sugiyono 2010 , stated that the primary data
sources are:
"Primary data sources are data sources that directlyprovide
data to data collectors".
Primary data collection techniques used in this study area:
Data obtained directly from respondents by using a
questionnaire distributed to advanced Maju Bersama
MMTC Medan supermarket customers.
Data obtained from observations,namelycollectingdata
through direct observation activities.
B. Secondary Data
According to Sugiyono 2010, stated that secondary data
source area:
"Secondary data sources are sources that do not directly
provide data to data collectors".
Secondary data collection techniques used in this study,
namely:
Library Studies
Collecting data obtained from books, scientific papers and
opinions of competent experts and have relevance to the
phenomena to be studied.
Documentation Study
Data collection using written notes or documentation,
pictures, or other objects related to the phenomenon under
study.
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12. Research Results and Discussion
12.1 Validity Test Results
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-Total
Correlation
Cronbach's Alpha
if Item Deleted
Harga 1 134.8333 92.695 .482 .959
Harga 2 134.7000 91.114 .663 .957
Harga 3 134.6333 90.861 .719 .957
Harga 4 134.5667 91.702 .669 .957
Harga 5 134.8333 92.833 .468 .959
Harga 6 134.8333 91.385 .545 .958
Harga 7 134.6667 90.851 .704 .957
Harga 8 134.6333 91.964 .595 .958
Lokasi 1 134.5333 93.637 .462 .959
Lokasi 2 134.4333 93.909 .543 .958
Lokasi 3 134.8333 90.489 .518 .959
Lokasi 4 134.6000 91.214 .700 .957
Lokasi 5 134.6000 90.593 .773 .957
Lokasi 6 134.6000 90.593 .773 .957
Lokasi 7 134.5000 90.672 .881 .956
Lokasi 8 134.5000 90.672 .881 .956
Lokasi 9 134.5000 90.672 .881 .956
Lokasi 10 134.5000 90.672 .881 .956
Lokasi 11 134.5000 90.672 .881 .956
K.Pembelian 1 134.6000 91.145 .708 .957
K.Pembelian 2 134.6000 91.145 .708 .957
K.Pembelian 3 134.8000 88.786 .654 .958
K.Pembelian 4 135.0000 90.414 .551 .959
K.Pembelian 5 134.9333 92.754 .495 .959
K.Pembelian 6 134.8667 93.361 .416 .959
K.Pembelian 7 134.7667 92.530 .500 .959
K.Pembelian 8 134.6667 91.678 .612 .958
K.Pembelian 9 134.5333 91.430 .735 .957
K.Pembelian 10 134.5667 90.668 .793 .956
K.Pembelian 11 134.5667 90.668 .793 .956
Source: Data processed 2019
Based on the results of spss 16 program output in the Item-Total Statistics table, it can be seen that the Corrected Item-Total
Correlation value is greater than r table 0.361. Thus, it means that the value of each statement's attribute is greater than0.361
so that it can be concluded that the statement is valid.
12.2 Reliability Test Results
Reliability Statistics
Cronbach's Alpha N of Items
.959 30
Source: Data processed 2019
Based on the results of the spss 16 program output in the Reliability Statistics table it can be seen that the Cronbach's Alpha
value is 0.959, which means it is greater than 0.60. Thus it can be concluded that the measuring instruments are reliable.
12.3 Classical Assumption Test Results
12.3.1 Normality Test
Source: Data processed 2019
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Based on the output of the program spss 16 in the Normal P-P Plot of Regression Standardized Residual image, it can be seen
that the data spreads around the diagonal line and follows the direction of the diagonal line which shows the normal
distribution pattern so that the normality test is fulfilled.
12.3.2 Multicollinearity Test
Coefficients a
Model
Unstandardized Coefficients Standardized Coefficients
T Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1
(Constant)
Price
Location
6,727 5,544 1,213 .231
.255 .152 .193 1,680 .100 .664 1,506
672 . 120 .640 5,588 .000 .664 1,506
Source: Data processed 2019
Based on the results of SPSS 16 program output in the table Coefficients can be seen in collinearity Statistics show that all VIF
<10, this means that not happen multikolinearitas. So it can be concluded that the multicollinearity test was fulfilled.
12.3.3 Heteroscedasticity Test Results
Source: Data processed 2019
Based on the results of the spss 16 program output on the S catterplot image, it can be seen that heteroscedasticity does not
occur because the distribution of points does not indicate a clear pattern so that the heteroscedasticity test can be fulfilled.
12.4 Results of the Multiple Regression Equations
Coefficients a
Model
Unstandardized
Coefficients
Standardized
Coefficients T Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1
(Constant)
Price
Location
6,727 5,544 1,213 .231
.255 .152 .193 1,680 .100 .664 1,506
672 . 120 .640 5,588 .000 .664 1,506
Source: Data processed 2019
Y = a + B1 X1 + B2 X2
Based on the results of the spss 16 program output on the coefficients describing the regression equation:
Y = 6.727 + 0.255X1 + 0.672X2
Where:
A : The constant number of Unstandardized Coefficients is 6.727.
B1 : The first regression coefficient number at X1 (Price) is 0.255.
B2 : Figures second regression coefficient at X2 (Location) is 0.672.
12.5 Hypothesis Results
12.5.1. Effect of Prices on Purchasing Decisions
Coefficients a
Model
Unstandardized Coefficients Standardized Coefficients
T Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1
(Constant)
Price
Location
6,727 5,544 1,213 .231
.255 .152 .193 1,680 .100 .664 1,506
672 . 120 .640 5,588 .000 .664 1,506
Source: Data processed 2019
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Based on the output of the ship's 16 program on the coefficients on the first regression coefficient the pricevariable showsthe
result value of t count 1.680 t tables 2.021 where the hypothesis test criteria are as follows:
A. If the value of t count > t table, then H0 is rejected and H1 is accepted
B. If the value of t count < t table, then H0 is accepted and H1 is rejected
Based on the result value of t count 1,680 < t table 2,021 then H0 rejected and H1 accepted, this means that the price does not
affect the purchase decision.
12.5.2 Effects of Location on Purchasing Decisions
Coefficients a
Model
Unstandardized Coefficients Standardized Coefficients
T Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1
(Constant)
Price
Location
6,727 5,544 1,213 .231
.255 .152 .193 1,680 .100 .664 1,506
672 . 120 .640 5,588 .000 .664 1,506
Source: Data processed 2019
Based on the results of the SPSS 16 program output on the coefficients on the regression coefficients of the two location
variables, the result value of t count 5.588 > t table 2.021 where the hypothesis test criteria are as follows:
A. If the value of t count > t table, then H0 is rejected and H1 is accepted
B. If the value of t count < t table, then H0 is accepted and H1 is rejected
Based on the result value of t count 5.588 > t table 2.021, then H0 is rejected and H1 is accepted, this means the location
influences the purchase decision.
12.5.3 Effect of Price and Location on Purchasing Decisions
ANOVA b
Model Sum of Squares Df Mean Square F Sig.
1
Regression 438,546 2 219,273 33,826 .000 a
Residual 304,674 47 6,482
Total 743,220 49
Source: Data processed 2019
Based on the results of the program output 16 spss in the ANNOVA table show the value of F count 33.826>F table 3.20where
the hypothesis test criteria, as follows:
a. If the value of F count > F table, then H0 is rejected and H1 is accepted
b. If the value of F count < F table, then H0 is accepted and H1 is rejected
Based on the result value of F count 33.826 > F table 3.20, then H0 is rejected and H1 is accepted, this means that the price and
location variables together influence the purchase decision variable.
12.6 The coefficient of determination (R 2)
Summary Model b
Model R R Square Adjusted R Square Std. Error of the Estimate
1 .768 a .590 573 2.54606
Source: Data processed 2019
Based on the results of the program outputs spss 16 in the Model Summary table shows the value of R Square of 0.590. This
means that price and location affect purchasing decisions by 59% and the remaining 41% is influenced by other factors not
examined in this study.
13. Conclusion
This study aims to determine the "Effect of Price and
Location on Purchasing Decisions in the Supermarkets
Together with MMTC Medan". Based on the research and
data processing results that have been carried out in this
study, the following conclusions are obtained:
a. Based on the results of the hypothesis on the t test
results obtained significance value of 0.100 > 0.05, so it
can be concluded that the price does not affect the
purchase decision.
b. Based on the results of the hypothesis on the t test
results obtained significance value of 0,000 < 0.05, so it
can be concluded that the location influences the
purchase decision.
c. Based on the results of the hypothesis on the F test
results obtained significance value of 0,000 < 0.05, so it
can be concluded that price and location together
influence the purchase decision.
d. Based on the test results of the coefficient of
determination (R2) obtained a value of R Square in
0.590. This means that price and location variables
influence purchasing decisions by 59% and the
remaining 41% are influenced by other variables not
included in this study.
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14. Suggestions
After conducting research, discussion, and drawing
conclusions from the results of the study, the authors
provide suggestions relating to the research that has been
done to be used as input and material considerations that
are useful for interested parties, namely as follows:
A. For Advanced Maju Bersama MMTC Medan
Supermarket
Based on the results of research that has been done,itcan be
seen that price and location together influence the
purchasing decision. For this reason, it is expected that the
company will continue to maintain and if necessaryimprove
marketing strategies on price and location. The company is
also expected to pay attention to promotional activities
about the company's presence to the public to reach wider
consumers.
B. For Future Researchers
The next researcher is expected to be able to analyze the
price and location variables more deeplyandothervariables
that are factors in the emergence of purchasingdecisionsfor
better research results going forward.
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