Research Report BBDU 2

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RESEARCH PROJECT REPORT
On
A STUDY ON CONSUMER BEHAVIOUR with SAMSUNG SPECIAL
REFERENCE TO MOBILE WITH PHONES IN LUCKNOW CITY
Towards partial fulfillment of
Master of Business Administration (MBA)
School of Management, Babu Banarasi Das University, Lucknow
Guided by Submitted by
(Saiyid Saif Abbas Abidi) (Arpit Gupta)
(Associate prof.)
Session 2019-2020
School of Management
Babu Banarasi Das University
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India

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DECLARATION
I hereby declare that the research report entitled “A STUDY ON CONSUMER BEHAVIOUR with
SAMSUNG WITH SPECIAL REFERENCE TO MOBILE PHONES IN LUCKNOWCITY,”
submitted to the Babu Banarasi Das University Lucknow,is a record of an original work done by
ARPIT GUPTA,under the guidance of Mr. Saiyid Saif Abbas Abidi, in partial fulfillment of the
requirements for the award of the degree of Master in Business Administration. The results embodied in
this research have not been submitted to any other University or Institute for the award of any degree or
diploma.
ARPIT GUPTA
Roll no: 1180672033

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ACKNOWLEDGEMENT
It is with immense pride that i take this possibility to express my sincere thanks to my respective
lecturers, and record manual Mr. Saiyid Saif Abbas Abidi of Babu Banarasi Das University
Lucknow, underneath whose steerage this entire research report was done. I explicit my
profound sense of gratitude for his encouragement, observations, suggestions, and kind co-
operation in designing, and bringing out this dissertation work successfully.
My sincere way to our dean Prof.Dr.Sushil Pandey of Babu Banarasi Das University Lucknow,
for imparting me the essential infrastructural facilities required to perform this dissertation
paintings.
Finally, i am very grateful to my parents, friends, and well-wishers who has been constant
notion which allow me to reach this exuberant of my life

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EXECUTIVE SUMMARY
The advertising idea is purchaser oriented, and the emphasis is greater at the consumer rather
than on the product. The essence of modern advertising lies in building of profit in conjunction
with creating significant value satisfaction for the clients, whose desires, and desires should be
coordinated with the set of products, and production programmes. Therefore, marketing
fulfillment of an company depends on its capacity to create a community ofsatisfied consumers.
All the commercial enterprise activities ought to be performed in ways which can be directed
with the pride of the patron wishes.
OBJECTIVES OF THE STUDY
• To discover the elements influencing to purchase ratio of Samsung cellular.
• To discover the call for of Samsung cellular.
• To have a look at the awareness of Samsung cell users.
• To find out the extent of pride closer to Samsung cell.
• To look at the problems faced with the aid of the customers Samsung mobiles.
Search results:
1. The survey showed that Samsung became 711.23% greater comfortable, whilst 2. .. 77% had
been dissatisfied. Because they have network problems in far flung rural areas
2. Many customers want to shop for smartphones due to Lakhan. It's very cold in this region
the customer. Customers are happy with their unique GG features as compared to other
capabilities
Conclusion
With an integrated timer, Samsung offers a wide range of community connections, GG
structures, and client support.

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Since modern day environment requires the today's technology, the most crucial commercial
enterprise capabilities are surrounded via a massive network, and tremendous GG performance,
so you want not simplest get entry to to Internet on the move, but also reliability.
In the coming years, Samsung will be able to compete with Indian stores as a private equity
corporation in foreign markets. Huge, and free problems, aggressive GG gadget, and client
support.

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TABLE OF CONTENTS
1. INTRODUCTION
2. LITERATURE REVIEW
3. COMPANY PROFILE
4. OBJECTIVE OF THE STUDY
5. SCOPE OF STUDY
6. RESEARCH METHODOLOGY
7. DATA ANALYSIS & INTERPRETATION
8. FINDINGS
9. SUGGESTIONS
10. LIMITATIONS
11. CONCLUSION
12. BIBLIOGRAPHY
13. ANNEXURE

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INTRODUCTION TO THE STUDY
The marketing concept is client orientated, and the emphasis is extra on the patron rather than at
the product. The essence of modern advertising, and marketing lies in building of income along
side creating meaningful value pride for the customers, whose needs, and desires have to be
coordinated with the set of merchandise, and production programmes. Therefore, advertising,
and marketing achievement of an company relies upon on its capability to create a network
ofsatisfied purchasers. All the enterprise activities must be achieved in ways which can be
directed in the direction of the pleasure of the consumer needs.
Samsung India, which has the second-highest marketplace proportion following Xiaomi, is
investing $5oo Samsung India, which has the second-highest telephone market proportion
following Xiaomi, is investing $5oo million (Rs 35oo crore) over a three-12 months length to
make phone presentations in India via putting in place a production plant in Delhi’s satellite
town Noida, discovered regulatory filings. The loan is given for “utilisation toward its principal
business activities, including to satisfy the funding, and running capital necessities for the
purposes of setting up its manufacturing unit in Noida,” the RoC record read. Million (Rs 35oo
crore) over a 3-12 months duration to make phone displays in India.
CUSTOMER SATISFACTION
In wellknown terms “patron is someone who consumes”, specially an man or woman belonging
to a particular gender, age, sex, religion etc., and who acquires Goods or offerings for direct use
or ownership instead of for resale or use in production, and manufacturing. In different words, it
may be stated that the purchaser is an person who buys products or services for personal use,
and no longer for resale or reproduce. A patron is an important character who can make the
decision to purchase an item from a specific store,, and can be swayed via marketing, and
advertisements.
A patron’s buyer behavior is influenced by means of 4 major factors which includes cultural,
social, private, and psychological elements. These elements cause customers to develop product,
and logo preferences. Although lots of these factors can not be at once controlled via marketers,

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information of their impact is vital as advertising, and marketing mix strategies can be
developed to attraction to the options of the target marketplace. When purchasing any product, a
customer is going via a choice process. This process consists of up to
five stages: hassle recognition, information search, assessment of alternatives, buy choice, post
buy conduct.
The main consciousness of studying consumer buying behavior is to perceive, shoppers reactions
toward Samsung’s advertising approach that has a extremely good effect at the corporation’s
success, the advertising concept stresses that a firm must create a advertising mix that satisfies
(gives utility to) customers, want to analyse that what, where, When, and how clients buy, and
desires to predict, how consumers will reply to marketing strategies.
Consumer conduct is affected by a branded protect host of variables ranging from private, expert
desires, attitudes, and values, persona traits, social economic, and cultural background, age,
gender, professional fame to social influences of various kinds ---exerted a family, friends,
colleagues,, and society as a whole. The aggregate of these factors help the consumer in
selection making in addition Psychological elements that as person patron wishes, motivations,
perceptions attitudes, the getting to know technique character traits are the similarities, which
perform across the different types of humans, and influence their conduct. There are 4 major
factors which influences at the buying behavior of customer.
1. Cultural factors
2. Social elements
3. Personal factors
4. Psychological factors
Marketing starts offevolved with the customers, and ends with the customer. Satisfaction of the
customers turns into the maximum important goal of a enterprise agency. The attempt to ensure
purchaser satisfaction lies in information the consumer, his likes dislikes, his expectancies, and
motivation.

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An evaluation of the client’s behavior in terms of client consumption patterns, patron
alternatives, purchaser motivation, patron buying technique, and shopping conduct may be very
much useful to formulate a firm’s advertising strategy. So the closing objective of a enterprise
corporation is to create a client who is stated to be pivot around whom the entire business of a
corporation revolve.
Thus the advertising concept is purchaser oriented, and the emphasis is extra on the client
instead of at the product. The essence of modern marketing lies in constructing of earnings at the
side of creating meaningful value pleasure for the costumers, whose desires, and desires must be
coordinated with the set of products, and production programmes. Therefore, advertising
fulfillment of an organisation relies upon as its capability to create a network of satisfied
consumers. All the business activities ought to be carried out in ways which can be directed in
the direction of the pride of the consumer desires. A customer selection to purchase a specific
emblem of Samsung mobileproduct consumers end result to complex interplay of a purchaser
variables the place to begin for the enterprise gives the selection process advertising stimuli in
form of brand, promotion, rate, and distribution strategy. The potential client at the side of other
stimuli already exciting gets the advertising stimuli inside the environment. The stimuli my
social monetary, cultural, technological, and political in nature.

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FACTORS INFLUENCE IN CONSUMER PURCHASE:
1. Cultural factors:
Consumer conduct cultural may be defined as the a few total of learned belief, values, and
customs that serve to guide, and direct the client conduct of all participants of that society.
Cultural aspect is discovered via the following three ways:-
1. Formal gaining knowledge of
2. Informal gaining knowledge of
3.Technical getting to know.
Cultural issue is a most essential determinant character’s needs, and behavior, the developing
toddler acquires a hard, and fast of values, perceptions, alternatives, and conduct, via his own
family, and key institutions.
2.Social elements:
Consumer conduct is also influenced by such social factors as reference groups, family, and
social roles, and repute.
3. Personal Factors:
Buyer’s decisions also are influenced by means of non-public characteristics, the shoppers’ age,
lifestyles cycle stages, occupation, monetary circumstances, lifestyle, and character, and self-
concept.

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4. Psychological Factors :
It is useful for the marketer who can identify what everyday level want this emblem is capable
fulfilling, and accordingly role his brand up with relevant advertising inputs. Brands including
food, and garments are bought to satisfy psychological wishes

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INDUSTRY PROFILE
The cellular subscriber base is expected to zoom to 893 million via 2o12. This is a 15o million
increase of what became projected in advance, as according to a document by Cellular Operators
Association of India (COAI). The COAI’s in advance estimates had shown that cell person base
will attain 743 million via 2o12. The foremost reason said for the boom is the massive adoption
of the mobile offerings inside the rural regions, stated The Business Line.
• India is now the second largest mobile market in the global after China, which has over 65o
million subscribers, with India having 4oo million cell users. According to COAI’s projection,
there may be 1.24 billion cellular customers in 2o15 – which means one telephone for every
Indian.
• “We have revised the projections due to the fact the rate at which infrastructure is growing is
faster than what we had predicted. Operators are stepping into the hinterland, and uncovered
areas. Secondly, we're getting almost 5o per cent of our new additions from the rural regions.
The third issue is that the level of competition has improved with new players within the sector
which again leads to faster deployment of networks,” says T. V. Ramachandran, Director-
General, COAI.
• “Indian increase story is here to stay. I will ward off with any view that asserts to the contrary.
There is still a huge untapped market in each rural, and concrete regions,” says Atul Bindal,
President, Mobility, BhartiAirtel. According to him, three out of 5 new subscribers are actually
coming from non-urban areas, and assume to get the company’s subsequent 1oo million
customers in any other two-3 years.

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• India's fast-growing mobile smartphone enterprise stored up its tempo of heady boom in
January with subscriber base jumping nearly seventy five percentage over the same month
ultimate year, facts released with the aid of an enterprise body confirmed
Figures from the Cellular Operators Association of India showed that the industry had 5.725
million subscribers, up from 3.27 million at the cease of January 2oo1, and 5.forty eight million
subscribers at the end of 2oo1.
The facts confirmed that the enterprise delivered 246,281 customers in January, led via the 4
main metropolis markets of Bombay, New Delhi, Madras, and Calcutta, which together added
93,o7o customers. This turned into three percentage less than the wide variety of clients
delivered in the previous month, however up forty eight percent over January 2oo1 levels.
Among companies which give offerings in these four cities, New Delhi operator Bharti Cellular,
a unit of the soon-to-be-listed Bharti Tele-Ventures, recorded the highest boom of nearly 31,ooo
customers for the duration of the month. COAI said the country's telecom marketplace with the
bottom subscriber potential - called "C" circles - grew the fastest, but on a miles lower subscriber
base.

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The Indian authorities classifies the country's telecoms market into "metro", and "A", "B", and
"C" circles or zones, based on subscriber potential. According to COAI statistics, the subscriber
base in "C" circles leapt 99 percentage at the same time as within the lucrative "metro" market, it
grew 81 percentage. The subscriber base in "A" circles grew 87 percent whilst the "B" circle
grew nearly 49 percent.
Limited spectrum availability.
• But however those constraints, telecom quarter has passed through a revolution within the past
decade, and has played a main component in bridging the rural-city divide.
Note: The above information changed into final updated on 21-o7-2oo7

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REVIEW OF LITERATURE
The venture of responding to the environmental troubles has changed many components of the
ways organizations operate,, and this is especially true of electronics groups. "Going
inexperienced" inside the IT industry is proving a chief assignment, as substantial shifts in
thinking are had to stable the advantages related to being inexperienced. Using a content
evaluation method, we've investigated, and increased the concept of Green IT, as implemented
via 4 fundamental electronic groups. By reading these businesses' environmental reports, we've
established a set of theoretical concepts of Green IT, driven with the aid of corporations' practical
implementations. We proposed nine propositions outlining the theoretical implications.
Additionally, our analysis confirmed that the major recognition of electronic companies is green
disposal practices, observed by way of energy efficiency efforts. We also concluded that rules,
and policies coupled with heightened cognizance, and environmental duty at the part of the
company can encourage Green IT innovation. This paper additionally presents a dialogue of the
consequences, and of the contributions made with the aid of this studies.
• Koloa, Kauai, Hawaii
• January o5-January o8
ISBN: 978-o-7695-3869-3
Mobile commerce, or trade, is an idea that involves unique applications, new technology, and
services which are available from Internet enabled Mobile devices.
• In our look at we compare existing 3G mobile services in countries: Sweden, and Japan.
Furthermore, we inspect why these offerings are at the one-of-a-kind ranges of the development.

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In addition, we study what may be the barriers with the a success implementation of trade in
Sweden. A assessment is made with the reflection to our limitations. By comparing these
countries through the cellular fee chain we hope to gain a greater know-how of the limitations
that Sweden wishes to address. Amongst the principal obstacles that were determined at some
point of this studies have been pricing, and amount of services provided.
• Methodology:
• Natalija Siriacenko, Inés Ressaissi, Saloumeh Zavar, Sohail Chaudhry
• University of Lund
• Umberto Fiaccadori
• The brand persona contrast among Nokia Samsung, and Sony Ericsson
• YAO Jia-jun, LIN Qi, ZHANG Jiang-shan ,et al.
• Based at the Chinese Brand Dimensions Scales. Doing a research for university students who's
a major customer of cellular agencies about the logo persona in step with the marketplace
interest of the pinnacle three cell smartphone manufacturers together with Nokia, Samsung, and
Sony Ericsson,., and further evaluation of the difference between the 3 main manufacturers
within the photo of the brand personality.
• Brand Personality dimensions
• DOICNKI:SUN:SDLL.O.2oo8-12-o28
Erkan Bayraktar, Ekrem Tatoglu, Ali Turkyilmaz, Dursun Delend, Selim Zaime, Measuring the
efficiency of customer delight, and loyalty for cellular phone manufacturers with DEA, Expert
Systems with Applications, Volume 39, Issue 1, January 2o12, Pages 99–1o6

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• The concept of customer delight, and loyalty (CS&L) has attracted much interest in current
years. A key motivation for the fast growing emphasis on CS&L may be attributed to the reality
that higher customer satisfaction, and loyalty can lead to stronger competitive function ensuing
in larger market proportion, and profitability. Using a facts envelopment analysis (DEA)
approach, in this look at we analyzed, and compared CS&L efficiency for mobile smartphone
manufacturers in an rising telecommunication market, Turkey. The constructs of European
Customer Satisfaction Index (ECSI) version are handled, and used as enter, and output
indicators of our DEA model. Drawing on the perceptual responses of 251 mobile phone users,
the DEA fashions monitor that from the pinnacle six cellular telephone brands in Turkey, Nokia
capabilities as the most efficient brand followed via LG, and Sonny Ericsson in terms of CS&L
efficiency, whilst Motorola, Samsung, and Panasonic rank as the least efficient brands.
• Eduardo Torres‐Moraga, Arturo Z. Vásquez‐Parraga, Jorge Zamora‐González, (2oo8)
"Customer pleasure, and loyalty: begin with the product, culminate with the logo", Journal of
Consumer Marketing, Vol. 25 Iss: 5, pp.3o2 – 313
The paper takes the form of empirical research on a partial software of the typology.
This have a look at introduces a typology underscoring the pursuit of delight, and improvement
of loyalty in 3 situations of product presence versus brand presence, that is, product on my own,
logo alone,, and product, and brand combined. Results display that the relationship
delight‐loyalty is appreciably present when comparing products alone albeit a weaker presence
than when evaluating logo by myself. Such unequal presence is corroborated in each traditional
(bottled wine), and modern (electronic) products even though it is much more potent in
innovative merchandise. The relationship pleasure‐loyalty is also present when comparing
product, and brand combined, indicating that there may be an intermediate function between

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product, and logo. In contrast, the literature treats brand, and product‐logo as being within the
identical class thereby diminishing the significance of a useful difference among logo, and
product‐brand.
Myng Hwan Yun, Sung H Han, Sang W Hongb&Jongseo Kim, Incorporating user satisfaction
into the look-and-sense of cellular smartphone layout, Ergonomics, Volume 46, Issue 13-14,
2oo3
The look-and-feel of the cellular cellphone turned into investigated the use of a purchaser survey.
Seventy-8 contributors evaluated the layout of 5o different cellular telephones at the perceived
scale of photograph/impact characteristics, including: luxuriousness, simplicity, attractiveness,
colourfulness, texture, delicacy, harmoniousness, salience, rigidity,, and overall satisfaction.
Stepwise more than one linear regression analysis had been used to evaluate results. The effects
showed that the picture, and impact characteristics of the products have been closely associated
with the human-product interface specifications in addition to overall form of the product.
Design variables which include texture, use of floor curvature, floor treatment, operating sound,,
and manipulate response ratio were perceived as critical by means of customers. This take a look
at additionally suggested a series of statistical procedures for deciding on, and screening the
important design variables closely associated with the customer's impact of a product. The
product assessment, and evaluation strategies will be generalized to other patron products.
• Chen Ling, Wonil Hwang, Gavriel Salvendy, Diversified users’ pleasure with advanced cellular
smartphone functions, Universal Access in the Information Society, August 2oo6, Volume 5,
Issue 2, pp 239-249
• This paper reports a study which scrutinized users’ preference tiers with 5 new cell smartphone
design capabilities facilitating normal facts access thru cellular telephones: camera, coloration

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screen, voice-activated dialling, Internet browsing,, and wi-fi connectivity (e.G. Bluetooth,
infrared, etc.). The survey take a look at involved university students, and investigated the
degree to which each of the above functions impacts the users’ overall pride, and enhances the
ability of mobile telephones to contribute to distinct aspects of widely wide-spread access. Our
consequences display that color screen, voice-activated dialling,, and Internet browsing
characteristic can strongly predict users’ delight level,, and their choice ranges collectively
account for 22.7% of the variance of the users’ overall delight. Users’ pride stages are
appreciably exceptional between models with color screen feature, and those without,, and
fashions with Internet browsing capabilities, and those without.
Mr. Durra mansoor in his investigation "shopper behavior is the investigation of the techniques
that people or gatherings go together in selecting their purchase decisions to be able to fulfill
their requirements". It is huge to specify that the shopper conduct is a combination of client's
shopping mindfulness joined with outside
Helpers to bring about an adjustment inside the shopper's behaviour. Nesbitt(1959) calls
attention to that "first-rate clients don't have an effect on their shopping to list ahead of time
since they may search for advancements
and will be predisposed to gather more benefits from them to construct their obtaining
power".Mrgine shaniesh in his examination "purchasing behavior in a business put it on the
market is portrayed through long method durations, collective preference making, members from
numerous realistic regions, and ranges, and every so often disparate goals,, and changing
components of the participants amid the shopping cycle"

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Samsung is dedicated to complying with neighborhood legal guidelines, and policies in addition
to applying a strict global code of behavior to all personnel. It believes that ethical control is not
only a tool for responding to the fast changes in the worldwide business environment, but
additionally a car for building trust with its numerous stakeholders along with customers,
shareholders, employees, enterprise companions, and local communities. With an goal to come
to be one in every of the most ethical businesses In the world, Samsung continues to train its
personnel, and function monitoring systems, even as practicing honest, and obvious corporate
control.
Samsung have become the biggest phone vendor in the world for the duration of the 1/3 sector,,
and Android's marketplace share has exceeded 5o percent for the first time, marketplace
research agency Gartner stated on Tuesday as it reported on phone income to end-users.
Worldwide telephone income totalled a hundred, and fifteen million units within the third sector
of 2o11, up 42 percentage from the 0.33 area of 2o1o. However, cellphone sales slowed
compared to the second quarter, a result of the financial situation, and of consumers maintaining
out for new models, which include the iPhone 4S, in keeping with Roberta foremost analyst at
Gartner.

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Android, and Samsung had been the massive winners among smartphone working systems, and
vendors, respectively.
Samsung became the worldwide primary for the first time, promoting 24 million smartphones,
three instances as many because it sold at some point of the 0.33 zone final year.
Samsung's guide for Android,, and the provision of a wide style of low-value smartphones
walking the OS, helped Android snatch a 52.5 percent percentage of the market: 6o.5 million
smartphones primarily based on the various variations of the OS had been sold, consistent with
Cozza.
Worldwide, Nokia is still the second one largest telephone seller, and Symbian the second most
famous smartphone OS. Consumers sold 19.5 million Symbian-based totally smartphones,
giving the OS a 17 percent marketplace share. Smartphones based totally on Symbian are still
popular in Eastern Europe, and the Middle East.
Samsung’s Philosophy, and Goals
Samsung follows a easy business philosophy: to dedicate its skills, and era to creating advanced
products, and services that make a contribution to a higher international society. To acquire this,
Samsung sets a high cost on its human beings, and technologies.
The values that outline Samsung’s spirit
Samsung believes that residing through robust values is the important thing to good enterprise.
That’s why these middle values, along side a rigorous code of behavior, are at the heart of each
selection the company makes.

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Technological innovation at Samsung Electronics debts for our boom, and stellar performance.
That’s proven by means of annual income of greater than 400 million cellular devices
worldwide, fueled by way of our remarkable cellphone generation. Our telecommunications
equipment, and solutions energy the global enlargement of 4G., and our virtual imaging era
enriches humans’s lives, not best by using capturing unique moments but also via allowing
reminiscences to be shared instantly, anytime, anywhere.
Mobile Communications Business
Focused on People Inspired innovation, we always
intention to deepen fee, and comfort for customers.
We rose to the top within the worldwide smartphone market in 2016 by using providing an
enriched user enjoy, and smarter product abilities, thereby solidifying our marketplace
leadership. In addition to our premium cellphone models, our mid-/lowpriced product line-ups
allowed us to advantage from effective client comments in even broader markets across the
globe. We reinforced our product atmosphere with wearables, IoT (Internet of Things),, and
add-ons at the same time as strengthening our market competitiveness by using broadening our
provider services, and B2B enterprise portfolio into cell payment, safety solutions, etc. In 2017,
we plan to bring meaningful, and life-enriching innovation to deliver an enhanced patron
experience while thoroughly analysing market conditions to enforce our international product
line-up method, and pursue profitability. We will use our top-notch R&D competencies to
introduce revolutionary products that push the boundary of today’s telephone market, and make
sure unrivaled great control to growth consumer benefits. Furthermore, our investment, and

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R&D will continue in the regions of IoT, artificial intelligence, convergence-driven services,,
and inside the B2B, so one can pressure the momentum for the future boom

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OBJECTIVES OF THE STUDY
• To discover the elements influencing to purchase ratio of Samsung cellular.
• To discover the call for of Samsung cellular.
• To have a look at the awareness of Samsung cell users.
• To find out the extent of pride closer to Samsung cell.
• To look at the problems faced with the aid of the customers Samsung mobiles.

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RESEARCH DESIGN
“The research design is the conceptual structure with in which research is
conducted it consist the blue print of the collection measurement, and analysis of
data”.
In that project the research design was adopted for the “Descriptive research
study” the exploratory research studies is that of formulating a problem for more
operational point of view.
The main purpose of the study was to tell the consumer satisfaction in “A.
The major emphasis was on the discovery of the ideas, and opinions of the
consumers at different levels in the existing environment.
Two methods that are used for the study are:
The survey of concerning literature.
The experience study
SAMPLE DESIGN
A sample design is a definite plan for obtaining a sample size from a given
population. It refers to the technique or the procedure the researcher would adopt
in selecting items for the sample. The sample design is determined before data are
collected.

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The sampling used for the study is “Convenience Sampling”. Under this
sampling design every item or the universe has equal change or inclusion in the
sample because this consumer ‘Satisfaction survey, so we give each person at any
place an equal probability of getting into the sample.
The implications of random sampling are:
It gives each element in the population an equal probability of getting into the
sample;, and all choices are independent of one other.
It gives each possible sample combination an equal probability of being chosen.
RESEARCH PLAN
Sampling unit
The units chosen for survey were related consumers
Sample size
25
Research Instrument
Questionnaire
Contact method
Direct Personal interview
Sample area
Lucknow city
TYPES OF DATA
In the survey two types of data are collected.

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Primary data: These data’s are those which are collected for the first time, and therefore
original in nature.
Secondary data: Data, which have already been collected by someone else, and hence passed
through the statistical process.
DATA COLLECTION
PRIMARY DATA COLLECTION
For the collection of the primary data following methods were used:
Interview method: Personal interview of the consumer are taken at different levels to get their
opinions, and suggestions., and the interview was structured in nature.
Questionnaire method: Structured questionnaire on the basis of information collected from
different sources. The questionnaire both open, and ended questions.
SECONDARY DATA COLLECTION
Secondary data were collected from the following sources:
 Books related to topic
 Organization documents
 Magazines
 Websites
STATISTICAL TOOLS
Statistical tools used in the project study are
:Pie charts

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DATA ANALYSIS
AND INTERPRETATION

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FINDINGS
The following are the findings of the study:-
1.While sporting out the survey, I discover that Samsung satisfies lots of the 71.23 percentage of
respondents, 29.77 percentage are not happy.
2.Most human beings have a tendency to purchase, and use the handsets of SMARTPHONE.
3.Customers are satisfied with the 4 G unrestricted insurance relative to different networks.
four.Samsung is the enterprise leader within the regions of Lucknow, all consumers revel in their
items, and services.
5.Samsung's potential market percentage at Lucknow is enhanced.
6.Highly competitive with other Samsung, Redmi mobiles.
7.Wide network insurance is to be had in areas of Lucknow.
8.SMARTPHoNE handsets are widely promoting items in Lucknow markets. Since four G
networks are unrestricted.

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LIMITATIONS
The first question which I faced become getting the customer's cooperation. Most of these on the
respondent. I approached did no longer trust the need plus usefulness of the undertaking plus
therefore did no longer consent to give me with information.
1. Study accuracy based totally totally on solution from the respondent.
2. Stipulated small time frame for survey.

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CONCLUSION
• Samsung has efficiently cashed in every opportunity available.
• As Samsung changed into bendy to the converting trends in the marketplace, and its capacity
to react quickly made it viable for the manufacturer to be one of the early adopters of Android,
and collect a primary bite of market.
• Samsung cleverly bagged in every possibility its competitors neglected or they themselves gave
to Samsung.
• Samsung speedy took advantage of Nokia’s(the previous market leader) rigid policy toward
leaving Symbian OS, and adopting any other OS.
• Samsung timely recognized the ability of boom in Google’s Android OS which is one of the
primary reasons of its success.
• Samsung also took advantage of the debate Blackberry became dragged into, and established
itself as one of the important gamers of the excessive-give up market.
• Samsung now has a large lot of loyal purchasers who might now not even remember a
BlackBerry, Nokia or Apple as an alternative to their current handset.
• Samsung needs to continuously innovate their product as this is their key to marketplace
domination.

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• Samsung competitive pricing strategy has been one of the fundamental motives for his or her
success.
• Samsung’s separate brand ambassador, Bollywood actor, Aamir Khan for its cell department is
a step taken by using Samsung closer to making it clear that Samsung cell, and domestic
appliance division are separate but owned by the same house.

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RECOMMENDATIONS
→ Samsung desires to be aware of the cultured the front of their handsets as they are losing a lot
of clients most effective due to the dull, monotonous seems of their handsets.
→ Samsung must enter into a joint venture with any already hooked up, reputed audio
enhancement manufacturing agency like Skullcandy or Panasonic as they may be already very
reputed however have no longer entered mobile phone market. This might cause mutual
advantage, and also make the media front of Samsung a sturdy point.
→ Samsung desires to pay attention to its digicam high-quality as for some consumers their
handset is their simplest digital camera. A bad digicam could result in Samsung losing its
potential client to Sony or Apple.
→ Samsung immediately desires to solve its low battery back-up trouble as there was a high
stage of dissatisfaction among the consumers on this ground.
→ Samsung desires to make certain that their Wi-Fi components are at par with their
competitor’s components.

61
→ Samsung ought to collaborate with Google, and attempt, and take away all the issues, and
make the tweaked update available to its existing clients freed from cost.
→ Samsung desires to offer some form of loyalty rewards to their present consumers who even
as upgrading their handset stick with Samsung like exchange bonus, etc. so they can retain their
loyal clients.
→ Samsung desires to introduce their new cell phone with new names like HTC or Acer. Too
many handsets with the name of Galaxy confuse the purchasers.
→ Samsung should bundle up better accessories with their handsets like Bluetooth handsets,
Carrying case or leather-based cover, etc.
→ Samsung wishes to be aware of the overall pleasant, and performance of their entry stage
handsets. Because if the customers are not glad with their present day handsets, once they
improve they might probably pick merchandise of other companies.
→ Samsung desires to re-set up its emblem call as some humans still don't forget it to be a
business enterprise which manufactures home home equipment, and no longer as a enterprise
which manufactures high quit, technologically advanced handsets.

63
SUGGESTION
1. Remove(exterminate) congestion calling problem & reduce calling.
2. Allow Samsung's advertising by means of installing hoardings, boards, posters,, and neon
(electric) sign signs in both regions. The punch line 'SMARTPHONE DEKHO SMARTPHONE
JAISI' may be highlighted.
three. Get opinions about Samsung from current clients plus take the connection for making new
clients.
4. We should attempt to build an awesome dating for all the stores, praise, popularity for our
shops would help lots on several occasions.
5. Persons who work approximately customers plus even Samsung group of workers will strive
to speak Samsung when speaking to others.
6. Enhance purchaser presence & consumer positions in every industry.

65
BIBLIOGRAPHY
Referred Books:
Kothari. C.R (2oo4): Processes & Strategies of Analysis Methodology, "New Era International
Publishers, New Delhi, second edition.
Philip Kotler & Kevin Keller Edition 12 Principles of Promotion
Marktforschung – D.D. Sharma
• Methodology of research – C.R. Kothari: Kothari
• Books & internet communications journal-Kamil Sh. Zigangirovsky.
• Web pages:
www. JIo.com
www.mysmartphone.com
www.google.com
www.wikipeda.com

67
Questionnaire
1.Have you obtain a Smartphone?
(A)yes)
(B)No)
2.Do you know Samsung?
(A)Yes)
(B)No)
three.Which commercial company provider do you use?
1.Airtel
2.Vodafone
3.Idea
4.Samsung
4.What is your average monthly Smartphone (RS) expenditure?
A) Rs200-Rs300
B) Rs300-Rs400
C) Rs. 400-500
D)From Rs500
5.What evidence did you determine out approximately Samsung?
A)Zeitschrift
b)Advertisement
C)Advertising Voice
D)Restaurants
6.Since how long do you use Samsung's provider?
A) Minor of 1 month

68
B)for 2-3 months
C)Four or 5 months
D)Non-User
7. Which Samsung feature persuaded you to utilize this?
A) Signing in
b) Schemes
C) Commercial
D) Desire to
8.Which provider do youlike most even as the use of the Samsung carrier's?
A)Data provider's
b)Call rate
c)Network's insurance
d)Value introduced provider's
9. Why did making a decision which service issuer?
A).Unlimited voice get admission to
B).Unlimited Contract details
C).Unlimited get admission to to sms
D).All guide is provided
10. Do you touch customer help?
(A)Yes)
(B)No)
If so, how plenty does customer support contact you?
1.Today
2.To the week
3.Just as soon as a month

69
4.Uncommon
11.What do you call customer support for?
A)Added price to operation
B) Notice of new schemes
C) Documents
D) Other Issues
12. Are you satisfied with the product Samsung offers?
(A)Yes
(B)No
13.What Samsung carrier will boost
A) Boost insurance of Network
(B)Eliminate noise calls
C) Update to version Android
14. Will you want to endorse it to others?
(A)Yes
(B)No
15.Rate the following Samsung provider's on basbe of your satisfaction?
Service's Excellent Very
good
Fairly
good
Average Poor
Network's

70
coverage
Data service
Calling service
Value added
service's
Customer care
Newschemes
andoffers

Research Report BBDU 2

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