Broiler breeders are fed restricted to avoid obesity-related problems. However, pullets are fed restricted up to 43% of ad libitum feed intake (for same body weight) during the rearing phase. Alternative feeding strategies targeting an increase in feed allotment, without an increment in energy input, might help birds coping with this stressor. The aim of this project is to examine the effect of different feeding strategies (diet and feeding frequency) under simulated commercial conditions in terms of animal welfare.