The drive to keep us smoking
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Tobacco industries use various media such as newspapers, magazines, websites, television and radio to promote smoking and maintain or increase their consumer base. They target specific demographics like teenagers, students, lonely people and certain occupations. Their messaging aims to convey that smoking is fun, rewarding, pleasurable and helps with thinking and relaxation. While their goal is not for people to smoke excessively and die young, they want consumers to smoke at least one cigarette a day and live longer. They have faced some regulations but overcome barriers through indirect advertising, word-of-mouth between smokers and indicating health risks on packaging.
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