The Double-edge sword of Mobile Broadband and how to use it.

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This document discusses the growth of mobile broadband and smartphones, as well as the challenges faced by mobile network operators in monetizing data usage. It explores how operators can strengthen their brands and core services to remain relevant in an environment where over-the-top applications are gaining prominence. The document also provides strategies for reducing costs, improving quality of service, engaging subscribers, and evolving services through technologies like cloud computing and smart calling/messaging.

Technology Business

This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

The Double-edge Sword of Mobile Broadband
How to use it in your favor
14th November 2013

(Evolution)

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(Mobile Evolution)

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(Subscriber Growth)

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(Revenues Continue To Grow)

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(Broadband and LTE Growth)

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(3G and LTE Penetration Growth)

Corporate Overview 2013 rights reserved.
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(Smartphone Sales/Penetration Growth)

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(Data Growth by Application)

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(Typical Smart-Phone Usage Per Day - UK )

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(Smartphone Usage USA)

Corporate Overview 2013 rights reserved.
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(The African Perspective)

Source: TheRoyceFunds Insights
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(LTE in Africa) Commercial Launches

6 In Africa
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Angola
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Mauritiius
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Namibia
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South Africa
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Tanzania (in progress)

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(LTE in Africa) Commercial Launches

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(Capital Investment)

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(Capital Investment)

Corporate Overview 2013 rights reserved.
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(Declining ARPU)

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(The Rise of the OTT Challenges)
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Is it all Doom and Gloom?
How do we manage the double edged sword?
How do we compete in an OTT and App enabled world?
How does the Operator remain relevant?
A Dumb Pipe and Data Channel?
How do we grow the business?

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Answers)

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(Double Edged Answer)

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(Top 10 Global Brands)

Corporate Overview 2013 rights reserved.
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(90th - 100th Top Brands)

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(Branding)

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(Evolution of an Operator)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Technology)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Voice & SMS Usage & Growth)

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(Messaging Revenue Growth)

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(Messaging Revenue By Region)

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(Messaging Revenue Growth By Type)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.

(SMS Traffic Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(VAS Consolidation & Cloud Computing To Reduce Costs)

Corporate Overview 2013 rights reserved.
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(Case Study)

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(Diameter Signaling Control for QoS)

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(Filtering and Control for Increased Security)

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(Smart Calls & Messaging to Evolve Core Services)

Corporate Overview 2013 rights reserved.
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(The Next Step)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

RICHARD CHOI
richard.choi@jinnysoftware.com

(www.jinnysoftware.com)

Jinny Software Ltd., 29 North Anne Street, Dublin 7, Ireland.
Tel: +353 1 887 2626 Fax: +353 1 887 2692
Email: info@jinnysoftware.com
Web: www.jinnysoftware.com

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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

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2. The Double-edge Sword of Mobile Broadband How to use it in your favor 14th November 2013

20. (The Rise of the OTT Challenges) • In the SmartPhone world, the App Store & Social Media are grabbing the attention of Smartphone users • The Operator Brand/Relationship is being diluted. • The perceived value of the MNO’s services is falling • Is it enough for MNOs just to enable the data channel? • How does the Operator remain relevant? Copyright © 2012 Jinny Software Ltd. All rights reserved.

22. (The Rise of the OTT Challenges) • • • • • • Is it all Doom and Gloom? How do we manage the double edged sword? How do we compete in an OTT and App enabled world? How does the Operator remain relevant? A Dumb Pipe and Data Channel? How do we grow the business? Copyright © 2012 Jinny Software Ltd. All rights reserved.

38. (Technology)  Reduce costs to increase gross margins  Increase and optimise quality of service to strengthen the brand identity  Protect and Engage subscribers and enterprises to create stickiness and brand loyalty  Evolve core services to differentiate and strengthen the brand  Think outside of the box Corporate Overview 2013 rights reserved. Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.

45. RICHARD CHOI richard.choi@jinnysoftware.com (www.jinnysoftware.com) Jinny Software Ltd., 29 North Anne Street, Dublin 7, Ireland. Tel: +353 1 887 2626 Fax: +353 1 887 2692 Email: info@jinnysoftware.com Web: www.jinnysoftware.com

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